Ann Green
DECEMBER 10, 2019
In my last few posts, I’ve emphasized the importance of keeping in touch with your donors throughout the year. Some nonprofit organizations are good at communicating with their donors, but many are not. Often the only times you hear from these organizations is when they’re asking for donations. Raising money is only part of the fundraising equation.
Nonprofit Marketing Guide
DECEMBER 12, 2019
The 2020 Nonprofit Communications Trends Survey is officially closed. Getting lost in the data crosstabs will begin soon! Since many people are starting to think about next year, I thought I would share a quick Word Cloud on the answers to this survey question: “Please list three professional skills you would like to develop in the next year.” Topping the list are.
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Selfish Giving
DECEMBER 11, 2019
You could learn a lot about influencer marketing from Lauren Lawson-Zilai , senior director of PR at Goodwill™ Industries International. The influencer marketing program she's developed is building an engaged audience for Goodwill, particularly on Instagram , where the nonprofit has seen a 200% increase in followers. Lauren's program is as much for local nonprofits as it is for national organizations.
Nonprofit Tech for Good
DECEMBER 12, 2019
By Emily Rose Patz , Senior Copywriter at DonorPerfect. Major donors are the most valuable supporters of the nonprofit world. They build wings in museums, sponsor new research at hospitals, and provide large amounts of financial support for special projects. They find great satisfaction and pride in funding growth and expansion. The key to achieving your nonprofit’s greatest goals?
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Fundraising Coach
DECEMBER 13, 2019
One of the joys of being a speaker and executive coach is that people send me their books. I have such a long reading list, that I usually take a l-o-n-g time reading the ones that are sent to me. I'm glad I didn't wait to read Jim Eskin's. (It definitely helped that he sent me the physical book. It's been sitting here on my desk, reminding me of its presence.
Nonprofit Marketing Guide
DECEMBER 10, 2019
Nonprofits raised nearly $2 billion on GivingTuesday in 2019. And yet, we hear a lot of complaints every year about how it doesn’t work. If you aren’t getting the return you want, Julia Campbell joins us today to encourage you to assess your approach to Giving Tuesday. (Did your GivingTuesday go well? See Julia’s top tips for wrapping up a successful GivingTuesday campaign ) ~Kristina.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Pam Moore
DECEMBER 10, 2019
Hey content marketers, digital marketing and social media managers! I have a few important questions for you. The answers to these questions will make or break your content marketing success online. Do you have a plan with goals and metrics for your content? Do you wake up in the morning and think “Hey, what should I post today?” Do you focus more on quantity of content or quality?
NonProfit Hub
DECEMBER 13, 2019
Small nonprofits can scarcely afford to lose any donors from one year to the next, given the expensive and time-consuming effort that donor acquisition represents. It can be tempting for small nonprofits to focus heavily on donor acquisition. The logic behind it is that the more donors who give to the nonprofit, the larger the nonprofit becomes. However, this only tells half of the story. .
Nonprofit Marketing Guide
DECEMBER 13, 2019
Penrose. Oakland, CA. Friday the 13th in December? That doesn’t seem right! Anyway, no bad luck here as I still have the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have some “ultimeate guide” to various subjects, what to do when you don’t like your board, influencer marketing tips and more.
Fundraising Coach
DECEMBER 9, 2019
Over the past few years, charitable giving has evolved with online donations rising as its new star. If you’re not including a digital giving option by now, your organization is almost certainly missing out. According to Nonprofits Source , online giving has seen consistent year over year growth (up over $10 billion since 2012). Further, 54% of donors prefer giving online via card.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Pam Moore
DECEMBER 9, 2019
Hey digital and social media marketers! Have you noticed how noisy the digital and social web is becoming? If you are not planning your content for 2020 you are already falling behind. If you want any chance to stand out from the sea of noise and rise above status quo, you must plan your work and work your plan. The strategies and tactics used in the past no longer work like they use to. 2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back se
NonProfit Hub
DECEMBER 9, 2019
Heidi Gerbracht will be at Cause Camp 2020 presenting on how diversity, equity, and inclusion are crucial to your organization’s success. “If you have come here to help me, you are wasting your time. But if you have come because your liberation is bound up with mine, then let us work together.”. As immediate past board Chair of an organization striving to empower women to run and win political office, this quote from Lilla Watson, an indigenous female activist from Australia, has always re
Nonprofit Marketing Guide
DECEMBER 9, 2019
This time of year is already chaotic enough without the added stress of being an nonprofit communicator. It’s very important to us that you take care of yourself. You have people to help and planets to save! Around this time last year, I shared some tips for dealing with the extra stress that pops up this time of year. Below you will find some newer articles as well as sharing ones that I think will still be helpful.
Fundraising Coach
DECEMBER 13, 2019
One of the joys of being a speaker and executive coach is that people send me their books. I have such a long reading list, that I usually take a l-o-n-g time reading the ones that are sent to me. I’m glad I didn’t wait to read Jim Eskin’s. (It definitely helped that he sent me the physical book. It’s been sitting here on my desk, reminding me of its presence.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Pam Moore
DECEMBER 9, 2019
Hey digital and social media marketers! Have you noticed how noisy the digital and social web is becoming? If you are not planning your content for 2020 you are already falling behind. If you want any chance to stand out from the sea of noise and rise above status quo, you must plan your work and work your plan. The strategies and tactics used in the past no longer work like they use to. 2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back se
Nonprofit Marketing Guide
DECEMBER 11, 2019
We’ve closed the 2020 Nonprofit Communications Trends Survey and are pouring through the answers of the 600+ nonprofit professionals who took the survey. Here are a few preliminary tidbits we’ve pulled already: Most Comms Directors Feel Valued and Respected. If You Don’t, Get Out. Your Favorite and Least Favorite Projects This Year [Word Clouds].
Fundraising Coach
DECEMBER 9, 2019
Over the past few years, charitable giving has evolved with online donations rising as its new star. If you’re not including a digital giving option by now, your organization is almost certainly missing out. According to Nonprofits Source , online giving has seen consistent year over year growth (up over $10 billion since 2012). Further, 54% of donors prefer giving online via card.
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