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By Emily Haynes. Getty Images. When #GivingTuesday debuted in 2012, some people didn't even know what a hashtag was. In the years since, the event asking donors to give online has grown in popularity so much it is now can't-miss day for charities.
The corporate world has helped shape people’s online expectations of the brands and organizations they support. Here are a few examples of online expectations created by the corporate world and how nonprofits can meet them with their digital ecosystems.
But Amy, what if you realized that you didn’t call a donor who gave months ago, and you want to thank them to implement a new and improved stewardship plan?
There are a number of ways fraternities can approach fundraising projects, but by far one of the most popular strategies is to host a fundraising event. After all, a fundraising event allows brothers to gather together, get to know each other, create memories, and make a difference. . But there are a lot of moving parts to manage when it comes to hosting a fundraising event, from attendee comfort level to your marketing strategy.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
By Evelyne Musambi, the Associated Press Nairobi, Kenya. Evan Vucci/AP Bill Gates's new pledge will be spent over the next four years and is in addition to existing Bill & Melinda Gates Foundation funding to strengthen health systems across the continent. The new funding comes as countries in East Africa and the Horn of Africa face the worst drought in decades.
The biggest fundraising time of the year for most nonprofits is here. You’ve no doubt been working on the big things for year-end. Yet often it’s the little things that count and pack a surprising wallop. Here are eight simple efforts that could help your nonprofit raise more money before Dec. 31.
Complying with Google’s guidelines will help you maintain a healthy Ad Grant account. Here’s what any nonprofit needs to know about Google Grant compliance. Google Grants have transformed the nonprofit marketing landscape. By meeting eligibility requirements, you can receive $10,000 every month to promote your cause through Google Ads. However, nonprofits must follow certain requirements to remain eligible.
By Alex Daniels. An influx of new lawmakers means that the best chance for action on the charitable deduction and other issues nonprofits care about is during the next few weeks when the old Congress will be moving through legislation, advocates say. But it also crucial to start educating new lawmakers who don't understand how nonprofits and foundations work, they said.
It's true, I will say it, I wish every lapsed donor was still giving to my organization. And at the same time, I learn so much from lapsed donors. The trick is how to learn these things before they lapse.
If you have not yet taken the Nonprofit Communications Trends Survey this month, please do! This is the data we use to create the annual Nonprofit Communications Trends Report. . While these five results may not hold as we hear from more of you, here’s what 200+ nonprofit communicators have said so far. If you are thinking about 2023, here’s what you can expect as a nonprofit marketer and communicator.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
By Drew Lindsay. Charities favored by cryptophilanthropists are assessing the fallout from a scandal that reinforces skepticism about marrying the alternative currency and charitable giving.
Digital and web marketing are excellent tools for promoting your nonprofit and reaching more potential donors. They also provide a path and a place where you can engage with the public on a deep level, building relationships and generating goodwill. However, it's becoming essential to do it ethically.
What do you mean I am not the main character? OK, Main Character Syndrome may not be an actual mental health diagnosis (for now), but most of us have that one friend who thinks the world revolves around them and they deserve all the credit and attention. I am not saying we shouldn’t be the protagonist in our own story, BUT there is a fine line between advocating for ourselves confidently and thinking everyone around us is just a supporting character here to serve us.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
How to Create a Social Media Marketing Strategy in 2023. Social media marketing continues to get trickier as there is more competition. Here are the top strategies you can use to stay ahead of the competition. Social media marketing has grown exponentially over the last few years. As there has been a boom in social media users over a short time, trends in marketing and business have also changed.
The Center for Effective Philanthropy discusses its study of Scott’s giving, the experiences of the grant recipients, and implications for other donors.
Strategic plans set organizational direction, but just as important as determining organizational direction is determining the direction of the planning process itself. It is critical to approach your strategic planning process with the same level of care and attention with which you want to approach the final plan. .
Heads up! There will be no Mixed Links next Friday the 25th. But never fret. This week I have enough of the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising to stuff a turkey. This week we have an email engagement report and a guide to email deliverability, diversity training tips, social media tricks and tools, an older post on thanking donors, dad jokes, and more.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Everyone loves a good story, and your skills in storytelling for nonprofits can make the difference between getting big bucks and donation requests that fall flat. The good news is that great stories are all around you. EVERY nonprofit has stories to tell! And you don’t need to be a professional writer to craft them. . Once you understand the basic elements of a good story and a few different ways to tell them, the rest is just practice, practice, practice.
By Rasheeda Childress. Charities are trying to make the most of the event by lengthening its duration, teaming up with colleagues, and changing how they talk about giving.
Focusing on building meaningful engagement with alumni can translate to a stronger and more sustainable organization. Nonprofit leaders can further tap into the knowledge of those we serve and leverage their insight and experiences to fuel our mission.
Streamline your tribute letters with a personal touch. Tribute donations can be a major source of revenue for nonprofits that can lead to legacy gifts and deeper relationships with the family. And tribute donations are growing faster than any other type of peer-to-peer fundraising , which means the need for a time-saving way to manage post-gift communications is becoming increasingly important.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
By Irina Snissar Lobo & Maria Zapata. For most of us, participation on digital platforms has become a casual feature of modern life—from purchasing groceries to accessing entertainment, from getting a cab to scheduling an appointment with a doctor. In India, where one of the authors lives, it is becoming common to encounter people in large cities begging for money at traffic lights who now accept Google Pay transfers.
By the Associated Press. Charlie Riedel/AP Forbes magazine estimates Jeff Bezos's wealth at roughly $124.1 billion. The Amazon founder whose "real-time" worth Forbes magazine estimates at roughly $124.1 billion, didn't specify how — or to whom — he will give away the money but said he and his girlfriend, Lauren Sanchez, were building the "capacity" to do it.
I know you are focused on Giving Tuesday, but what is often forgotten is how to show gratitude for past giving. I suggest making this week, leading up to Thanksgiving, the time to say “thank you.”.
FACT: I have yet to meet a partnership professional that didn't salivate at the prospect of getting ACTUAL PROOF that a nonprofit partnership helped a company sell more stuff. Everyone wants this! When I'm writing partnership case studies, most nonprofits request: "Can you ask if the partnership has helped them sell more XYZ?" I get the desire to want to know.
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
What do you spend more time on? Asking or thanking? The lion’s share of nonprofits spend more time asking. It’s a BIG mistake. Don’t get me wrong. I’m not here to shame or blame you. Of course you have to ask. The number one reason people don’t give is they aren’t asked. And … The number one reason donors don’t give again is they aren’t properly thanked!
By Maria Di Mento. Worry that the gifts would lead other donors to pull back their support or that small groups wouldn't be able to handle the money were largely unfounded.
Most nonprofits recognize that the Holy Grail of giving is connecting with the “everyday donor.” These donors take advantage of monthly recurring donation programs, or have a way to steadily give throughout the course of their everyday lives. Here is how your organization can gain everyday donors.
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
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