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For the last several years, we’ve blogged and trained nonprofit communicators about the importance of monitoring email engagement – not just open and click-through rates on individual emails, but how many people on your email list have opened at least one email within a set period time, such as the last three months. . It’s not a number that’s front and center in most email service provider dashboards (but should be).
by Steven Shattuck. Donor relationship development is vital for your nonprofit’s retention rate and revenue consistency. Overcome the challenges of relationship building. Building donor relationships is one of the most important things your nonprofit can do in order to maintain a consistent revenue stream and fund your mission. This is because effective donor relationships lead to higher retention rates. .
By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. She advises nonprofits to accelerate their fundraising and engagement efforts through giving and marketing strategies via digital technologies. You did it: your donation appeal was a success.
Thanks for the great start to 2020. After taking two weeks off, I was wondering if you folks would remember me. You did!?? Open Rate is the percentage of people who opened my newsletter. Most newsletters are lucky to get 15 to 20%! My highest open rate last year was almost 60%. Click Rate is the percentage of subscribers who clicked on an article to read.
Penrose. Oakland, CA. Happy Friday, y’all! Let’s wrap up the week with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. We have Jedi Masters, social media trends, video ideas and more. It’s time for Mixed Links…. For my fellow Star Wars fans out there, here are Seven Ways to Turn Marketing Teams Into Agile Jedi Masters [Infographic].
When you work as an email marketer, you need to expect a certain amount of email unsubscribes each year. But if your list gets smaller and smaller all the time, you need to stop and rethink what you’re doing. Unsubscribes are no fun because it leaves you wondering if you’re doing something wrong and if you could have retained those people. . The good news is there are some actions you can take to reduce the rate of email unsubscribes.
By Sharon Cody , Partnership Manager at Harbor Compliance , a leading provider of compliance solutions for nonprofits. Sharon’s 30+ years in the nonprofit sector have made her passionate about educating nonprofits on the role of compliance as both a best practice and an industry differentiator. Register for a free webinar on April 7: Charitable Online Solicitation: Is Your Nonprofit Compliant?
By Sharon Cody , Partnership Manager at Harbor Compliance , a leading provider of compliance solutions for nonprofits. Sharon’s 30+ years in the nonprofit sector have made her passionate about educating nonprofits on the role of compliance as both a best practice and an industry differentiator. Register for a free webinar on April 7: Charitable Online Solicitation: Is Your Nonprofit Compliant?
There’s no denying that year-end giving is a powerful force. After all, some reports suggest as much as one-third of all annual giving occurs in December alone! However, once the final numbers are calculated and the year-end campaigns end, what happens then? You’ve just completed a massive campaign, hopefully with massive success as well. The energy of year-end giving is palpable, but does it all end when December does?
A few months ago, I shared some tips on how to establish boundaries with your co-workers. Well apparently a lot of you need those tips if CloudApp’s State of Productivity is correct. According to their infographic, other co-workers and social media are the biggest distractions at work. So let’s review those quick tips from Robin Madell at U.S.
Personal branding can not be ignored in 2020. It is a foundation for anyone who has any sort of goals for their life and business. Even if you are not a marketer and never want to be one, you have a personal brand regardless if you have consciously designed it or thought about it or not. Your are delivering perceptions to others every time you: Speak.
When we were helping Jen Newmeyer brainstorm the title for her new book, as soon as one of us said, “ The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics, ” we knew we had it. It’s the perfect description for this book about how to fundraise online even when no one else in the office really gets it — at least not at first!
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
It’s here ! The 2020 Nonprofit Communications Trends Report has both good news and bad news to share, compiled from the answers of 625 nonprofit communications professionals who took our annual survey in November 2019. It’s free to download. I am also presenting a free webinar on Thursday, January 30 on the Trends Report results. During the webinar, I will also share some of the details that didn’t make it into the main report.
There’s no denying that year-end giving is a powerful force. After all, some reports suggest as much as one-third of all annual giving occurs in December alone! However, once the final numbers are calculated and the year-end campaigns end, what happens then? You’ve just completed a massive campaign, hopefully with massive success as well. The energy of year-end giving is palpable, but does it all end when December does?
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