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Is your communication donor-centered? Really, is it? Because often it’s not. You see countless examples of generic, organization-centered communication that barely acknowledges the donor. Plain and simple, donor-centered means focusing on your donors’ needs and interests, acknowledging them in your letters and other communication, and taking into account that not all donors are the same.
Q. I work for a larger arboretum in the Chicago suburbs and believe it or not, our biggest challenge is working with other teams here to stay organized! I am hoping to find suggestions or ideas from other organizations that work to ensure that internal teams are keeping up with mutually agreed benefits such as logos or signage, acknowledgement in press releases, and on-site presentations, etc.
By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Every nonprofit needs two things to drive sustainable growth: new contacts and new donors. There’s no silver bullet that will make donors come flocking to your website eager to hand their hard-earned cash over to you.
Each and every interaction your nonprofit has with supporters comes with a data point. Whether that’s an opened email newsletter, a social media comment, or the many digital donations made during your year-end fundraiser , these interactions provide a wealth of information. If you’re not leveraging this data for more efficient fundraising, you’re missing out.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Tax season is complicated. You might think nonprofits would have an easier time, being tax-exempt, but that isn’t necessarily true. Every year, nonprofits are required to submit their Form 990 , which is what allows the organization to maintain its tax-exempt status. As such, the 990 is quite an important document that can cause some issues for your nonprofit if not prepared properly.
John Haydon didn't work in corporate partnerships and cause marketing. He was so much bigger than our little niche. John was a bonafide superstar in fundraising. He had tens of thousands of followers and was frequently ranked the #1 influencer in the nonprofit sector. John was a speaker, consultant, blogger, podcaster and author. He was also a dad, brother, friend and fiancé.
You don’t have to be Sherlock Holmes to know that major gift fundraising is of the utmost importance. Whether it be reports from Giving USA , the Association of Fundraising Professionals Fundraising Effectiveness Project , or Fundraising Report Card’s Live Benchmarks , all signs point towards fewer donors giving more dollars. The math isn’t tricky. Less donors and more dollars equates to larger average donation amounts, and a growing reliance on major donors to help charities attain their fundra
You don’t have to be Sherlock Holmes to know that major gift fundraising is of the utmost importance. Whether it be reports from Giving USA , the Association of Fundraising Professionals Fundraising Effectiveness Project , or Fundraising Report Card’s Live Benchmarks , all signs point towards fewer donors giving more dollars. The math isn’t tricky. Less donors and more dollars equates to larger average donation amounts, and a growing reliance on major donors to help charities attain their fundra
Successful independent schools across the country are, for the first time in decades, watching waitlists shrink and enrollment numbers soften, The post Your School’s Strategic Plan Needs Commitment, Courage, and Clarity appeared first on Mission Minded.
When was the last time a piece of NGO content moved you? What about it was compelling? Whether it came in the form of an email, a Facebook post, or a website homepage, chances are it told a story and involved real people. Something about it made you care, and made you feel connected. The best nonprofit content marketing and storytelling can freeze time, if even for an instant.
Begin to master Twitter for your organization with these five steps. Post by Ashley Halsey. I nterested in using Twitter on behalf of your nonprofit, social enterprise or cause? Great, that willingness to take the plunge is a big step all by itself. Before you forge ahead, make sure you do the necessary prep work. How do you promote your mission or cause and engage with your followers while maintaining a healthy and respectful relationship with them?
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Each and every interaction your nonprofit has with supporters comes with a data point. Whether that’s an opened email newsletter, a social media comment, or the many digital donations made during your year-end fundraiser , these interactions provide a wealth of information. If you’re not leveraging this data for more efficient fundraising, you’re missing out.
This is the second post in a year-long blog and webinar series called 101 Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! According to the Global Trends in Giving Report , 27% of online donors say that email is the tool that most inspires them to give (social media 29%, 18% website, 12% print).
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