Ann Green
JUNE 13, 2018
I’ve written about the importance of having a thank you plan before, but I think we need to revisit this because many nonprofits are not doing a good job of thanking their donors. You may have every intention to, but that’s not happening. Thanking donors often takes a back seat to fundraising when you should spend equal time doing both. A thank you plan will help.
Selfish Giving
JUNE 13, 2018
Here's a fact for you. Corporate partners expect you to promote their partnership with your nonprofit. And they want that promotion done digitally. Your snail mail print newsletter isn't going to cut it. To accomplish this for partners, nonprofits have two challenges: 1. No audience, no channels. Nonprofits either don't have a large, engaged audience to promote the partnership to and/or they've never taken the time to develop one or more digital channels to communicate with this audience. 2.
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Nonprofit Marketing Guide
JUNE 14, 2018
We are planning to refresh our website design later in the year, but there’s one thing we decided to get rid of sooner than later: the image slider we had at the top of our homepage. Image sliders and carousels were all the rage several years ago, and MANY nonprofit websites (maybe yours) have them right at the top. In theory, it’s a great idea.
NonProfit Hub
JUNE 12, 2018
Boosting your social media posts is a marketing tactic that can exponentially increase the amount of people that see your content. The concept is simple: pay to have your posts show up as sponsored content on non-followers’ timelines in order to gain more exposure. The more you pay, the more people who see it. We’re going to teach you how and when to boost your posts on Facebook, Instagram and Twitter so your organization can start taking advantage of this awesome feature, if it hasn’t al
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
The Agitator
JUNE 13, 2018
70% of UK charities reported a decrease in their cash donations over the past three years. What’s going on? Have we Brits stopping caring about causes? No, but we’re carrying less cash. The government is estimating that by 2026 only 21% of all financial transactions will be in cash , down from over 60% in 2006. Today if I want to do anything like buy lunch, catch a bus, or go to a movie I don’t have to part with a penny.
Fundraising Report Card
JUNE 12, 2018
Unlike other business-focused resources though, I have great empathy and understanding for the unique circumstances and challenges nonprofit organizations face. How then can we take what is considered best practice in the for-profit space and make use of it at your development shop? The post How to Improve and Develop Process at Your Nonprofit appeared first on Fundraising Report Card.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Lets Talk Nonprofit
JUNE 14, 2018
Your nonprofit relies on donations from individual donors. And, chances are, you're a donor to other nonprofits as well. Do you pay attention to how different organizations thank you when you make a donation? I sure do. Recently, I made modest, but equal, gifts to a dozen nonprofits. What happened next inspired this post. 12 THANK YOU'S IN 24 HOURS.
The Agitator
JUNE 14, 2018
Back in January, I argued that generations were a flawed construct and demographics a poor way to segment. In particular, the Millennial mythos seemed a mix of wishful thinking and harrumphing from previous generations. But since I posted that, there have enough “Millennials are doing X” think pieces (using the term “think” loosely) that it’s time to play Millennial Myth Whack-a-Mole once again.
Mission Minded
JUNE 12, 2018
Ahhh. Admissions season is over, summer is nigh, and it’s time to recharge before the fall frenzy starts up again. Before you take out the margarita glasses, Mission Minded is here with a suggestion that you’ll thank us for later (though you might not feel too fondly towards us in the next few paragraphs): You […]. The post School’s Out—But You Should Be In appeared first on Mission Minded.
Nonprofit Marketing Guide
JUNE 15, 2018
Acre. Auburn, AL. Good afternoon, good friends! Can I interest you in the best articles, posts, tips, and more from around the world of marketing and fundraising? This week we’ll cover stressful nonprofit workplaces, better Facebook posts, inspiring action and more. It’s time for Mixed Links… Beth Kanter dives into Why Nonprofit Workplaces Are Stressful and What To Do About It.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
iMarketSmart
JUNE 15, 2018
I came across this very interesting article a couple of weeks ago and thought I’d share it since it led me to a terrific new study you might want to download for free. Among the key points made in the report are the following: 1. Legacy giving is different from lifetime giving. It’s not a transaction. Instead, it is all about the donor’s desire to feel good about having done something meaningful with their life. “What we find is that legacy giving has little if nothing to
The Agitator
JUNE 12, 2018
Back in January, I talked about how Facebook set up donation processing for nonprofits. I’d largely advised not using the service, because Facebook controls the donor and the donor relationship. And there’s news! No, silly; it’s not that Facebook has rethought its policy and is giving us more donor data. When there is a sentence involving the phrase “give data”, Facebook vastly prefers to be the direct object (“give Facebook data”) or the object of the preposition (“give data to Facebook”) th
NonProfit Hub
JUNE 15, 2018
We’re so excited to announce our new Hubcast series, What’s Next? We’re taking a bit of a different approach this time around, and we really think you’re going to love it. Our mission is still to provide premium education, so, just like our previous podcasts, education is at the center of it all. On each episode of What’s Next?
Nonprofit Marketing Guide
JUNE 12, 2018
Communications directors have to make A LOT of decisions. We also get information and input from lots of places, and that can make decision making even harder. I think it’s helpful to keep in mind some fundamentals that apply regardless of the kind of decision you are making — this goes for personal decisions too! All good decisions are based on logic AND emotion.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
iMarketSmart
JUNE 11, 2018
Here are some types of donor scores I’ve seen: Wealth scores. Capacity scores. Legacy gift likelihood scores. Major gift likelihood scores. Annual gift likelihood scores. Etc. And, here’s what I’ve read about what the scores are supposed to provide: . A ranking of a prospect’s ability and propensity to make annual fund, major and legacy donations.
The Agitator
JUNE 10, 2018
This week, we’re looking back at previous posts and updating them with the state of the art. First up is a University of Kent study I reviewed a couple months ago. It found, in a nutshell, that donors tend to support charities that mean something to them personally. But that was just talking to people. Maybe people do something different in real life.
Mission Minded
JUNE 15, 2018
You know your organization’s name isn’t doing you justice. Maybe it’s too long, too literal, or too abstract. And you’re ready to make the leap and change it. Be prepared: Changing your name can be difficult. Even the smoothest renaming efforts have harrowing moments. But if your organization has first thought strategically about your brand […].
Nonprofit Marketing Guide
JUNE 11, 2018
Jackie Marks. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Jackie Marks is a non-profit communications professional specializing in environmental, natural resources, and sustainability issues.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Fundraising Report Card
JUNE 13, 2018
Season 2 is here and for this season Zach and Tim will be answering your questions. You can call in to leave a voicemail at (575) 815-4573 or write in to tim@imarketsmart.com. Click here to listen on YouTube! Topic Timestamps Season 2 [00:35] Greg from Eugene, Oregon [02:52] Erica from Tasmania [11:02]. The post Your Questions: (575) 815-4573 (Season 2, Episode 1) appeared first on Fundraising Report Card.
The Agitator
JUNE 11, 2018
I say accidentally, because they sure tried to get everything wrong. The piece I’m talking about is “How the first YEAR of your charity donation ends up in the hands of the chuggers” and talks about how the payback period on face-to-face recruitment is one-to-two years(ish). (Why didn’t I link to it? Because it isn’t worth your time. I’ve put it in a postscript at the bottom if you really want to read it.).
iMarketSmart
JUNE 13, 2018
Each year we round up the most popular blog posts from the prior year to create a book for our readers. I’m excited to share that the 2017 digest is ready to ship and you can get it for FREE by simply going here. Inside you’ll learn: How to get more productivity out of your day (become an army of one!). Common fundraising mistakes you should avoid.
The NonProfit Times
JUNE 14, 2018
A lawsuit seeking $2.8 million in restitution plus additional penalties was filed against the Donald J. Trump Foundation and its directors by the New York Attorney General’s office today. The foundation’s directors refer to President Donald J. Trump and three of his children: Donald J. Trump, Jr., Ivanka Trump, and Eric Trump. The lawsuit also seeks to dissolve the foundation under special court supervision.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
The NonProfit Times
JUNE 14, 2018
A lawsuit seeking $2.8 million in restitution plus additional penalties was filed against the Donald J. Trump Foundation and its directors by the New York Attorney General’s office today. The foundation’s directors refer to President Donald J. Trump and three of his children: Donald J. Trump, Jr., Ivanka Trump, and Eric Trump. The lawsuit also seeks to dissolve the foundation under special court supervision.
The NonProfit Times
JUNE 14, 2018
A lawsuit seeking $2.8 million in restitution plus additional penalties was filed against the Donald J. Trump Foundation and its directors by the New York Attorney General’s office today. The foundation’s directors refer to President Donald J. Trump and three of his children: Donald J. Trump, Jr., Ivanka Trump, and Eric Trump. The lawsuit also seeks to dissolve the foundation under special court supervision.
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