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In her latest blog, Erica Waasdorp begs the question: What can you do with just $1? She points out that combining those dollars will help make the giver stand tall, and that microdonations will eventually make a huge difference.
Earlier this year, we shared Five Big Trends in 2022 for Nonprofit Social Media , but today I want to give you a heads up about some more things that could change the way you use social media: Short form, vertical video (like what’s used on TikTok and Instagram/Facebook Reels) will continue to rise in popularity. Flipbook style content (like Stories and Carousels).
I’d like to revisit a topic I’ve written about in the past and that’s the 5 C’s of good nonprofit communication. You can think of this as a summer rerun. Some of you will remember the time networks (and even longer ago there were just a few of them) didn’t release new TV shows in the summer and we just watched reruns. But I digress…. . It’s important to keep these 5 C’s in mind when you’re writing a fundraising appeal, thank you letter, update, or any type of donor communication.
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on when it’s a good idea to give gifts to donors. . Dear Charity Clairity, I know public broadcasting offers donors gifts in exchange for their donations at various levels.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
For most nonprofits and charities, volunteers are a vital part of their operations, allowing many organizations to make a big impact even with lean budgets. But the pandemic has created an epidemic of volunteer shortages. As a result, nonprofits are scrambling to make up for the lost assistance.
Oga’s Cantina. Batuu. Time to cool off and wind the week down with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have nonprofit office culture and leadership, some fundraising to-dos for the summer, Twitter Ads, Google Grants and more. It’s time for Mixed Links… If you have made the switch to working from home full time, find out How Home Offices Have Evolved—and Gotten Cozier in the Process.
Why Giving Back Can Increase Brand Loyalty and Benefit Your Business. Doing Good as a Business is a Win-Win situation. Check out how Giving Back Can Increase Brand Loyalty and Benefit Your Business. Many of us give to a charity. Whether it’s one that specializes in medical research, diseases and disorders, the environment, or animals, if there’s one thing we all like to see, it’s businesses following suit.
Why Giving Back Can Increase Brand Loyalty and Benefit Your Business. Doing Good as a Business is a Win-Win situation. Check out how Giving Back Can Increase Brand Loyalty and Benefit Your Business. Many of us give to a charity. Whether it’s one that specializes in medical research, diseases and disorders, the environment, or animals, if there’s one thing we all like to see, it’s businesses following suit.
Creating your next fundraising campaign requires a lot of work: you must identify your goals, your audience, segment your lists, create compelling content, and set up and test everything in your CRM. When the moment finally arrives to call your constituents to action, the last thing you want is for your hard work to be whisked away into a junk folder, never to be seen by your supporters.
As a board member of a nonprofit organization, the most important responsibility you are likely to ever undertake will be to hire your next CEO. Before you embark on this tremendous and most important responsibility, here are some best practices you can implement into the hiring process.
It’s easy to get all wrapped up in digital marketing. But I got a great reminder about the power of signage while I was in Belize last week with my Girl Scout Troop. At the Belize Zoo, which houses many injured and orphaned animals, many of the signs told their stories in large letters that you could read from many feet away. You didn’t have to be right up on a display card.
Making fundraising calls can be nerve-wracking, but it helps to have a plan in the form of a fundraising script. In this guide, we’ll offer some tips and sample scripts you can use when calling donors to request a face-to-face meeting or directly request donations. Let’s dive in! Why and when to use a script for fundraising. When thinking about how to ask for donations, it’s natural to wonder: What should I say?
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
July 15 is officially Social Media Giving Day. This ‘holiday’ began in 2013, when Givver.com promoted it as an opportunity to leverage social media platforms for donations. Since then, a lot has changed. Meta and TikTok have made donations even easier, giving potential donors the opportunity to donate without leaving the platform. Now, you can donate without interrupting your scrolling. .
Your nonprofit has its own identity, and it’s likely that you want to tell your whole story to your stakeholders. However, when nonprofits wrap everything that the organization is about into its mission and vision statements, a lot of the power and decision-making value is lost in these lofty and winding statements. .
Nonprofit organizations are givers: we recruit like-minded staff and volunteers who give and give until they are spent. All too often burnout leads to poor performance and high staff turnover. However, reframing self-care as self-defense can help us to prioritize our people and protect our organizations. What’s the best self-defense move? That’s our first question […].
Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. Although some people think that all communication should happen online in this digital age, sending appeals through direct mail continues to be a critical fundraising strategy.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Every January, Candid surveys large U.S. private and community foundations to understand recent giving trends and forecast where giving is headed. [ 1 ] This year, we asked funders about their giving in FYE (fiscal year end) 2020 and 2021, including funding designated for COVID-19 [ 2 ] and what trends they are paying attention to this year. Here are some highlights from what we learned, followed by more in-depth analysis: .
Currently, the job world is upside down due to factors such as employees working from home, compressed or hybrid work schedules, salary constraints and new demands from employees who feel like they control the job market. Today’s nonprofit employees better understand the concept of workplace culture.
One-time donations are great, but nothing beats the ongoing positive impact of monthly giving. Monthly donations provide your nonprofit with access to reliable, sustainable funding all year round. These donations can help you continue working toward your mission in spite of any fundraising dry spells. Online monthly giving has grown by 40% in recent years as recurring donation options become increasingly popular among donors.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Creating and implementing a volunteer time off policy can provide much-needed support to the community, help develop skills for employees, and boost morale. According to an Employee Benefits Survey , conducted by Society for Human Resource Management (SHRM), only 26% of employers allow employees to take paid time off to volunteer. This statistic is concerning when you consider the benefits that VTO provides the community, employers, and employees.
In this episode, Laura MacDonald, chair of the Giving USA Foundation, and Una Osili, philanthropy expert and researcher at the Indiana University Lilly Family School of Philanthropy, provide an in-depth look at the report’s key takeaways, including what 2021’s giving source and sector breakdowns mean.
It’s a horrible feeling when the tried-and-true fundraising methods that have worked in the past stop working. Maybe you’ve experienced this…. …your spring campaign that you thought would bring in $5,000 only brings in $1,200…. …or the fundraising letter you hoped would generate $7,000 barely nets $3,000…. …or your online fundraiser barely brings in $2,500 when you were counting on at least $4,000.
An easy-to-use, accessible, mobile-friendly online donation page is crucial for modern nonprofits. Research by the Blackbaud Institute shows that 12% of total fundraising comes from online sources. And, their studies have revealed a 42% increase in online giving over the past three years. Your online donation page is your virtual fundraising hub , providing donors with a way to support your cause from anywhere, at any time.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
An interview with Rozene Pieri Enloe, a Community and Volunteer Outreach Coordinator with Pajaro Valley Loaves and Fishes — a community-based organization dedicated to alleviating hunger in Santa Cruz County, California. 40% of those served by Loaves and Fishes are children. Homelessness in Santa Cruz County is 5x the national average. With only four full-time staff members, the nonprofit relies on volunteers.
Inflation and a troubled economy should not affect giving, yet, that is the case for nonprofits without strong mid-level, major, and planned giving programs. Now is the time to get your development house in order and start investing in mid-level, major and planned giving.
A more comprehensive and holistic approach is needed to ensure that organizations have the leaders they need to succeed in the future. The post In Need of a Comprehensive Succession Leadership Plan? appeared first on Dennis C. Miller.
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
When it comes to fundraising, what do you need to know? First, abandon the idea of a single "annual appeal." Asking for money is no longer a once-a-year activity. In fact, donors expect you to ask more often (and. they respond when you do!), so don't wait until this time next year to ask again. Second, consider these numbers from. Roger Craver , author of the book Retention Fundraising.
Altrata, a global leader in data-driven people intelligence, released the Billionaire Census 2022. Powered by Wealth-X data, the ninth edition of this report reveals the global billionaire population rose by 3.3% to 3,311 individuals in 2021, with total wealth surging by 17.8% to a record $11.8 trillion.
I once worked for a man, a good and honest guy, who outworked everyone on the school staff. His VW was in the parking lot very early in the morning and remained there until late at night. Same goes for weekends and holidays- the man just worked and worked and worked. The problem with this was that it sent a series of messages to the rest of the staff.
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
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