Nonprofit Marketing Guide
APRIL 20, 2020
Things could be opening up soon, but it looks like physical distancing is here to stay. Regardless of where you land on the introvert/extrovert scale, COVID-19 has been a challenge. Without notice, many of us went from working in offices filled with people, restaurants, bars, concerts, sporting events, festivals, group exercising and conferences to THIS?!?
Ann Green
APRIL 21, 2020
Donor engagement is always important, and it’s especially important right now. Your inclination may be to do less when you actually should be doing more. Donor Communications: Now is the time for MORE communications, not less. I’d put your more formal newsletter on hold right now and send short updates instead. This will help you stay in touch more often.
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Nonprofit Tech for Good
APRIL 20, 2020
By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. She’s worked with Movember, Dress for Success, USTA, American Idol, The Gary Sinise Foundation, Hashtag Lunchbag, and many more. . With in-person events postponed for the foreseeable future, digital opportunities own the stage. .
Selfish Giving
APRIL 22, 2020
I've had some great conversations the past couple weeks with nonprofits about what's happening with them during the pandemic, and what questions they have regarding corporate partnerships. Below are the eleven most common questions - and the resources I've been suggesting again and again! 1. I'm scared. Will everything be alright? It will! This will all end someday.
Speaker: David Worrell, CFO, Author & Speaker
Nonprofit Marketing Guide
APRIL 21, 2020
One of the recommendations in Facebook’s media guide – Global Coronavirus Resource: Connecting People During the COVID-19 Pandemic – was to use Facebook Groups to connect with people. But before I share this quick tutorial on how to set up your own Facebook Group, be sure you know: Why you are creating this Group Who you want to participate What you want them to do when they join the Group How the Group will be managed.
NonProfit Hub
APRIL 24, 2020
There’s strong competition among nonprofit organizations when it comes to fundraising in the U.S. There are more than 1.5 million tax-exempt nonprofit organizations , and many have to compete for the attention of the public and donations. Therefore, there’s no surprise nonprofit organizations are constantly looking for new and effective marketing tactics to give them an advantage over their competitors.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Pam Moore
APRIL 23, 2020
Do you remember the early days when you waddled thru the social media mumbo jumbo. When you learned what words like avatar, gravatar, tweet, twit, Twitter, hashtag, pin, post, status update, timeline, micro-blogs meant. Remember how excited you were to get a new follower, like on your Facebook page or comment on your blog? What changed? As your knowledge deepened, community expanded and influence rose you somehow forgot those little things you once celebrated.
Nonprofit Marketing Guide
APRIL 23, 2020
Flickr Creative Commons photo by Steve Bustin. By Peter Panepento. It’s not easy for nonprofits to get news coverage. And that’s especially true during the Covid-19 pandemic. As the news industry has changed, fewer journalists have nonprofits as part of their beat — and during Covid-19, most have been reassigned to cover some aspect of the pandemic.
Fundraising Coach
APRIL 22, 2020
As far as supporters, nonprofits are experiencing an unprecedented generation span. The sheer number and variety of generous givers is amazing, but only if your nonprofit can access them. While engaging supporters across generations is crucial during even normal operations, it’s especially important during uncertain times. Turning to current events, we can see that the COVID-19 pandemic is wreaking havoc across the globe, and nonprofits are more essential than ever to fill in gaps in the pandemi
Elevation
APRIL 20, 2020
When it comes to nonprofit advocacy, your organization is in it for the long haul. You may not expect to see results from your advocacy campaign right away. But with persistence, passion, and patience, you can make a huge difference.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Nonprofit Fixer
APRIL 24, 2020
Now is the time to get creative. Are you a nimble nonprofit leader? Consider these 12 ideas for ways you can pivot right now in these crazy times. 1) Raising money now is essential. Some people will think this is tone-deaf to ask for money in a time of crisis or to ask for money for anything that isn’t a vital need, but people with those attitudes have never had to pay their nonprofit staff, right?
Nonprofit Marketing Guide
APRIL 22, 2020
Yesterday, I shared a tutorial on how to create your Facebook Group , and now that it’s all set up, it’s time to invite your members! But first, we have to make sure you actually answered a couple of the questions I asked yesterday. Why you are creating this Group and who will participate? If you don’t have a clear purpose for your Group, it will not succeed even if you get people to join.
Concord Leadership
APRIL 24, 2020
Each Friday, I send a “Follow Up Friday” reminder. It allows me to reflect on the actions I’ve seen leaders taking during the week. This week, I’ve been thinking about values. Stress Allows Us To Discover Values As we continue to be disrupted in this global pandemic, our systems are being stressed. Our relationships are […].
Philanthropy 2173
APRIL 23, 2020
I'm finding it difficult to focus and track time. From what I gather, so are many others. These are (simultaneously) problems of the fortunate, signs of grief, life-altering though not threatening, and opportunities. These days I'm not just writing and teaching about digital civil society, I'm watching as people all around me come to realize they're living it everyday.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Fundraising Coach
APRIL 22, 2020
As far as supporters, nonprofits are experiencing an unprecedented generation span. The sheer number and variety of generous givers is amazing, but only if your nonprofit can access them. While engaging supporters across generations is crucial during even normal operations, it’s especially important during uncertain times. Turning to current events, we can see that the COVID-19 pandemic is wreaking havoc across the globe, and nonprofits are more essential than ever to fill in gaps in the pandemi
Nonprofit Marketing Guide
APRIL 24, 2020
DTB. New Orleans, LA. How are you holding up? Good-ish, I hope! Let’s get to the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week have the M+R Benchmarks Study, resources for #GivingTuesdayNow, tips on going viral, some good news, and more. It’s time for Mixed Links… As mentioned, the 2020 M+R Benchmarks Study has been released.
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