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In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. Today let’s talk about the types of objectives you should have in your communications plan. Objectives are the SMART steps you take to achieve a strategy, and at Nonprofit Marketing Guide, we prefer to define SMART as Specific, Measurable, Achievable, Resourced, and Time-Bound.
We’re right in the thick of year-end fundraising season. If you have a campaign underway, I hope it’s going well for you, although it may be too early to tell. A good fundraising campaign is more than just sending out a bunch of appeals and hoping the donations come in. I get a lot of appeals, some from organizations I support and some from ones I don’t.
Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. The real-time, in-the-moment nature of cause awareness and giving days can inspire donors to give provided that your nonprofit knows how to promote the days effectively. The first step is to decide which days to build a campaign upon and add them to your 2019 editorial calendar.
Ever since the team from Allison + Partners came on CauseTalk Radio to talk about how influencers can power cause marketing , I've become convinced my three-legged stool for cause marketing success, which previously included legs for sales, research and content marketing , needs a fourth for influencers. More evidence: Green Bay Packers quarterback Aaron Rodgers and State Farm's efforts to raise money for wildfire victims in California.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
The end of the year is BUUUUSSY. Stressing out about trying to come up with social media posts or ideas for your blog or newsletter is the last thing you need to be doing. Use these writing prompts taken from our Monthly Nonprofit Writing Prompts email newsletter to help you think a little more creatively about your communications for this month. If you need prompts for next year too, sign up for our the newsletter.
I just returned from training NGO leaders in Lebanon. Prior to the training, I spent time studying Lebanese philanthropy and interviewing people who'd registered. Fundraising is clearly getting harder. I kept hearing the two reasons it was particularly hard in Lebanon were. The government in Lebanon doesn't cover most things other governments cover.
By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. She also works part time as Head of Digital for Barnardos Ireland and does freelance consulting. . 1) You can get $10k per month in free advertising from Google. Google Ad Grants is an in-kind programme that gives non-profits free access to Google business tools, and incredibly, $10,000 per month in free advertising on their Google Ads platform.
By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. She also works part time as Head of Digital for Barnardos Ireland and does freelance consulting. . 1) You can get $10k per month in free advertising from Google. Google Ad Grants is an in-kind programme that gives non-profits free access to Google business tools, and incredibly, $10,000 per month in free advertising on their Google Ads platform.
Have you ever led a strategic meeting where you have a specific agenda of big things you want to nail down. You know what I am talking about, right? You want to ensure that big goals and objectives of a business or project gets buy-in from your key stakeholders, board of directors or management. You are on a mission and so is most of your team. However, there is that one person in the meeting who wants to talk detailed tactics?
SpringHouse. Lake Martin, AL Who is ready for the weekend? And who is ready for the best articles, posts, tips, and more from around the world of marketing and fundraising? This week I have social media inspiration, nonprofit blogs to read, email ROI, and ELMO. But before we jump into this week’s links, I wanted to let you know our Year-End All-Access Pass Sale is ON now !
Some organizations’ causes don’t attract donations as much as solving world hunger or helping abused animals, but it doesn’t mean they’re any less important. If your nonprofit has a niche cause and you’ve been struggling to find new supporters, these tips could help. Ask, ask, ask. A lot of people with obscure causes are scared to make asks out of fear of rejection.
We all have an incredible marketing and fundraising resource right in front of us— our colleague, board member, and loyal volunteer ambassador s. But most of us look right past them! You STILL HAVE TIME to launch your team of messengers to advance your year-end campaigns. They’re already fans, so many of them will be eager and effective fundraisers.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
“What does leadership mean to you?” Ever since we started hiring for four positions at once, I’ve been asking a lot of candidates this question. (P.S. if you’re reading this, checkout our current open positions!) “Well, I think it means not being afraid to roll up your sleeves every once in a while and doing … Continue reading "The Best Answer I’ve Ever Heard to “What Does Leadership Mean to You?”".
Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: Save $200 on the Annual All-Access Pass Get access to all of our training webinars, online courses, Private Facebook Group and more for 365 days! The All-Access Pass is on sale for $499. That’s $200 off the regular price. Sale ends January 4, 2019. Get Your All-Access Pass December 4 & 6: Creating an Awesome 2018 Nonprofit Annual Report Learn how to create an annual report this year that peopl
This article is sponsored by Briteweb. Back in the day, Mad Men called them “slogans,” but now they’re more frequently called “taglines.” In either case, they’re pithy little phrases that are generally paired with a logo, placed at the bottom of a print ad or email signature, or tacked on to the end of a TV spot. A good tagline is part of the three-legged stool that includes your organization’s name and logo.
Have you ever led a strategic meeting where you have a specific agenda of big things you want to nail down. You know what I am talking about, right? You want to ensure that big goals and objectives of a business or project gets buy-in from your key stakeholders, board of directors or management. You are on a mission and so is most of your team. However, there is that one person in the meeting who wants to talk detailed tactics?
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
I simply love inspirational quotes. Here’s one I recently came across from Thomas Edison. He once said, “The successful person has a habit of doing the things failures don’t like to do.” That led me to think about calling donors. Perhaps its not that we dislike calling donors. In fact, for many, it’s their favorite thing to do.
2019 will be here before you know it. Are you ready for it? We have A LOT already planned for 2019 and we want you to come along on what will be a wild but wonderful ride. Do you want tips and best practices to help you get your work done? Got it! What about the most effective communications strategies so you can make important decisions on the fly?
We’ve been receiving a lot inquiries about how to engage with young people, specifically those in their 20s. It’s a reasonable request—before we know it, these folks will be the executive directors, board presidents, donors and volunteers of the nonprofit world. Luckily for those requesting help, nearly half of Nonprofit Hub’s readers are under 30, and, better yet, I’m a 20-something (though I’ve been told I have an “old soul,” whatever that means).
Is your content and digital platform ready for top business performance in 2019? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year! One of the keys to success in content marketing is creating evergreen content that has a life span longer than a day or a couple weeks.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
I have a couple of questions for all you nonprofits out there. Did you write a great year-end appeal letter? Did you spend lots of time, carefully crafting a message that would inspire your donors to give here at the end of the year? Now, will you put forth the same effort to write a great thank you letter? You should, and here's why. Sending a terrific thank you letter is actually the first step in getting your. next gift.
A Welcome Discovery! I came across this terrific little book while I was home, nursing a really bad cold this past week. I bought it a long time ago but somehow failed to read it. Duh! Big mistake! It’s titled Ask Without Fear, written by Marc Pitman and it’s a dandy! At just 98 pages you can read it in one sitting— and you’ll be glad you did.
I just returned from training NGO leaders in Lebanon. Prior to the training, I spent time studying Lebanese philanthropy and interviewing people who’d registered. Fundraising is clearly getting harder. I kept hearing the two reasons it was particularly hard in Lebanon were. The government in Lebanon doesn’t cover most things other governments cover.
Is your content and digital platform ready for top business performance in 2019? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year! One of the keys to success in content marketing is creating evergreen content that has a life span longer than a day or a couple weeks.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
On December 3rd , we shared an exciting announcement that nonprofit fundraising veteran, Dan Doyle is joining our Fundraising Report Card team! Coming on as Chief Evangelist, Dan will lend his expertise to launch product updates and enhancements, further develop the service for nonprofits of all sizes, and improve what FRC offers to fundraising consultants.
Many marketers are already finding themselves frozen in a trance of digital fear for how they are going to stand out from the noise in the crowded social and digital online world in 2019. The pressure is high. The noise is loud. The digital and social market is even more crowded. The fear of getting lost in the sea of spam and never ending selfies is real for many marketers who haven't built a solid strategy and foundation for their brands.
Many marketers are already finding themselves frozen in a trance of digital fear for how they are going to stand out from the noise in the crowded social and digital online world in 2019. The pressure is high. The noise is loud. The digital and social market is even more crowded. The fear of getting lost in the sea of spam and never ending selfies is real for many marketers who haven't built a solid strategy and foundation for their brands.
Many marketers are already finding themselves frozen in a trance of digital fear for how they are going to stand out from the noise in the crowded social and digital online world in 2019. The pressure is high. The noise is loud. The digital and social market is even more crowded. The fear of getting lost in the sea of spam and never ending selfies is real for many marketers who haven't built a solid strategy and foundation for their brands.
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Many marketers are already finding themselves frozen in a trance of digital fear for how they are going to stand out from the noise in the crowded social and digital online world in 2019. The pressure is high. The noise is loud. The digital and social market is even more crowded. The fear of getting lost in the sea of spam and never ending selfies is real for many marketers who haven't built a solid strategy and foundation for their brands.
Many marketers are already finding themselves frozen in a trance of digital fear for how they are going to stand out from the noise in the crowded social and digital online world in 2019. The pressure is high. The noise is loud. The digital and social market is even more crowded. The fear of getting lost in the sea of spam and never ending selfies is real for many marketers who haven't built a solid strategy and foundation for their brands.
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