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It’s important to ensure that your nonprofit has a strategic fundraising plan in place. In a recent survey , we asked 1,071 nonprofit professionals about their plans for 2023 and discovered that only 43% had a written plan. In this post, we’ll explain why it’s essential to create a plan and provide some tips on how to get started. What Is A Fundraising Plan?
Starting and growing your organization is a lot easier when you have a nonprofit business plan. Unfortunately, many founders or leaders skip creating one — which generally leads to fundraising frustrations and stalled services, among other problems. Maybe they don’t know what a nonprofit business plan can do to help them. Or perhaps it seems too daunting, and they don’t know where to start.
Have you checked out the new report from NeonOne called The Nonprofit Email Report ? It is definitely worth the download and read. There are A LOT of great insights in the report, so it’s hard to narrow it down to just my favorite five, but here goes. So you know, this report really does match the nonprofits that are most likely to be Nonprofit Marketing Guide folks.
By Eden Stiffman Jason Asteros, Habitat for Humanity International Donors and foundations that seek to improve education, health, and economic opportunity are backing solutions to fix the housing crisis. Plus: See the rest of our May issue, posted online today.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
While an effective email strategy is a powerful magnet, it can also be a virtuous cycle of reciprocal care and feeding for prospects. Here are four email strategies to get your best fundraising results.
You may have heard that nonprofit giving declined in 2022. It’s been a tumultuous few years. Some organizations saw a COVID bump, but now we’re dealing with an uncertain economy. If you’re interested in the numbers, read the latest results from M + R Benchmarks and The Fundraising Effectiveness Project. If your giving has gone down, you may have cut back on some expenses.
We just finished our new webinar Video Trends for Nonprofits in 2023. During this webinar we shared the state of video in 2023 (it’s Pedro Pascal), video fundamentals, how to find your niche, and five big trends we’re seeing. Registrants also got a handy dandy video resource guide with tech suggestions and recommendations, more tips on editing and creating videos, and links to tutorials so you can quickly produce successful videos.
We just finished our new webinar Video Trends for Nonprofits in 2023. During this webinar we shared the state of video in 2023 (it’s Pedro Pascal), video fundamentals, how to find your niche, and five big trends we’re seeing. Registrants also got a handy dandy video resource guide with tech suggestions and recommendations, more tips on editing and creating videos, and links to tutorials so you can quickly produce successful videos.
By Craig Kennedy A recent call by philanthropy leaders for greater civility and respect of those with different views appears to be an opening response to critics, especially those in Congress, who want to reform laws governing the field.
It’s easy for nonprofits to fall into the mindset that corporate partnerships are transactional. But I’ve learned that a corporate partnership can be truly transformative when it’s rooted in a deep level of mission alignment, mutual respect, and a willingness and ability to contribute to each other’s objectives.
The M+R Benchmarks Study is an annual report that highlights the latest nonprofit data and trends in digital fundraising and marketing. The study looks at billions of emails and SMS messages, millions of website visits and thousands of social media posts from hundreds of nonprofits (215 in the most recent report to be exact). Findings from the 2023 M+R Benchmarks study reveal four important insights all nonprofit organizations should know. 4 Implications for Nonprofit Organizations from the
Welcome to May! We’re kicking things off like we do every Friday with the most helpful articles, posts, and tips for nonprofit marketers. This week we have how to prepare for a new website, two new social platforms increasing in popularity, tips on using Gmail’s promotion tabs to your advantage and more. It’s time for Mixed Links… Preparing for a Website Project?
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
By Pamela Shifman and Shekar Narasimhan Kerem Yücel, Minnesota Public Radio, AP The walkouts are part of efforts by Starbucks employees to unionize the coffee chain’s stores. Investing in workplace organizing is one of the surest ways to build a thriving and inclusive American democracy — and disrupt movements that fuel division and dysfunction.
Whether you’re considering a software purchase, implementing new software, or simply trying to lower costs on the software you already have, there are ways that you can save money. Let’s look at six ways to save money and get more out of your nonprofit’s software.
Best Nonprofit Team Collaboration Tools for 2023 Manage and grow your nonprofit by collaborating better. Check out these Top Team Collaboration Tools for Non-Profits. Written by Lilian Sue. No matter how big or small your passionate non-profit team is, it can still be tough to have all team members on the same page on marketing strategies and campaigns, especially if you have team members working in different offices.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
By Drew Lindsay ASHLAND, ORE. Michael Sullivan The Oregon Shakespeare Festival's artistic director — the first person of color in the role — departs amid criticism that her plan to save the American theater drove away donors and patrons. Supporters say bias and racism marred her tenure.
In fundraising, there is one singular approach to success, and that is relational fundraising. Let's discuss ways that fundraisers can utilize this strategy to acquire and properly manage major gifts.
The Power of Authenticity in Social Media Marketing: Why Being Real Matters Authenticity is not just a buzzword. If you want to stand out from the crowd, being authentic with your Social Media Marketing is a must. Over 4.74 billion people across the world use social media. So, one thing that’s abundant on social media is – content. Yes!
Image Credit: Carlos Lozano on unsplash.com Conventional thinking often suggests that the people most vulnerable to climate change are those most directly hit—the individuals who experience the most damage in a flood, for example. However, recent research suggests that this is not the case. Instead, the question of who is most impacted by climate disasters has more to do with an individual’s pre-existing socioeconomic position and their corresponding access to disaster preparedness and recovery
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
By Glenn Gamboa, Associated Press Jacquelyn Martin, AP A recent study found that in a single year eight Ivy League universities received $5.5 billion from the 1,000 largest U.S. foundations compared with $45 million for the 99 historically black colleges and universities.
Holidays and birthdays are great opportunities for connecting and engaging with supporters. Learn how to market special occasion fundraising to boost revenue.
A five-step plan on how to deliver on-the-ground relief to internally displaced persons (IDPs) including formation of a nonprofit, fundraising drive, envisioning and implementing relief projects, formalizing partnerships which are key to international humanitarian work, and leveraging social media. The post How U.S.-based Nonprofits Can Deliver Disaster Relief Abroad: A Tigrayan Case Study appeared first on Blue Avocado.
By Lisa Frantzen , Jared Raynor & Hannah Taylor The social sector generally considers leadership development a good investment, especially when it comes to cultivating systems-level change. But ask leadership program developers and evaluators, “What is leadership?”, and you will often get vague responses rife with potential bias: “You’ll know it when you see it,” or “It’s the special sauce,” are two surprisingly common answers.
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
By Eden Stiffman André Chung for The Chronicle Churches and other religious organizations are developing vacant or underutilized land in their own backyards to meet the need for affordable housing. Nonprofits are helping them navigate the financial and political challenges.
Focus can be lost easily. It is very tempting — and common — to pursue a variety of programs that promise short-term financial return and satisfy the wants and desires of the staff and board. So, is there a tool that can help you create a more streamlined and focused approach for your nonprofit? Yes — the matrix map.
Remember to register for tomorrow's live Q&A on maximizing corporate partnerships! On Thursday, May 4th, at 1 pm EDT , I'll be hosting a Q&A session with Charisse and Blair from Good Scout. ❤️❤️ ?????? The theme of this Q&A session will be how you can MAXIMIZE corporate partnerships with your current resources, assets, and staffing. We've got some great questions!
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
By Emily Haynes The chatbot can automate mundane, time-consuming tasks like writing social-media posts, drafting thank-you notes to donors, and completing grant applications.
Organizations facing skyrocketing energy costs need to actively work with their development director and executive staff to access available tools to lower utility costs, create savings, and utilize the savings for programs and services. Here is a strategy that may help your organization to do so.
Donor Cultivation. Customer Service. Are they the same, similar, or unrelated? Are your donors also your customers? This is an important question. Like philanthropy, customer service is uniquely American. Or, at least, American culture has put an indelible stamp on both. On a recent European trip, my spouse mentioned that the waiter never asked us how we’d like our meat cooked.
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
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