Nonprofit Marketing Guide
MAY 6, 2021
Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. Here’s the latest example of this point of view from Richard Perry and Jeff Schreifels , further amplified here by Jeff Brooks.
Ann Green
MAY 6, 2021
Your nonprofit organization may have cut some expenses over the past year. When times are tough, some organizations, especially small ones with limited resources, veer towards trimming with the mindset “we can’t afford this.”. Use caution before you nix something you think you can’t afford. It may be something you should be investing in. This doesn’t mean going wild with your budget.
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NonProfit PRO
MAY 3, 2021
Face-to-face/door-to-door fundraising, also known as canvassing, came to a screeching halt during COVID-19. For organizations that picked those strategies back up again in late 2020, the good news is the number of sustainers is up and retention rates are also up. .
Selfish Giving
MAY 5, 2021
Two housekeeping items this week. ???? ? I ?? when you send me things to include in my newsletter! Job openings, success stories, new campaigns - keep them coming. However, here's what I'm looking to actually include in my newsletter: First, and most importantly, I'm looking for things that will be useful to partnership professionals. I'm not just publishing news on corporate partnerships.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Nonprofit Marketing Guide
MAY 4, 2021
We like to think that we listen well to our Nonprofit Marketing Guide community, but sometimes it’s nice to do a quick check-in. Would you mind answering these four questions for us? It’s quick, I promise! Here is the link if the embedded version is acting up. The post 4 Questions About You and Nonprofit Marketing Guide appeared first on Nonprofit Marketing Guide.
Bloomerang
MAY 6, 2021
“I’m increasingly inclined to think that there should be some regulatory oversight, maybe at the national and international level, just to make sure that we don’t do something very foolish. I mean with artificial intelligence we’re summoning the demon.” – Elon Musk. We do not know the full power of artificial intelligence (AI) yet. Further, I don’t think we fully understand what the future holds for us concerning AI.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Tech for Good
MAY 2, 2021
By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. Text messaging remains a surefire way to get more eyes on your communications. In fact, over 95% of text messages are read within 3 minutes of delivery. By harnessing the convenience of the mobile phones donors use daily, you can transform your virtual fundraising events into engaging, revenue-boosting opportunities.
Nonprofit Marketing Guide
MAY 5, 2021
Whether you are just starting your nonprofit communications journey or have been at this a while, we have a plan for you. Just take a quick 2-question quiz and you will be given a training plan based on your level of expertise. Take the Quiz and Get Started. For example, at the Beginner level, we recommend that you focus skills and actions like: “Quick and dirty” marketing plans.
Bloomerang
MAY 3, 2021
My last article of this two-part series, “ Nonprofit Giving Trends and Future Fundraising Strategy ,” began a discussion of smart fundraising strategies to take advantage of best practices and current trends. It covered broad brush strategies all nonprofits today should incorporate into their donor fundraising/marketing mix. Today, I want to offer you some “secret sauce.”.
NonProfit PRO
MAY 5, 2021
For the last two years, I’ve been studying the impact of identity on prosocial behavior; it’s the topic of my doctoral dissertation. This idea informs the fundraising copy that I write for our clients at Turnkey. Last week, I saw an interesting example of how identity influences attitudes.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Get Fully Funded
MAY 4, 2021
If your organization relies on volunteers, even just a little, you need a volunteer handbook that spells out expectations, policies, and procedures. A volunteer handbook gives volunteers the information they need about the organization and its mission, and answers any common questions they may have. Without a handbook, volunteers may feel disconnected and unsure of their role and responsibilities because once training is over, there are no materials for them to reference later.
Nonprofit Marketing Guide
MAY 7, 2021
Happy Friday, Friends! join me for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have insights into Instagram’s algorithm, unethical social media practices, QR code tips and more. It’s time for Mixed Links… NonprofitPro shares 5 Unethical Social Media Practices All Nonprofits Should Avoid.
Bloomerang
MAY 4, 2021
Imagine a story where someone was born, everything went perfectly from beginning to end, and then the story was over. Where is the intrigue? Where is the interest? Where is the excitement? Where is the lesson learned? Where is the transformation? When it comes to a good nonprofit story, struggle and overcoming are at the center. This is especially effective when trying to convince an audience why the mission of your organization is an important one.
NonProfit PRO
MAY 4, 2021
Investing in technology and innovation is challenging, but can generate a significant return on the investment. Leverage the board to improve the organization’s abilities and successful mission delivery.
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Network for Good
MAY 7, 2021
In today’s digital world, email is a fundamental tool for engaging your donors and your audience. Here are four tips to help you make the most of your email campaigns and communications! Tip #1: Experiment. It’s always a great time to think about experimenting with your emails. When we think about experimentation, consider something like what in marketing is known as ‘A/B testing’: Let’s say you’re sending out our newsletter and you split your group of 1,000 people in half; 500
Nonprofit Marketing Guide
MAY 3, 2021
We talk a lot about productivity especially as part of this #NPCOMLIFE series. Tips for being productive are sought out across all industries. The nonprofit space is no different (or some would say worse since you often find yourself with fewer resources). One of our goals is to help you love your job so, of course, we give you tools to to help you work smarter not harder.
Bloomerang
MAY 7, 2021
Join fundraising master trainer, Chad Barger, CFRE, for a workshop focused on finding potential supporters for your nonprofit organization. Chad will review the best practices in fundraising prospect identification and provide practical tips for how small nonprofits can maximize their network. Full Transcript: Steven: All right. Chad, I got 2:00 Eastern.
NonProfit PRO
MAY 3, 2021
Below is a perfect example from our colleague Diana Frazier on how she advised a major gift officer to use a news story to support a major gift ask. I am going to explain exactly how it happened so you can copy the idea for your situation.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Boardsource
MAY 4, 2021
I believe I’ll remember the images of last summer’s racial justice marches for the rest of my life – largely for a reason that I didn’t expect. It wasn’t just the number of protests around the country that inspired me, or even the size of the crowds (impressive as they were). It was the rich, diverse tapestry of faces that I saw in those marches that I was especially surprised to see – a tapestry that provided much-needed hope and encouragement to me and many other Black Americans.
Candid
MAY 5, 2021
Your employees are one of your nonprofit’s most valuable assets. They complete your mission, raise funds, and keep your nonprofit running to its full potential. However, finding the right employees is a multi-step process and can sometimes lead your nonprofit to the wrong answer. The nonprofit sector has had a difficult year, losing over 7 percent of its workforce in 2020.
Bloomerang
MAY 1, 2021
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a fundraiser who needs advice on how to shine a light on their legacy giving program by publicizing bequests. . Dear Charity Clairity, We just received a significant bequest from a donor who is childless.
NonProfit PRO
MAY 6, 2021
2020 presented a heap of challenges for membership organizations. Association leaders had to adjust to remote operations and figure out how to keep members engaged without the benefit of in-person interactions. .
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
Mission Minded
MAY 5, 2021
Read about the Belief Message, the most important message your nonprofit can have to capture the attention and interest of potential supporters. The post What Do You Believe? Your Organization’s Story appeared first on Mission Minded.
Candid
MAY 7, 2021
Reprinted from PND. A report from the Equitable Evaluation Initiative (EEI) and Grantmakers for Effective Organizations highlights how foundations are working to integrate an equity lens into their evaluation practices. Based on discussions with staff at six EEI partner foundations, the report, Shifting the Evaluation Paradigm: The Equitable Evaluation Framework™ (42 pages, PDF), found that while foundations have begun to more intentionally integrate equity into their program, governance,
Bloomerang
MAY 5, 2021
Wherever there’s a problem, there will be someone trying to fix it to various degrees of success. The nonprofit sector does just that, applying itself to make things better with a can-do spirit and that tangible sense of optimism. If only optimism was enough! In reality we need the counterbalance of realism and an understanding as to why new nonprofits might actually fail.
NonProfit PRO
MAY 6, 2021
Download this quick-guide infographic to help you with your next virtual fundraising event. Inside, you’ll find all the expert tools, creative tips and how-tos you’ll need to execute a successful virtual event that rivals even your best in-person fundraiser.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Twenty Hats
MAY 3, 2021
I R ON (resolve, not avoid conflicts) HU G (gain their trust) — let’s get into some conflict resolution. From an outsider’s eye, volunteer management may look easy: just be friendly when volunteers come in and thank them when they leave; be thankful you even have volunteers coming in to do the mission-oriented work. If only our work was that simple.
Fundraising Coach
MAY 4, 2021
I recently heard author Andrea Waltz remind fundraisers to " go for no! " (That's the name of her book too.) It's a reminder that too often we give up before the donor has really made a decision. Reframing Failure. She also shared the need for us to reframe the word "no." When asking for money, too often, we hear a "no" as the end. I asked. They answered.
Network for Good
MAY 4, 2021
It was incredibly important to organizations looking to grow their engagement with donors pre-March 2020, but we know that now, engaging over social media is more important than ever. And while we may often think, “our donors are getting so much information thrown at them” or, “maybe we should go a little quieter and not have as much content out there,” we’ve seen from past examples that organizations that kept communicating and kept fundraising through crises were the ones that did best.
NonProfit PRO
MAY 6, 2021
With a dedicated approach to inspiring repeat giving, you can attract new donors and create long-term recurring revenue that will enable your organization to grow its mission and impact for months and years to come. Download this eBook today and start generating reliable revenue that can be counted on to support your organization and its mission.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
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