Is Your Communication Donor-Centered?
Ann Green
FEBRUARY 11, 2020
Is your communication donor-centered? Really, is it? Because often it’s not. You see countless examples of generic, organization-centered communication that barely acknowledges the donor. Plain and simple, donor-centered means focusing on your donors’ needs and interests, acknowledging them in your letters and other communication, and taking into account that not all donors are the same.
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