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A couple of weeks ago, I shared some tips from other nonprofit communicators on how to communicate internally at your organization as well as other resources on getting people to meet deadlines and the best communications apps to use. Today I am sharing the internal newsletter used by Community Partners in LA. Lauren Kay, director of communications, shared this with me about their newsletter: Lauren Kay “We’ve been growing and now have a staff of 42.
Too small? You can enlarge this image by clicking on it. Every organization defines stewardship just a little bit differently. They make it their own. They include activities that are both common to the fundraising sector and unique to their nonprofit at the same time. It’s hard to come up with one single definition of what the word means, or create best practice tactics that work for everyone.
Many nonprofits think fundraising is all about raising money. But raising money is only part of the fundraising equation. Fundraising’s Not About Money (What???). One of the most important things you need to do is to build relationships with your donors. Building relationships should be front and center in everything you do. Here are some ways you can incorporate building relationships every step of the way.
For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Even LinkedIn now leverages hashtags and even lets their users search for content using hashtags. Instagram Stories even have the ability to add hashtags to Stories making it easier for people to find your content.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
News Writing is one of the seven writing styles that all nonprofit communicators should master. In the world of nonprofit comms superlatives, news writing wins for the “Writing Style Used Most Often When It Shouldn’t Be.” Too often, nonprofits write about their issues, programs, and events in a straight news style when they would be better served by using storytelling , donor-centered copywriting , or lifestyle writing.
As you skim through your sea of emails, newsfeeds and notifications, what determines whether you engage with a piece of content? The answer is copy—simply defined by Merriam Webster as “the text of an advertisement.”. Good copy is an absolute requirement if you want your organization to stand out in the era of information overload. Hiring a copywriter who knows how to string words together in a way that compels your audience to action is invaluable.
I think fundraisers should recognize that donors are playing a lifelong game of musical chairs. The people you consider to be YOUR donors are circling around many other charities and, from time to time, they ‘sit’ with one that engages them properly and makes them feel good. Then, when the music starts playing again, they go around and around until they find another charity and take a seat there for a while.
I think fundraisers should recognize that donors are playing a lifelong game of musical chairs. The people you consider to be YOUR donors are circling around many other charities and, from time to time, they ‘sit’ with one that engages them properly and makes them feel good. Then, when the music starts playing again, they go around and around until they find another charity and take a seat there for a while.
Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. I like to look for the “why” in both data and people. It's easy to get side tracked by all the geekdom in social. From looks (impressions) to listens, comments, likes, follows, retweets, influence scores, views, demographics, insights, conversions and the list goes on.
If you are looking for marketing, fundraising, and communications inspiration outside the nonprofit sector, I suggest you look to political campaigns before looking at corporate ones. They usually start scrappy, focus on issues, and want to recruit individuals for small-donor donations, volunteering and advocacy. Sound familiar? Every time we have a presidential election in the US, we see a big bump in what’s considered best practice in online marketing and fundraising for nonprofits too.
So, you’ve mastered the art of creating effective, engaging social media content. Congratulations! But your job doesn’t stop there. If you really want to get the most out of socials, interpreting your analytics and using them to your advantage is key. . From social media analytics, you can uncover tons of insightful information about your organization’s online presence, from the best time of day to post, to which type of content your audience engages with most, to how much your accounts have gr
On Tuesday, June 4 Tereza Litsa ( @TerezaLitsa ), co-founder of the #ReclaimSocial podcast , will takeover @NonprofitOrgs for 24 hours to lead a conversation about the importance of being positive on social media. How to Participate. On June 4, follow the #ReclaimSocial hashtag and share: The great work that your organization is doing. Highlight amazing work being done by a great person or great cause that you know or support.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
RIP Peter Mayhew May the Force be with you this Friday before Star Wars Day (May the 4th…get it?) I have traveled the galaxy to bring you the best articles, posts, tips, and more from around the world of marketing and fundraising. We talk about social media, email, and paper clutter.yes, really. It’s time for Mixed Links… Hootsuite has put together The Ultimate List of Social Media Definitions You Need to Know in 2019.
Every year there seems to be an influx of conferences: marketing conferences, fundraising conferences, tech conferences, conferences about conferences. They’re everywhere. It’s hard to know which conference will be worth your time, but, if you’ve managed to pick one or two or three, it’s important that you make the most of your experience. After all, tickets to these events are hundreds, sometimes thousands of dollars—you need to make sure it’s money well spent.
Major gift donors. Every nonprofit wants them. But only the big nonprofits have them, right? Wrong! I hear you saying, "We're a small nonprofit. We don't have big donors." But you do. EVERY NONPROFIT HAS MAJOR DONORS. When you hear the words "major gift," what comes to mind? Six- or seven-figure donations? Guess what? There's not an industry-defined dollar amount for a major gift or a major donor.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Over the next fifteen minutes we’ll discuss proven and documented techniques you can implement to win business, grow your consultancy, and check all of those boxes off our original checklist (while still maintaining your sanity). The post How to Grow Your Nonprofit Consultancy appeared first on Fundraising Report Card.
Here’s what’s happening this month at Nonprofit Marketing Guide: Online Training: May 2: Build a Better Nonprofit Blog: Simple Steps to Turn Your Boring Blog Into a Powerhouse Breathe some life into your blog or get the inspiration to start one. Registration is $20 or free with an All-Access Pass Learn More and Register May 15 & 16: Everything You Need to Know About Editorial Calendars [Two-Part Webinar Series] Learn everything you need to know to set up and use an editorial cale
I'm pulling out the big guns this week and using my handsome pup, Charlie , to encourage you to take my NEW SURVEY! This past weekend as I was crunching the numbers for the salary survey you took earlier this month (you'll be seeing the results soon!), I thought of another survey I should have done earlier this year. This one is all about what you want to see more of (or less!
Do you treat your donors like VIPs or ATMs? Donors are, indeed, very important people. They are the reason your nonprofit can do its good work. Sadly, too many nonprofits treat their donors like bank machines. Donations are transactions. Thank you letters look and read more like a receipt than a genuine expression of gratitude. In a previous post, I shared. 3 easy ways to show #donorlove.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
From bad to worse. When I first saw the pictures of the flames engulfing Notre-Dame, I thought to myself, “That’s terrible.” But now, that the fire has been extinguished, I’m feeling like something else is even worse. In the aftermath of the destruction, people from all walks of life have been making comments about the philanthropists stepping forward to repair and restore the 856-year-old cathedral in Paris.
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