Nonprofit Marketing Guide

NOVEMBER 15, 2017

One of the beautiful things about a short annual report (think 2-4 pager, infographic or video) is that you don’t have to spend nearly as much time creating the thing. But there is a catch. . . You have to spend more time planning it. That’s because it’s a lot harder to create something short, where you have to make strategic decisions about what to leave out, than it is to just throw everything into the document.

Activism 172

Activism Communication Nonprofits 172

Pam Moore

NOVEMBER 12, 2017

Are you a digital or social marketer wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions? Do you often find it hard to win budgets, grow your team or simply justify your own job? Or it could be you are having a hard time landing or even keeping the job in the first place. If this is you, then you definitely landed on the right blog post and podcast today.

Marketing 166

Marketing Marketing Advertising Foundations 166

Ann Green

NOVEMBER 16, 2017

I imagine many of you are beyond busy working on your year-end appeal, but if you think you can take a deep breath and relax once the letters have gone out, you can’t. Your appeal is only the first step. In fact, what comes next is even more important, especially if you want to to keep your donors for a long time. Do a good job of thanking your donors.

Retention 145

Retention Communication Fundraising Fundraising 145

Selfish Giving

NOVEMBER 14, 2017

Today on CauseTalk Radio , Megan and I talk to Racquel Russell , Senior Director, Government Relations and Public Affairs of Zillow Group , about a $5 million pledge in cash and in-kind contributions over the next five years to address housing insecurity as part of the company's first social impact program, The Home Project. On the show, Megan, Racquel and I discuss: Racquel Russell, Zillow Group.

Non-Profits 100

Non-Profits Governance Production 100

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

Technology

Nonprofit Marketing Guide

NOVEMBER 16, 2017

In just a couple of weeks, my new book, CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results will be released. What’s equally exciting to me personally is that it will be the first title released by a new publishing company I am launching with my friend and business partner, Antionette Kerr. Bold and Bright Media will release CALM not BUSY as well as Modern Media Relations , a book co-authored by Antionette and Peter Panepento.

Communication 137

Communication Management Nonprofits 137

Pam Moore

NOVEMBER 14, 2017

Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency. Understanding how to partner with your agency can make or break your success in both the short and long term. Unfortunately many business and marketing leaders think they can quickly hire a social media agency to generate some fast buzz and a viral video.

Marketing 164

Marketing Marketing Advertising Technology 164

Fundraising Coach

NOVEMBER 14, 2017

I've just getting back from the Nonprofit Storytelling Conference so it’s likely no surprise stories are on my mind. At the conference this year, I noticed talk about 2 types of nonprofit stories. I heard talk about "institutional stories" and "donor stories.". Institutional stories are just that – about the institution. These are necessary and good.

Nonprofits 70

Nonprofits Education Education Values 70

Nonprofit Marketing Guide

NOVEMBER 13, 2017

Back off, Old Man. It ain’t your time yet. How annoying is it that department stores skip over Thanksgiving and go right to Christmas? As soon as Halloween ends (and sometimes before), you see decorations for sale, toys being stocked, and Christmas music playing…poor Thanksgiving doesn’t stand a chance. I get it. After all, Christmas time is make-or-break for retailers and, boy, are they ready to get your money.

Retail 125

Retail Law Retention Communication 125

Pam Moore

NOVEMBER 14, 2017

Ready for a real competitive edge in 2018? While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. There's a ton of buzz about audience marketing being the NEW BIG shiny thing for 2018.

Marketing 158

Marketing Marketing Advertising Foundations 158

The Agitator

NOVEMBER 12, 2017

FIRST… A REMINDER : Learn more about 2017 US giving trends. On Thursday, November 16 at 1:00pm EST two experts from the Fundraising Effectiveness Project will hold a Free Webinar about revenue and donor retention in 2017. Join Ben Mille r of DonorTrends and Jon Bidermann of Donor Perfect for this 30 minute session. REGISTER FREE RIGHT HERE. ——————————————————————&

Fundraising 56

Fundraising Fundraising Education Education 56

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

NonProfit Hub

NOVEMBER 17, 2017

Grant writing is a time-consuming process. It can also be nerve-wracking if you’re inexperienced or working on a particularly important grant. Jeff Kutash, the executive director of the Peter Kiewit Foundation in Omaha, Neb, deals with grants on a daily basis. What does the head of a foundation that gave $18 million in grant money last year have to say about grant writing and the relationship between foundations and nonprofit professionals?

Foundations 52

Foundations Philanthropy Values Management 52

Nonprofit Marketing Guide

NOVEMBER 14, 2017

We’re asking that question in the 2018 Nonprofit Communications Trends Survey. So far, here’s the word cloud of answers from nearly 300 communications pros. See the trend? “Reactive communications instead of proactive” “Random social media posts” “Busy work and meetings” “Fewer events” What about you?

Communication 124

Communication Nonprofits 124

iMarketSmart

NOVEMBER 17, 2017

If you didn’t know yesterday MarketSmart’s Engagement Fundraising podcast released a brand new episode all about how you as a fundraiser can create the Disney experience. Click here to listen! Coming up next week on How I Built My Fundraising Consultancy is an interview with Larry Raff, president of Copley Raff, Inc. If you haven’t listened recently there are now interviews with tons of brilliant fundraising consultants including Gail Perry, Katherine DeFoyd, Kathy Swayze, Phyllis Freedman, Juli

Fundraising 45

Fundraising Fundraising Philanthropy 45

The Agitator

NOVEMBER 15, 2017

Tom’s post Why Are 2 nd Gifts Made triggered a number of valuable comments from readers. In turn, I want to devote two posts to digging into the critical subject of Second Gifts in greater detail; going beyond the basic “how to” advice from Jeff Brooks and John Haydon reported in Tom’s post. Today’s post outlines ‘why’ Second Gifts are so important to an organization’s future.

Retention 51

Retention Values Fundraising Fundraising 51

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

NonProfit Hub

NOVEMBER 15, 2017

For a long time, the nonprofit sector was largely insulated from the pressures of competition common in the for-profit world. As more and more organizations enter the nonprofit arena, however, attention from donors and volunteers becomes increasingly precious. Competition between for-profit businesses is generally seen as healthy, or even necessary.

Nonprofits 45

Nonprofits Energy Production Collaborations 45

Nonprofit Marketing Guide

NOVEMBER 17, 2017

The Bombay Club. New Orleans, LA. The weekend is almost here, ladies and gentlemen! Let’s wind down the week with some Mixed Links… If you haven’t done so yet, could you please take a moment to take our 2018 Nonprofit Communications Trends Survey ? Everyone who takes the survey will get a special invite to our Trends Report Preview Webinar.

Communication 101

Communication Nonprofits Technology Marketing 101

iMarketSmart

NOVEMBER 16, 2017

On today’s episode we discuss creating the Disney experience for your donors. Visit [link] for more information about MarketSmart. The post Creating the Disney Experience (EF-0018) appeared first on MarketSmart, LLC |.

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The Agitator

NOVEMBER 16, 2017

Thank heavens I didn’t promise you a light and easy read on this subject of Second Gifts. It’s complicated, because a more comprehensive discussion of the subject can involve a range of inter-related concepts from acquisition arithmetic to donor preference, donor identity, and donor commitment and even predictive analytics. So, in the interest of saving you time and providing the level of information and actions you may find helpful (and willing to work your way through) I’m attempting in this p

Retention 49

Retention Values Fundraising Fundraising 49

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Management

Fundraising Coach

NOVEMBER 14, 2017

I’ve just getting back from the Nonprofit Storytelling Conference so it’s likely no surprise stories are on my mind. At the conference this year, I noticed talk about 2 types of nonprofit stories. I heard talk about “institutional stories” and “donor stories.” Institutional stories are just that – about the institution.

Nonprofits 40

Nonprofits Education Education Values 40

The NonProfit Times

NOVEMBER 16, 2017

The House of Representatives passed the Tax Cuts and Jobs Act on Thursday by a 227 to 205 vote. The bill, roundly criticized by leaders in the nonprofit sector, marks a significant step in what has been an accelerated process for the most significant tax reform in more than three decades. The House Bill includes a doubling of the standard deduction — up to $24,400 for joint filers and $12,200 for individuals, no universal charitable deduction, a repeal of the estate tax, and repeal of the

Taxation 52

Taxation Healthcare Charitable Contribution Universities 52

iMarketSmart

NOVEMBER 15, 2017

Fundraisers have more competitors now than ever before. Your competition is global. They are everywhere because the Internet has made it easy to become a competitor. Some work from their kitchen tables and others from corporate offices. Scary, isn’t it? You are substitutable. The growth in competition makes your organization exponentially more substitutable.

Fundraising 40

Fundraising Fundraising Values Communication 40

The Agitator

NOVEMBER 14, 2017

A couple of blog items floated across my screen the past few days regarding how to “Wow” that first-time giver and get the all-important second gift (e.g., Jeff Brooks here ). It seems the conventional fundraising wisdom is that you have zero chance of getting a third gift and building a donor relationship unless you get a second gift. I think that wisdom has been handed down ever since it was discovered that 3 followed 2.

Fundraising 49

Fundraising Fundraising Retention 49

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

The Agitator

NOVEMBER 13, 2017

‘Dark money’, that river of undisclosed campaign contributions that’s flooded our political process since the Supreme Court’s Citizens United case, may gain tax-deductible sanctity and status under the GOP’s “Tax Cuts & Jobs” legislative ‘reforms’ Currently, the “Johnson Amendment”, enacted during the Eisenhower Administration, prohibits churches and other 501(c ) (3) organizations from engaging in partisan politics as a condition of receiving tax-deductible contribut

Taxation 49

Taxation Law Nonprofit Organizations Nonprofit Organizations 49

The NonProfit Times

NOVEMBER 16, 2017

The House of Representatives passed the Tax Cuts and Jobs Act on Thursday by a 227 to 205 vote. The bill, roundly criticized by leaders in the nonprofit sector, marks a significant step in what has been an accelerated process for the most significant tax reform in more than three decades. The House Bill includes a doubling of the standard deduction — up to $24,400 for joint filers and $12,200 for individuals, no universal charitable deduction, a repeal of the estate tax, and repeal of the

Taxation 52

Taxation Healthcare Charitable Contribution Universities 52

The NonProfit Times

NOVEMBER 16, 2017

The House of Representatives passed the Tax Cuts and Jobs Act on Thursday by a 227 to 205 vote. The bill, roundly criticized by leaders in the nonprofit sector, marks a significant step in what has been an accelerated process for the most significant tax reform in more than three decades. The House Bill includes a doubling of the standard deduction — up to $24,400 for joint filers and $12,200 for individuals, no universal charitable deduction, a repeal of the estate tax, and repeal of the

Taxation 40

Taxation Healthcare Charitable Contribution Universities 40

The NonProfit Times

NOVEMBER 16, 2017

The House of Representatives passed the Tax Cuts and Jobs Act on Thursday by a 227 to 205 vote. The bill, roundly criticized by leaders in the nonprofit sector, marks a significant step in what has been an accelerated process for the most significant tax reform in more than three decades. The House Bill includes a doubling of the standard deduction — up to $24,400 for joint filers and $12,200 for individuals, no universal charitable deduction, a repeal of the estate tax, and repeal of the

Taxation 40

Taxation Healthcare Charitable Contribution Universities 40

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance