Nonprofit Marketing Guide
APRIL 9, 2021
Last week I accidentally published Mixed Links with a 2022 date and just now I typed 2020 for the date. Needless to say, TGIF! Let’s finish up the week with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we look at Clubhouse, visuals for email and social, and how to improve emotional well-being of your employees.
NonProfit PRO
APRIL 9, 2021
Whether you are an employee, volunteer, donor, board member or play some other organizational role with a nonprofit organization, comprehensive knowledge of board development is a must for you to not only survive but thrive in whatever role you play or intend to play in the future.
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Ann Green
APRIL 8, 2021
The average attention span for humans is a mere eight seconds. Goldfish have longer attention spans, but they lead much simpler lives and aren’t inundated with information the way we are. Goldfish pay more attention than humans (but goldfish can’t make gifts). I feel as if our information overload gets worse every year. And, I don’t need to remind you how much is going on right now.
Selfish Giving
APRIL 7, 2021
??Reminder: Tomorrow, Thursday, April 8th at 1pm EDT , TikTok Best Practices for Nonprofits with Partnership Programs. REGISTER. ????Last month, Brittany Hill from Accelerist delivered an outstanding Cause Docs "clinic" on how to prospect for corporate partnerships. You can watch the replay here. It will be well worth your time! As part of the clinic, attendees received Prospect - Like a Boss , part one of Accelerist's new Corporate Partnership Playbook Series - and they loved it!
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Nonprofit Marketing Guide
APRIL 7, 2021
This is it! We have made to the last R of the 6 Rs of Relevant Messaging : refreshing. Let’s review the first five: Rewarding. The benefits of following through on the call to action in the message are clear. Realistic. Following through on the message is doable, because any obvious barriers are addressed. Real Time. The message feels timely and works within the context of current events and other influences.
NonProfit PRO
APRIL 8, 2021
Reporting on your mind? This active project plan will help you and your organization focus on implementation, including checklists and step-by-step changes to key reports. Download Understanding. Preparing. Implementing. FASB ASU 2016-14 Reporting Requirements for Not-For-Profit.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Tech for Good
APRIL 8, 2021
Date: Tuesday, May 18, 2021. Time: 1pm EDT / 10am PDT. Presented by: Accelerist. Cost: Free. Your nonprofit just scored that dream partner you worked so hard to prospect and now have big plans in the works, but how do you ensure a prosperous and collaborative relationship? Are you taking the necessary steps to set your partnership up for longevity and success?
Nonprofit Marketing Guide
APRIL 8, 2021
I recently chatted with Anthony Wilson, the founder and host of the Groupfinity Podcast. Anthony interviews nonprofit leaders primarily from small volunteer-led organizations and others like me who have advice for them. Anthony has served on a lot of nonprofit boards in his time and understands the struggles of nonprofits with few if any paid staff.
NonProfit PRO
APRIL 8, 2021
Instead of trying to change many things all at once, try changing one thing one step at a time. Giving yourself permission to obtain greater focus can reduce stress and achieve better results. When you have a single over-arching purpose, it’s much easier to prioritize your journey. Lean on us to help you take smaller steps, to help you see the path, and help support you along the way.
Get Fully Funded
APRIL 6, 2021
A nonprofit Advisory Board can be a great way to engage key supporters with relevant professional skills, life experiences, and networks. But many Advisory Boards sit idle, with members not knowing their role and organizations not knowing what to do with the Board they created. Unlike a Governing Board, often called a Board of Directors, an Advisory Board has no decision-making authority and does not issue directives or have fiduciary responsibility.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Bloomerang
APRIL 5, 2021
Think fast: do you know where you get your best donors? Ask any fundraiser if they want more donors and you’ll get a resounding “YES” but ask what source yielded them their very BEST donors and you might see some puzzled faces. . Before you rush out to find new donors you’re wise to consider where you’ve found your best donors. Referrals from board members?
Mission Minded
APRIL 7, 2021
If you’re considering a video for your fundraising campaign, avoid these 10 mistakes to ensure your video leads to fundraising success. The post 10 Mistakes to Avoid with Your Next Fundraising Video appeared first on Mission Minded.
NonProfit PRO
APRIL 8, 2021
The truth is that the nonprofit sector has been innovating with peer-to-peer fundraising for some time now. Many organizations have been expanding their reach beyond traditional run, walk and ride events.
Get Fully Funded
APRIL 5, 2021
Since the start of the pandemic, and even before that, nonprofits have turned to virtual fundraising to boost revenue and engage supporters in their mission. Like other nonprofits, your organization likely conducts regular fundraising efforts to support new programs and projects and ultimately help more people. As a nonprofit fundraising specialist or marketing manager, you know that none of these campaigns can succeed without a comprehensive marketing strategy in place to get the word out. .
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Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
Bloomerang
APRIL 8, 2021
Nonprofit board service is a serious matter! It is a huge commitment that requires devotion and proactive effort like making a cake from scratch for your son’s 10 th birthday party. A big deal indeed! Most people want to serve because they have passion for a cause or mission which is certainly important and an essential ingredient. It’s like the flour in the cake recipe, necessary but not everything.
Twenty Hats
APRIL 6, 2021
When low(er) tech is the answer to our scheduling needs. Back in the late aughts I had my first brush with volunteer management, when I volunteered for a second year with a film festival in New York City. In my first year, I just stood at the entrance to a 25-screen megaplex and pointed people to our little corridor of two or three screens. But the second year I returned a bit more ambitious, and volunteered to be the volunteer manager.
NonProfit PRO
APRIL 9, 2021
Do you have donors who give at a higher level to the Annual Fund, but who have not quite gotten onto the radar screen of the major gifts team? That’s the “Muddle in the Middle”! Join Fundraising Expert Erin Crotty, VP of Implementation & Training for this Free Lunchtime Learning Event as she provides steps for identifying, cultivating and tracking this special group of donors.
Concord Leadership
APRIL 6, 2021
Nonprofits are run by leaders at all levels. From project managers all the way to board members and executive directors, competent leaders are what keep organizations running and fulfilling their missions of helping as many people as possible. Ultimately, an organization is only as effective as its leaders. If nonprofit leaders aren’t functioning at the […].
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Bloomerang
APRIL 3, 2021
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a fundraiser who needs advice on legacy giving and how to overcome obstacles and barriers to receiving a bequest. . Dear Charity Clairity, How do you persuade donors to create a will so they can leave your organization a bequest?
Nonprofit Marketing Insights by GlobalOwls
APRIL 5, 2021
How to Launch Your Travel Business Digitally. The travel industry has been booming for years. If you want to start your Travel Business Digitally, check out the following tips below. Whether you are interested in helping people find the right car rental company for their upcoming trip or finding the perfect hotel for their needs, creating your own travel brand can be a successful way to make money and help travellers in the process.
NonProfit PRO
APRIL 9, 2021
Welcome back to #NPPTrendingNow, where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week.
Foundation Group
APRIL 5, 2021
The post What is Nonprofit Founder’s Syndrome? appeared first on Foundation Group®.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
Bloomerang
APRIL 6, 2021
Now more than ever, effective fundraising is what your nonprofit depends on to survive. Your team likely spends countless hours planning events and campaigns in order to raise money for programs and projects that will further your cause. . All this fundraising definitely involves sending appeals to your donor base. Whether you’re sending general donation requests, sponsorship requests, or end-of-year-appeals, it’s important to amplify your fundraising campaigns as broadly and loudly as possible.
Nonprofit Marketing Insights by GlobalOwls
APRIL 5, 2021
How to Gain Repeat Customers to Your Online Store. To really grow an online store, you will need to build your buyer base and repeat customers. Check out the tips below to get started. Every business person operating an eCommerce business store knows how imperative it is to get potential buyers to visit their websites. However, it does not stop at attracting visitors to your online eCommerce store.
The Killoe Group
APRIL 6, 2021
The post 24 Top Canadian Fundraising Ideas for Nonprofits & Charities appeared first on OneCause.
Lets Talk Nonprofit
APRIL 7, 2021
It happened again. A client asked me, "Why don't we ask Bill Gates?" You see, I had recently completed grant prospect research for her nonprofit. The Bill and Melinda Gates Foundation wasn't on the list I presented to my client. She wasn't totally surprised - but some of her board members were. So they asked her (and she asked me) what I call "The Bill Gates Question.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Bloomerang
APRIL 7, 2021
ATTENTION: Having a nonprofit CRM system isn’t a magic fundraising wand. As pretty as it looks and how organized it feels, technology can’t raise money by itself. . I know, I know, you got it so you could have the most perfect moves management system and donor prospect reports, etc. And don’t worry, I love a good moves management system so I’m not suggesting you cancel that subscription.
Nonprofit Tech for Good
APRIL 5, 2021
This is the seventh post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! Related Webinar: Social Media Best Practices for Nonprofits. With one billion active monthly users, Instagram is a very powerful social network used by nonprofits worldwide.
Nonprofit Marketing Guide
APRIL 5, 2021
Today, let’s take a look at podcasts nonprofit communicators got into during the last year. Other pandemic hobbies we’ve looked at: Pets. Music. Arts and Crafts. Exercise. Gardening. From Denise MacDonald: I started working on a podcast using some old family cassette tape letters. I’d love to know if other people have cassette tape letters from the 1970s and 80s in their basements too!
Nonprofit Marketing Insights by GlobalOwls
APRIL 4, 2021
10 Tips For Choosing Content Marketing Topics. To get the best success with Content Marketing, you’ll need to understand your audience and choose the best topics to write. Check out these tips. Content marketing can be a very challenging task if you are new to the process, but it can also give you a headache even if you are experienced in the field.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
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