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Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? If so, you are not alone. Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media.
Juliet may not have thought names were important and Starbucks may think it’s funny to write something ridiculous on your cup, but I am betting your supporters don’t like it too much when you call them something else. People get my name wrong A LOT. If I am giving my name out loud, I am used to them spelling Kristina with a “Ch-” and capitalizing the “R” in Leroux.
Are you racking your brain trying to figure out ways to show appreciation to your donors? Maybe you’re not thinking about donor appreciation at all, but you should be. This is an important, but often neglected, area. One idea is to have an open house at your organization. If you can’t hold one on site, have it at a restaurant or other venue. You may be able to find someone to donate space.
The dog days of summer are here! It seems like the perfect time to ask you a favor. Choose ONE ACTION below. Do you love getting my newsletter? Do you find it useful? Do you look forward to getting it every week? P lease forward it to others who might enjoy it! OR Are you a sporadic reader? Did you open it today just hoping to find something interesting to distract you from your work, which probably isn't in corporate partnerships?
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? Don't be too hard on yourself. There are many other business leaders who feel the same way. Are you sick and tired of being sick and tired of no ROI from your time and money invested into social media?
I’ve noticed something, and I’d like to know if you’ve noticed it too. Does it seem like a lot of nonprofit communications and marketing people spend their spare time as makers? Are you a communications director by day, but a baker, gardener, artist, crafter, builder, or other maker of things with your hands by night and weekend? My making these days comes most often in the form of baking and gardening, but in past years I’ve been into scrapbooking and other photography c
By Julia Campbell . Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. The first question that probably comes to your mind when reading this headline is – “Pinterest?
By Julia Campbell . Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. The first question that probably comes to your mind when reading this headline is – “Pinterest?
Remember when you first went off to college and pretty much only called your parents to ask (okay, beg) for money? Well, your mom and dad still had to love you unconditionally, but if you do the same thing to your donors, they probably won’t stick around. Interacting with your donors between asks will increase their loyalty to your organization, generate repeat donations and lead to strong, lifelong bonds.
Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? Don't be too hard on yourself. There are many other business leaders who feel the same way. Are you sick and tired of being sick and tired of no ROI from your time and money invested into social media?
Looking for great examples of nonprofit communications to inspire your own work? Join us for: From the Swipe File: 25 Nonprofit Communications Examples That Will Inspire Your Own Work. FREE WEBINAR. Presented by Kivi Leroux Miller. Thursday, August 16, 2018. 1:00 p.m. Eastern (10:00 a.m. Pacific). Recording available if you can’t attend live, but you must register before 12:45 P.M.
In talking about donor identities , people will often say they’ve tried personas and they haven’t worked like they thought they would. Therefore, they aren’t going to invest more in seeking donor identities. HOWEVER…just as with donor commitment and engagement that I covered yesterday, donor identities and personas are fundamentally different.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Chances are, as a nonprofit manager, firing volunteers ranks very low on your list of job duties. However, as with any relationship, sometimes you have no choice but to cut ties. Letting a volunteer go is uncomfortable, difficult and downright awkward, but hopefully we can alleviate some of that weirdness with these tips. Preventative measures. Most volunteers are competent and cooperative, so if you do a solid job throughout your screening process , firing them should be a very rare occurrence.
Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? If so, you are not alone. Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media.
Cane and Table. New Orleans, LA. Good Friday to you all! Join me as I gather the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links… You have until next Friday, August 17 to get your session proposals in for the 2019 Nonprofit Technology Conference in Portland. Submit your proposals here.
At first blush the terms “donor commitment” and “donor engagement” sound similar. After all, is it not a truth universally acknowledged, that a loyal donor in possession of strong commitment, must also want to be engaged beyond beyond their donation? No! It is possible to be committed to an organization, but not engaged with that organization.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Before you can even get to ‘the ask’ you’ve got to start and maintain a conversation. Here are some pointers to do just that: Don’t show up and throw up. Yuck! Right? That’s when a fundraiser does most of the talking while the donor politely listens to them spew facts and figures. It might make the fundraiser feel like an authority, but it rarely results in a gift.
When you like to keep up with what dozens or even hundreds of nonprofits are saying and doing on Facebook, you need a list of pages. Unfortunately, Facebook nixed the Interest List feature back in 2016. Yes, I’m still salty about it, because I had actually paid someone to set up a whole bunch of curated interest lists for me. You could also share them with others, which was wonderful.
We’ve talked about a few different definitions this week, and about what is and isn’t important. Now I’ll pose a question to which I have a possible answer, but I look to you to give alternate definitions. What is fundraising success? I’m thinking there are two components: Your organization’s doors stay open and you progress on your mission. Your donors’ total lifetime value increases.
Greg interviews Tim about his “Engagement Fundraising” experiences at MarketSmart. Learn more about MarketSmart at [link]. Learn more about the Engagement Fundraising Book at [link]. The post To Fundraise is Human (EF-S03-E02) appeared first on MarketSmart, LLC |.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
At DonorVoice, we are constantly monitoring the satisfaction of donors. Was it easy to donate online? How was your experience with that canvasser? How satisfied were you with that event? It may surprise you, then, to hear me say that you can have donors who are satisfied by an experience and it doesn’t matter at all. This is clearly an exception, not the rule.
I keep seeing software or wealth screening companies providing fundraisers with target ask amounts. I don’t get it. How on earth can a software provider or wealth screener (or, sometimes, even a prospect researcher) assume a ‘target ask amount’ without having had a single conversation with the donor? I find this offensive and I think your donors might too.
Now, more than ever, our nonprofit world cries out for “game changing” innovations and solutions. Significant breakthroughs. For many fundraisers, the term “game changing” means some big, bold innovation that can carry us into the Promised Land of Greater Response and Larger Gifts with magical ease. And so, we go through phases of abandoning the old in favor of the new and shiny.
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