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The value of virtual volunteers has been escalated for many nonprofits in 2021 due to the COVID-19 pandemic. If your organization is looking for new ways to recruit and engage virtual volunteers, here are four tips that can help create a smooth process for both your organization and volunteers transitioning to a remote setting.
I always enjoy talking to Sarah Durham of Big Duck. It never fails to be a conversation that is both intellectually stimulating and fun. Give a listen to one of our recent conversations about nonprofit marketing trends for Sarah’s podcast, The Smart Communications Podcast. You’ll find the transcript and how to subscribe here. And if you still need a copy of the 2021 Nonprofit Communications Trends Report, get that here.
How Nonprofit Organizations Can Leverage Digital Marketing. Are you looking to grow the number of Donations, run a Fundraiser or improve your Nonprofit’s Brand? Here’s how Digital Marketing can help. Running a nonprofit organization is a time-consuming, painstakingly challenging process that demands commitment and passion from everyone involved.
The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 478 nonprofit email marketing managers.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
If the most you’ve done at this point is to ask supporters to start Facebook fundraisers, you’ve just scratched the surface. Your Facebook social fundraising strategy can start with this simple kind of ask, but then you need to plan the next steps. Here are six things you can do to take fundraising on Facebook to the next level.
When you talk about creating a “communications plan” or a “marketing plan,” you are actually talking about creating one of five different documents that have different purposes. Marketing Strategy. Quick and Dirty Marketing Plan. Big Picture Communications Timeline. Editorial Calendar. Creative Brief. Here’s one post where we compare them all.
This is part 3 in a 4-part series. Read part 1 and part 2. Communications plans help offer structure and strategy that can save you time and energy in the long run, while getting your desired objectives accomplished. Having a coherent communications plan where you package your message will help ensure each piece of content you share is part of a greater story you are telling.
This is part 3 in a 4-part series. Read part 1 and part 2. Communications plans help offer structure and strategy that can save you time and energy in the long run, while getting your desired objectives accomplished. Having a coherent communications plan where you package your message will help ensure each piece of content you share is part of a greater story you are telling.
Join the Cause Docs Tomorrow, June 3rd at 2pm EDT as Lauren Lawson-Zilai , Senior Director of Public Relations & National Spokesperson for Goodwill Industries International, will be answering your questions on how to identify and work with influencers. She'll be sharing her prescriptions on. Tools to help you pinpoint the the right influencer The process of working with influencers from initial outreach to contract negotiations to payment Lessons and learning experiences to be prepared for y
Did you know that 51% of donors did not adjust the amount they donate during the pandemic? After a year of economic and social disruption, Data Axle’s latest survey of more than 1,200 donors delves into the shifting behaviors and preferences of charitable donors across generations and identifies strategies that will help nonprofits stay connected with their audience.
Homecoming. Disney Springs, FL. I know it’s not “officially” summer yet, but as soon as the kids are out of school, it’s summer at our house. Let’s kick things off with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have tips on fostering your creativity, enthusiastic writing, inclusive communications, social media fundraising, and more.
Facebook fundraising makes it easy for supporters to show their support of your mission with a quick donation. It is easy to post a link to a crowdfunding platform or to your website’s donation page, but letting supporters give directly through Facebook makes it even easier to capture impulse donors. And they’re scrolling through Facebook every day anyway.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a fundraiser who wants advice on best practices around recording and recognizing in-kind donors. . Dear Charity Clairity, We often receive gifts in kind which are worth a lot of money.
As a professional publisher of a traditionally printed brand, you will need to quickly adjust to a new landscape if you have suddenly found yourself focused on or even fully pivoting to a digital distribution strategy. It’s not the same as print. It also shouldn’t be anything like what you were previously doing when your digital strategy was simply an afterthought.
Here’s what’s happening this month at Nonprofit Marketing Guide…. Online Training: The All-Access Training Pass. Attend live webinars and workshops (including the ones listed below), watch recorded webinars, enroll in exclusive online courses and access our entire library with templates, worksheets, e-books and more, and join our Private Facebook Group all with one purchase.
For almost 30 years, I’ve been part of a sector-wide conversation about the lack of diversity on nonprofit boards and the need to do better. In retrospect, I realize that our initial arguments were grounded primarily in a belief in the importance of representation. We also frequently cited research that demonstrated that diverse groups made better decisions, and argued that as the population was becoming more diverse boards needed to follow suit or risk missing out on large groups of potential b
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Emma Lewzey will identify the specific shifts you must make to raise more 5- and 6-figure gifts–without letting fear, intimidation, or imposter syndrome get in your way. Full Transcript: Steven: All right. And I got two o’clock Eastern. Is it okay if I go ahead and get this party started officially? Emma: Let’s do it. Steven: All right. Awesome.
One of the most difficult aspects of fundraising is getting enough program impact information to give to the donor. And the amazing thing is that most managers and leaders find more value in investing on the front end of fundraising than they do in putting resources into the back end (servicing donors after they give).
How to Create Engaging Short Videos for Social Media. Do you want to shine on Social Media? Creating Short Engaging Videos is a must. Check out the following tips to get started. Video content is becoming more and more popular with the social media platform and more particularly over smartphones these days. Recent data showed over the past year, the time that everyone spent watching videos over social media platforms like Facebook, Instagram, YouTube has increased by almost 85 percent.
Tracking how users behave on your website can be hugely helpful to nonprofits in their marketing efforts. The tool of choice for web analytics for many nonprofits is Google Analytics.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Emma Lewzey will identify the specific shifts you must make to raise more 5- and 6-figure gifts–without letting fear, intimidation, or imposter syndrome get in your way. Full Transcript: Steven: All right. And I got two o’clock Eastern. Is it okay if I go ahead and get this party started officially? Emma: Let’s do it. Steven: All right. Awesome.
If you can build trust, plus expand a personal relationship with a donor while also having the knowledge of their gift capacity and areas of interest, a possible layering can occur. In my context of layering, it is securing a major gift or pledge in one area while asking them for a second gift or pledge in another or same area.
Is your organization in the process of planning a summer fundraiser? While fundraising during COVID times seems challenging, having an engaging and accessible event is still possible. Plenty of options are available—from outdoor events to virtual fun. Many traditional fundraisers can also be tailored and still work with social distancing. Here are six pandemic-friendly fundraiser ideas for summer 2021.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
As part of the different changes and improvements that WordPress has incorporated since it launched its 5.0 version in December of 2018, the Content Management System (CMS) has replaced the Classic content editor with a brand new Block Editor, also known as Gutenberg.
Take a break. Go for a walk or run. Look at your program with a fresh look. Think of your goals. Imagine you’re in a plane, hovering above your organization. You can much clearer see the roads and paths that lead to those mountains you’re trying to get to.
Payment reconciliation can be difficult and time-consuming when you have multiple systems you are trying to tie together. Knowing which donations were included in each deposit, how the fees were calculated, and getting the answers to questions that arise, can be overwhelming. . Bloomerang Payments is here to help! Easier Reconciliation. With Bloomerang Payments reconciliation is easy.
Nonprofits still need support to carry out their mission, perhaps more than ever. Your business values the work of nonprofits and the ability to align with their mission. Sponsorship, at its best, is a win-win-win scenario. It’s one where benefiting organizations, sponsoring business, and—ideally greatest of all—the community being served all win.
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
If you’re a nonprofit needing professional services, you’ll often be required to create a Request for Proposal (RFP) before hiring a vendor. For a complex project like a website, taking the time to go through the RFP process can be an exercise in fully defining your expectations that prepares your staff for success. It can also help to speed up your project timeline.
Technology and data don’t have to be intimidating and you don’t need to be a tech-savvy guru to make them work for your nonprofit. This eGuide gives you six easy steps to harness your own data and fuel more donations.
Last month, over 1,300 grants professionals gathered virtually for PEAK2021. For eight days, this group of philanthropy professionals dedicated to advancing equitable, effective grantmaking practices came together to connect, learn, and share in critical discussions about the practice of grantmaking. LaTosha Brown, co-founder of Black Voters Matter Fund, underscored a major theme during the opening keynote that carried through the rest of the conference: together.
Follow the 4 essential steps to telling the intermediary story in a way that's compelling, meaningful, and easy to understand. The post Telling the Intermediary’s Story appeared first on Mission Minded.
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
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