Nonprofit Marketing Guide

JULY 26, 2021

Last week I shared An Exercise to Reduce Burnout (and More): Start a List of Every Single Thing You Do at Work. The goal of that exercise was to see ALL of your tasks in one place so you could prevent burnout, manage expectations, combat imposter syndrome, and realize your worth. This week, I have a similar exercise for you, but this is more for times when your brain is completely overwhelmed with the things you need to do (or cluttered with things you just think you should do).

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Management Marketing Marketing Nonprofits 316

NonProfit PRO

JULY 29, 2021

If you look at the most recent statistics on donor retention, the year 2020 was not great. One reason was that many organizations put a hold on asking for contributions in the first half of the year because they worried about donors not giving. Many continued to be reluctant well into the second half. Hence, many donors who gave in 2019, never gave in 2020.

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Retention 290

Ann Green

JULY 28, 2021

In my last post, I wrote about the importance of connecting with your donors by sharing stories. Written stories are great, but donors may not have the time or energy to read a story. This is why you also need to use visual stories. Some people respond better to visual stimuli, anyway. Here are a few ways to tell visual stories. Tell a story in an instant with a great photo.

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Energy Children Communication Fundraising 183

Selfish Giving

JULY 28, 2021

Another article - this one from the Tampa Bay Times - questioning the audacity (No, the GALL!! I'm clutching my pearls) of a retailer asking for a donation at the register! Oh, the misery! ?? Oh, the effrontery! ?? Oh, the embarrassment! ?? Give. Me. A. Break. 1. No one is forcing you. If you don't want to give, don't. It's that simple. Are you really concerned what the person in line behind you will think of you?

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Retail Marketing Marketing Children 130

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Marketing Guide

JULY 29, 2021

Your nonprofit acknowledges that you can’t do it all as a comms team of one. Yay! But they don’t want to hire staff right now, and would rather contract out the work. So what should you outsource? Here are the five places I would consider first. 1. Media Relations / PR. Here’s why: If you are serious about getting regular, ongoing media coverage or you want to break into major or even national news markets, it’s a lot of work.

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Advertising Production Marketing Marketing 306

NonProfit PRO

JULY 30, 2021

I was recently asked to sit on a nonprofit position interview as an unpaid adviser. I was also asked to serve as an adviser to a nonprofit search committee. Another hiring firm contacted me recently and asked me to recommend them to a prospective nonprofit. There is a great deal of action in the nonprofit hiring world these days.

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Nonprofits 279

Get Fully Funded

JULY 27, 2021

When you hear the word endowment , what do you think of? In simple terms, an endowment is a pool of donor money that is invested in the stock market. Every year, some or all of the investment income is pumped into the organization’s mission, while the principal remains intact. Large institutions like colleges, hospitals, and some private K-12 schools have endowments that provide long-term financial security as well as prestige.

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Finance Universities Management Foundations 119

Nonprofit Marketing Guide

JULY 27, 2021

I am a big fan of reality cooking show Top Chef and this past season was turning out to be one of its best. Challenges consisted of a wider range of cuisines. The cast was diverse and they all seemed to genuinely like each other and eager to help. But then the day after the finale aired, allegations surfaced that the winner had been fired for harassment back in December of 2020.

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Marketing Marketing Nonprofits 286

NonProfit PRO

JULY 27, 2021

So, where do new nonprofit donors come from? From putting yourself out there! Stop saying, “If people only knew about us, they’d support us.” Waiting passively for folks to be attracted to you is a losing proposition. Your job is to proactively attract them.

Nonprofits 279

Nonprofits 279

Bloomerang

JULY 27, 2021

Over centuries, storytelling has followed a similar pattern. Once you’ve cracked the code to the pattern, you’ll find that telling compelling nonprofit stories becomes less overwhelming and more manageable. You can apply the same blueprint again and again and know the stories will be well received by your audience. . Below I’ll break a good story down into four key ingredients.

Public and Nonprofit Management 126

Public and Nonprofit Management Nonprofits Communication Health 126

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Top Nonprofits

JULY 26, 2021

Donors who reach your donation page are at a critical point in their engagement, and what they find on your donation page will leave a lasting impression. Your donation page’s content and presentation impacts whether visitors give, how much they contribute, and whether they’ll donate again. One key way to capture donations and differentiate your nonprofit is your brand identity, which should be present in every aspect of your external communications, especially your donation page.

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Nonprofits Values Communication Environmental 111

Nonprofit Marketing Guide

JULY 30, 2021

The Hound. Auburn, AL. While I think a lot of us could use an actual mixed drink at this point, it’s a little early here in the States so let’s settle for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have how generations use social, video conference tips, how to tell a story, Google news, and more.

Communication 276

Communication Energy Ethics Nonprofits 276

NonProfit PRO

JULY 28, 2021

Most nonprofits today face similar challenges. Among them are acquiring and retaining donors, finding volunteers, promoting brand awareness, competing for scarce resources and engaging the community — all with limited time and often insufficient budgets. For nonprofits willing to embrace technology, online forms can help alleviate at least some of these constraints.

Technology 270

Technology Nonprofits 270

Bloomerang

JULY 28, 2021

This is part one of a three-part series. . When I talk with nonprofit and foundation leaders, many ask me how to ensure they get the right consultant for their projects. They know that a great match can set their organization up for success, and they want to make sure they find the specialist who really matches their unique needs. Here’s my advice for finding the right consultant for your nonprofit. .

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Nonprofits Values Finance Management 124

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Management

Candid

JULY 30, 2021

Walmart has announced a five-year, $1 billion commitment to cover 100 percent of the cost of college tuition and books for its employees through the company’s Live Better U (LBU) education program. Through the program, 1.5 million full- and part-time employees of Walmart and Sam's Club—known as associates at Walmart—will be eligible to earn college degrees or learn trade skills without the burden of education debt, and the $1 daily fee that was part of the program since its launch in 2018 will

Universities 111

Universities Associations Education Education 111

Nonprofit Marketing Guide

JULY 28, 2021

The following ideas come from our Monthly Nonprofit Writing Prompts email newsletter. Sign up now to get prompts emailed to you in advance monthly. As usual, please double-check events to see if they are still happening. On the Calendar. 8/01: Friendship Day. Reach out to or spotlight “friends” of your cause. Tell a story about how someone came to be involved with your org.

Culture 269

Culture Health Marketing Marketing 269

NonProfit PRO

JULY 30, 2021

The Equality Can't Wait Challenge — backed by Melinda French Gates and MacKenzie Scott, among others — announced $40 million investments will be divided amongst four bold ideas to advance gender equality.

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Bloomerang

JULY 29, 2021

On any given day of the week, nonprofits face multiple decisions, large and small. How do we know we’re making the right ones? . The word billionaire is ubiquitously associated with certain names: Jeff Bezos and Warren Buffett being two of the highest profile in the class. Aside from their immense wealth, one thing that links these tycoons is a surprisingly simple philosophy when making decisions. .

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Associations Fundraising Fundraising Nonprofits 120

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Mission Minded

JULY 27, 2021

Volunteers, staff, board members, here are 6 things you can do TODAY to make sure that your communications hits the mark and achieves your desired result. The post 6 Things You Can Do TODAY to Improve Your Communications appeared first on Mission Minded.

Communication 98

Communication Nonprofits 98

Elevation

JULY 26, 2021

The Google Ad Grant program gives nonprofits the opportunity to raise awareness, attract donors, recruit new volunteers, and much more, using Google search ads. It's designed to help organizations extend their public service messages to a wider audience in an effort to make a greater impact on the world.

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Recruitment Nonprofits 98

NonProfit PRO

JULY 28, 2021

The Colorectal Cancer Alliance announced a trio of major gifts from corporate partners on Monday. The donations specifically target the health disparities in colorectal cancer among underserved communities that face barriers in access to screening and prevention as Black Americans are 20% more likely to be diagnosed and 40% more likely to die from the disease.

Health 246

Health 246

Bloomerang

JULY 30, 2021

An M+R benchmarks study found that nonprofit text messaging audiences grew by 26% in 2020, outpacing growth for other popular channels like Facebook and email. To examine just a few reasons why: Text messaging allows for 1-to-1 communication, giving it the upper hand over social media. Text messages have a higher open rate and response rate than emails. .

Fundraising 116

Fundraising Fundraising Technology Advertising 116

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance

Nonprofit Marketing Insights by GlobalOwls

JULY 25, 2021

How to Improve Your Nonprofit eCommerce Store Conversion Rate. Does your Nonprofit website sell products? Then you’ll need to optimize your eCommerce store to sell more. Here’s what you can do to get started. It’s the big question every online store owner asks themselves, “ how do I improve my conversion rates? ” If you’re serious about converting viewers into buyers, you will want to take a multi-step approach to improve your conversion rate.

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Production Advertising Nonprofits Food 98

Blue Avocado

JULY 26, 2021

Last month, we discussed the factors to consider in making the decision to conduct a workplace investigation in-house, or to retain an outside investigator. If you decide that an in-house investigation is appropriate, this article is for you. Approaching these investigations in a way so that the process is fair, objective, and thorough, as the […].

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NonProfit PRO

JULY 28, 2021

In this episode of The NonProfit Voice, Amanda Cole, editor-in-chief of NonProfit PRO, is joined by Joy Fennell, insurance coordinator and fleet clerk for Merakey, and Alyssa Lare, claims team leader for Philadelphia Insurance Companies. Listen to our conversation for a thorough overview of what types of claims nonprofits typically file, how to file those claims, how to avoid common filing mistakes and more.

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Insurance Nonprofits 246

Foundation Group

JULY 26, 2021

The post How to Win the Game of Facebook Fundraising appeared first on Foundation Group®.

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Fundraising Fundraising Foundations Activism 105

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism

Care2

JULY 26, 2021

For many nonprofit organizations, fundraising events make up a significant portion of overall fundraising revenue and donor engagement. In the last year, many of these events typically held in person were forced to transition to the virtual realm with little to no notice. However, as things begin reopening in many parts of the country and vaccines continue rolling out, in-person events are beginning to take precedence once again.

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Fundraising Fundraising Nonprofit Organizations Nonprofit Organizations 78

NonProfit Hub

JULY 27, 2021

Cause Camp is a nonprofit conference that has been nationally recognized by Forbes Magazine as one of the best conferences in America for the nonprofit sector. But before it became the nonprofit conference sensation that it is now, Cause Camp started with humble roots. It all started twenty years ago when esteemed members of the Lincoln chapter of the American Marketing Association created a community project in 2001.

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Altruism and Helping Associations Recruitment Advertising 74

NonProfit PRO

JULY 26, 2021

For many of you, this, too, may be a good time to sit down and take a moment and look at the plan for the fall. Sometimes all it takes is writing something down and putting it somewhere you can see it. Nothing happens magically, but just putting it on your to-do list will make it much more likely to happen.

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Concord Leadership

JULY 27, 2021

Back in college, my dorm decided to have a junior high themed night. Complete with time at to the roller rink, followed by time at the mall. And lots of music. Initial suggestions for the mixtape included: Chicago’s “You’re the Inspiration“ REO Speedwagon’s “Can’t Fight this Feeling” and Air Supply’s “Two Less Lonely People in […].

Leadership 52

Leadership 52

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits