Nonprofit Marketing Guide
OCTOBER 2, 2019
With the advent of social media, it seems like you constantly hear cries of “Email is dead!” That isn’t exactly true based on a recent survey of small to medium business by SharpSpring and Ascend2. In that survey, most participants said email was the best way to get their communications out with 77% saying email was the most effective channel to drive marketing content to prospects.
Ann Green
OCTOBER 1, 2019
You would think the purpose of a thank you letter is to thank your donors, but way too many of them have barely an ounce of gratitude. As you work on your year-end appeal, you need to spend just as much time planning how you’ll thank your donors. Thanking your donors after an appeal (and throughout the year) is equally important, yet many organizations leave this as a last-minute to-do item and it shows.
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Selfish Giving
OCTOBER 2, 2019
Thanks for your patience waiting for the results of the 2019 Selfish Giving / Accelerist Partnership Law Survey many of you took back in May. Karen Wu of Perlman & Perlman and I received a lot of questions about corporate partnerships and the law. On the surface, this was great! But we did need to establish a process for answering everyone’s questions.
Nonprofit Tech for Good
OCTOBER 4, 2019
By Scot Chisholm , CEO and Co-founder of Classy ––a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. If it seems like we’ve been talking about 2020 for decades, it’s because we have been. Over the last century, futurists and experts in nearly every field have made some kind of declarative prediction for 2020 and what the world would be like when it finally arrived.
Speaker: Amanda Adams, Fractional CFO, CPA
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Nonprofit Marketing Guide
SEPTEMBER 30, 2019
How many decisions do you think you have you made today? 200? Nah, we can make that many on food choices alone. (My husband can attest to this). Estimates put the amount of decisions an adult makes at around 35,000. A DAY. A lot of those decisions are insignificant, but your brain notices every single one. And it is getting tired. That late afternoon crash you feel at work may not just be low glucose levels – it could be Decision Fatigue.
Fundraising Coach
OCTOBER 4, 2019
Today's guest post is from Kim Donahue. Kim is the resident governance expert at Boardable. In a fun tongue-in-cheek tone, she shares a perfect formula for making sure your board committees don't work! And she knows. With over 30 years of nonprofit experience, Kim was named one of the "100 Community Heroes" by the United Way of Central Indiana on their 100th anniversary.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Tech for Good
SEPTEMBER 29, 2019
By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. She advises nonprofits to accelerate their fundraising and engagement efforts through giving and marketing strategies via digital technologies. You’ve got your branding and nonprofit messaging down, your outreach is humming along, and your website is looking good.
Nonprofit Marketing Guide
OCTOBER 3, 2019
You’ve been working so hard on content and trying to keep people engaged, but it’s inevitable: some of them will click that unsubscribe button (or perhaps the “manage preferences” link if you offer it). All is not lost. yet. You have a great chance at keeping those people on your email list if you give them the right choices and do it in a way that is EASY and QUICK for them to process.
Lets Talk Nonprofit
OCTOBER 2, 2019
Have you heard of the 40-40-20 rule? It has HUGE implications for your fundraising success. For years, direct mail marketers and advertisers have followed this cardinal rule. The "40-40-20 rule" states that the success of any campaign ultimately depends on these three factors: 40% on the audience (for you, that's your mailing list). 40% on the "offer" you present to that audience. 20% on the "creative" (the presentation, design, etc.).
iMarketSmart
OCTOBER 1, 2019
Some people really know how to be givers. You know what I mean don’t you? From time to time all of us come across people who simply want to help others without seeking anything in return. Don’t you agree? That’s how I found Louis Diez. I noticed that he developed and shared his donor visit checklist online so other fundraisers could benefit from his experience at no cost to them whatsoever.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
NonProfit Hub
OCTOBER 2, 2019
These days, your organization’s website is typically the first impression people have of your nonprofit. If your page is poorly designed, it may steer potential supporters away, completely throwing off the digital marketing strategies that you’ve worked so hard to develop. An admirable mission alone is not enough to drive donor engagement and retention.
Nonprofit Marketing Guide
OCTOBER 4, 2019
Town Branch Distillery. Lexington, KY. It’s finally my favorite month – October! Despite the weather still feeling like summer where I live, I have pushed through the heat to bring you the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have social media stats, event planning tips, and possible blocks to creative thinking.
Fundraising Coach
OCTOBER 4, 2019
Today’s guest post is from Kim Donahue. Kim is the resident governance expert at Boardable. In a fun tongue-in-cheek tone, she shares a perfect formula for making sure your board committees don’t work! And she knows. With over 30 years of nonprofit experience, Kim was named one of the “100 Community Heroes” by the United Way of Central Indiana on their 100th anniversary.
Selfish Giving
OCTOBER 2, 2019
Thanks for your patience waiting for the results of the Selfish Giving / Accelerist Partnership Law Survey many of you took back in May. Karen Wu of Perlman & Perlman and I received a lot of questions about corporate partnerships and the law. On the surface, this was great! But we did need to establish a process for answering everyone’s questions.
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Nonprofit Marketing Guide
OCTOBER 1, 2019
Here’s what’s happening this month at Nonprofit Marketing Guide… Online Training: You can attend all of our training webinars below with an All-Access Pass. You also get exclusive online courses and downloads, access to our Private Facebook Group and more for 365 days. Learn more and get your All-Access Pass. STARTS TODAY! October 1 & 3: Beyond Opens and Clicks: Maintaining a Healthy Email List and Re-Engaging Your Community.
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