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Master your digital storytelling so you can put out great and engaging content, to grow your list of supporters. A strong social media strategy can help increase fundraising revenue while driving brand awareness!
According to Litmus’s 2021 State of Email Report , the top two emails used by marketers today are: Newsletter. Welcome Email. These two are sort of a one-two punch. The welcome email establishes what they can expect from your email marketing and the newsletter comes in and nurtures that relationship. Newsletters are pretty standard, but we have some tips in 7 Mistakes to Avoid with Email Newsletters.
One of the most common questions Candid’s team of expert librarians get on our Ask Us page is “how do I get a grant?” To help answer this question, we’ve created a short (two-minute) video with some quick tips for nonprofits seeking grants. In it, you’ll hear three top tips about how to: demonstrate your nonprofit’s credibility, find a funder that’s likely to be interested in the work you do, and tailor your approach to speak to a funder’s interests.
End-of-year fundraising season is upon us, and if you’re like most fundraisers out there, you’re probably frantically trying to write killer appeals. I bet you’re feeling the pressure too—and for good reason. With many nonprofits raising as much as half of their annual budget in December alone, there’s a lot riding on your success. . Hours of writing, editing, rewriting, and testing go into crafting something that inspires donors to give.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
While KPIs represent a valuable opportunity, it’s important that you select the right ones to track for your unique organization, especially since there are so many possibilities.
It’s feeling like fall, y’all! Lets cozy up with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… We’ll start with 10 tactics for launching on social media and generating buzz. from Canva. TikTok Launches ‘Made for TikTok’ Content Tips Series for Marketers.
It’s one of the most overlooked places to seal the deal with your donor: the fundraising landing page. . This valuable piece of online real estate is where the donor goes to take action and give your organization money. If it’s done well, you’ll get a gift. If it’s too long, boring, or confusing, you won’t. Your fundraising landing page is a perfect opportunity to make a strong connection with your donor.
It’s one of the most overlooked places to seal the deal with your donor: the fundraising landing page. . This valuable piece of online real estate is where the donor goes to take action and give your organization money. If it’s done well, you’ll get a gift. If it’s too long, boring, or confusing, you won’t. Your fundraising landing page is a perfect opportunity to make a strong connection with your donor.
By Brian Greenwald , Nonprofit Superfan at Generate_Impact – a human-centered technology services company focused solely on celebrating and serving humanitarian, social impact, sustainability and for-profit-for-good organizations and causes. Ok, first of all, you may be asking, what is a Tech Discovery? A tech “discovery” is the initial, independent phase of a technology project where key analysis, design and planning are performed BEFORE a buy or build decision is made.
As we come into the holiday season, potential donors will be considering where to allocate their gifts. Make your charity completely worthy of their support to create transformational, lifelong relationships.
Back a million years ago (I’m talking early 90s here) during my first job out of college at a federal agency, we used routing slips for everything. It was a way to share a common item (whether a magazine, a new handbook or a draft of something) and to make sure everyone saw it. Everyone’s name would be on the slip and that was attached to the document.
Tom Iselin will show you how to increase your likability and “memorability” among donors that will deepen relationships, help you raise more money, and create greater donor loyalty. Full Transcript: Steven: All right, Tom, I got 2 Eastern. Is it okay if I go ahead and get this party started? Tom: Let’s do it. Steven: All right, awesome. Well, good afternoon, everyone, or good morning, I should say if you’re out on the West Coast, just barely.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Learn how your organization’s brand can help you create a remote working environment that actively embodies what your organization values. The post Remote Work Culture: How Your Brand Helps appeared first on Mission Minded.
Nonprofits tend to make do until a clear, and feasible, alternative presents itself. This and other unique challenges can hinder our efforts when we are working to build a more equitable workplace.
Here’s what’s happening in November at Nonprofit Marketing Guide…. Online Training: The Annual All-Access Training Pass. Attend live webinars and workshops (including the ones listed below), watch recorded webinars, enroll in exclusive online courses and access our entire library with templates, worksheets, e-books and more, and join our Private Facebook Group all with one purchase.
This post is part of a series on limiting beliefs. Read the previous posts on believing that your story doesn’t matter , thinking that success is selfish , being in a victim mindset , and living in fear. One of the biggest things that holds people back is the thought that they don’t have enough time—to take the next step, make that phone call, complete that project, etc.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Date: Tuesday, February 8, 2022. Time: 1pm EST / 10am PST. Presented by: Rebecca Alfred , Charity Relationship Lead at Trellis.org. Cost: Free. Not every organization is going to have success using the same strategies–which is why we don’t preach that we have the be-all, end-all of event marketing advice. Instead, we will provide you with tactics and guides to improve your current strategies and results and show you how to determine what is working for your specific donors, your specific e
Philanthropy represents the best of the human spirit, and we are honored to share the joy of giving and help to grow it among the organizations we serve and beyond. Here are 10 steps to help ensure that your organization – and you and your team – finish 2021 on a high note.
Earlier this week, I interviewed Emmett Findley, communications director at God’s Love We Deliver , about two absolutely wonderful videos he created. One is a tour of their facility led by none other than Jane Krakowski with a cameo by Micheal Kors. The other is a volunteer training video called “No Tank Tops in the Kitchen,” which is an original song Emmett wrote to help manage the conundrum of volunteers dressing inappropriately for commercial kitchen shifts.
Over the years, as we’ve spent more time on our phones and computers, peer-to-peer fundraising has become one of the core avenues through which individuals donate to and advocate for the nonprofits they love. It’s now one of the core online giving tools that nonprofits look for when searching for software solutions that will help them carry out their mission. .
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
In order to raise more funds for your cause, you must create a frictionless donation process, from the very first visit and all the way to checkout. But, how can you know if your donation process sets you up for success? And if it doesn't, what can be done to improve it? To help you answer these questions, we created the "Fundraising Optimizer." Check it out and find out, it's free.
December 9, 2021 | 11 a.m. PT, 2 p.m. ET, 12 noon CT (60 minutes) The People’s Institute for Survival and Beyond (PISAB) are leaders in the movement to undo racism. Since 1980, over 2 million people have participated in PISAB’s Undoing Racism®/Community Organizing workshop, organizing in all 50 states as well as internationally. On […]. The post Social Transformation for Your Nonprofit– Live Q&A appeared first on Blue Avocado.
Are your board members resistant to fundraising ? Do you have a difficult time motivating them to participate in this essential activity—one that helps your nonprofit carry out its mission? . One way to help your board members get over that resistance and discover the joy of fundraising is to show them that fundraising is really about telling and hearing stories, not asking for money.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Today's article from Grant Hensel, the CEO of Nonprofit Megaphone, dives into how to optimize your current digital presence to make the most of the Google Ad Grant. Grant and the Nonprofit Megaphone team have worked with over 370 leading nonprofits in Google Grant management, and he lends his expertise here. . The Google Ad Grant is a digital marketing powerhouse that can amplify your nonprofit’s online strategy.
$2.47 billion was raised on Giving Tuesday in 2020, and it’s poised to be the biggest yet in 2021. Are you ready? Download the Ultimate Giving Tuesday Guide to make sure your checklist is complete to make this year’s Giving Tuesday campaign your nonprofit’s best yet!
In 2020, the COVID-19 pandemic upended philanthropy. Confronted by a crisis that affected every sector, every place, and every community, funders recognized they could not go about business as usual. At Candid, we’ve been tracking philanthropy’s response. Based on the data we were able to collect from news sources, funder websites, and from funders directly , we issued two reports with our partners at the Center for Disaster Philanthropy to help the sector make sense of its collective re
Post by Torrey Tayenaka. I t’s no secret that we live in a digital world. So it’s no surprise that video marketing has become an efficient way to reach your target audience, whether you run campaigns for a nonprofit, cause organization or social enterprise. As with any form of marketing, though, it’s important to know that you’re getting a favorable ROI for your efforts and that you can identify what’s working and what’s not.
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
My first experience with payday loans happened around the holidays when my sons were much younger. I was working full-time and had a “meaningful” career, but I was living paycheck to paycheck. At the time, I was earning less than $30,000 annually. I tried to keep my expenses to a minimum, stuck to a budget and lived a very simple lifestyle. However, money was still always tight, making a little over $13 an hour.
Nonprofits need money to make social good happen. We just need to spend all our money on our mission and can’t give it to shareholders. Nonprofits must consider themselves businesses first before they layer on their unique, social-good-generating challenges.
A weekly update with the latest news from PND. Gates, Citi announce climate action commitments at COP26. November 4, 2021. The Bill & Melinda Gates Foundation , Citi, and others announced commitments in support of climate action on the second day of the United Nations Climate Change Conference (COP26) being held in Glasgow, Scotland. The Gates Foundation pledged $315 million over three years to CGIAR , a global research partnership focused on the needs of smallholder farmers, in support of e
Thank you Grant Cobb for today’s blog post. Grant Cobb is a fundraising specialist with over 6 years of experience in the nonprofit space. Currently the head of marketing and analytics at GivingMail, he is a huge proponent of data-driven decision making and the push to bring high-level analytics and fundraising to all. Here’s a … Continue reading "5 Types of Fundraisers to Host Via Direct Mail".
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
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