Nonprofit Marketing Guide

JUNE 10, 2021

You may have seen the latest batch of announcements from Apple about the privacy changes they are making to their software, including this one: In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. The new feature helps users prevent senders from knowing when they open an email, and masks their IP address so it can’t be linked to other online activity or used to determine their location.

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Marketing Marketing Activism Nonprofits 324

NonProfit PRO

JUNE 10, 2021

Social giving experiences were some of the most drastically impacted by the COVID-19 pandemic. As we emerge from an extended period of social distancing, it’s important to reexamine how giving experiences and expectations have changed and what lessons we can learn from virtual fundraising.

Fundraising 290

Fundraising Fundraising 290

Selfish Giving

JUNE 9, 2021

We had a great Cause Docs clinic on INFLUENCER MARKETING last week with Lauren Lawson-Zilai , Senior Director of Public Relations & National Spokesperson for Goodwill Industries International. In addition to watching the replay , you should download these two valuable resources: Goodwill's Influencer Toolkit Sample Influencer Letter of Agreement Lauren also recommended these tools: Top-tier, end to end solutions (for robust budgets) include CreatorIQ , Traackr, and Klear.

Marketing 130

Marketing Marketing Foundations Food 130

Bloomerang

JUNE 7, 2021

For many of you, this is your fiscal year-end. That means you need to make sure you don’t lose any of those donors you took such pains to acquire last year. It also means tying up loose ends to assure you don’t leave money on the table. For those of you on a different fiscal year, skip down to “Cleaning up your Prospect Database” and save this checklist for whenever the time is right for you. 8 Fiscal Year-End Donor Retention Action Strategies + Practical Tips.

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Nonprofits Retention Psychology Foundations 137

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Marketing Guide

JUNE 8, 2021

So I was really annoyed with the yard guy. He was not cutting the grass near my hostas, so they were getting really weedy. Then the next week, he clearly tried to cut the grass, but shredded a bunch of hostas with the weed whacker in the process. Again, I was NOT happy. I love my garden. I’m grateful for help with it, but not when stuff gets wrecked, you know.

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Production Communication Marketing Marketing 293

NonProfit PRO

JUNE 7, 2021

As I’m sure you can imagine, I receive questions about how best to grow monthly donor programs all the time. One of the first things I do is look at the organization’s website. How easy is it to find the monthly giving option? How easy is it to find the donation page to begin with?

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Bloomerang

JUNE 10, 2021

Would working out of the office vs. working help nonprofit organizations in the long term? The pandemic jet-fueled significant shifts in the world’s work-life pattern. Yet had COVID-19 hit twenty years earlier, the effect would have been far more devastating. . It just so happened that relatively new technologies were in place and waiting, prepared to cushion the blow.

Technology 126

Technology Nonprofits Production Management 126

Nonprofit Marketing Guide

JUNE 7, 2021

We talk a lot about burnout in this NPCOMMLIFE blog series because, unfortunately, it just seems to be a part of being a nonprofit communicator. Learn how to set and enforce boundaries at work so you can get more done while not burning out during this week’s workshop Jump Start Setting New Boundaries. Some signs you may be heading toward a burn out (or are already there): You’re exhausted.

Health 293

Health Communication Marketing Marketing 293

NonProfit PRO

JUNE 8, 2021

Once you’ve identified that it is time for new peer-to-peer fundraising software, then it’s time to find the right software for your nonprofit. One of the best ways to do this is to issue a request for proposals, or RFP. A well-developed RFP can go a long way toward the success of your P2P fundraising software selection.

Fundraising 279

Fundraising Fundraising Nonprofits Technology 279

Candid

JUNE 9, 2021

Participatory grantmaking [i] is no longer new. And it’s here to stay. . To be clear, participatory grantmaking has never been new. This more just and equitable approach to philanthropy has been practiced for decades and the ethos it is based in—that those closest to the problem are the closest to the solutions—has deep roots in community organizing, deliberative democracy, and even in philanthropy itself. .

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Philanthropy Foundations Community Development Collaborations 119

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Bloomerang

JUNE 8, 2021

This is part 4 in a 4-part series. Read part 1 and part 2 and part 3. . By now we know that your communication efforts will be much more effective when there is a clear plan in place. It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. .

Communication 119

Communication Public and Nonprofit Management Nonprofits Management 119

Nonprofit Marketing Guide

JUNE 11, 2021

Happy Friday! Time to wrap up another week with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… Learn the 11 Facebook Ads Campaign Objectives and When to Use Them. Here are 5 Ways Nonprofits Can Use LinkedIn to Advance Their Missions. Find out How to Supercharge Your Email Marketing with Video.

Communication 286

Communication Nonprofits Marketing Marketing 286

NonProfit PRO

JUNE 8, 2021

When assembling an internal team to direct meaningful efforts around social issues, organizations must include members of those populations most impacted. Bringing a set of diverse, representative voices to the table enables productive dialogue and opens the door to nonprofit organizations from multiple.

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Production Nonprofit Organizations Nonprofit Organizations Nonprofits 279

Candid

JUNE 8, 2021

If you are a nonprofit organization, IT support is more than just a luxury. It's mission-critical. As the world becomes increasingly technologically advanced, it is not enough to have an up-to-date website and social media presence. Nonprofits need 24/7 IT support to stay on top of their game in this ever-changing environment while maintaining an active donor base and engaging volunteers.

Nonprofit Administration and Development 119

Nonprofit Administration and Development Technology Nonprofits Activism 119

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Management

Bloomerang

JUNE 9, 2021

Has anyone ever asked you, “I just don’t get it. What’s the formula for effective fundraising?” . Well, here it is: 12141. Say this out loud: One Two One, Four One. Or another way: One to One, for One. Sounds good, but what does it mean? This is the “formula” for just about all effective fundraising strategies. Sure, it’s a bit gimmicky, but it works.

Fundraising 114

Fundraising Fundraising Philanthropy Education 114

Nonprofit Marketing Guide

JUNE 9, 2021

You want to raise and spread awareness for your cause, but how? “Raising awareness” means different things to different people. Are you being asked by your boss or board of directors to. Get the word out? Do some public outreach? Get some media attention? Running an advertising campaign? Get some word of mouth going? Go viral? (We really hope this particular phrase will fall out of favor now!).

Advertising 286

Advertising Marketing Marketing Nonprofits 286

NonProfit PRO

JUNE 7, 2021

Oftentimes, artificial intelligence does not work for nonprofits. Not because of the people involved, but because of the challenges inherent in adopting new technologies. Below are the most common obstacles to AI in nonprofits and our recommendations on how to fix these problems.

Technology 269

Technology Nonprofits 269

Mission Minded

JUNE 8, 2021

Change the power dynamic and tell stories that begin with the aspirations of those your organization serves rather than the hurdles they face. The post 8 Resources to Help Shift the Narrative for Equity in Nonprofit Communications appeared first on Mission Minded.

Communication 98

Communication Nonprofits 98

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Bloomerang

JUNE 5, 2021

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a fundraiser who wants advice on the effectiveness of major donor thank you parties. Dear Charity Clairity, . I’d love your feedback on the effectiveness of major donor thank you parties.

Fundraising 104

Fundraising Fundraising Nonprofits 104

NonProfit Hub

JUNE 8, 2021

Does your organization have a vision statement or vision in mind? One of the greatest dangers facing nonprofits is not economic, generational, or even legal… it’s the gradual drift into complacency. The work becomes a collection of tasks rather than a force for good. It’s the same for any industry or profession, but in the field of cause work, the risk and potential loss are significant because the risk is shared not only by the organization’s team but by the community they serve.

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Energy Culture Values Nonprofits 81

NonProfit PRO

JUNE 9, 2021

One of the things our marketing team is always looking to understand is what nonprofits need. In our requests for what people want to learn, one of the topics that rose to the top was Google Ads. This article will lay out some of the fundamentals discussed in a recent webinar on the topic.

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Nonprofits Marketing Marketing 260

Foundation Group

JUNE 7, 2021

The post What Is the Difference Between a 509(a)(1) vs 509(a)(2) Nonprofit? appeared first on Foundation Group®.

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Foundations Nonprofits Management 86

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance

Bloomerang

JUNE 11, 2021

Lindsay Simonds will decode the top five most impactful ways people contribute to communities. By understanding core motivations, intentions, perspectives reflected in this webinar, you will be able to build a stronger case for support, increase the impact you have, and gain strategies for creating and preserving community. Full Transcript: – [Lindsay] Okay. . – [Steven] [inaudible].

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Participation and motivation Public and Nonprofit Management Values Activism 77

Twenty Hats

JUNE 7, 2021

Measuring volunteer impact benefits more that your program: it empowers YOU. The life of a volunteer manager can feel lonely. We have a primary purpose in our organization—the subject matter expert, you might say. This purpose often means we are the only ones in charge of scheduling and coordinating volunteers. Albeit an essential role, volunteer management is frequently overlooked as the department that works to serve the needs of all the others.

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Values Energy Management Governance 59

NonProfit PRO

JUNE 9, 2021

30% of adult donors in the U.S. identify as Social Donors. Are you tapping into them? We conducted an online survey of 1,000+ Social Donors to examine how giving experiences evolved over the past year. The study offers findings on Social Donor motivators, engagement, retention, as well as insights on when donors will be ready to return to in-person events.

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Donor Motivation Retention 241

iMarketSmart

JUNE 11, 2021

Too many nonprofits mistakenly assume that the best way to increase major gifts fundraising is to hire more major gifts officers. . To a point, this might be true. But it’s simply not cost-efficient. And because of turnover, it’s hard to sustain. Plus, remember what happened to Blockbuster. They thought the best way to increase revenue was to open more stores.

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Recruitment Technology Insurance Advertising 52

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism

Non Profitvote

JUNE 7, 2021

It’s Election Day! Today’s the day, Primary Election Day June 8, 2021, and there’s still time to make sure people have the information they need to vote in the election. As you provide last-minute reminders today, remember to keep things clear and concise to ensure your community is laser-focused on the right actions to take. Want to amp up your efforts?

Education 52

Education Education Nonprofits 52

Ken Goldstein

JUNE 10, 2021

Today I'm very pleased to announce that my latest online course is now available on Udemy: Basic Training for Your Nonprofit Board of Directors. Some of the things covered in the course are: Legal requirements for Nonprofit Boards in the U.S. Roles and responsibilities of Board Members Roles and responsibilities of Board Officers Tips for successful meetings, including Agendas and Minutes About Board Committees The Board's role in Fundraising Board recruitment, training, and evaluation This cour

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Recruitment Nonprofit Leadership Leadership Nonprofits 40

NonProfit PRO

JUNE 11, 2021

Bad data is bad business, and there’s a cost to it: Inaccurate reporting, inefficient business process, and wasted time can equal a loss in donations. Read our best practices guide on tips for data cleansing,so you can make the most of your data and deliver an amazing supporter experience!

Nonprofits 222

Nonprofits 222

iMarketSmart

JUNE 9, 2021

SPOILER ALERT: You can’t afford not to automate your fundraising operations. In my previous post , I promised to examine whether or not you can afford to invest in automating your team’s more mundane tasks. So let’s jump in! . First, consider why major gifts fundraisers fire their employers. The best major gift fundraisers quit because they love to interact with people. .

Nonprofit Organizations 52

Nonprofit Organizations Nonprofit Organizations Marketing Marketing 52

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits