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Guest Post By John Haydon You already know that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook lets nonprofits add a donate button to their Facebook Live broadcast ? How to Use Facebook Live to Raise Money If your nonprofit is based in the US, and your Facebook Page is verified, you can fundraise within a Facebook Live broadcast.
Join Catalist’s Brittany Hill for a FREE one-hour webinar that will highlight the findings from its 2018 research surveying over 1,000 Americans to better understand their perceptions and affinities toward the intersection of sports and social good. Signup HERE. Pro-athletes have always used their high profile to raise awareness for social injustices (e.g.
What do you think of when you hear annual report? As a donor, you might think boring, long, a waste of resources, something I’m not going to read. As a nonprofit professional, you might think time-consuming, something we always do, something our board wants. These are all negatives, but an annual report can be a positive experience for your donors and also doesn’t have to be something that’s going to stress you out when you put it together.
Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. His work is focused on nonprofits, advocacy, and public affairs. Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Would you like more nonprofit marketing training but aren’t sure what you need and don’t have a lot of spare time? We can recommend online, self-paced courses for you, and we only need you to answer two questions to do it. We’ve taken our experience working with nonprofit communicators like you and the research we’ve done via our Nonprofit Communications Trends Report and created a new way for you to manage your professional development called the Five Levels of Marketin
When Brittany Hill from Catalist called me last week she had had enough. "Your past two newsletters have been all about the New England Patriots. ?? Blah, blah, blah," she said. "Instead of bragging, how about if you actually show your readers why and how to work with sports teams." Of course, I was like.??????. She had a point. So, sheepishly, I asked her what she had in mind.
It’s hard to ramp up the good work you do if you don’t know how to concretely define, measure and communicate your impact to supporters. It’s important to learn how to share your efforts with the world, and even more important that you know just how big of an impact you’re making on the issue you’re trying to solve. Defining impact. “Impact,” by definition, is the action of one object coming forcibly into contact with another.
It’s hard to ramp up the good work you do if you don’t know how to concretely define, measure and communicate your impact to supporters. It’s important to learn how to share your efforts with the world, and even more important that you know just how big of an impact you’re making on the issue you’re trying to solve. Defining impact. “Impact,” by definition, is the action of one object coming forcibly into contact with another.
. By Tom Peterson. Do you see yourself in here? You are needed. No matter who you are you have some gifts, some talents, some skills to lend to some cause. Look for yourself in the following list: The one with ideas, with creativity. The one who can borrow an idea they saw somewhere else. The encourager. The impatient person who wants to speed things up or to take it to a new level.
Bourbon on Rye. Lexington, KY Did y’all have a good week? I hope so! Let’s dive right into the best articles, posts, tips, and more from around the world of marketing and fundraising. Today I share Facebook stats and news and how to get responses to your emails. It’s time for Mixed Links… Hootsuite shares How to Use Facebook Lookalike Audiences: The Complete Guide.
Almost 50 years ago, Albert Mehrabian figured out that our words matter least and our body language matters most in face-to-face communications. His landmark studies (“Decoding of Inconsistent Communications” and “Inference of Attitudes from Nonverbal Communication in Two Channels”) uncovered what elements you should focus on most for effective communications as follows: Body language.
We all have an image of what summer camp looks like—beautiful mountain lakes, campfires, tug of war, bunk beds. But the reality is that summer camps come in all shapes and sizes. And many nonprofits have started them as a way to not only drive revenue, but to achieve their mission in a more effective way. If you run a nonprofit museum, advocacy group, animal shelter or environmental protection organization, starting a summer camp could be a logical next step toward rewarding your members, donor
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Do you think your email newsletter stinks? Do you hate when it’s time to put it together because you just don’t think it’s worth it? Stop treating your newsletter this way! Your organization’s email newsletter has the potential to be a communications powerhouse! You just need to know the strategies, tactics, and design options that make awesome email newsletters.
We recently got Hulu and I spent the weekend binging old seasons of Top Chef. My favorites are always the Restaurant Wars episodes where each team has to create a restaurant from scratch in about 24 hours. Watch any show about running a restaurant, and you’ll more than likely hear the phrase “in the weeds” which means they are overwhelmed with work and can’t keep up with demand.
If your nonprofit is just getting started, it’s easy to be daunted by the challenges that arise with fundraising efforts. This is especially true if you compare yourself to larger and more established organizations, which draw on brand recognition and longtime supporters to reach their goals. However, while you need to work hard, you don’t need to worry.
If you’ve been reading this blog for a while, you probably know that I think donor surveys are great for qualifying and prioritizing your supporters for outreach. You might do some wealth screening before you conduct your survey or try wealth appending after (only adding information to the list that took the survey). Either way, when they take the survey your supporters will probably categorize themselves accordingly: Identified supporters.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
What the heck am I talking about? Major gift fundraising communications (especially legacy gift marketing) tend to focus too much on showing supporters how they can make a major or legacy gift; when they should focus, instead, on creating dialogue to understand why people care and then informing them why they should give. Why they care communications should create a feedback loop to help your supporters understand their own life story, personal mission, and how your organization entwines with bo
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