Nonprofit Marketing Guide
AUGUST 23, 2021
All my people-pleasers gather around and let me tell you about a magical trick that will grant you more time in your schedule, reduce burnout and clear your mind. It’s saying “No” Unfortunately, all magic comes with price and the price you might pay when you turn someone down is feeling guilty. But maybe you don’t have to decide between being over-committed or feeling bad about letting someone down.
NonProfit PRO
AUGUST 26, 2021
Let's review some of the best social media tools you should consider for your nonprofit to help you focus on your donors and prospects, and alleviate much of the stress in making sure you're doing well on social media.
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Ann Green
AUGUST 25, 2021
As summer wanes and we move toward fall, many nonprofit organizations are entering the busiest time of the year as they launch their year-end fundraising campaigns. In the best of times, this is stressful, and we are not in the best of times. We’re still living in a time of uncertainty. I feel there’s more uncertainty now than last year. In the spring it looked like we were on track to something better and then along comes the Delta variant, not to mention low vaccination rates in some states.
Selfish Giving
AUGUST 25, 2021
I'm dropping these two knuckleheads off at college. Cate will be a senior at George Washington University (School motto is "God is our trust"??), and Ryan will be a freshman at Worcester Polytechnic Institute (Go Goats! ??). I'll see you next week. ?? Partnership Notes 1. This ice cream maker and its nonprofit partner are betting that people will eat black ice cream ??
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Nonprofit Marketing Guide
AUGUST 26, 2021
Are you ready to get serious about your marketing and fundraising campaigns? Then you’ll need to invest some creative brainpower into your messaging. To get your messaging right, you need to answer four questions: 1. What’s Your Call to Action? . How do you want people to help? You need to be clear and specific about what you want people to do. 2.
NonProfit PRO
AUGUST 27, 2021
Mentorship is a two-way street. It should be a give-and-take process. Be both a mentee and mentor over time. Receive advice and guidance from those who have already been where you plan to go. Over time, be prepared to give your knowledge and experience to others by paying it forward.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Bloomerang
AUGUST 23, 2021
This post on adopting a culture of philanthropy is part six in a six-part series. Read part one , part two , part three , part four , and part five. . In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering online user experience and messaging.
Nonprofit Marketing Guide
AUGUST 27, 2021
Hey, friends. How is it going out there? Let’s wrap up the week with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have ethical fundraising, email workflows, year-end stories, Space Jam and more. It’s time for Mixed Links… Julia Campbell has a conversation with Suhailah Waheed on How to Ensure Ethical Fundraising at Your Nonprofit.
NonProfit PRO
AUGUST 23, 2021
The American Battlefield Trust was $27,000 short of projected revenue for its effort to save 128 acres of Civil War Battlefield in Perryville, Kentucky, in the fall of 2019. As this particular track of land would essentially complete the preservation of the Perryville site – the last piece of the puzzle – they had to figure out a way.
Get Fully Funded
AUGUST 23, 2021
Nonprofits understand the importance of sending acknowledgement letters and making phone calls to thank their donors. These are simple and effective ways of thanking your donors, but creating Thank You videos can help you show rather than tell your supporters how much you appreciate them. By creating thank you videos for your supporters, you are able to give thanks in a more exciting and engaging way.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Nonprofit Tech for Good
AUGUST 21, 2021
By Morée Lambeth , Lead Content Creator + Writer, Water.org. As a non-profiteer of many years, I have known donor giving programs to be described via a myriad of terms; sustainment, long-term, continued, recurring – all ways to describe the length of the relationship a donor establishes with a non-profit. And, while the terms may describe a donor’s giving, what can non-profits say about the results of their donors’ commitment?
Nonprofit Marketing Guide
AUGUST 25, 2021
I noticed an uptick in backlinks to our posts earlier this week and found the site im [dot] news was copying our blog posts word for word and posting them on their site. This is known as scraping content, and while they did include a link at the bottom of the post that said “originally published on Nonprofit Marketing Guide” they are still in violation of copyright as they did not get permission from us nor does it qualify under “Fair Use” laws.
NonProfit PRO
AUGUST 26, 2021
Even during the pandemic, the Blackbaud Institute’s "Charitable Giving Report" confirmed that the fourth quarter continued to dominate the year for charitable giving, representing 36% of giving in 2020. This statistic holds strong from year-to-year, so taking advantage of the season is essential.
Bloomerang
AUGUST 21, 2021
Claire Axelrad, J.D., CFRE will explain how fundraisers can persuade ‘powers that be’ that they should actively promote legacy giving, even (especially) now. Full Transcript: Steven: All right, Claire, I got 4:00 Eastern. Is it okay if I go ahead and get this party started? Claire: Absolutely. Steven: All right, cool. Welcome everybody, good afternoon.
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Fundraising Coach
AUGUST 24, 2021
This issue of the weekly Fundraising Kick seems to have come at the perfect time for subscribers. So I'm sharing it here as well. Fundraising Kick coaching emails are written for busy nonprofit CEOs and my private coaching clients. The goal is to remind people who have full schedules to keep working on major gifts every week. Since it's written for CEOs, I refer to calling "5 - 10" donors.
Candid
AUGUST 26, 2021
Trailblazer chosen to guide the country’s most comprehensive source of data tools on nonprofits, foundations, and grants. Candid’s board of trustees today announced the selection of Ann Mei Chang as the organization’s new chief executive officer. Ann Mei is a leading expert on social innovation with global experience in the private, public, and nonprofit sectors.
NonProfit PRO
AUGUST 23, 2021
We have a number of major donors in our database that, because of their age or illness have stopped giving, but over their lifetime have made significant gifts to our organization. I feel like we can’t just forget about these people, but what should I do?
Bloomerang
AUGUST 25, 2021
For many of us, summer is a slower time for donations , and sometimes even our operations. With family vacations and so much going on during the summer with kids being out of school, we—just like our donors—are out of our regular schedules. This means it can sometimes seem like we’re making very little progress on our development goals as we head into fall fundraising.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Get Fully Funded
AUGUST 24, 2021
Email is a powerful marketing tool, but to get results you need to learn how to write fundraising emails that connect emotionally and inspire people to give. That means you can’t throw just anything in an email, push “send,” and expect thousands of dollars to pour in. It takes careful strategy and deep knowledge of your donor to get the results you’re looking for.
Boardsource
AUGUST 24, 2021
We live in an age where it can be challenging to keep up with the increasing speed of news cycles while managing our own busy day-to-day lives. There’s a vast amount of news available to us every day – but we may not have enough time to consume it, and we often have even less time to reflect on it and consider how it may impact us. In the midst of this “information overload,” there’s one recent story that has fully captured my attention (and, hopefully, the attention of all social sector boards)
NonProfit PRO
AUGUST 24, 2021
Few museums and cultural institutions have found fundraising innovation to be enough in these challenging times, but there are some innovations from the space worth sharing in the hopes of helping many of these venerable and venerated institutions pull through.
Bloomerang
AUGUST 27, 2021
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on whether or not you have to ask for donor feedback in person. . Dear Charity Clairity, I recently read your advice about how to tactfully ask for donor feedback without making promises, and I appreciate what you had to say.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
Candid
AUGUST 25, 2021
The David and Lucile Packard Foundation is making a bold and public move to use Candid’s GuideStar profile and demographic survey to track data from grant applicants and recipients. Part of this effort includes a coordinated communication strategy—led by Packard Foundation President and CEO Nancy Lindborg—to strongly encourage applicants to complete their GuideStar profiles and demographic survey.
Mission Minded
AUGUST 26, 2021
Learn how to tell and share your organization’s story of impact ethically and in a compelling way. The post Messaging That’s Memorable Blog Series, Part 3: The Impact Message appeared first on Mission Minded.
NonProfit PRO
AUGUST 27, 2021
In the first Q&A installment of a two-part series looking at Black giving, Dr. Jackie Bouvier Copeland, founder and chief architect of August's Black Philanthropy Month, will discuss the importance of both Black American and immigrant donors to the nonprofit sector, and the impact of Black Philanthropy Month.
Bloomerang
AUGUST 26, 2021
If you’re looking to raise more money this year, you might want to consider hiring a fundraising coach. . Why would you need a coach? Well, for starters, too many fundraisers are left out to dry. They have to figure out how to engage with donors with limited time and few resources. If that sounds like you, a coach can help save you time and make the most of your resources—as well as help you raise more funds. .
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Blue Avocado
AUGUST 23, 2021
Your nonprofit is building a website. The web designer finds a great image that embodies your nonprofit’s mission exactly. The web designer downloads the image from a website of a nonprofit that does similar work, and the other nonprofit has provided an email saying they don’t mind if you use the image. True or false: […]. The post #RiskyBusiness: Risk Management for Nonprofits: Copyright appeared first on Blue Avocado.
Getting Attention
AUGUST 26, 2021
Overview: In this post, I go into the Top 10 Solar Affiliate Programs you can promote as an affiliate marketer! This niche is definitely great year round, so dig in and enjoy! Table of Contents 1. SmartPower4All Solar Affiliate Program2. Solgaard Affiliate Program3. LuminAID Solar Affiliate Program4. GoGreenSolar Affiliate Program5. Goal Zero Affiliate Program6.
NonProfit PRO
AUGUST 26, 2021
Take the mystery out of your targeted messaging and personalize your charity’s communications to best engage with your donors! Learn how in Nonprofit’s E-Guide to Donor Personas.
Nonprofit Marketing Insights by GlobalOwls
AUGUST 27, 2021
How To Find A Bank That Shares Your Commitment To The Environment. The money that you deposit can be used for projects that help the environment, so take the time to find a greener bank. savings can be a great way to take control of your environmental impact. If you’re committed to reducing your carbon footprint – perhaps spending time recycling and purchasing eco-friendly products – then it’s essential to ensure the bank you choose isn’t undermining your other efforts.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
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