Nonprofit Marketing Guide

MAY 21, 2021

Plonk, Missoula, MT. Greetings from the road! I am starting my vacation today, but wouldn’t leave you without the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we talk about branding vs marketing, email design, employee engagement, lunch breaks, and more. It’s time for Mixed Links… Find out Why Your Nonprofit Needs Both Branding And Marketing Strategies.

Communication 286

Communication Public and Nonprofit Management Philanthropy Nonprofits 286

NonProfit PRO

MAY 19, 2021

Collaborative technology is incredible. It can empower people across locations to share their individual ideas and build on others’ ideas. The whole can be greater than the sum of the parts.

Collaborations 279

Collaborations Technology 279

Selfish Giving

MAY 19, 2021

I'm helping my 89-year-old mom settle into her new home this week. I took this picture to showoff my bed-making skills! Pretty good, right? My mom didn't agree as she has a 36-step process for making a bed and I missed a few steps. She said I still have a lot to learn! I'm also emptying out her apartment that she's been in for 30 years. Wish me luck!

Children 227

Children Food Associations Management 227

Ann Green

MAY 20, 2021

Cybersecurity is a stressor for many nonprofits and community organizations. Make sure you’re doing your part to keep data safe with these best practices. By Jay Love. In an increasingly digital world, it is important for nonprofits to ensure that employees and donors have the tools to operate safely and effectively online. With over 33 years in the mission-driven sector, Co-founder and Chief Relationship Officer at Bloomerang Jay Love offers the following advice for organizations.

Public and Nonprofit Management 174

Public and Nonprofit Management Nonprofits Non-Profits Education 174

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Marketing Guide

MAY 18, 2021

We in the nonprofit comms and fundraising world talk a lot about storytelling and how to write or tell a good story about a person or situation. What we talk less about is how all of those individual stories add up to a larger narrative that communicates something important to your participants, supporters, and influencers. Just like every story you tell has a beginning, middle, and end, so do your story arcs.

Management 251

Management Values Communication Fundraising 251

NonProfit PRO

MAY 18, 2021

Nonprofits have a special status in our society. Because they're tax-exempt organizations and working in the public's service, it's vital that they operate with complete transparency and lean into social good.

Nonprofits 279

Nonprofits 279

Nonprofit Marketing Insights by GlobalOwls

MAY 15, 2021

SEO and SEM for Your Nonprofit Organization: Understanding the Basics. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) has been one of the standard strategies of businesses that want to expand their online presence. However, many nonprofit organizations struggle with these strategies because they are mostly suitable for for-profit businesses.

Nonprofit Organizations 126

Nonprofit Organizations Nonprofit Organizations Non-Profits Social Enterprise 126

Nonprofit Marketing Guide

MAY 17, 2021

While we aren’t completely out of the woods yet, things definitely seem to be trending in the right direction. The past year was rough, no doubt, but let’s take a minute or two to look at what lessons we learned from it. Here are a few of mine: I need to exercise. I am by no means a gym rat, but I do play tennis and pickleball and workout in a small studio class setting.

Production 204

Production Health Marketing Marketing 204

NonProfit PRO

MAY 17, 2021

I see so many organizations with so much great content to share. It’s often all squished into one humongous monthly email update. Just think how much more exposure you’d get and how much more money you’d raise if you only broke it up in smaller chunks and spread it out over the month. .

Communication 264

Communication Nonprofits 264

Bloomerang

MAY 19, 2021

Picking a great nonprofit email provider is a lot like buying a house, just nowhere near as expensive! But think about it…. …the decision to buy is a big one. …moving in is a lot of work. …you make it great by what you fill it with, be it laughter or great design . …it should be easy to get around in, safe and secure . …it should accommodate you as grow and mature.

Non-Profits 128

Non-Profits Fundraising Fundraising Nonprofits 128

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Blue Avocado

MAY 20, 2021

It’s Spring 2021 and your board retreat approaches. Half of your board members—and all of those over 65 or with chronic health conditions—have received a Covid-19 vaccine. In this near future, perhaps new Covid-19 cases have dropped below 60,000 per day nationwide, and the positivity rate in your state is below 5%. Board members debate […]. The post How Nonprofits Can Return to In-Person Board Meetings and Retreats as the Covid-19 Pandemic Winds Down appeared first on Blue Avocado.

Health 117

Health Nonprofits 117

Nonprofit Marketing Guide

MAY 20, 2021

We recently did a short survey asking our community to let us know how important each part of our mission statement was to them personally. At Nonprofit Marketing Guide, we are here to help nonprofit communications pros: Learn Your Job : Getting training and coaching no matter your experience level with nonprofit communications and marketing. Love Your Work : Getting understanding, support, and community to help you feel confident and happy in your work.

Communication 181

Communication Nonprofits Marketing Marketing 181

NonProfit PRO

MAY 20, 2021

Especially while navigating the effects of the pandemic on fundraising, outdoor events are a great solution to bring your supporters together to champion your cause safely. Heat up your summer with these outdoor event ideas!

Fundraising 246

Fundraising Fundraising 246

Bloomerang

MAY 17, 2021

If you’re a fundraiser bemoaning the lack of your nonprofit’s culture of philanthropy , you don’t get off that easily. . You’re part of the problem. In fact, you may BE the problem. Why is that? Because you are the one person, or one department, actually charged with living and breathing philanthropy on a daily basis. It’s in your job description.

Culture 126

Culture Philanthropy Public and Nonprofit Management Organizational Development 126

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Management

Get Fully Funded

MAY 18, 2021

The best gift a nonprofit organization can receive is unrestricted cash, but an inkind donation of something your organization needs and would have otherwise purchased is also a high-value gift. For example, if you are raising funds for a much-needed van and someone donates a van that meets your organization’s needs, you can close that campaign and focus your efforts elsewhere.

Public and Social Policy 116

Public and Social Policy Homelessness Values Food 116

Nonprofit Marketing Guide

MAY 19, 2021

When we recently re-designed our website, we also completely re-hauled the way we deliver content with our new Learning Center. When you become a member at the free level, you get access to a ton of helpful content including the Free Membership Resource Library. Let’s browse its shelves, shall we? Professional Development Learning Plans. The First 100 Days of Your New Nonprofit Marketing Job.

Marketing 170

Marketing Marketing Communication Nonprofits 170

NonProfit PRO

MAY 20, 2021

As nonprofits navigate through 2021, they are in a position where they are recovering from the effects of 2020, planning for the future and restructuring their workplace policies so they are better prepared for when the next crisis occurs. Download this white paper to learn how nonprofits are using technology to improve and sustain operations for the years ahead.

Nonprofits 246

Nonprofits Technology 246

Bloomerang

MAY 21, 2021

Dr. Renee Rubin Ross will provide concrete steps organizational leaders can take to plan strategically, building investment, ownership and fundraising. Full Transcript: Steven: All right, Renee, is it okay if I go ahead and get this party started officially? . Dr. Ross: Yes, absolutely. Go. Steven: All right, cool. Well, good afternoon, everybody. And if you’re watching the recording, I hope you’re having a good day no matter when and where you are.

Nonprofit governance and management 122

Nonprofit governance and management Nonprofits Energy Public and Nonprofit Management 122

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Candid

MAY 18, 2021

Demonstrating credibility is one of the most important factors in a grant proposal. You may be surprised to learn that the budget in your proposal plays an important role in illustrating your organization’s credibility. Many funders look at your budget first, even before they read the narrative of your proposal. In this short video, I share how your proposal budget adds credibility to your application.

Management 105

Management 105

Fundraising Coach

MAY 18, 2021

One of the scariest things about fundraising is the fear that you'll ruin relationships. One of the most common questions I get as a fundraising coach is "Should I send this appeal to people I hangout with?". Last week, an accomplished nonprofit leaders asked me just that. She was in a giving day and wondered if she should message a group of friends.

Values 105

Values Fundraising Fundraising Nonprofits 105

NonProfit PRO

MAY 19, 2021

In this episode of The NonProfit Voice, Nhu Te, editor-in-chief of NonProfit PRO, is joined by Ari Simon, head of social impact and philanthropy at Pinterest, and Paul D’Alessandro, founder and chairman of D’Alessandro, Inc., and editorial advisory board member for NonProfit PRO.

Philanthropy 246

Philanthropy Nonprofits 246

Bloomerang

MAY 18, 2021

Does it ever feel like you’re throwing emails, newsletters, and social media posts at anyone who will listen – but aren’t really sure if your efforts are working or not? This method is sometimes known as “spray-and-pray,” and doesn’t get the communication objectives you want. . You spend hours developing content and materials and then “spray” them everywhere you can think of in hopes that something will land with someone that will result in a new donation or new volunteer.

Communication 113

Communication Public and Nonprofit Management Nonprofits Education 113

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance

Network for Good

MAY 21, 2021

If you aren’t familiar with the concept of a “charity watchdog,” then you’re probably familiar with at least one or two of them. Organizations like GuideStar , Charity Navigator , and the Better Business Bureau’s Give.org aggregate information on nonprofit organizations to empower perspective donors, volunteers, grantors, board members, and employees to make informed decisions about the organizations and causes to which they can devote their time, energy, and resources.

Energy 98

Energy Leadership Nonprofit Organizations Nonprofit Organizations 98

Candid

MAY 19, 2021

Reprinted from The Atlanta Women’s Foundation. The United States is ready for a mass mental health intervention. Although much has changed since I wrote my last article promoting May is Mental Health Awareness Month , the country is still dealing with many of the same issues that threaten the mental health of too many people. We’re still struggling to tame the coronavirus despite widespread vaccinations.

Health 98

Health Foundations Activism Production 98

NonProfit PRO

MAY 19, 2021

Anyone interested in sitting on the leadership team of a nonprofit must be career-oriented. They need to understand how the organization operates internally and comprehend the external forces that affect the organization.

Leadership 246

Leadership Nonprofits 246

Bloomerang

MAY 15, 2021

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a donor relations manager who needs advice on how to best organize, prioritize, and stay on top of tasks. . Dear Charity Clairity, I’m new to my job as a donor relations manager, and my one thorn right now is organization.

Nonprofit Administration and Development 98

Nonprofit Administration and Development Management Fundraising Fundraising 98

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism

Blue Avocado

MAY 20, 2021

Part 2: Personal to Personnel In 2019, I came to Lost Valley Education and Event Center (LVEC), first as a student, then as LVEC’s bookkeeper, with no prior training in the craft other than management of my own finances and my stint as an Air Force Intelligence Officer. LVEC is a nonprofit whose resident staff, […]. The post Alleviate Accounting Systems and Staff Training Chokepoints to Power Nonprofit Missions: A Case on How One Oregon Nonprofit Did It appeared first on Blue Avocado.

Finance 69

Finance Education Education Nonprofits 69

Candid

MAY 20, 2021

Nonprofits have overcome some serious challenges over the past year. The cancellation of events and the need to abruptly pivot their fundraising strategies and messaging have certainly been struggles, but, by and large, we’ve seen some amazing resilience across the sector. However, as things begin returning to “normal” in many parts of the world, remember that we’re still living and working through a major crisis.

Economic Issues 80

Economic Issues Medical Energy Fundraising 80

NonProfit PRO

MAY 19, 2021

As the COVID-19 pandemic continued to require social distancing throughout 2020, The Leukemia & Lymphoma Society’s Team In Training created a virtual event that would unite their community in support of the of LLS’s mission to cure leukemia, lymphoma, Hodgkin's disease and myeloma.

Management 189

Management Fundraising Fundraising 189

Bloomerang

MAY 20, 2021

I drive a Prius, so don’t get it twisted — there is also no judgment here of 25 year-olds (I’ve been one). But the no judgment piece is exactly the point here. I was at a happy hour networking event. Remember those? How we dreaded them and now they are… thought of longingly. At least, by me. . Well, I met this young professional who worked at a big professional services firm as a consultant.

Homelessness 94

Homelessness Philanthropy Charitable Organizations Finance 94

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits