Nonprofit Marketing Guide
JUNE 24, 2021
“But is this really my responsibility?” That’s the response I sometimes get when I’m encouraging a nonprofit communications director to step up and start an often-hard conversation within their organizations. Of course, it’s usually not their job, technically. But the problem is that when executive directors and other senior staff don’t provide that kind of leadership, there’s a gap.
NonProfit PRO
JUNE 22, 2021
Direct mail fundraisers, this blog post is dedicated to you. The tendency to think about the offline and online channels as separate sandboxes is inadvisable for many reasons, but today we’d like to focus on a direct-mail-centric reason — one that is costing you revenue.
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Ann Green
JUNE 23, 2021
I want to revisit a topic I’ve written about in the past and that’s the 5 C’s of good nonprofit communication. It’s important to keep these 5 C’s in mind when you’re writing a fundraising appeal, thank you letter, update, or any type of donor communication. Is it Clear? What is your intention? What message are you sending to your donors? Are you asking for a donation, thanking them, or sharing an update?
Nonprofit Tech for Good
JUNE 24, 2021
Date: Tuesday, August 24, 2021. Time: 1pm EDT / 10am PDT. Presented by: Dana Bakich , Founder of Positive Equation. Cost: Free. Did you scroll through content on Instagram today? Or maybe watch a live video on Facebook? Ever wonder what made you pause on that post, hit like to engage, or donate? The key to building a digital strategy that works is DATA.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Marketing Guide
JUNE 22, 2021
Back at the end of May, we shared a new quiz that helps you determine how in touch your management team is with the realities of modern nonprofit communications and marketing. Here it is if you want to take it. More than 50 people have taken it since then, so I thought I would share a few findings with you. For starters, we are seeing a pretty typical bell curve in the scoring.
NonProfit PRO
JUNE 21, 2021
One stumbling block we often see from organizations breaking into the digital fundraising space is that their focus can be narrow to the point of becoming “othering.” However, there are some simple adjustments you can make to your branding, messaging and outreach that will help avoid this.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Tech for Good
JUNE 22, 2021
By Korrin Bishop , writer at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. As a partner to thousands of nonprofits, Classy spends a lot of time learning about what makes each of them successful. A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year.
Nonprofit Marketing Guide
JUNE 23, 2021
We had over 200 people register for last week’s free webinar on how to raise awareness. But if you weren’t one of those 200 people and you struggle with what it means to raise awareness, we still have you covered! We have a free online course that will help you create a plan for real success (as opposed to vague “awareness” activities that are usually a waste of time).
NonProfit PRO
JUNE 23, 2021
For the past few years, I have been wondering two things. First, is the use of my devices giving me bad posture? Second, are my devices hurting my ability to focus? The answer, of course, is yes to both. What to do about it? Being distracted is a behavior. It turns out, behavior is the result of a formula.
Bloomerang
JUNE 22, 2021
Unfortunately, there are no “silver bullets” in fundraising. Above all else, consistency, a positive mindset, and smart strategy are the only true “secret ingredients” to sustainable fundraising efforts and success. But there are a few strategies you can use to make a major impact in terms of dollars raised with a small investment of your time. If the biggest constraint you continually run up against is a lack of time or staff capacity to make things happen, take a look at these five strategies
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Mission Minded
JUNE 21, 2021
Join us on June 30th for our webinar, “A Fresh Formula for Capital Campaigns: How to Create Powerful Communications and Successful Outreach.”. The post Webinar: A Fresh Formula for Capital Campaign Success appeared first on Mission Minded.
Nonprofit Marketing Guide
JUNE 25, 2021
Welcome to our weekly round-up of the the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have advice for getting Gen X donors, equitable fundraising, the state of video marketing and more. It’s time for Mixed Links… Here are 4 Pitfalls That Can Kill Your Content Marketing (And How to Avoid Them).
NonProfit PRO
JUNE 21, 2021
Today I wanted to start your week off with a little music. It’s been a very loooooong year, and as many of you are about to wrap up your fiscal year, you might need some encouragement to keep pushing. Let me share with you one of my all-time favorite songs with you: "Wake Up Everybody".
Bloomerang
JUNE 21, 2021
This is part 2 in a 3-part series. Read part 1. Stay tuned for part 3. . From my perspective, there are three pillars of transformation required of nonprofits that want to thrive in the post-disruption, post-COVID economy. In the first article of this three-part series, I explored why digital transformation must be an immediate priority and looked at some ways to get there. .
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Nonprofit Marketing Insights by GlobalOwls
JUNE 22, 2021
Writing a Nonprofit Business Plan in 10 Steps. Do you want to start a successful Nonprofit Organization? Take the time and write a Business Plan that covers your organisation’s essentials. A business plan is a great starting point for a rising organization. Having a clear and well-written plan of your nonprofit’s goals and activities can help you get donators, loans, grants, volunteers, and new board members. .
Nonprofit Marketing Guide
JUNE 21, 2021
Veronica Brown. Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. This series lets you describe your workday in your own words. Veronica’s Bio: My name is Veronica Brown and I am the Communications and Advancement Specialist for the Dominican Sisters of Springfield, IL. I get to interact with some incredible, religiously-vowed women on a daily basis.
NonProfit PRO
JUNE 24, 2021
Do not be satisfied with just an annual gift, major gift or planned gift. Strive to seek multiple gifts from various assets of one donor. The compounding effect of the gift will provide enhanced financial results and a deeper and more meaningful relationship with your donors.
Bloomerang
JUNE 24, 2021
Two thirds of Americans don’t have a will. That’s a vast area of untapped resources for the nonprofit sector. Expanding a current gifts program or taking on the challenge of beginning one is incredibly rewarding but takes time to ferment. Encouraging people to make a will and include your nonprofit in it isn’t easy. A fun run or gala charity auction is a lot more upbeat.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
NonProfit Hub
JUNE 22, 2021
This blog was sponsored by GrowthForce. Pop quiz! What accounts for more donations in the nonprofit world: A) larger corporations or B) individual donors? If you answered A, you are not alone. One of the biggest misunderstandings is that larger corporations are the biggest givers to nonprofits. In reality, it’s the complete opposite—over 80% of donations come from individual donors.
Care2
JUNE 23, 2021
Throughout the last year, a lot changed for the nonprofit world. Engagement and fundraising shifted entirely online , presenting new challenges regarding accessibility and outreach. Meanwhile, movements like the Black Lives Matter protests against police brutality reminded us of or opened our eyes to all of the inequities in our country and the potential for improvement in diversity, equity, and inclusive (DEI).
NonProfit PRO
JUNE 24, 2021
Gen Xers can no longer be ignored by nonprofits. In fact, they’re primed to usher in the next great generation of charitable giving. RKD Group has commissioned research to find out what drives Generation X. With these insights, fundraisers can better connect with this critical group of donors.
Bloomerang
JUNE 23, 2021
For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. This means that fewer people are donating to charities, but those who do are giving larger amounts. There are a variety of theories on why this is happening, and while it is fascinating to see the speculations on this topic, the bottom line question most nonprofits have is: What can I do about it?
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Foundation Group
JUNE 21, 2021
The post 5 Things You Must Do If The IRS Revokes Your 501(c)(3) Status appeared first on Foundation Group®.
NonProfit Hub
JUNE 24, 2021
This blog was sponsored by BryteBridge Nonprofit Solutions. So, you want to start applying for grants? Great! Grants are a great additional revenue source for nonprofits. Grantors can often be long-term relationships that have lasting impacts on organizations and the communities they serve. Plus, grants can be incredibly helpful in maintaining programs and services, as well as expanding on them.
NonProfit PRO
JUNE 24, 2021
We live in an era when anyone can announce anything to everyone. You’d think that would be a good thing. In most cases, it’s not. Most of the time it’s a race for cheap attention. For nonprofits seeking the unearned notice of followers on social media, it’s quickly turned into a race to the bottom.
Bloomerang
JUNE 19, 2021
As young professionals who have served both as members and staff managers of these groups, Sarah Willey and Corinne Austin will lead you through the research on Next Gen supporters, challenges to anticipate, and steps your organization can take to start a new young friends board from scratch OR to maximize the potential of your existing group. Full Transcript: Steven: Okay.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Candid
JUNE 25, 2021
Lever for Change , an affiliate of the John D. and Catherine T. MacArthur Foundation , has announced the Renewable Thermal Collaborative (RTC) as the winner of the $10 million 2030 Climate Challenge. Sponsored by an anonymous donor, the challenge sought an "impactful, feasible, scalable, and durable" solution that cuts U.S. greenhouse gas emissions from the building, industrial, and/or transportation sectors by 2030.
Blue Avocado
JUNE 24, 2021
Recorded on: June 24, 2021 (Closed captioning for the hearing-impaired and Spanish-speaking attendees is now available. Note a second browser window is required.) Over the past year, Covid-19, the murder of George Floyd, and the Black Lives Matter protests compelled awareness of institutional racial disparities in this country. Nonprofits have committed to Justice, Diversity, Equity, […].
NonProfit PRO
JUNE 24, 2021
Download your free copy of this research study that takes a mystery donor’s look at the online giving experience and email communications of 630 organizations in 9 countries.
Nonprofit Marketing Insights by GlobalOwls
JUNE 22, 2021
7 Social Management Hacks for Small Businesses. Social Media Marketing is here to stay. How do you make sure your Small Business is taking advantage of the opportunities? Check out our top Hacks. Social media has become increasingly important for marketing and engaging with customers. When using social media, you need to focus on being productive by providing what the customers are looking for and offering them great experiences.
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