Pam Moore
MARCH 16, 2018
Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. They launch their business or new product with huge dreams to seriously rock the online world. However, after a few months goes by, they realize their platform is delivering little if any results.
Ann Green
MARCH 12, 2018
I’ve written several posts recently about the importance of staying in touch with your donors throughout the year. Some of you may be saying, “We do that because we have a newsletter.”. A newsletter can be a great way to engage with your donors, but how often does that actually happen? Unfortunately, not very much because most donor newsletters can be used as a cure for insomnia.
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Nonprofit Marketing Guide
MARCH 15, 2018
I decided to go all in with Google for my productivity apps this year, getting everything into some combination of Inbox by Gmail , Google Calendar, and Google Keep. While I loved playing with Asana and Trello and Remember the Milk over the years, I never fully adopted them the way I have my Google apps. But Google’s products aren’t always as user-friendly or customizable as I would like.
Selfish Giving
MARCH 14, 2018
Back in January I asked what you wanted to learn more about in 2018. The #1 response was: How to measure the impact of a partnership on your nonprofit and for your corporate partner. I was really surprised that this topped the list! Still, I heard you and have a free upcoming webinar for you on this very topic! Join me and Catalist co-founder and CEO Brittany Hill on Wednesday, March 28th at 2pm EDT for a FREE one-hour, deep-dive discussion into data and measurement, with answers to your pressin
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
iMarketSmart
MARCH 14, 2018
Ack! Run, it's the brand police! Unfortunately, many major and planned gift officers are subject to harassment by the 'brand' police. They impede your progress telling you the colors are off, the font size is too small, or the pictures are wrong. Sometimes they even tell you the pixels online are incorrect. Here’s the issue. Too often they think ‘brand’ is a verb.
The Agitator
MARCH 13, 2018
We’ve had a few reader requests to talk about the nonprofit implications of the new tax bill. The trick in meeting this request is that 1) smart people on this issue disagree and 2) I’m not one of the people in #1. So I’ll try to lay out the gloom and doom case today, the silver lining case tomorrow, and an argument for a way forward two days hence.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Selfish Giving
MARCH 13, 2018
Today on CauseTalk Radio , Megan and I talk to Marty Posch , President, Finish Line Youth Foundation , which is the nonprofit arm of athletic apparel and shoe retailer Finish Line about their work with Special Olympics. This includes a very successful checkout charity program that raised $825,000 over the holidays. On the show, Megan, Marty and I discuss: Mary Posch, Finish Line Youth Foundation.
iMarketSmart
MARCH 12, 2018
Frustration! Recently I was visiting a customer and one of the fundraisers was very frustrated. Thanks to our system, lots of donors disclosed that they already left her organization in their estate plans and many more donor prospects said they might consider such a gift. I felt her pain. She was clearly a very nice, caring person with a very warm heart.
The Agitator
MARCH 15, 2018
We’ve discussed the nonprofit tax debate over the past two days; now it’s time to talk implications. There are a few roads that lead from here, all with their pluses and minuses. Ignore the new rules. Do what you’ve been doing. Maybe people will still think their gift helps them on their taxes, even if it doesn’t. It’s an option, but I would argue a suboptimal one.
Nonprofit Marketing Guide
MARCH 14, 2018
Communications directors are in the perfect place to lead inclusive conversations–but let’s be honest–it’s not always easy. My colleague, Kim Pevia, is an expert in this field and she often calls inclusive conversations “crunchy.”. I’ve dubbed it “challenging” or “messy,” but the image of the “crunch” resonated. “You know the moment when it happens, you feel it in your body.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
NonProfit Hub
MARCH 16, 2018
Your nonprofit likely has an idealistic mission statement—one that doesn’t mention anything about overhead costs. And while finding ways to lower your costs may not inspire the kind of enthusiasm your purpose does, every dollar you save contributes to those you serve. There’s nothing wrong with spending money on overhead —au contraire. But, at the end of the day, the more money you save, the greater your potential impact.
Getting Attention
MARCH 14, 2018
Listen! I’m booked to speak at Cause Camp 2018 and I’d love you to join me. There are still some seats left for this intimate, lively, and FUN learning experience coming up March 26-27. So please. Register today , for either the in-person (in Lincoln, NE) or online conference. Use the promo code NANCY for $50 off! Here’s why I’m speaking at Cause Camp this year.
The Agitator
MARCH 11, 2018
IF you depend solely on RFM for your segmentation you’re leaving tons of money on the table. IF you buy into the idea of “personas” created by navel-gazing or demographics (age, gender, income, education) you’ve not only wasted time and money, but you’re leaving even more $, £, € on the table. If you buy into the idea of segmenting by general categories or stereotypes, you’re rejecting the concept of proper segmentation and the reality that donors have different identities and experiences having
Nonprofit Marketing Guide
MARCH 12, 2018
Emily Roush-Bobolz. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Emily Roush-Bobolz is the Communications Manager for Hemophilia Federation of America.
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iMarketSmart
MARCH 16, 2018
Self-actualization (realizing one’s full potential) rests at the top of Maslow’s hierarchy of needs. Donors aim for self-actualization and giving helps them make progress toward that goal. In other words, they give in order to realize the best version of themselves. You are their guide, their facilitator. Therefore, since self-actualization is actually their reward for giving — not an automated “thank you” — you need to make sure they got what they wanted.
NonProfit Hub
MARCH 12, 2018
This article was originally published in the Nonprofit Hub Magazine. With the new year freshly upon us, it’s a great time to plan your next long-term strategy meeting. Not only do these broad-stroke meetings help put last year into perspective, but they clear the fog of what’s in store for your organization’s future. Developing a comprehensive strategy is no quick task, and while the meetings may seem to consume entire days of work, their benefits are essential for transforming dreams into reali
Getting Attention
MARCH 14, 2018
Listen! I’m booked to speak at Cause Camp 2018 and I’d love you to join me. There are still some seats left for this intimate, lively, and FUN learning experience coming up March 26-27. So please. Register today , for either the in-person (in Lincoln, NE) or online conference. Use the promo code NANCY for $50 off! Here’s why I’m speaking at Cause Camp this year.
Nonprofit Marketing Guide
MARCH 16, 2018
Acre. Auburn, AL. Good day, good friends! It’s time for the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links…. If your emails aren’t being delivered, check out Landing Your Emails – Expert Email Deliverability Tips. Jeff Bullas breaks down Why Facebook Has a Big Problem.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
The Agitator
MARCH 12, 2018
The life of a direct response fundraiser is filled with so many questions – far more questions than answers. Take the question, “How much should we ask for?”. Usually the question is answered with the conventional application of a formula based on previous giving. For example, 1.0X, 1.5X, 2.0X highest previous gift –or some variation thereof. Why? “Well, because that’s the way we’ve always done it?
EveryAction
MARCH 14, 2018
Girls Inc. inspires all girls to be strong, smart, and bold. With over 1,400 sites in 400 cities across the United States and Canada, the organization has grown tremendously since its founding in 1864. Through educational programming, mentorships, and advocacy, Girls Inc. focuses on providing girls everywhere the knowledge, resources, and opportunities to live healthy and productive lives.
The Agitator
MARCH 14, 2018
Since I ended my piece yesterday the doom and gloom note of the existential threat to all philanthropy, this is an odd, or at least paradoxical, piece to write. But there’s some counterbalancing evidence that we may not be peering into the abyss created by the new tax cut law. Hope #1 is that donors will wend their way around the changes to the tax laws.
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