Pam Moore

AUGUST 11, 2018

Creating content that inspires, connects and converts is not an easy task. Even if your product or service is “sexy” it can be tough. It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Also, it could simply be your content is just not sexy and what some would call “boring.” However, those who need and want your services and content likely think it is exciting if you do it right!

Marketing 132

Marketing Marketing Insurance Non-Profits 132

Nonprofit Marketing Guide

AUGUST 13, 2018

As someone who sends a lot of emails, trust me when I say that even if you do pass the inbox screening and get your email opened, very few people are taking the time to read them thoroughly. Here are a few tips to make it easier for them to find the important stuff: Keep your emails as short as possible. The fewer the words, the fewer distractions. Don’t bury the lead and get straight to the point.

Communication 131

Communication Nonprofits Marketing Marketing 131

Ann Green

AUGUST 13, 2018

Most people want to hold onto summer for as long as they can, but like it or not, September will be here before you know it. Fall is a busy time for nonprofits, especially if you’re doing a year-end appeal. You can still savor the rest of summer, but you also need to start planning for your year-end appeal. Many nonprofits rely on their year-end appeal for a good portion of their revenue so you want it to be successful.

Recruitment 113

Recruitment Fundraising Fundraising Communication 113

Nonprofit Tech for Good

AUGUST 16, 2018

By Ray Gary. Ray Gary is the CEO of iDonate , a SaaS-based provider of the world’s most innovative Digital Fundraising Platform for nonprofits. Ray’s experience in launching and building businesses spans nearly three decades, including leadership positions in multiple technology companies. Non-profits aren’t immune to the changes driven by new technology.

Non-Profits 106

Non-Profits Disaster Relief Fundraising Fundraising 106

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

Technology

Pam Moore

AUGUST 16, 2018

As with anything in life, it's easy to skip to the easy part. I love chocolate cake and I usually go straight to the frosting. Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc. It's easy to talk to people, like and comment on posts or share that funny cat meme.

Values 132

Values Marketing Marketing Production 132

Nonprofit Marketing Guide

AUGUST 16, 2018

I just finished presenting a free webinar with 25 real-world examples from 25 different nonprofits that communications directors can use to inspire their own work. Ever curious about what communications directors need, I asked two poll questions about where they felt they most needed more examples and inspiration for their own work product. Communications and fundraising bloggers, take note!

Nonprofits 107

Nonprofits Production Communication Activism 107

NonProfit Hub

AUGUST 15, 2018

Looking for some inspiration? Check out these social media accounts and websites from the best thought leaders the nonprofit sector has to offer. (Side note: many of these folks have spoken at Cause Camp , and, who knows, maybe some of them will come back in 2019! ). 1. Julia Campbell ( @JuliaCSocial ). Julia is an author, consultant and speaker who helps plan and launch modern nonprofit marketing campaigns.

Public and Nonprofit Management 59

Public and Nonprofit Management Nonprofits Leadership Retention 59

Pam Moore

AUGUST 16, 2018

As with anything in life, it's easy to skip to the easy part. I love chocolate cake and I usually go straight to the frosting. Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc. It's easy to talk to people, like and comment on posts or share that funny cat meme.

Values 60

Values Marketing Marketing Production 60

Nonprofit Marketing Guide

AUGUST 14, 2018

Just like with everything else in nonprofit marketing, you need a reason for creating content – a goal. Are you creating content to. Attract more program participants? Increase the number of event attendees? Expand your volunteer roster? Grow your mailing list? Diversify your supporters? Encourage donors to give more money? Get reporters to call you for quotes?

Marketing 106

Marketing Marketing Communication Nonprofits 106

Mission Minded

AUGUST 15, 2018

Recent articles in the New York Times and Fast Company about the excesses of some Donor Advised Funds point to a likely new reality for community foundations: that when a more reform-minded Congress is next seated, new rules will likely be put in place that will dramatically change the landscape for community foundations. We have […]. The post 3 Things Your Community Foundation Should Communicate Now appeared first on Mission Minded.

Foundations 56

Foundations Communication Fundraising Fundraising 56

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

The Agitator

AUGUST 14, 2018

Does raising awareness sell? That is, do people want to donate money to raise awareness about an issue or organization? Or do they want to fund efforts to remediate wrongs directly? Robert Smith and Norbert Schwarz wanted to find out. Actually, being good scientists, they wanted to analyze donor’s metacognition about awareness activities vis-à-vis whether the cause was already in the donor consideration set.

Retention 49

Retention Activism Communication Marketing 49

Pam Moore

AUGUST 11, 2018

Creating content that inspires, connects and converts is not an easy task. Even if your product or service is “sexy” it can be tough. It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Also, it could simply be your content is just not sexy and what some would call “boring.” However, those who need and want your services and content likely think it is exciting if you do it right!

Marketing 60

Marketing Marketing Insurance Non-Profits 60

Nonprofit Marketing Guide

AUGUST 15, 2018

Whether you are new to the world of nonprofit marketing or a veteran who has recently switched jobs, our free e-book will help you succeed personally and will also help your nonprofit create a marketing program that works well for your good cause. This checklist consists of 100 tasks that you should try to complete within 100 days of starting your new job.

Marketing 105

Marketing Marketing Nonprofits Communication 105

Fundraising Report Card

AUGUST 14, 2018

Reporting to the board may be daunting, but it’s incredibly important. Your board is tasked with overseeing your organization, and providing them with a snapshot into the health of the organization’s fundraising is critical to their success. The post What You Should Include in a Board Presentation (with Examples & A Free Template) appeared first on Fundraising Report Card.

Health 45

Health Fundraising Fundraising Culture 45

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

The Agitator

AUGUST 13, 2018

Email – not Facebook, Twitter, Instagram and other social media platforms—remains King of Hill when it comes to driving online advocacy action and contributions. That’s the key nugget delivered to nonprofit news and public media organizations by. Jesse Littlewood, a campaigner and digital strategist who’s helped build Common Cause’s impressive digital advocacy and fundraising efforts from 250,000 supporters to over 1 million in 36 months while yielding millions of dollars in small, individual gi

Public and Social Policy 49

Public and Social Policy Public Policy Recruitment Activism 49

NonProfit Hub

AUGUST 17, 2018

Establishing workplace culture isn’t easy. It can makes months, if not years, of trial-by-error testing, and even then there’s no guarantee that your staff will react the way you want them to. And this makes sense: individuals have vastly different preferences and comforts. Making them all happy is about as easy as picking a movie they all want to watch on Netflix.

Culture 43

Culture Food Nonprofits 43

Nonprofit Marketing Guide

AUGUST 17, 2018

The Hound. Auburn, AL. Hello, all you awesome nonprofit communicators out there! I’ve got the best articles, posts, tips, and more from around the world of marketing and fundraising especially for you. (But before we get to that, if you are interested in repurposing, media relations, or bequests marketing, scroll down to the end of this post – I just added a bunch of new training opportunities!

Communication 103

Communication Nonprofits Culture Marketing 103

EveryAction

AUGUST 15, 2018

We're always looking for ways to incorporate user feedback in our product development process. That’s why we’re launching the Product Feedback Group , to connect EveryAction users directly with our product team. Product Feedback Group members will receive email invites to various research studies including interviews, usability tests, surveys, and more.

Production 40

Production Management 40

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Management

The Agitator

AUGUST 16, 2018

Some fundraisers believe that donors are born the way they are and little can be done to change them. Others believe that valuable and committed donors aren’t born that way; they have to be created. My experience is that these beliefs are often a mirror reflection of the fundraisers themselves. The “donors are born that way” folks have a fixed mindset about themselves: firm in the belief that their, character, intelligence, abilities, etc. are static and were present at birth

Values 40

Values Communication Fundraising Fundraising 40

NonProfit Hub

AUGUST 13, 2018

One of the hardest parts of starting a new job is becoming comfortable with your position and all that it entails. Onboarding processes are helpful, but they can’t make you completely accustomed to your role. Owning your role take time and a whole lot of practice; it can several months to truly get in the swing of things. If you’re the executive director your role becomes harder still: you need to be a good manager while maintaining an appropriate and consistent face for your organization.

Management 40

Management Communication Fundraising Fundraising 40

iMarketSmart

AUGUST 15, 2018

It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . Honestly, I’m tired of hearing it! Way too often, we (at MarketSmart) find ourselves being asked about our response rates resulting from our outreach efforts to our customers’ supporters.

Values 40

Values Children Collaborations Marketing 40

The Agitator

AUGUST 15, 2018

Soon we’ll enter the “crank-up-for-year-end-giving-and-2019- acquisition -efforts” phase of the year and we’ll have lots to say about key elements of all that. However, let’s not forget that behind all the research, advice, commenting and debate the Agitator and our readers engage in we’re all participants in a shared and fundamental mission: changing the world.

Participation and motivation 40

Participation and motivation Psychology Technology Foundations 40

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

iMarketSmart

AUGUST 15, 2018

It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . Honestly, I’m tired of hearing it! Way too often, we (at MarketSmart) find ourselves being asked about our response rates resulting from our outreach efforts to our customers’ supporters.

Values 40

Values Children Collaborations Marketing 40

iMarketSmart

AUGUST 13, 2018

Make the fonts at least 12 pt… 14 point is even better for older eyes. Even though you might feel that it looks chunky, remember, the printed items are for the donors, not you. Use mostly serif fonts, not sans serif like this. Serif fonts are much easier to read on paper. Sans serif fonts are easier to read online or on a smartphone/tablet. Make sure there is space between lines in the copy.

Non-Profits 40

Non-Profits Communication Nonprofits Fundraising 40

The Agitator

AUGUST 12, 2018

As our donor pools shrink from overfishing, it’s important for us to bring new people to giving and philanthropy. To date our business models are built on a cornerstone of getting people who give to care about our organization. But, to insure a brighter future we need to look beyond this and motivate folks who care about our subject matter to give– perhaps for the first time.

Advertising 40

Advertising Participation and motivation Insurance Law 40