Nonprofit Marketing Guide
JUNE 26, 2019
I don’t know about you, but sitting at my desk all day is really hard right now. Like near impossible. Here are a few ways to stay motivated during the sweet summertime months when all of that work still needs to get done. Give more time to strategic thinking and professional development. Go sit outside with a pen and a notebook and think big thoughts under a shady tree.
Ann Green
JUNE 25, 2019
Have you seen the recent posts from the Agitator blog about thanking your donors? It’s worth reading, as are all Agitator posts. They cite a study where thank you calls didn’t result in an increase in donations. Thanks, But No Thanks. This prompted a flurry of responses, all in support of thanking your donors, including this one by Penelope Burk, whose research has shown that thank you calls can increase future donations.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Selfish Giving
JUNE 26, 2019
This week I've been noticing what I notice. First, it was these warming stripe graphics on Twitter with the hashtag #ShowYourStripes. I was like, "What the heck is this and why is everyone sharing it?" Turns out the stripes show the rise in annual average temperature from 1895-2018 here in Massachusetts. You can find and share your stripe here. What visual can you create that makes people curious and/or clearly shows the dire problem you're trying to fix in the world?
Pam Moore
JUNE 23, 2019
Have you ever listened to and watched an amazing presentation? It may have been a keynote speech, breakout or maybe even a custom private workshop? What made the presentation so incredible? Amazing events don't just happen, they are planned. Everything from the venue, ambiance, temperature in the rooms, snacks, drinks and the list goes on. These things all impact the success or failure of the event.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Marketing Guide
JUNE 25, 2019
Flickr Creative Commons photo by Steve Bustin. Now more than ever, journalists need good PR people. That’s the key theme in Cision’s latest Global State of the Media Report , which surveyed nearly 2,000 reporters and editors about their working conditions and how they relate to public relations professionals. I often find this report useful as I review my PR strategies.
Fundraising Coach
JUNE 28, 2019
Today's guest post is from Neon One's Tim Sarrantonio. He's a fundraiser, a database whiz, and regular conference speaker. A more complete bio comes after this article. You can see his most recent thoughts GIFs on Twitter @midwesttgs. How to use data to build authentic relationships with prospects. by Tim Sarrantonio, Director of Strategic Partnerships at Neon One.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Pam Moore
JUNE 23, 2019
Have you ever listened to and watched an amazing presentation? It may have been a keynote speech, breakout or maybe even a custom private workshop? What made the presentation so incredible? Amazing events don't just happen, they are planned. Everything from the venue, ambiance, temperature in the rooms, snacks, drinks and the list goes on. These things all impact the success or failure of the event.
Nonprofit Marketing Guide
JUNE 28, 2019
Toups Meatery. New Orleans, LA It’s Friday! Before we get to the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising, I wanted to remind you about our Summer All-Access Pass Sale. You can get the All-Access Pass and attend our webinars and more for 365 days for only $499. That’s a $200 savings!
Fundraising Coach
JUNE 24, 2019
When you send an email, are your donors missing the picture? Seriously. Many may not have images automatically open. So all you get it a weird blank space. And possibly some words. Those words are the "alt" text. When you add an image to an email or web page, most programs allow you to fill fields for both "title" and alternative or "alt.". On websites, the alt text can help search engines better understand what your image is about.
Elevation
JUNE 26, 2019
Maintaining a website is tricky work, especially when you're a nonprofit with limited resources and time. However tedious, it is absolutely essential. A poorly maintained website will cost you, not just figuratively, but in donations. In an industry where trust is of the utmost importance, losing credibility from a poorly maintained site is not an option.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Pam Moore
JUNE 28, 2019
The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. The tactics that worked in past years will not work in 2019. Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings
Nonprofit Marketing Guide
JUNE 24, 2019
Pam Georgiana Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Pam Georgiana, MBA is the Vice President of Engagement for Lutheran Social Services in Ohio. She is a marketing strategy professional with more than 20 years of experience in experiential and relational marketing, communications, and branding.
Fundraising Coach
JUNE 24, 2019
When you send an email, are your donors missing the picture? Seriously. Many may not have images automatically open. So all you get it a weird blank space. And possibly some words. Those words are the “alt” text. When you add an image to an email or web page, most programs allow you to fill fields for both “title” and alternative or “alt.” On websites, the alt text can help search engines better understand what your image is about.
iMarketSmart
JUNE 24, 2019
I think too many nonprofit leaders don’t really know how to lead. Instead they just boss people around. Having a title means you have authority. But authority isn’t the same as leadership. In fact, too often people get into positions of authority only to become dictators, not leaders. It’s sad because nonprofits desperately need leaders.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
NC Nonprofit
JUNE 26, 2019
As part of the General Assembly's final version of state budget for FY2019-21 ( H.B. 966 ), legislators have included earmarked special appropriations of more than $117 million to 207 nonprofits in key legislative districts. The Center has compiled a list of these earmarks. For comparison, in the previous two budget cycles, legislators approved about $22 million in earmarks to 148 nonprofits ( 2018 state budge t) and $19 million in earmarks to 91 nonprofits ( 2017 state budget ). .
Nonprofit Marketing Guide
JUNE 27, 2019
You can get our Annual All-Access Pass for only $499. Sale ends July 3rd, 2019. We know many nonprofits are on a summer fiscal year, and you might need to use this year’s money in the next few days. Or. you might have a new budget starting on July 1. Or. you may just know a good deal when you see one. Either way, this sale is for you! Now through July 3, 2019 , you can save $200 off our Annual All-Access Pass.
Fundraising Coach
JUNE 28, 2019
Today’s guest post is from Neon One’s Tim Sarrantonio. He’s a fundraiser, a database whiz, and regular conference speaker. A more complete bio comes after this article. You can see his most recent thoughts GIFs on Twitter @midwesttgs. How to use data to build authentic relationships with prospects. by Tim Sarrantonio, Director of Strategic Partnerships at Neon One.
iMarketSmart
JUNE 25, 2019
Does polite persistence really work any more? When I first got into sales, my uncle told me that polite persistence was the key to achieving results. He said that I needed to be gentle but tenacious. Like water dripping on a rock again and again until it finally wears away the stone. He was right… in the 1990’s. Today, I’m not so sure.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Expert insights. Personalized for you.
260 
Let's personalize your content