Nonprofit Marketing Guide

DECEMBER 6, 2018

In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. Today let’s talk about the types of objectives you should have in your communications plan. Objectives are the SMART steps you take to achieve a strategy, and at Nonprofit Marketing Guide, we prefer to define SMART as Specific, Measurable, Achievable, Resourced, and Time-Bound.

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Communication Retention Nonprofits Education 208

Ann Green

DECEMBER 6, 2018

We’re right in the thick of year-end fundraising season. If you have a campaign underway, I hope it’s going well for you, although it may be too early to tell. A good fundraising campaign is more than just sending out a bunch of appeals and hoping the donations come in. I get a lot of appeals, some from organizations I support and some from ones I don’t.

Fundraising 140

Fundraising Fundraising Communication 140

Selfish Giving

DECEMBER 5, 2018

Ever since the team from Allison + Partners came on CauseTalk Radio to talk about how influencers can power cause marketing , I've become convinced my three-legged stool for cause marketing success, which previously included legs for sales, research and content marketing , needs a fourth for influencers. More evidence: Green Bay Packers quarterback Aaron Rodgers and State Farm's efforts to raise money for wildfire victims in California.

Homelessness 100

Homelessness Retail Medical Food 100

Nonprofit Tech for Good

DECEMBER 3, 2018

Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. The real-time, in-the-moment nature of cause awareness and giving days can inspire donors to give provided that your nonprofit knows how to promote the days effectively. The first step is to decide which days to build a campaign upon and add them to your 2019 editorial calendar.

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Volunteerism Volunteerism Children Homelessness 111

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Marketing Guide

DECEMBER 4, 2018

The end of the year is BUUUUSSY. Stressing out about trying to come up with social media posts or ideas for your blog or newsletter is the last thing you need to be doing. Use these writing prompts taken from our Monthly Nonprofit Writing Prompts email newsletter to help you think a little more creatively about your communications for this month. If you need prompts for next year too, sign up for our the newsletter.

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Retail Nonprofits Culture Communication 155

EveryAction

DECEMBER 4, 2018

With Giving Tuesday behind us, it's time to highlight just a few of the organizations who ran stellar campaigns, activated supporters, and beat their fundraising goals. Successful fundraising campaigns come in many shapes and sizes, and not every tactic works for every organization's audience. Each of these five organizations exemplifies different ways to make industry best practices and technology tools work in a way that resonates with their supporter base.

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Associations Children Technology Activism 102

Nonprofit Tech for Good

DECEMBER 6, 2018

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. She also works part time as Head of Digital for Barnardos Ireland and does freelance consulting. . 1) You can get $10k per month in free advertising from Google. Google Ad Grants is an in-kind programme that gives non-profits free access to Google business tools, and incredibly, $10,000 per month in free advertising on their Google Ads platform.

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Non-Profits Advertising Social Enterprise Social Enterprise 102

Nonprofit Marketing Guide

DECEMBER 7, 2018

SpringHouse. Lake Martin, AL Who is ready for the weekend? And who is ready for the best articles, posts, tips, and more from around the world of marketing and fundraising? This week I have social media inspiration, nonprofit blogs to read, email ROI, and ELMO. But before we jump into this week’s links, I wanted to let you know our Year-End All-Access Pass Sale is ON now !

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Communication Non-Profits Nonprofits Values 134

Fundraising Coach

DECEMBER 6, 2018

I just returned from training NGO leaders in Lebanon. Prior to the training, I spent time studying Lebanese philanthropy and interviewing people who'd registered. Fundraising is clearly getting harder. I kept hearing the two reasons it was particularly hard in Lebanon were. The government in Lebanon doesn't cover most things other governments cover.

Fundraising 82

Fundraising Fundraising Governance Philanthropy 82

Pam Moore

DECEMBER 7, 2018

Many marketers are already finding themselves frozen in a trance of digital fear for how they are going to stand out from the noise in the crowded social and digital online world in 2019. The pressure is high. The noise is loud. The digital and social market is even more crowded. The fear of getting lost in the sea of spam and never ending selfies is real for many marketers who haven't built a solid strategy and foundation for their brands.

Marketing 60

Marketing Marketing Advertising Values 60

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Getting Attention

DECEMBER 5, 2018

We all have an incredible marketing and fundraising resource right in front of us— our colleague, board member, and loyal volunteer ambassador s. But most of us look right past them! You STILL HAVE TIME to launch your team of messengers to advance your year-end campaigns. They’re already fans, so many of them will be eager and effective fundraisers.

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Marketing Marketing Fundraising Fundraising 63

Nonprofit Marketing Guide

DECEMBER 3, 2018

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: Save $200 on the Annual All-Access Pass Get access to all of our training webinars, online courses, Private Facebook Group and more for 365 days! The All-Access Pass is on sale for $499. That’s $200 off the regular price. Sale ends January 4, 2019. Get Your All-Access Pass December 4 & 6: Creating an Awesome 2018 Nonprofit Annual Report Learn how to create an annual report this year that peopl

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Communication Marketing Marketing Nonprofits 132

Fundraising Report Card

DECEMBER 4, 2018

“What does leadership mean to you?” Ever since we started hiring for four positions at once, I’ve been asking a lot of candidates this question. (P.S. if you’re reading this, checkout our current open positions!) “Well, I think it means not being afraid to roll up your sleeves every once in a while and doing … Continue reading "The Best Answer I’ve Ever Heard to “What Does Leadership Mean to You?”".

Leadership 60

Leadership Fundraising Fundraising Culture 60

Pam Moore

DECEMBER 7, 2018

Many marketers are already finding themselves frozen in a trance of digital fear for how they are going to stand out from the noise in the crowded social and digital online world in 2019. The pressure is high. The noise is loud. The digital and social market is even more crowded. The fear of getting lost in the sea of spam and never ending selfies is real for many marketers who haven't built a solid strategy and foundation for their brands.

Marketing 60

Marketing Marketing Advertising Values 60

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Management

Lets Talk Nonprofit

DECEMBER 5, 2018

I have a couple of questions for all you nonprofits out there. Did you write a great year-end appeal letter? Did you spend lots of time, carefully crafting a message that would inspire your donors to give here at the end of the year? Now, will you put forth the same effort to write a great thank you letter? You should, and here's why. Sending a terrific thank you letter is actually the first step in getting your. next gift.

Fundraising 52

Fundraising Fundraising Nonprofits 52

Nonprofit Marketing Guide

DECEMBER 5, 2018

2019 will be here before you know it. Are you ready for it? We have A LOT already planned for 2019 and we want you to come along on what will be a wild but wonderful ride. Do you want tips and best practices to help you get your work done? Got it! What about the most effective communications strategies so you can make important decisions on the fly?

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Healthcare Communication Management Values 125

iMarketSmart

DECEMBER 3, 2018

I simply love inspirational quotes. Here’s one I recently came across from Thomas Edison. He once said, “The successful person has a habit of doing the things failures don’t like to do.” That led me to think about calling donors. Perhaps its not that we dislike calling donors. In fact, for many, it’s their favorite thing to do.

Fundraising 56

Fundraising Fundraising Philanthropy Marketing 56

Pam Moore

DECEMBER 7, 2018

Many marketers are already finding themselves frozen in a trance of digital fear for how they are going to stand out from the noise in the crowded social and digital online world in 2019. The pressure is high. The noise is loud. The digital and social market is even more crowded. The fear of getting lost in the sea of spam and never ending selfies is real for many marketers who haven't built a solid strategy and foundation for their brands.

Advertising 60

Advertising Marketing Marketing Values 60

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

EveryAction

DECEMBER 6, 2018

Annual Reports are a staple of nonprofit life, but are they worth it? When used correctly, they can be a powerful tool for communicating your impact, but it's important to create them in a way that makes them easy to understand, conducive to sharing, and persuasive to a wide variety of reader perspectives. To avoid costly Annual Report mistakes and produce a valuable piece of collateral for your organization, take some cues from a few of 2018's stand-out annual reports, and download our comprehe

Communication 54

Communication Nonprofits 54

NonProfit Hub

DECEMBER 7, 2018

Some organizations’ causes don’t attract donations as much as solving world hunger or helping abused animals, but it doesn’t mean they’re any less important. If your nonprofit has a niche cause and you’ve been struggling to find new supporters, these tips could help. Ask, ask, ask. A lot of people with obscure causes are scared to make asks out of fear of rejection.

Fundraising 57

Fundraising Fundraising Nonprofits Marketing 57

iMarketSmart

DECEMBER 7, 2018

A Welcome Discovery! I came across this terrific little book while I was home, nursing a really bad cold this past week. I bought it a long time ago but somehow failed to read it. Duh! Big mistake! It’s titled Ask Without Fear, written by Marc Pitman and it’s a dandy! At just 98 pages you can read it in one sitting— and you’ll be glad you did.

Fundraising 45

Fundraising Fundraising Philanthropy 45

Pam Moore

DECEMBER 7, 2018

Many marketers are already finding themselves frozen in a trance of digital fear for how they are going to stand out from the noise in the crowded social and digital online world in 2019. The pressure is high. The noise is loud. The digital and social market is even more crowded. The fear of getting lost in the sea of spam and never ending selfies is real for many marketers who haven't built a solid strategy and foundation for their brands.

Advertising 60

Advertising Marketing Marketing Values 60

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance

Fundraising Coach

DECEMBER 6, 2018

I just returned from training NGO leaders in Lebanon. Prior to the training, I spent time studying Lebanese philanthropy and interviewing people who’d registered. Fundraising is clearly getting harder. I kept hearing the two reasons it was particularly hard in Lebanon were. The government in Lebanon doesn’t cover most things other governments cover.

Fundraising 40

Fundraising Fundraising Governance Philanthropy 40

NonProfit Hub

DECEMBER 3, 2018

This article is sponsored by Briteweb. Back in the day, Mad Men called them “slogans,” but now they’re more frequently called “taglines.” In either case, they’re pithy little phrases that are generally paired with a logo, placed at the bottom of a print ad or email signature, or tacked on to the end of a TV spot. A good tagline is part of the three-legged stool that includes your organization’s name and logo.

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Children Education Education Values 55

iMarketSmart

DECEMBER 5, 2018

On December 3rd , we shared an exciting announcement that nonprofit fundraising veteran, Dan Doyle is joining our Fundraising Report Card team! Coming on as Chief Evangelist, Dan will lend his expertise to launch product updates and enhancements, further develop the service for nonprofits of all sizes, and improve what FRC offers to fundraising consultants.

Associations 40

Associations Leadership Production Values 40

Pam Moore

DECEMBER 7, 2018

Many marketers are already finding themselves frozen in a trance of digital fear for how they are going to stand out from the noise in the crowded social and digital online world in 2019. The pressure is high. The noise is loud. The digital and social market is even more crowded. The fear of getting lost in the sea of spam and never ending selfies is real for many marketers who haven't built a solid strategy and foundation for their brands.

Advertising 60

Advertising Marketing Marketing Values 60

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism

Pam Moore

DECEMBER 6, 2018

Have you ever led a strategic meeting where you have a specific agenda of big things you want to nail down. You know what I am talking about, right? You want to ensure that big goals and objectives of a business or project gets buy-in from your key stakeholders, board of directors or management. You are on a mission and so is most of your team. However, there is that one person in the meeting who wants to talk detailed tactics?

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Technology Marketing Marketing Production 60

Pam Moore

DECEMBER 2, 2018

Is your content and digital platform ready for top business performance in 2019? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year! One of the keys to success in content marketing is creating evergreen content that has a life span longer than a day or a couple weeks.

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Marketing Marketing 60

Pam Moore

DECEMBER 2, 2018

Is your content and digital platform ready for top business performance in 2019? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year! One of the keys to success in content marketing is creating evergreen content that has a life span longer than a day or a couple weeks.

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Marketing Marketing 60

NonProfit Hub

DECEMBER 5, 2018

We’ve been receiving a lot inquiries about how to engage with young people, specifically those in their 20s. It’s a reasonable request—before we know it, these folks will be the executive directors, board presidents, donors and volunteers of the nonprofit world. Luckily for those requesting help, nearly half of Nonprofit Hub’s readers are under 30, and, better yet, I’m a 20-something (though I’ve been told I have an “old soul,” whatever that means).

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Activism Nonprofits Fundraising Fundraising 54

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits