Nonprofit Marketing Guide
JUNE 4, 2020
In days following the murder of George Floyd. I had no words. This is unusual for me as a journalist, speaker, leadership team member of an advocacy-based nonprofit, and downright talkative person. . Image: Unsplash by munshots. My nonprofit wanted to put out a statement. Freelance news stories [demanding a Black perspective] awaited. And then there was the white cashier who decided I “looked tired.
Ann Green
JUNE 4, 2020
If you’ve been fundraising and communicating with your donors the last couple of months, you’ve probably been doing most of it electronically. . Electronic communication is good, but communicating by mail is better. Start thinking about communicating by mail again. If not now, sometime soon. Especially if donors contributed since the COVID-19 outbreak.
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Nonprofit Tech for Good
JUNE 1, 2020
101 Digital Marketing Best Practices for Nonprofits is a blog and webinar series offered by Nonprofit Tech for Good. Those who register and attend all three webinars in the series will earn a “Certificate of Completion” in Digital Marketing & Fundraising from Nonprofit Tech for Good. The required three webinars are: Website & Email Best Practices for Nonprofits.
Selfish Giving
JUNE 3, 2020
I have to be honest with you. I don't much feel like talking about corporate partnerships this week. After the events of the past eight days, it seems insignificant. What I want is to love and respect my country again. Years ago during a visit to the U.K. I visited the Tower of London. The tour guide asked the crowd if there were any Americans in the group.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Marketing Guide
JUNE 3, 2020
Here’s what’s happening in June at Nonprofit Marketing Guide…. Online Training: June 29 – July 6: Annual All-Access Pass Discounted. It’s almost time for our Summer All-Access Pass discount. Mark your calendars to save $200 on the best way to attend all of our training webinars for an entire year. Learn more about our All-Access Pass. TODAY!
Mission Minded
JUNE 5, 2020
Your organization's voice is important, because systemic racism has influenced and infiltrated every facet of life and work. The post Should You Publish a Statement of Solidarity, Support, and Action? appeared first on Mission Minded.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Getting Attention
JUNE 2, 2020
Work From Home Stuffing Envelopes, AKA: A Story of How You Got Screwed, Again. If you think you can sit at home on the couch and eat potato chips stuffing envelopes (with a glove on so you don’t get grease on the product), you are SADLY mistaken. I mean, physically you can, but it definitely […].
Concord Leadership
JUNE 4, 2020
In Tuesday’s Nonprofit Storytelling Conference conversation with Denise Jacobs, a question came up from a middle manager in this pandemic and social unrest. The middle manager is trying to be human with her team. Giving them space to process and still get their work done. But this isn’t being supported by her senior leader. Her […].
Women's Non Profit Alliance
JUNE 1, 2020
2020 has been a doozy and our June matra feels appropriate: seeing through obstacles. From a global pandemic to nationwide injustice, the stress has made it feel difficult to keep your work, family, and life afloat. But as a leader, you also know a thing or two about facing and conquering a challenge. “For truly, I say to you, if you have faith like a grain of mustard seed, you will say to this mountain, ‘Move from here to there,’ and it will move, and nothing will be impossible for you.
iMarketSmart
JUNE 1, 2020
A couple of weeks ago, my longtime friend Dr. Russell James presented his top recommendations for fundraisers to consider especially during the coronavirus era. If you missed the event, don’t worry. You can view the recorded webinar and download the slides here. Along with so many others, I’m very thankful to Dr. James for his research and contributions to the sector.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Nonprofit Fixer
MAY 31, 2020
In 2016 Facebook (FB) released a tool that has changed the way money is raised through social media. It has been a huge success. So huge that it can be hard to break through. This platform is evolving, but there is money to be raised within your network. I raised $12,000 in about 45 days on FB on my first try. I can’t guarantee you will do the same, but I will show you how I did it.
Ken Goldstein
MAY 30, 2020
A few weeks ago I began a new consulting gig as the Interim Executive Director of the Friends of Oakland Animal Services (FOAS). No big new thing there. I've taken Interim ED assignments half a dozen times before. But I've not taken an assignment like this during a time of official Shelter-in-Place orders (but, really, who has?). Previously, the only "virtual" consulting I've done has been limited to very short engagements.
Lets Talk Nonprofit
JUNE 3, 2020
Early reports are that last month's. #GivingTuesdayNow raised more than $500 million - just a tick lower than last December's #GivingTuesday. That's amazing! And donors truly are amazing. These results prove that donors are as charitable as ever. They haven't stopped giving during the coronavirus crisis. However, many nonprofits stopped asking (and, therefore, their donations are down).
Ken Goldstein
JUNE 4, 2020
To be a successful blogger we are told, "Be authoritative! Demonstrate your expertise!" etc. But the truth is, all any of us can ever do is to write from our limited experience, share the lessons we have learned, and hope it helps somebody in their own journey. In the end, we are all in a constant process of learning. Even the so-called experts and teachers - if they're good at what they do - are still learning.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
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