Nonprofit Marketing Guide

SEPTEMBER 26, 2018

Curating content – or gathering resources published by others – is a great content marketing tool for nonprofits. It saves you from having to constantly create original content and positions your organization as a trusted source your followers can turn to for important information. It also subtly lets people know that you are so confident in your own work, and in your position within your field or community, that you have no problem highlighting the good work of others.

Law 187

Law Marketing Marketing Communication 187

Ann Green

SEPTEMBER 25, 2018

Many people donate online now. There’s a good reason for this. It’s usually fast and easy, or at least it should be. One problem with online donations is the poor thank yous that come after your donor has given you a gift. Even though your thank you landing page and thank you email are automatically generated, doesn’t mean they need to sound like they were written by a robot.

Law 174

Law Foundations Values Communication 174

Selfish Giving

SEPTEMBER 26, 2018

Tomorrow's my birthday! Truthfully, I don't like getting gifts on my birthday. What can you give the guy who has everything, including loyal email subscribers? In true Selfish Giving style, I'd rather GIVE presents to others on my birthday - and maybe get a few karma points in return!?? Are you ready? Here's what you get to choose from. HIT REPLY to this email and pick a FIRST and SECOND choice. 1.

Disaster Relief 157

Disaster Relief Food Philanthropy Management 157

Pam Moore

SEPTEMBER 26, 2018

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? Given that the average attention span of humans is approximately eight seconds and that it takes 6-7 brand touches for someone to remember your brand, you better find a way to make your brand memorable. Yes, you can spend the next year mastering Facebook advertising, Instagram stories and live video.

Production 141

Production Technology Marketing Marketing 141

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Marketing Guide

SEPTEMBER 25, 2018

No doubt, you’ve struggled with some of these situations before: Program staff who are supposed to be reviewing for accuracy instead want to argue with your punctuation choices. Your executive director pulls the plug on an appeal letter right before the package is supposed to go to print because “it doesn’t sound like me.” Five people look at the newsletter and not one of them, including you, catches the typo in the headline.

Leadership 157

Leadership Education Education Production 157

Nonprofit Tech for Good

SEPTEMBER 27, 2018

By Emily Rose Patz , Senior Copywriter at DonorPerfect and lead author of #GivingTuesday Ideas for 2018 , a new guide designed to equip and empower nonprofit professionals to achieve their #GivingTuesday goals. #GivingTuesday invites donors, along with their family, friends, and colleagues to share about the causes they care about most as they switch their sights from holiday shopping to give back in a social and celebratory way.

Homelessness 93

Homelessness Associations Fundraising Fundraising 93

EveryAction

SEPTEMBER 26, 2018

Getting development teams and their nonprofit boards to work in alignment can be challenging. Tensions often arise when both sides start to feel that they aren’t getting the support they need. Fundraisers often lament that board members are shirking their commitment to helping fundraise. Board members feel like they’re being asked to make uncomfortable “asks” of their social networks, without the support they need to do it well.

Fundraising 77

Fundraising Fundraising Management Marketing 77

Nonprofit Marketing Guide

SEPTEMBER 27, 2018

Have you ever noticed that some nonprofit leaders seem to be everywhere in the media? They are featured in magazine profiles. They show up on TV. They get quoted regularly when reporters are looking for experts. The cynical among us might dismiss their media success, saying that they get attention because they are good looking. Or because they work at huge organizations.

Philanthropy 140

Philanthropy Leadership Foundations Values 140

Fundraising Report Card

SEPTEMBER 25, 2018

Yogi Berra once said, “If you don’t know where you’re going, you’ll wind up somewhere else.” That sentiment couldn’t be more true when it comes to achieving fundraising success. The post One Simple Rule for Fundraising Success appeared first on Fundraising Report Card.

Fundraising 71

Fundraising Fundraising Culture 71

Pam Moore

SEPTEMBER 26, 2018

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? Given that the average attention span of humans is approximately eight seconds and that it takes 6-7 brand touches for someone to remember your brand, you better find a way to make your brand memorable. Yes, you can spend the next year mastering Facebook advertising, Instagram stories and live video.

Production 60

Production Technology Marketing Marketing 60

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

EveryAction

SEPTEMBER 24, 2018

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. If you're not already an EveryAction user, here's 50 reasons to make the switch today. #1. Higher Conversion Rates = Raising More Money. EveryAction stores over 89 million "Action Profiles" of donors and supporters, which means that a significant number of EveryAction forms come pre-filled.

Technology 73

Technology Nonprofits Recruitment Management 73

Nonprofit Marketing Guide

SEPTEMBER 24, 2018

Every nonprofit has experts — but few nonprofits excel at getting their experts to share their opinions and perspectives regularly in the media. Join us on Tuesday, September 25, to learn how your nonprofit can turn your executive director — and other experts — into media rock stars during this BRAND NEW WEBINAR: Turn Your Executive Director into a Media Rock Sta r.

Communication 126

Communication Nonprofits 126

NonProfit Hub

SEPTEMBER 24, 2018

This post is sponsored by Briteweb. Have you ever caught a glimpse of yourself in the mirror and thought it might be time for a change ? Maybe your haircut is getting a little tired, or you haven’t updated your wardrobe in a few years. Your “look” has worked for you, more or less, but you’re afraid you’ve fallen a bit out of fashion. Or, worse, you feel like what you look like on the outside no longer reflects who you really are on the inside. .

Children 69

Children Leadership Foundations Communication 69

Mission Minded

SEPTEMBER 24, 2018

The most successful brand refresh efforts have a few things in common: Strong leadership A plan for cultivating a brand-centric culture This year, we admired San Francisco Day School’s masterful rollout of their new brand strategy, which they launched with on-brand messages, a new visual identity and family-centric website. Our year-long partnership with them led […].

Culture 56

Culture Leadership Nonprofits 56

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Management

EveryAction

SEPTEMBER 27, 2018

There’s no secret trick to instantly improving digital engagement for nonprofits. While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues. The most reliable way for nonprofits to increase digital engagement is to test different techniques and messages with your own audience to determine what they respond to best, and follow the results

Nonprofits 70

Nonprofits Activism 70

Nonprofit Marketing Guide

SEPTEMBER 28, 2018

Acre. Auburn, AL. It’s “Ask a Stupid Question Day” so let me ask you this: Are you ready for the finest articles, posts, tips, and more from around the world of marketing and fundraising? Of course you are! We’ve got links on newsjacking, #GivingTuesday successes, getting more likes on Instagram, and more. Yep, it’s time for Mixed Links… M+R talks about Breaking (Into the) News.

Communication 125

Communication Retention Nonprofits Associations 125

Ken Goldstein

SEPTEMBER 23, 2018

In these contentious political times, those of us in the social services field may feel the need to be more vocal about policies that effect our clients and our missions, while simultaneously facing pressure to "not rock the boat" or be controversial. Perhaps you have board members who (wrongly) believe that nonprofits cannot play any role in politics, and don't want you to take a stand on those very questions where your voice is most needed to be heard.

Activism 45

Activism Public and Social Policy Public and Nonprofit Management Nonprofit governance and management 45

Fundraising Coach

SEPTEMBER 26, 2018

We often hear people claim they’re going to “disrupt” an industry, even fundraising. “This will change everything,” they promise. And the implied threat is that you’d better adapt or get left behind. They are usually selling a website or an app that is supposed to take away your fundraising woes. Usually by making you sell their service to your donors.

Fundraising 40

Fundraising Fundraising Nonprofits 40

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations