Nonprofit Marketing Guide
JUNE 4, 2019
My favorite definition of a story comes from The Elements of Persuasion : “A story is a fact, wrapped in an emotion , that compels us to take an action that transforms our world.” Richard Maxwell and Robert Dickman All of the five words I have in bold are essential to nonprofit storytelling success. Your stories need to be true , or at a minimum, based in fact.
Ann Green
JUNE 4, 2019
Some nonprofits do a good job of communicating with their donors, but many do not and that’s a problem. Mediocre or poor donor communication will hinder your success. If you wonder why your retention rates are floundering that may be the reason. Here are a few common donor communication problems and how you can fix them. Sending your donors the same appeal letter.
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Selfish Giving
JUNE 5, 2019
I'm back from the Engage for Good Conference in Chicago! The conference was great, as usual. Congrats to David, Megan and the entire Engage for Good team. I moderated two session at the conference and attended several more. A few highlights. 1. Chad Royal-Pascoe , National Vice President for the Boys & Girls Clubs of America outlined a comprehensive 8-point framework for working with corporate partners.
Nonprofit Tech for Good
JUNE 3, 2019
On Tuesday, August 6, @GivingTuesday will takeover @NonprofitOrgs for 24 hours to lead a conversation about how to set your nonprofit up for success, what the data tells us about who’s giving on GivingTuesday, and how you can get involved in the biggest giving movement of all time. History of GivingTuesday. GivingTuesday started as a day for anyone, anywhere to give, and it’s grown into the biggest giving movement in the world. .
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Marketing Guide
JUNE 6, 2019
If the process of getting copy edited and approved is a bit of a nightmare at your nonprofit — or it’s just not as simple and efficient as it should be, you aren’t alone! During today’s webinar on the seven styles of nonprofit writing , I talked about coaching others on writing and working through collaborative editing. I talked specifically about the three levels of editing (substantive, copy editing, and proofreading) and assigning those jobs to different people dependi
Mission Minded
JUNE 7, 2019
We counsel our clients to repeat, repeat, repeat: Get a good message and stick with it—in print, digital, and spoken. The post When it comes to your message, how much is enough? appeared first on Mission Minded.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Pam Moore
JUNE 4, 2019
Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. It's not that they don't want to increase conversions and sales. It is simply that they don't know how. They think it's too complicated and so they as a result fall to “hope” as a strategy for success.
Nonprofit Marketing Guide
JUNE 5, 2019
We’ve taken our experience working with nonprofit communicators like you and all of the research we’ve done via our Nonprofit Communications Trends Report and created a new way for nonprofit communicators to manage their professional development called the Five Levels of Marketing Maturity. And to find your Marketing Maturity Level, all you have to do is answer two questions.
Concord Leadership
JUNE 5, 2019
In Quadrant 3 Leadership, we teach leaders the three main areas of work needed to grow into being a Focused Leader: hardwiring, identity, and goals. Knowing your hardwiring gives you insight into what comes quickly to you and what either takes time or causes stress. But as a leader, an unexpectedly helpful hardwiring to discover […]. The post An unexpected tool that can transform your leadership – The Enneagram appeared first on The Concord Leadership Group, LLC.
NonProfit Hub
JUNE 7, 2019
Once upon a time…. With that phrase alone, I feel a twinge of anticipation for what’s coming next. Everyone loves a good story. Whether it’s a tale of a hero overcoming a hardship to find a happy ending, or a tale of misfortune with a valuable lesson learned, it’s ingrained into our DNA to seek out stories. However worthy your cause, sometimes it can be hard to measure your day-to-day progress.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Elevation
JUNE 4, 2019
Connecting with your donor base is an essential part of all your fundraising efforts. Because giving is such a personal decision, donors need to know that their generosity is more than a simple transaction for you and your nonprofit. They need a personalized experience of your nonprofit that proves how valuable they are.
Nonprofit Marketing Guide
JUNE 7, 2019
The Little Duck Diner. Savannah, GA Happy Friday, Friends! Ready for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? It’s time for Mixed Links… Here are 10 Instagram Photo Editing Trends Every Marketer Should Know in 2019. Struggle with focus? Be sure to follow these 8 Tips to Avoid Decision Fatigue (Infographic).
Lets Talk Nonprofit
JUNE 5, 2019
A current donor is always your best prospect for your next gift. That's why smart fundraisers are focused on donor retention. There are a number of things you can do to improve your donor retention. For instance, thank your donors promptly and personally , report back to your donors on the measurable impact of your work , be donor-centric in all of your messaging - make the donor the hero , and communicate regularly - in print, online, and in person.
NC Nonprofit
JUNE 5, 2019
On June 5, the Center met with staff for Senator Richard Burr (R-NC) and several other members of Congress from North Carolina and then submitted suggestions for four ways that Congress can provide tax assistance to help tax-exempt nonprofits more efficiently and effectively provide relief and recovery services after natural disasters. Categories: Federal level Tax Policy File Attachments: NC - Suggestions for Disaster Tax Relief Task Force.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Thunderhead Works
JUNE 5, 2019
By Tom Peterson. Maybe there are a few oddballs doing something right. And maybe they can point the way for the rest of us. In facing a tough social challenge positive deviance tells us to look for any outliers who may be like everyone else but who found a solution through their successful behavior. The Positive Deviance Collaborative defines these positive deviants as “individuals, groups, or entities who are the least likely to prevent or overcome a widely shared problem but are successful de
Nonprofit Marketing Guide
JUNE 3, 2019
Rebecca Lechner Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. For the past 7 years, Rebecca Lechner has been the communications manager for the Minnesota Ovarian Cancer Alliance (MOCA). In her role, she manages internal and external communications, media relations, social media, video projects, special event communications and more.
iMarketSmart
JUNE 4, 2019
Essentially, there are two types of face-to-face fundraising. When fundraising staff meet with highly qualified, major and or legacy gift donors and/or prospects; When part-time staff stand on street corners interrupting passersby asking them to give (I call this ‘street spam’). One delivers a return-on-investment of between 33:1 – 56:1 on average (and sometimes it even garners 1,000:1) and the other yields 2:1 – 3:1 ROI.
NC Nonprofit
JUNE 5, 2019
The Center continues to advocate for state legislators to exempt nonprofits from collecting and remitting sales tax on admission fees to fundraising events. File Attachments: Sales tax on admission fees 6-4-19.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
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