Nonprofit Marketing Guide

APRIL 29, 2019

A couple of weeks ago, I shared some tips from other nonprofit communicators on how to communicate internally at your organization as well as other resources on getting people to meet deadlines and the best communications apps to use. Today I am sharing the internal newsletter used by Community Partners in LA. Lauren Kay, director of communications, shared this with me about their newsletter: Lauren Kay “We’ve been growing and now have a staff of 42.

Finance 222

Finance Communication Recruitment Activism 222

Selfish Giving

APRIL 29, 2019

Too small? You can enlarge this image by clicking on it. Every organization defines stewardship just a little bit differently. They make it their own. They include activities that are both common to the fundraising sector and unique to their nonprofit at the same time. It’s hard to come up with one single definition of what the word means, or create best practice tactics that work for everyone.

Activism 174

Activism Values Advertising Communication 174

Ann Green

APRIL 30, 2019

Many nonprofits think fundraising is all about raising money. But raising money is only part of the fundraising equation. Fundraising’s Not About Money (What???). One of the most important things you need to do is to build relationships with your donors. Building relationships should be front and center in everything you do. Here are some ways you can incorporate building relationships every step of the way.

Retention 146

Retention Energy Communication Fundraising 146

Pam Moore

APRIL 30, 2019

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Even LinkedIn now leverages hashtags and even lets their users search for content using hashtags. Instagram Stories even have the ability to add hashtags to Stories making it easier for people to find your content.

Marketing 108

Marketing Marketing Activism Non-Profits 108

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Marketing Guide

APRIL 30, 2019

News Writing is one of the seven writing styles that all nonprofit communicators should master. In the world of nonprofit comms superlatives, news writing wins for the “Writing Style Used Most Often When It Shouldn’t Be.” Too often, nonprofits write about their issues, programs, and events in a straight news style when they would be better served by using storytelling , donor-centered copywriting , or lifestyle writing.

Nonprofits 196

Nonprofits Communication 196

iMarketSmart

MAY 2, 2019

I think fundraisers should recognize that donors are playing a lifelong game of musical chairs. The people you consider to be YOUR donors are circling around many other charities and, from time to time, they ‘sit’ with one that engages them properly and makes them feel good. Then, when the music starts playing again, they go around and around until they find another charity and take a seat there for a while.

Fundraising 69

Fundraising Fundraising Values 69

Pam Moore

APRIL 29, 2019

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. I like to look for the “why” in both data and people. It's easy to get side tracked by all the geekdom in social. From looks (impressions) to listens, comments, likes, follows, retweets, influence scores, views, demographics, insights, conversions and the list goes on.

Marketing 96

Marketing Marketing Non-Profits Organizational Change 96

Nonprofit Marketing Guide

MAY 2, 2019

If you are looking for marketing, fundraising, and communications inspiration outside the nonprofit sector, I suggest you look to political campaigns before looking at corporate ones. They usually start scrappy, focus on issues, and want to recruit individuals for small-donor donations, volunteering and advocacy. Sound familiar? Every time we have a presidential election in the US, we see a big bump in what’s considered best practice in online marketing and fundraising for nonprofits too.

Recruitment 166

Recruitment Associations Values Communication 166

iMarketSmart

APRIL 29, 2019

From bad to worse. When I first saw the pictures of the flames engulfing Notre-Dame, I thought to myself, “That’s terrible.” But now, that the fire has been extinguished, I’m feeling like something else is even worse. In the aftermath of the destruction, people from all walks of life have been making comments about the philanthropists stepping forward to repair and restore the 856-year-old cathedral in Paris.

Philanthropy 60

Philanthropy Governance Universities Health 60

NonProfit Hub

MAY 2, 2019

Every year there seems to be an influx of conferences: marketing conferences, fundraising conferences, tech conferences, conferences about conferences. They’re everywhere. It’s hard to know which conference will be worth your time, but, if you’ve managed to pick one or two or three, it’s important that you make the most of your experience. After all, tickets to these events are hundreds, sometimes thousands of dollars—you need to make sure it’s money well spent.

Education 65

Education Education Management Marketing 65

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Lets Talk Nonprofit

MAY 2, 2019

Major gift donors. Every nonprofit wants them. But only the big nonprofits have them, right? Wrong! I hear you saying, "We're a small nonprofit. We don't have big donors." But you do. EVERY NONPROFIT HAS MAJOR DONORS. When you hear the words "major gift," what comes to mind? Six- or seven-figure donations? Guess what? There's not an industry-defined dollar amount for a major gift or a major donor.

Activism 52

Activism Communication Fundraising Fundraising 52

Nonprofit Marketing Guide

MAY 3, 2019

RIP Peter Mayhew May the Force be with you this Friday before Star Wars Day (May the 4th…get it?) I have traveled the galaxy to bring you the best articles, posts, tips, and more from around the world of marketing and fundraising. We talk about social media, email, and paper clutter.yes, really. It’s time for Mixed Links… Hootsuite has put together The Ultimate List of Social Media Definitions You Need to Know in 2019.

Communication 150

Communication Nonprofits Marketing Marketing 150

Nonprofit Tech for Good

MAY 2, 2019

On Tuesday, June 4 Tereza Litsa ( @TerezaLitsa ), co-founder of the #ReclaimSocial podcast , will takeover @NonprofitOrgs for 24 hours to lead a conversation about the importance of being positive on social media. How to Participate. On June 4, follow the #ReclaimSocial hashtag and share: The great work that your organization is doing. Highlight amazing work being done by a great person or great cause that you know or support.

Technology 57

Technology Nonprofits 57

Fundraising Report Card

APRIL 29, 2019

Over the next fifteen minutes we’ll discuss proven and documented techniques you can implement to win business, grow your consultancy, and check all of those boxes off our original checklist (while still maintaining your sanity). The post How to Grow Your Nonprofit Consultancy appeared first on Fundraising Report Card.

Nonprofits 49

Nonprofits Fundraising Fundraising 49

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Management

Lets Talk Nonprofit

MAY 1, 2019

Do you treat your donors like VIPs or ATMs? Donors are, indeed, very important people. They are the reason your nonprofit can do its good work. Sadly, too many nonprofits treat their donors like bank machines. Donations are transactions. Thank you letters look and read more like a receipt than a genuine expression of gratitude. In a previous post, I shared. 3 easy ways to show #donorlove.

Retention 40

Retention Communication Fundraising Fundraising 40

Nonprofit Marketing Guide

MAY 1, 2019

Here’s what’s happening this month at Nonprofit Marketing Guide: Online Training: May 2: Build a Better Nonprofit Blog: Simple Steps to Turn Your Boring Blog Into a Powerhouse Breathe some life into your blog or get the inspiration to start one. Registration is $20 or free with an All-Access Pass Learn More and Register May 15 & 16: Everything You Need to Know About Editorial Calendars [Two-Part Webinar Series] Learn everything you need to know to set up and use an editorial cale

Communication 143

Communication Marketing Marketing Nonprofits 143

Care2

APRIL 30, 2019

To get better outcomes from your appeals, become an email marketing mixologist.

Marketing 53

Marketing Marketing 53

Selfish Giving

MAY 1, 2019

I'm pulling out the big guns this week and using my handsome pup, Charlie , to encourage you to take my NEW SURVEY! This past weekend as I was crunching the numbers for the salary survey you took earlier this month (you'll be seeing the results soon!), I thought of another survey I should have done earlier this year. This one is all about what you want to see more of (or less!

Children 113

Children Retail Poverty Fundraising 113

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

NonProfit Hub

APRIL 30, 2019

As you skim through your sea of emails, newsfeeds and notifications, what determines whether you engage with a piece of content? The answer is copy—simply defined by Merriam Webster as “the text of an advertisement.”. Good copy is an absolute requirement if you want your organization to stand out in the era of information overload. Hiring a copywriter who knows how to string words together in a way that compels your audience to action is invaluable.

Advertising 75

Advertising Nonprofits Education Education 75