Ann Green
JUNE 13, 2018
I’ve written about the importance of having a thank you plan before, but I think we need to revisit this because many nonprofits are not doing a good job of thanking their donors. You may have every intention to, but that’s not happening. Thanking donors often takes a back seat to fundraising when you should spend equal time doing both. A thank you plan will help.
Selfish Giving
JUNE 13, 2018
Here's a fact for you. Corporate partners expect you to promote their partnership with your nonprofit. And they want that promotion done digitally. Your snail mail print newsletter isn't going to cut it. To accomplish this for partners, nonprofits have two challenges: 1. No audience, no channels. Nonprofits either don't have a large, engaged audience to promote the partnership to and/or they've never taken the time to develop one or more digital channels to communicate with this audience. 2.
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Nonprofit Marketing Guide
JUNE 14, 2018
We are planning to refresh our website design later in the year, but there’s one thing we decided to get rid of sooner than later: the image slider we had at the top of our homepage. Image sliders and carousels were all the rage several years ago, and MANY nonprofit websites (maybe yours) have them right at the top. In theory, it’s a great idea.
The Agitator
JUNE 13, 2018
70% of UK charities reported a decrease in their cash donations over the past three years. What’s going on? Have we Brits stopping caring about causes? No, but we’re carrying less cash. The government is estimating that by 2026 only 21% of all financial transactions will be in cash , down from over 60% in 2006. Today if I want to do anything like buy lunch, catch a bus, or go to a movie I don’t have to part with a penny.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
EveryAction
JUNE 13, 2018
Peer-to-peer fundraising, a form of tiered crowdfunding which turns your supporters into fundraisers for your organization, is a trendy topic in the nonprofit world. While many nonprofit fundraisers are still hesitant to jump on the bandwagon, peer-to-peer fundraising is here to stay and it’s a great way for nonprofits to engage with donors from nontraditional demographics that may not be reached by other nonprofit marketing tools.
Fundraising Report Card
JUNE 12, 2018
Unlike other business-focused resources though, I have great empathy and understanding for the unique circumstances and challenges nonprofit organizations face. How then can we take what is considered best practice in the for-profit space and make use of it at your development shop? The post How to Improve and Develop Process at Your Nonprofit appeared first on Fundraising Report Card.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
The Agitator
JUNE 14, 2018
Back in January, I argued that generations were a flawed construct and demographics a poor way to segment. In particular, the Millennial mythos seemed a mix of wishful thinking and harrumphing from previous generations. But since I posted that, there have enough “Millennials are doing X” think pieces (using the term “think” loosely) that it’s time to play Millennial Myth Whack-a-Mole once again.
Lets Talk Nonprofit
JUNE 14, 2018
Your nonprofit relies on donations from individual donors. And, chances are, you're a donor to other nonprofits as well. Do you pay attention to how different organizations thank you when you make a donation? I sure do. Recently, I made modest, but equal, gifts to a dozen nonprofits. What happened next inspired this post. 12 THANK YOU'S IN 24 HOURS.
EveryAction
JUNE 11, 2018
According to the recently released. M+R Benchmarks Report , 40% of nonprofit website visitors in the year 2017 were using a mobile phone - a 9% increase from the year prior. At the current rate, mobile traffic is set to exceed desktop traffic to nonprofit websites within a few years, making it more urgent than ever that nonprofits of every size and sphere to feature content that is not just passable, but optimized for mobile use.
Nonprofit Marketing Guide
JUNE 15, 2018
Acre. Auburn, AL. Good afternoon, good friends! Can I interest you in the best articles, posts, tips, and more from around the world of marketing and fundraising? This week we’ll cover stressful nonprofit workplaces, better Facebook posts, inspiring action and more. It’s time for Mixed Links… Beth Kanter dives into Why Nonprofit Workplaces Are Stressful and What To Do About It.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
The Agitator
JUNE 12, 2018
Back in January, I talked about how Facebook set up donation processing for nonprofits. I’d largely advised not using the service, because Facebook controls the donor and the donor relationship. And there’s news! No, silly; it’s not that Facebook has rethought its policy and is giving us more donor data. When there is a sentence involving the phrase “give data”, Facebook vastly prefers to be the direct object (“give Facebook data”) or the object of the preposition (“give data to Facebook”) th
Mission Minded
JUNE 12, 2018
Ahhh. Admissions season is over, summer is nigh, and it’s time to recharge before the fall frenzy starts up again. Before you take out the margarita glasses, Mission Minded is here with a suggestion that you’ll thank us for later (though you might not feel too fondly towards us in the next few paragraphs): You […]. The post School’s Out—But You Should Be In appeared first on Mission Minded.
iMarketSmart
JUNE 15, 2018
I came across this very interesting article a couple of weeks ago and thought I’d share it since it led me to a terrific new study you might want to download for free. Among the key points made in the report are the following: 1. Legacy giving is different from lifetime giving. It’s not a transaction. Instead, it is all about the donor’s desire to feel good about having done something meaningful with their life. “What we find is that legacy giving has little if nothing to
Nonprofit Marketing Guide
JUNE 12, 2018
Communications directors have to make A LOT of decisions. We also get information and input from lots of places, and that can make decision making even harder. I think it’s helpful to keep in mind some fundamentals that apply regardless of the kind of decision you are making — this goes for personal decisions too! All good decisions are based on logic AND emotion.
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The Agitator
JUNE 10, 2018
This week, we’re looking back at previous posts and updating them with the state of the art. First up is a University of Kent study I reviewed a couple months ago. It found, in a nutshell, that donors tend to support charities that mean something to them personally. But that was just talking to people. Maybe people do something different in real life.
NonProfit Hub
JUNE 12, 2018
Boosting your social media posts is a marketing tactic that can exponentially increase the amount of people that see your content. The concept is simple: pay to have your posts show up as sponsored content on non-followers’ timelines in order to gain more exposure. The more you pay, the more people who see it. We’re going to teach you how and when to boost your posts on Facebook, Instagram and Twitter so your organization can start taking advantage of this awesome feature, if it hasn’t al
iMarketSmart
JUNE 11, 2018
Here are some types of donor scores I’ve seen: Wealth scores. Capacity scores. Legacy gift likelihood scores. Major gift likelihood scores. Annual gift likelihood scores. Etc. And, here’s what I’ve read about what the scores are supposed to provide: . A ranking of a prospect’s ability and propensity to make annual fund, major and legacy donations.
Nonprofit Marketing Guide
JUNE 11, 2018
Jackie Marks. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Jackie Marks is a non-profit communications professional specializing in environmental, natural resources, and sustainability issues.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
The Agitator
JUNE 11, 2018
I say accidentally, because they sure tried to get everything wrong. The piece I’m talking about is “How the first YEAR of your charity donation ends up in the hands of the chuggers” and talks about how the payback period on face-to-face recruitment is one-to-two years(ish). (Why didn’t I link to it? Because it isn’t worth your time. I’ve put it in a postscript at the bottom if you really want to read it.).
Mission Minded
JUNE 15, 2018
You know your organization’s name isn’t doing you justice. Maybe it’s too long, too literal, or too abstract. And you’re ready to make the leap and change it. Be prepared: Changing your name can be difficult. Even the smoothest renaming efforts have harrowing moments. But if your organization has first thought strategically about your brand […].
Fundraising Report Card
JUNE 13, 2018
Season 2 is here and for this season Zach and Tim will be answering your questions. You can call in to leave a voicemail at (575) 815-4573 or write in to tim@imarketsmart.com. Click here to listen on YouTube! Topic Timestamps Season 2 [00:35] Greg from Eugene, Oregon [02:52] Erica from Tasmania [11:02]. The post Your Questions: (575) 815-4573 (Season 2, Episode 1) appeared first on Fundraising Report Card.
iMarketSmart
JUNE 13, 2018
Each year we round up the most popular blog posts from the prior year to create a book for our readers. I’m excited to share that the 2017 digest is ready to ship and you can get it for FREE by simply going here. Inside you’ll learn: How to get more productivity out of your day (become an army of one!). Common fundraising mistakes you should avoid.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
NonProfit Hub
JUNE 15, 2018
We’re so excited to announce our new Hubcast series, What’s Next? We’re taking a bit of a different approach this time around, and we really think you’re going to love it. Our mission is still to provide premium education, so, just like our previous podcasts, education is at the center of it all. On each episode of What’s Next?
The NonProfit Times
JUNE 14, 2018
A lawsuit seeking $2.8 million in restitution plus additional penalties was filed against the Donald J. Trump Foundation and its directors by the New York Attorney General’s office today. The foundation’s directors refer to President Donald J. Trump and three of his children: Donald J. Trump, Jr., Ivanka Trump, and Eric Trump. The lawsuit also seeks to dissolve the foundation under special court supervision.
The NonProfit Times
JUNE 14, 2018
A lawsuit seeking $2.8 million in restitution plus additional penalties was filed against the Donald J. Trump Foundation and its directors by the New York Attorney General’s office today. The foundation’s directors refer to President Donald J. Trump and three of his children: Donald J. Trump, Jr., Ivanka Trump, and Eric Trump. The lawsuit also seeks to dissolve the foundation under special court supervision.
The NonProfit Times
JUNE 14, 2018
A lawsuit seeking $2.8 million in restitution plus additional penalties was filed against the Donald J. Trump Foundation and its directors by the New York Attorney General’s office today. The foundation’s directors refer to President Donald J. Trump and three of his children: Donald J. Trump, Jr., Ivanka Trump, and Eric Trump. The lawsuit also seeks to dissolve the foundation under special court supervision.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
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