Nonprofit Marketing Guide
JULY 13, 2021
Someone recently told me that while they appreciate all the diverse professional development topics that we and others offer on nonprofit communications and marketing, the fact that there is so much of it and so many things to learn also contributes to her sense of imposter syndrome. I get it! There really is so much variation in this work, and things are changing constantly.
NonProfit PRO
JULY 15, 2021
Technology and more people-centric (i.e., donors and supporters) ways of giving continue to expand, which is essential for nonprofit leaders to understand. For example, people could open a donor-advised fund (DAF) for very little money and give with the ease of tech platforms. Also, leading organizations, such as St. Jude, are reaching out to new audiences, like gamers, because they know they have to meet people where they are, to support a good cause.
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Ann Green
JULY 14, 2021
Is your nonprofit database starting to look like a library without a librarian? Use these 5 tips to clean it up and establish better hygiene practices. . By Gabrielle Perham. Your nonprofit’s donor database is like a library. When a librarian is present, the library stays clean and orderly, with everything in the right place so visitors can quickly find what they’re looking for.
Bloomerang
JULY 12, 2021
There’s a hotel in Hollywood where the rooms are dated, the furnishings are sparse, and the walls are bare. Its name is the Magic Castle Hotel, but it’s not a castle. It’s a 1950s converted 2-story apartment complex painted canary yellow. . Next to its small pool is a cherry red phone. When you pick it up, the person on the other line answers, “Hello, popsicle hotline.” Moments later, a waiter wearing white gloves delivers your orange, cherry, or grape popsicle to you on a silver tra
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Marketing Guide
JULY 12, 2021
We’ve been able to re-start our Day in the Life of a Nonprofit Communicator blog series with three new submissions from readers like you! Nicole Gustafson. Veronica Brown. Emily Wills. But it’s your turn now! What goes on in a typical day in your life as a nonprofit communicator? Do you check work email as soon as you get up? Do you grab a coffee on the commute?
NonProfit PRO
JULY 15, 2021
You might have mixed feelings about the idea of finding and implementing new peer-to-peer fundraising software. Maybe you’ve seen the signs that it’s time for a new solution, but you dread the process of finding the right technology for your nonprofit. When you’re on the buyer’s side, product demos can be tricky. Time is limited, and it’s important that you see all you need to see to make the right selection for your organization and feel confident in your decision.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Bloomerang
JULY 14, 2021
Social media is an important part of the overall marketing strategy for most nonprofits today. It’s an easy and cost-effective way to reach out to a targeted audience and educate them about your cause. . Why is social media for nonprofits a great tool to use? It can help you: . Drive traffic to your website. Generate brand awareness . Recruit volunteers or employees .
Nonprofit Marketing Guide
JULY 16, 2021
The Corner Grille. Atlanta, GA. Happy Friday! Ready for the the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? This week we have all kinds of social media news and tips, cybersecurity insights, what to do if you get laid off, and more. It’s time for Mixed Links… New to social media?
NonProfit PRO
JULY 12, 2021
Recently, I read "The Post-Pandemic Nonprofit: 12 Disruptive Trends Your Nonprofit Must Master" by Jeremy Reis. I like how Jeremy broke up the book by: who we are, how we operate, how we grow and where do we go from here?
Blue Avocado
JULY 12, 2021
“We nonprofits often put a great deal of time and effort into our annual reports, especially compared with how briefly most recipients will look at them,” begins the Blue Avocado article, The Secret to a High Impact Annual Report. “Rather than slave and anguish over the parts almost no one will read anyway,” the author […]. The post Still Publishing Donor Names?
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Get Fully Funded
JULY 13, 2021
Look at your desk right now, and tell me how many sticky notes are on it. How many to-do lists? How many reminder notes to yourself? If you feel like you have too much to do and aren’t getting enough done, you need to increase your nonprofit productivity. The first step may be to change the way you work. That’s right. The definition of insanity is doing the same thing over and over, expecting a different result.
Nonprofit Marketing Guide
JULY 15, 2021
One of the last conversations the most recent cohort of the Communications Director Mentoring Program had was around how you prepare for an extended leave (or exit) when you are a nonprofit communications director. This is something all of us should be doing because you should be able to take a planned vacation or go on extended family leave, for example, without everything screeching to a halt or you having to answer the phone and email while you are away.
NonProfit PRO
JULY 16, 2021
Organizations are increasingly depending on touchless technology so they can collect donations quickly. Simple SMS communication solutions allow donors to give at any time without needing a checkbook or cash, plus they can set up one-time or recurring donations, meaning higher fundraising to reach long-term goals.
Bloomerang
JULY 13, 2021
In-person events are making a comeback, which means you’ll need a fundraising event venue in which to host those events. Because you might be out of practice when it comes to securing a fundraising event venue, here are a few recommendations. . When vetting locations for your event , it helps to have a list of questions you want to ask or a list of features that you need in the space.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Mission Minded
JULY 14, 2021
Beginning a new web project or planning one down the road? Get a head start by using this handy check-list to make sure your project starts on a solid foundation. The post 7 Essential Questions to Ask Before Your Next Web Project appeared first on Mission Minded.
Nonprofit Marketing Guide
JULY 14, 2021
At Nonprofit Marketing Guide, we’ve been training, coaching, and researching nonprofit communications directors and teams for more than 15 years. In that time, we’ve learned A LOT about the stages that nonprofits and their communications staff go through as they establish, implement, and grow robust marketing and communications programs. Join us TOMORROW for a FREE webinar as we share with you what we’ve learned about what we call the Five Levels of Communications Effectiveness: Beginner: You ar
NonProfit PRO
JULY 16, 2021
Think about your fundraising career. Did you take classes, learn from mentors, read books or attempt to gain experience on a trial-and-error basis? Specifically, when thinking about the solicitation process, you probably focused a great deal of energy on what to say and do before, during and after the actual ask process. I had to experiment and learn over time.
Bloomerang
JULY 15, 2021
What is unconscious confirmation biasing? The term is defined as one group holding social stereotypes about certain other groups outside of any conscious awareness. It’s unintentional group think, a mixture of both seeking out conclusions which confirm what we already believe to be true and letting unconscious preconceptions direct how we manage staff, volunteers and donors in our nonprofit workplace.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Nonprofit Marketing Insights by GlobalOwls
JULY 15, 2021
White Paper Marketing For Nonprofits. Why Is It Important And How To Get Started. White Paper Marketing is a powerful strategy that should not only be used by for-profit organizations. Check out how your Nonprofit can benefit. White papers are a popular and powerful tool for content marketers. They can be used to position your organization as a thought leader and to present useful and persuasive research and information.
Twenty Hats
JULY 13, 2021
At home or at the office, you can transform a “no” decision to a “yes” by following this advice. Cicadas. It was 2020, and I was already getting nervous about the every 17-year invasion of cicadas these nasty insects, due in the Washington, DC area in 2021. I was more than nervous. I was panicked. I introduced the idea of a screen-in deck as my solution to battle the (perceived) impending cicada doom originally in 2004.
NonProfit PRO
JULY 13, 2021
Taking large institutions out of the equation, we know the fundraising landscape changed profoundly last year. One of the results of the pandemic was that many nonprofits took their fundraising virtual. As we work collectively to recover, many small to midsize nonprofits are looking to measure fundraising performance. Fundraising professionals have lots of pressure to perform, and organizations are turning to fundraising consultants.
Bloomerang
JULY 10, 2021
As many organizations begin eyeing the post-COVID fundraising landscape, many may find themselves in need of increased capacity to better serve their communities and drive their missions forward. . For these nonprofits, the pandemic brought about simultaneous surges in both support and need for their services—an exciting but certainly unprecedented and potentially stressful challenge.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
NonProfit Hub
JULY 13, 2021
How can your nonprofit organization increase its audience growth? You have a cause and a message to share, but getting it out there to the right people isn’t always easy. To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. Here’s what the IDEAS process looks like.
Nonprofit Fixer
JULY 14, 2021
Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. It is tempting to allow board members to skip fundraising because it makes them uncomfortable. But leadership and taking responsibility for the financial health of an organization, can sometimes be uncomfortable.
NonProfit PRO
JULY 14, 2021
After a Reddit user posted to the Ask Reddit thread “What is something you've done purely out of the goodness of your heart but have not told anyone?" users shared an array of good deeds. All it took was user dartdoug’s mention of purchasing an 11-year-old foster child a bicycle for his birthday via One Simple Wish’s website to start a wave of support for the Trenton, New Jersey-based nonprofit.
Bloomerang
JULY 16, 2021
Being laid off hurts. . When it happened to me, it didn’t just impact me financially; it also affected me . emotionally. The journey to find that next big gig can be tiring, grueling, and painful, and at times it can feel like you’re banging your head against the wall. The pandemic hit the nonprofit sector hard. It was estimated that about one million people lost their jobs.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Candid
JULY 16, 2021
Major League Baseball has pledged up to $150 million over ten years to the Players Alliance in support of programs built around participation in baseball, mentorship, and professional baseball employee development, MLB.com reports. Starting in 2023, MLB will provide $10 million annually, plus up to an additional $5 million in matching contributions from external Players Alliance fundraising in support of numerous initiatives, including those that celebrate Black baseball history and culture
Nonprofit Marketing Insights by GlobalOwls
JULY 16, 2021
How to master the art of solving linear equations. Do you want to become better at solving linear equations? Check out what you can do today. Linear questions are considered to be the equations of the first order that are very easily taught to the students in elementary classes. These kinds of equations can be defined for the lines in the coordinate system and the equation for the straight line are known as linear equation.
NonProfit PRO
JULY 13, 2021
Download your free copy of this research study that takes a mystery donor’s look at the online giving experience and email communications of 630 organizations in 9 countries.
Non Profitvote
JULY 13, 2021
It’s safe to say that at the height of the 2020 pandemic, as the world adjusted to new normals, social distancing, and Zoom calls, traditional voter engagement had to evolve. And while many of us are eager to put the last year behind us, there are still valuable lessons to learn. So we sat with Jack Rosen, National Disability Rights Network Voter Engagement Specialist, to talk about the biggest lesson his organization learned.
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