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How many decisions do you think you have you made today? 200? Nah, we can make that many on food choices alone. (My husband can attest to this). Estimates put the amount of decisions an adult makes at around 35,000. A DAY. A lot of those decisions are insignificant, but your brain notices every single one. And it is getting tired. That late afternoon crash you feel at work may not just be low glucose levels – it could be Decision Fatigue.
You would think the purpose of a thank you letter is to thank your donors, but way too many of them have barely an ounce of gratitude. As you work on your year-end appeal, you need to spend just as much time planning how you’ll thank your donors. Thanking your donors after an appeal (and throughout the year) is equally important, yet many organizations leave this as a last-minute to-do item and it shows.
By Scot Chisholm , CEO and Co-founder of Classy ––a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. If it seems like we’ve been talking about 2020 for decades, it’s because we have been. Over the last century, futurists and experts in nearly every field have made some kind of declarative prediction for 2020 and what the world would be like when it finally arrived.
Thanks for your patience waiting for the results of the 2019 Selfish Giving / Accelerist Partnership Law Survey many of you took back in May. Karen Wu of Perlman & Perlman and I received a lot of questions about corporate partnerships and the law. On the surface, this was great! But we did need to establish a process for answering everyone’s questions.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
You’ve been working so hard on content and trying to keep people engaged, but it’s inevitable: some of them will click that unsubscribe button (or perhaps the “manage preferences” link if you offer it). All is not lost. yet. You have a great chance at keeping those people on your email list if you give them the right choices and do it in a way that is EASY and QUICK for them to process.
Today's guest post is from Kim Donahue. Kim is the resident governance expert at Boardable. In a fun tongue-in-cheek tone, she shares a perfect formula for making sure your board committees don't work! And she knows. With over 30 years of nonprofit experience, Kim was named one of the "100 Community Heroes" by the United Way of Central Indiana on their 100th anniversary.
By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. She advises nonprofits to accelerate their fundraising and engagement efforts through giving and marketing strategies via digital technologies. You’ve got your branding and nonprofit messaging down, your outreach is humming along, and your website is looking good.
By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. She advises nonprofits to accelerate their fundraising and engagement efforts through giving and marketing strategies via digital technologies. You’ve got your branding and nonprofit messaging down, your outreach is humming along, and your website is looking good.
After months of developing your digital strategy, creating web-appropriate content, and designing and building a website that reinforces your brand, The post Your New Website Demands Attention appeared first on Mission Minded.
Here’s what’s happening this month at Nonprofit Marketing Guide… Online Training: You can attend all of our training webinars below with an All-Access Pass. You also get exclusive online courses and downloads, access to our Private Facebook Group and more for 365 days. Learn more and get your All-Access Pass. STARTS TODAY! October 1 & 3: Beyond Opens and Clicks: Maintaining a Healthy Email List and Re-Engaging Your Community.
These days, your organization’s website is typically the first impression people have of your nonprofit. If your page is poorly designed, it may steer potential supporters away, completely throwing off the digital marketing strategies that you’ve worked so hard to develop. An admirable mission alone is not enough to drive donor engagement and retention.
Have you heard of the 40-40-20 rule? It has HUGE implications for your fundraising success. For years, direct mail marketers and advertisers have followed this cardinal rule. The "40-40-20 rule" states that the success of any campaign ultimately depends on these three factors: 40% on the audience (for you, that's your mailing list). 40% on the "offer" you present to that audience. 20% on the "creative" (the presentation, design, etc.).
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Some people really know how to be givers. You know what I mean don’t you? From time to time all of us come across people who simply want to help others without seeking anything in return. Don’t you agree? That’s how I found Louis Diez. I noticed that he developed and shared his donor visit checklist online so other fundraisers could benefit from his experience at no cost to them whatsoever.
Today’s guest post is from Kim Donahue. Kim is the resident governance expert at Boardable. In a fun tongue-in-cheek tone, she shares a perfect formula for making sure your board committees don’t work! And she knows. With over 30 years of nonprofit experience, Kim was named one of the “100 Community Heroes” by the United Way of Central Indiana on their 100th anniversary.
With the advent of social media, it seems like you constantly hear cries of “Email is dead!” That isn’t exactly true based on a recent survey of small to medium business by SharpSpring and Ascend2. In that survey, most participants said email was the best way to get their communications out with 77% saying email was the most effective channel to drive marketing content to prospects.
Thanks for your patience waiting for the results of the Selfish Giving / Accelerist Partnership Law Survey many of you took back in May. Karen Wu of Perlman & Perlman and I received a lot of questions about corporate partnerships and the law. On the surface, this was great! But we did need to establish a process for answering everyone’s questions.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Town Branch Distillery. Lexington, KY. It’s finally my favorite month – October! Despite the weather still feeling like summer where I live, I have pushed through the heat to bring you the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have social media stats, event planning tips, and possible blocks to creative thinking.
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