Pam Moore

JANUARY 30, 2018

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes. It is imperative you take the time to understand these changes if you plan to do any business marketing on Facebook in 2018.

Advertising 167

Advertising Marketing Marketing 167

Ann Green

FEBRUARY 2, 2018

By John Killoran. Donor engagement success is the backbone of so many of your outreach, fundraising, and general strategies so it’s not surprising that it can make or break your mobile fundraising efforts, too. Engaging your donors through mobile avenues can be a tricky feat so it needs to be thoughtfully considered and examined. You’ll need to know your donors and your organization through and through in order to boost your donor engagement.

Values 136

Values Fundraising Fundraising Food 136

Nonprofit Marketing Guide

JANUARY 30, 2018

Earlier this afternoon, I did our second edition of our new Facebook Live show. Let’s just say, I had quite a few technical problems at the beginning and the end. But the middle wasn’t so bad, so I edited out most of the annoying stuff, leaving 15 minutes of solid commentary on. Why nonprofits need editorial calendars. 3 questions to ask yourself when deciding on formats and software. 4 editorial planning best practices you should be working towards.

Communication 131

Communication Nonprofits 131

Selfish Giving

JANUARY 30, 2018

Today on CauseTalk Radio , Megan and I talk to Andrei Cherny , CEO and Co-Founder of Aspiration , a financial firm that helps investors make money and make a difference. The firm has also launched an app - Aspiration Impact Measurement (AIM) - that lets investors see the impact they're making on people and the planet based on where they are shopping and spending every day.

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Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

The Agitator

JANUARY 30, 2018

Yesterday, I vented my spleen about the argument that volume leads to retention and that the volume of contact should be viewed as the lever to do so. Now, I’d like to put my case studies where my mouth is. Most of these are specific to mail. Why? Because that’s where the testing has been heretofore. This is in large part because organizations face a greater tangible, incremental cost to mailing.

Retention 78

Retention Values Communication Activism 78

Fundraising Coach

JANUARY 30, 2018

I've been getting the same type of question from a wide variety of nonprofit leaders in many different sectors. The question goes something like this: "This guy is rich. What's my next step?". Part of me wants to applaud them. These leaders are doing the hard work of trying to expand their fundraising. But most of me wants to scream. The assumption is there must be a perfect "thing" to do that will cause them to give money.

Values 66

Values Fundraising Fundraising Communication 66

iMarketSmart

JANUARY 29, 2018

I know, I disagree with many others on this issue. But the value proposition offered to donors by donor-advised funds is fair and good. It motivates lots of people to move money into DAFs. Then money gets distributed. In fact, on average, about 15% to 20% of DAF dollars get distributed each year (depending on who you ask). Meanwhile, foundations must adhere to the ‘payout rule’ which refers to the fact that, by law, private non-operating foundations must distribute five percent of th

Law 53

Law Foundations Values Marketing 53

The Agitator

JANUARY 31, 2018

Why do results decline as volume goes up? At a basic level, each new communication cannibalizes results from those communications around it. Looking at one study here , researchers found that each additional mailing generated 1.81 Euro in revenues, but that 1.21 Euros of that was cannibalized from future mailings. Thus, only 37% of the revenues that are “new” when you add a mail piece are from that mail piece.

Communication 71

Communication Fundraising Fundraising Marketing 71

Fundraising Report Card

JANUARY 30, 2018

Whereas most nonprofits send the same old mail to each and every donor (a newsletter, an annual report, a solicitation), the “learn from your experiences” organizations send out something different: they survey their donors. The post Learn from Experiences (and Build Stronger Relationships as a Result) appeared first on Fundraising Report Card.

Fundraising 45

Fundraising Fundraising Nonprofits Culture 45

Nonprofit Marketing Guide

FEBRUARY 2, 2018

DTB. New Orleans, LA. We apparently have six more weeks of winter left, so let’s gather around the proverbial fire and get warm by the light of the hottest articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links… In honor of Groundhog Day, find out What Bill Murray Can Teach You about Email Marketing.

Communication 118

Communication Nonprofits Marketing Marketing 118

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

iMarketSmart

JANUARY 31, 2018

Some charities send me amazing ‘thank you notes’ They are personal, relevant and heartfelt. They make me feel all warm and fuzzy. And, they make me want to give again and again. But I’m perplexed. This is just my anecdotal experience, but it seems like smaller the organization… the more personal, relevant and heartfelt the ‘thank you letter’ is.

Fundraising 51

Fundraising Fundraising 51

The Agitator

FEBRUARY 1, 2018

The TL/DR (Too Long, Didn’t Read) version of this week’s posts has been: Volume is not a strategy. Not for retention. Not for net income. And especially not for donor satisfaction. Now the painful truth: Lack of volume is also not a strategy. Cutting volume, as many organizations have done successfully, is a great tactic as part of a larger strategy.

Retention 61

Retention Psychology Communication Values 61

EveryAction

JANUARY 29, 2018

(This is the second post in our New Year, New Heights development series. Need to catch up? Click here for our in-depth look at the three reporting tools every nonprofit should have to improve their fundraising strategy.). Whether it’s emailing your supporters, re-engaging lapsed donors, or soliciting donations - all nonprofits rely on good emails. It’s one of the most effective ways to reach your audience.

Fundraising 42

Fundraising Fundraising Communication Nonprofits 42

Nonprofit Marketing Guide

FEBRUARY 1, 2018

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: Feb 6 and 8: Everything You Need to Know About Editorial Calendars in 2018. Learn how to create an editorial calendar and use it strategically in order to create more effective communications. Registration is $99 for Part 1 Only, $199 for Parts 1 and 2, or Free with an All-Access Pass.

Advertising 112

Advertising Communication Marketing Marketing 112

Advertisement

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

Management

iMarketSmart

FEBRUARY 2, 2018

Want some fun? My team recently created a word search for our new interns. It includes a bunch of different words and phrases used in the sector and here at MarketSmart. Try it out! Click here to download the PDF! Word List. ANIMAL RIGHTS. AUSA. BEQUEST CALCULATOR. CAPITAL CAMPAIGN. CHARITY. CITY OF HOPE. COMPLACENCY. CONSULTANTS. CREATIVE. CULTIVATION.

Philanthropy 49

Philanthropy Production Technology Values 49

The Agitator

JANUARY 28, 2018

Few topics yield more heat and shed less light than the debate over how frequently we should communicate with donors. Some fundraisers take the stance “mail more, make more.” Others –like The Agitator —feel the evidence is clear on the side of “mail less, make more”. Here , here , here and here. This week we’re wading back into the fray, prompted in part by a recent Paying Attention to Retention post by Steve Daigenault of M+R, the online consulting firm.

Retention 49

Retention Fundraising Fundraising Communication 49

EveryAction

JANUARY 31, 2018

Throughout 2017, our team introduced some of the most cutting-edge tools to help empower nonprofits to not only reach, but exceed their goals. Read up on some of the biggest new features we released last year, and if you want to check them out for yourself, request a demo and get your year off to a strong start. Psst, most of these tools are exclusive to EveryAction so you won’t find them anywhere else!

Nonprofit governance and management 40

Nonprofit governance and management Management Recruitment Governance 40

Nonprofit Marketing Guide

JANUARY 29, 2018

José Rodríguez. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. José Rodríguez is the Communications Director of Trans Europe Halles.

Communication 106

Communication Civil Society Public and Nonprofit Management Non-Profits 106

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Fundraising Coach

JANUARY 30, 2018

I’ve been getting the same type of question from a wide variety of nonprofit leaders in many different sectors. The question goes something like this: “This guy is rich. What’s my next step?” Part of me wants to applaud them. These leaders are doing the hard work of trying to expand their fundraising. But most of me wants to scream.

Values 40

Values Fundraising Fundraising Communication 40

The Agitator

JANUARY 29, 2018

I’m a fan of M+R. Their free nonprofit tool shed is great for quick calculations for those who, like me, can’t do chi-square or t-tests, in their heads. Their yearly benchmarks are a must read every year. (And they are adding retention to it, which is a great addition.) They are also more open about sharing test results than most, knowing that we rise and fall as a community.

Communication 81

Communication Retention Fundraising Fundraising 81