Nonprofit Marketing Guide
JANUARY 16, 2019
We really push for you to create a shorter, more visual nonprofit annual report here as opposed to long print reports. Shorter annual reports don’t take as many resources, can be shared more easily, and will be read more often. But whether you have an infographic, a video, a 4-page, or a 40-page annual report, there are five elements essential to a successful nonprofit annual report.
Ann Green
JANUARY 15, 2019
I sometimes wonder if nonprofit organizations are doing the best they can when they communicate with their donors. Unfortunately, there are a lot of examples of poor communication out there. It doesn’t have to be like this. You can do a better job of communicating with your donors if you make an effort. Does your thank you letter make your donors smile?
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Nonprofit Tech for Good
JANUARY 17, 2019
By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy. It will help you stay organized by planning your content in advance, without being overwhelmed by last-minute deadlines.
Pam Moore
JANUARY 14, 2019
As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? How do I know how much is too much? What do I share? What if my competition is watching me? What if my boss is listening? What if our board of directors is watching us? Do people really want to know what I ate for lunch?
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Marketing Guide
JANUARY 15, 2019
Some people will find it hard to believe that one of my favorite podcasts is produced by AARP. Twenty-five intriguing episodes of The Perfect Scam podcast series can be found on the nonprofit’s website, and I binge listened to EVERY SINGLE ONE of them over the holidays. From “Love Online Leads to International Lockup” to “A Scammer Tells All,” AARP has found a rather cool and trendy method to deliver its anti-scam message.
Fundraising Coach
JANUARY 18, 2019
But most say overall 2018 fundraising is the same or better than last year's. What a year 2018 was here in the USA. It started with a lot of nonprofit professionals and boards scared that the new charitable deduction would hurt giving. As the year went on, others worried about the tariffs and their impact on the economy and specific donors' businesses.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Fundraising Report Card
JANUARY 14, 2019
No BS, no trickery, no cajoling… here’s a foolproof way you can retain your soon-to-be lapsed donors. The post A Foolproof Strategy to Retain Lapsed Donors appeared first on Fundraising Report Card.
Nonprofit Marketing Guide
JANUARY 18, 2019
Cochon Butcher. New Orleans, LA Did you have a good week, friends? It’s been a hectic one around here, but I still, of course, gathered the best articles, posts, tips, and more from around the world of marketing and fundraising. This week we have communications trends, conversion copywriting tips, and when to post on Instagram. It’s time for Mixed Links… We just released the 2019 Nonprofit Communications Trends Report.
Fundraising Coach
JANUARY 18, 2019
But most say overall 2018 fundraising is the same or better than last year’s. What a year 2018 was here in the USA. It started with a lot of nonprofit professionals and boards scared that the new charitable deduction would hurt giving. As the year went on, others worried about the tariffs and their impact on the economy and specific donors’ businesses.
NonProfit Hub
JANUARY 14, 2019
In this episode of What’s Next? , Randy talks with author, speaker, trainer and fundraising expert Amy Eisenstein. They focus primarily on nonprofit capital campaigns and what they might look like in the years to come. Amy Eisenstein, ACFRE is an author, speaker, and trainer and the creator of Mastering Major Gifts, a 7 week online course. Her published books include: Major Gift Fundraising for Small Shops, Raising More with Less, and 50 A$ks in 50 Weeks.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
iMarketSmart
JANUARY 16, 2019
I think donors like to qualify themselves, educate themselves, involve themselves, and solicit themselves. I call these the “four selfs” of Engagement Fundraising: Self-qualification Self-education. Self-involvement. Self-solicitation. Self-qualification. Just as you and I prefer to opt-in to receive emails from a marketer, donors prefer to opt-in to be in your caseload/portfolio.
Nonprofit Marketing Guide
JANUARY 14, 2019
In today’s edition of #NPCOMMLIFE , we suggest a few books you should read to ensure you are setting boundaries, overcoming fear, and preventing burnout. Transform Your Boundaries by Sarri Gilman From the Amazon synopsis: Your boundaries are doing only one thing – trying to take care of you. This book provides easy to follow examples and a step by step process to let your boundaries do their job.
Getting Attention
JANUARY 16, 2019
This updated marketing plan template takes you from big-picture goals to the right methods, activities, required skills, and budget, and impact! Preview the plan template here. Eeesh! Those New Year’s resolutions—including the ones we set for marketing and fundraising work—are so hard to keep. That’s because most marketing resolutions are specific action items (to-dos)— I am going to get this email list cleaned up this month , or I’m going to start posting our available dogs
NonProfit Hub
JANUARY 16, 2019
When it comes to asking for donations, most of us head for the hills. We get it. It’s intimidating to ask other people to part with their hard earned cash. They might ask, “Why?” And we might not have a great answer. At its heart, fundraising is helping others connect an existing passion directly to your cause. We don’t convince donors. We help them realize that they already care.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
iMarketSmart
JANUARY 14, 2019
I’ve never really felt comfortable with the phrase “moves management.”. If you’re unfamiliar with the term, it refers to a process Gift Officers or other fundraising professionals use for moving donors from cultivation to solicitation. . Moves management requires you to develop a strategy and implement a plan for every single donor or prospect on your list.
Selfish Giving
JANUARY 16, 2019
Since the beginning of the year, several of you have emailed me asking about conferences to attend in 2019. Thankfully, Rich Maiore and the team at Rocket Social Impact put together a nice list just for you. Thanks, Rich! But can I be honest? I don't really like attending conferences. They're expensive. They're crowded. You have to travel to them. You have to talk to people.??
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