Nonprofit Marketing Guide
APRIL 25, 2019
Flickr Creative Commons photo by Serra Boten. One of my clients recently celebrated a big victory. After months of talking about his desire to get an opinion piece published in The Chronicle of Philanthropy, he achieved his goal. He put together a timely and thoughtful piece about a controversial issue — a piece that challenged conventional wisdom about a complex topic and showcased his experience and expertise.
Ann Green
APRIL 23, 2019
In my last post, I wrote about the importance of staying donor-centered. Now let’s take it a step further. Try to think like your donors. Visualize one donor or a type of donor and imagine how they will respond to your communication. Get to know your donors better. You may have a hard time with this if you don’t know your donors very well. One way to get to know them better is to send short surveys.
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Nonprofit Tech for Good
APRIL 23, 2019
By StratusLIVE (Sponsored Post). Nonprofits are doing important work every day that impacts lives and makes our world even better. But due to many common challenges to constantly reach new donors, retain existing donors, and increase operational efficiency the amount of effort to impact lives doesn’t always result in the high return it should. In the 2018 Charitable Giving Stats from NP Source , 77% believe everyone can make a difference by supporting causes.
Mission Minded
APRIL 25, 2019
The moment of truth is upon you. You’ve approved your budget, wrangled myriad stakeholders, invested hard-won funds, devoted months of. The post Why the Easy Choice Isn’t On-Brand appeared first on Mission Minded.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Marketing Guide
APRIL 23, 2019
Writing for nonprofits is different than writing for other kinds of organizations. We are often trying to accomplish many different things with nonprofit content, and depending on the goal and the intended reader, the style of writing will change. In fact, we believe there are seven essential writing styles that nonprofit communicators should master.
NonProfit Hub
APRIL 26, 2019
Expansion is a good thing. In most cases, it means you’ve done your job well enough for long enough to add additional programming, campaigns or other projects. But it’s not always easy to know when you’re ready to expand, and it’s harder yet to know if your expansion should involve the addition of new staff. After all, nonprofits often work on volatile shoestring budgets , making it difficult to add another set of wages to the payroll.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Mission Minded
APRIL 25, 2019
You hopefully already know that using your independent school or nonprofit’s brand as a basis for marketing is essential. But, The post Will Paid Search Pay Off for Your Nonprofit? appeared first on Mission Minded.
Nonprofit Marketing Guide
APRIL 26, 2019
The Trellis Room. Mobile, AL We’re in the Endgame now… for this week at least! Spoiler alert – you are about the see the best articles, posts, tips, and more from around the world of marketing and fundraising. You’ll find how to build trust, benchmarks, better appeals, and more. It’s time for Mixed Links… Speaking of Endgame, learn The Social Strategy Brands Like Marvel Are Using to Generate a 68% Conversion Rate.
Fundraising Coach
APRIL 23, 2019
One of the hardest stages of asking for money is getting the appointment. The good news is that getting the appointment is mostly about consistency and polite persistence. But hardwiring plays a role too. For a more complete description of the four DISC quadrants, click the image to go to Marc's talk from the 2017 Nonprofit Storytelling Conference. Or go to: [link] The DISC part starts around minute 28.
iMarketSmart
APRIL 21, 2019
What is donor qualification? It’s the process by which you determine whether or not a supporter/donor is someone you should: Spend your valuable time building a 1-to-1 relationship with (remember time is money); Spend your organization’s precious resources on (such as air travel, gifts, meals, etc.). What makes a donor qualified? . They have said they are interested in having or are willing to consider having a one-to-one relationship with a facilitator/fundraiser (a representative o
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Selfish Giving
APRIL 24, 2019
Last week, I discussed the importance of focusing on your website and building an email list. Twitter, Facebook, Instagram , guest posting and SEO are all valuable, but they are all means to end: driving people to your website and signing up for email updates. I got several great emails back from people talking about what they are focusing on and why.
Nonprofit Marketing Guide
APRIL 24, 2019
May is “Editorial Calendar” month around here, so we’d like to provide a bunch of updated show-and-tell videos of nonprofit editorial calendar set-ups using whatever software you use. It doesn’t matter if it’s a Google or Microsoft product, or if you use a project management tool like Trello, Asana, Airtable or Smartsheet.
Fundraising Coach
APRIL 23, 2019
One of the hardest stages of asking for money is getting the appointment. The good news is that getting the appointment is mostly about consistency and polite persistence. But hardwiring plays a role too. For a more complete description of the four DISC quadrants, click the image to go to Marc’s talk from the 2017 Nonprofit Storytelling Conference.
NonProfit Hub
APRIL 23, 2019
The world wide web, specifically the Twittersphere, is overflowing with accounts designed to help you better run your organization. Whether their focus is general or something specific, like technology or donor retention, we’ve compiled a list of what we believe are the best, most helpful Twitter accounts you need to be following. @Classy. Classy is your one-stop-shop for all things fundraising and marketing.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Nonprofit Marketing Guide
APRIL 22, 2019
Ash Bruxvoort Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Ash Bruxvoort coordinates communications for the Women, Food and Agriculture Network. They also coordinate WFAN’s annual conferences and Plate to Politics program, which encourages women in the healthy food and farming movement to run for office.
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