Nonprofit Marketing Guide
OCTOBER 29, 2019
The last couple of weeks we talked about ways you can ask your community to get involved with your work in ways that don’t involve donating money. With year-end fundraising coming up, today we will focus on donations with another appearance from the fake organization The Center for Wayward Squirrels to provide some sample language. There are many, many ways to ask for money.
Ann Green
OCTOBER 29, 2019
Year-end fundraising season is starting to gear up. Perhaps you’ve already mailed an appeal letter or are planning to in the next couple of weeks. Planning is the key word here. If you just send one fundraising letter and wait for the donations to come in, prepare to be disappointed. Your donors are busy and may put your letter aside to handle later, and never get to it.
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Selfish Giving
OCTOBER 30, 2019
Man, I am wicked scary excited by all of the cause campaigns coming up this year. Aren’t you?! With Halloween tomorrow, and Thanksgiving and the holidays just around the corner, it’s prime time for cause products, signature partnerships, point-of-sale fundraising and yep – Giving Tuesday. You probably have a few partnerships of your own waiting in the wings!
Nonprofit Tech for Good
OCTOBER 31, 2019
Date: Tuesday, December 10, 2019. Time: 1pm EST / 10am PST. Presented by: Heather Graci , Behavioral Economics Specialist at Creative Science. Monthly donors give 42% more over the course of a year compared to one time donors. They also stick around longer with most programs enjoying donor retention rates north of 85%. If executed correctly, a successful monthly donor program can be a game changer for your nonprofit.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Marketing Guide
OCTOBER 30, 2019
Last week I shared several ways in which nonprofit communications staff get treated like doormats. If you recognized yourself in that post, I encouraged you to refill your tank, think about what you want, and identify your fears. Ready to set some boundaries so no one treats you like a communications doormat again? Last year, I took a “train the trainers” course with Sarri Gilman, author of Transform Your Boundaries.
Mission Minded
OCTOBER 30, 2019
This week, as Book Lovers Day approaches, our Mission Minded team members are thinking about one of our core values: The post Can a Book Make You Better? appeared first on Mission Minded.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Tech for Good
OCTOBER 27, 2019
The third edition of the Global Trends in Giving Report (the sister report to the 2019 Global NGO Technology Report ) will be published September 15, 2020 , and for the first time, we are conducting an open call for partners worldwide. Our partnership model is simple and innovative: in exchange for promoting the 2020 Global Trends in Giving Survey to donors and supporters of nonprofit organizations in your country from March 1 through May 31, 2020 , our partners receive the anonymized survey da
Nonprofit Marketing Guide
OCTOBER 28, 2019
This little guy is begging you to join us! I have no more submissions for our Day in the Life of a Nonprofit Communicator blog series. While it’s always a popular post, we can’t publish them if we don’t have everyone doing their part and submitting. So if you have ever read a Day in the Life post and thought “Yay! I am not alone” or nodded along knowingly when someone said they had to eat lunch at their desk: IT’S YOUR TURN TO SHARE!
Fundraising Coach
NOVEMBER 1, 2019
The final two months of the year are a vital time for nonprofits to reach their fundraising goals. . Not only do these months hold the biggest fundraising day of the year for nonprofits (Giving Tuesday), but this trend of increased giving continues through December with one-third of all annual giving occurring in the month, according to Nonprofit's Source.
Nonprofit Fixer
OCTOBER 29, 2019
Continuing our series on “worst practices,” below is a partial list of mistakes to avoid when using nonprofit insurance. Forgetting to get Director and Officer (D & O) Insurance for your board. Board members should have an expectation that in exchange for non-compensated board service, a basic level of risk mitigation will be provided for their voting.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
TakeTwo Services
OCTOBER 26, 2019
If you are doing your job well as an Executive Director or Director of Development, you are getting pulled in a million different directions at the same time, all the time. That’s because you are, rightly, involving many different stakeholders in your work and giving them unique ways to stay invested. However, priorities can become skewed when everyone believes their project is most important.
Nonprofit Marketing Guide
OCTOBER 31, 2019
Here’s what’s happening next month at Nonprofit Marketing Guide…. Online Training: You can attend all of our training webinars below with an All-Access Pass. You also get exclusive online courses and downloads, access to our Private Facebook Group and more for 365 days. Learn more and get your All-Access Pass. November Nonprofit Communications CHECK IN Webinar Series.
NonProfit Hub
OCTOBER 28, 2019
Inspiration is one of the most humbling feelings we humans can experience. And it was everywhere with the inaugural class of the Find Your Pajamas Nonprofit Business Intensive & Pitch Contest. We assembled on Saturday, September 14th at the beautiful New York City, SOHO offices of our host, Scholastic, Inc. Almost 20 years ago, a little girl asked me what pajamas were.
Fundraising Coach
NOVEMBER 1, 2019
The final two months of the year are a vital time for nonprofits to reach their fundraising goals. . Not only do these months hold the biggest fundraising day of the year for nonprofits (Giving Tuesday), but this trend of increased giving continues through December with one-third of all annual giving occurring in the month, according to Nonprofit’s Source.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
iMarketSmart
OCTOBER 29, 2019
This time of year is filled with tricks and treats. The end of October seemingly always has something in store for us, whether it be a new costume fad, wacky weather (too hot, or too cold), or the general “all hands on deck” push to execute year-end fundraising strategies. October is a month full of ups and downs, preceding the most important (and busiest) fundraising period of year.
Nonprofit Marketing Guide
NOVEMBER 1, 2019
Ward 8 – Boston, MA. Happy November, Friends! Let’s warm up with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. We have some goodies left over from Halloween, email marketing and LinkedIn news, and how not to pitch a guest post. It’s time for Mixed Links… In the spirit of Halloween, here are 4 Spooky, Scary Fundraising Statistics (And What to Do About Them).
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