Ann Green
MAY 18, 2018
Those of you with a July 1 fiscal year start date are most likely working on your budget for next year. Some of you may have a calendar year budget, so you’ll be working on yours later in the year. Whatever the case may be, putting together a budget is hard, especially if you’re a small nonprofit with limited resources. It may be tempting to create a minimalist budget with the mindset “we can’t afford this.”.
Nonprofit Marketing Guide
MAY 14, 2018
Caroline Guy. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Caroline Guy is the Coordinator of Communications and Technology with the Northwestern Ohio Synod, ELCA.
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Selfish Giving
MAY 15, 2018
Today on CauseTalk Radio , Megan and I talk to Kate Hayes , Director of Direct Impact for Echoing Green about their unique efforts to spot emerging mid-career business leaders and invest deeply in their success to accelerate their impact in the social sector. On the show, Megan, Kate and I discuss: Kate Hayes, Echoing Green. What is Echoing Green and the Direct Impact program?
Nonprofit Tech for Good
MAY 15, 2018
One of the most frequent questions asked by nonprofits is: Can I tweet the same content more than once? Most nonprofits only tweet a new blog post, website article, or infographic once (maybe twice) out of fear of appearing spammy on Twitter. However, when you look at the science of Twitter and recognize that the peak lifespan of a tweet is 15 minutes (meaning, you’re most likely to get retweeted within the first 15 minutes after posting your Tweet), you can conclude that only posting new
Speaker: Amanda Adams, Fractional CFO, CPA
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The Agitator
MAY 14, 2018
“As a medical professional”…. That was simple, no? They certainly aren’t the types of words you would usually use to increase click-through, response, and conversion rates. And, alas, they may not work for you. Their power lies in the fact that they are a simple priming of a simple, but relevant, donor identity. The test was with Make-a-Wish. It seemed logical that medical professionals who worked with children in a position to have wishes granted may have a different reason for giving than a
Nonprofit Marketing Guide
MAY 15, 2018
On today’s Facebook Live show, I talked about the four responsibilities that executive directors and other nonprofit leaders have if they want their communications staff to be successful. I call them the “4 Ds” of Effectively Managing Communications Teams: Dedicate yourself and real resources to communications. Define the work. Delegate the work, including decisions.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
EveryAction
MAY 16, 2018
Approximately 1 in 5 American adults experiences some sort of mental illness in any given year. Since 1949, May has been observed as Mental Health Awareness month to bring attention the ongoing need for proper support and health care services for those affected. Lack of access to appropriate mental health care carries serious consequences, including increased likelihood of hospitalization, homelessness, incarceration, and suicide.
The Agitator
MAY 16, 2018
The natural assumption is that most donors to the American Hangnail Society either have hangnails or care about someone who does. Yes, as you can tell, we are anonymizing a disease-focused charity. There is not, to my knowledge, an American Hangnail Society (AHS). (Yet; I’m eagerly awaiting the DRTV spots with dreadful looking cuticle beds.). Clearly, AHS donors will skew toward direct (I have hangnails) and indirect (someone I care about has hangnails) connections to the cause.
Nonprofit Marketing Guide
MAY 16, 2018
Let’s Shift That Culture and Make Some Real Progress! There is more to effective nonprofit communications than following best practices. To get the best results, there needs to be a fundamental shift in how you lead your communications staff and the team culture you foster. TOMORROW, Kivi will share what she’s learned from more than a decade of researching and coaching nonprofit communications directors and teams about the kind of leadership and team culture that produces marketing a
NonProfit Hub
MAY 18, 2018
It was always a dream of mine to become the executive director of a nonprofit organization. After developing the right relationships and building a career in marketing, that dream became a reality. My goal from there was to disrupt the nonprofit world and look at it through the lens of a business person. What I’m focused on is making a sector-wide shift from simply surviving to absolutely thriving.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
iMarketSmart
MAY 17, 2018
The day of reckoning is coming for nonprofits all across the world. Will your organization be ready? Learn what is coming and how to be ready. Learn more about MarketSmart at [link]. The post The Day of Reckoning (Season 2, Episode 10) appeared first on MarketSmart, LLC |.
The Agitator
MAY 13, 2018
For generations direct response fundraisers have been steering the fundraising car with little more than two controls: the gas pedal and the brake pedal. Want more monthly donors? Invest more money. More prospecting. More F2F. More DRTV. More campaigns to reactivate lapsed sustainers. More. More. Want more net income to “meet the numbers”? Cut back on volume.
Nonprofit Marketing Guide
MAY 18, 2018
The Bombay Club. New Orleans, LA. Happy Friday, friends! Time to wind down the week with the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links…. Our friend and Google Analytics expert Eric Squair is doing a free webinar May 31st – How to Identify Your Website’s Most Popular Content.
Fundraising Report Card
MAY 16, 2018
Learn just how important donor retention is and how to make smarter decisions to improve retention and donation revenue. Download the Metrics That Matter eBook at [link] Click here to listen on YouTube! Topic Timestamps Donor retention [02:00] Overall revenue impact? [03:10] What mistakes do people make analyzing this data? [06:06] Segmenting your data [06:46] … Continue reading "Beyond the Basics with Donor Retention (Season 1, Episode 5)".
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iMarketSmart
MAY 14, 2018
Are scores really worth the trouble? It seems like every service provider has a scoring system for your donors. They've got capacity scores, likelihood scores, and MarketSmart even has an engagement score. But I have yet to find a fundraiser who solely relies on a score for anything. Why score? I think most major and legacy gift fundraisers really want to know three things: Does the supporter have capacity to make a meaningful impact?
The Agitator
MAY 17, 2018
The last two days have covered two examples of health charities that have increased their revenues by differentiating based on cause connection. That is, they looked differently at those who either had the disease they are working to abate or had been treated by their facility and those who didn’t have this type of cause connection. Two important points here.
Nonprofit Marketing Guide
MAY 17, 2018
Do Your Bosses and Co-Workers Respect Your Boundaries? Ahead of next week’s two-part series focusing on how to stop being overwhelmed and preventing burnout at work , we have been gathering data on how boundaries are respected at your organization. (FYI, we have lowered the price of this two-part series to only $99. Learn more. ). In our continued effort to help you not only learn your job, but love your job, we ask questions like how often: You wish you had been consulted before decisions
EveryAction
MAY 14, 2018
For universities searching for ways to both grow students' engagement on campus and develop their education and participation as active citizens, voter registration programs have become an increasingly popular activity. Today’s college students show skyrocketing levels of political interest and activity , giving Student Activities departments a clear opportunity to provide access to information and resources on campus.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
iMarketSmart
MAY 16, 2018
Here’s how the ultra-rich make sure you can’t figure out how much money they really have: They figure out ways to evade taxes entirely. They use offshore accounts and tax havens (although the government is clamping down on this). They put assets in other people’s names (usually with trusts for family members). They might even create shell companies and layer them to make it hard to follow the trail.
Selfish Giving
MAY 16, 2018
The next time you're on a call with a partnership prospect I want you decide what kind of decision maker they are. I’ve decided that decision makers can be lumped into one of these three groups: Thinkers, Feelers and Deferrers. Most people are a combination of all three, but one style usually dominates. And that's where you want to double down on ??
The Agitator
MAY 15, 2018
The words we use shape our thinking. A recent study , for example, showed you can change how people want to stop crime by how you describe it (by more than the divide between Democrats and Republicans). If crime is a “beast preying” on the city, you want more punitive crackdowns. If it’s a “virus infecting” the city, you want more reforms to address the root causes of crime.
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