Nonprofit Marketing Guide

MARCH 19, 2019

As I watch nonprofits embracing content marketing as a strategy, I see a few places where they just aren’t quite getting it right. I think that’s because they are ignoring five truths about successful content marketing. TRUTH 1: Good content marketing is more about the objective than the content itself. Content is just content. What makes something content marketing is your ability to use content to achieve a marketing objective.

Marketing 198

Marketing Marketing Nonprofits Education 198

Ann Green

MARCH 19, 2019

Nonprofit organizations love their jargon, don’t they? But guess what? Your donors don’t love it as much as you do because it’s boring and they may not understand what you’re trying to say. I think people use jargon because it’s an insider language and it makes them feel like they’re “in the know” in their professional community. It’s easy to slip into jargon-mode around the office.

Healthcare 149

Healthcare Homelessness Food Communication 149

Selfish Giving

MARCH 20, 2019

The grandaddy of 'checkout charity' programs is the MDA Shamrock ??Pin-up. The campaign has been around for 37 years. During that time it's raised a whopping $323 million. That's a lot of green! This month you can buy a shamrock at 20,000 retails locations. I bought mine at Star Markets in Newton, Massachusetts! The good news with checkout charity (i.e. register fundraisers, charity pin-ups, round-ups and donation boxes) is you don't need 20,000 stores to raise a small fortune.

Activism 100

Activism Nonprofit governance and management Food Retail 100

Pam Moore

MARCH 19, 2019

Do you ever feel like you are spinning your wheels when it comes to developing and integrating your content marketing strategy and plan into your business and overall marketing initiatives, campaigns and programs to achieve your business and marketing goals? Content marketing planned and executed properly can help you ignite not only online and social media results but also true foundational business results.

Marketing 113

Marketing Marketing Foundations Production 113

Speaker: Amanda Adams, Fractional CFO, CPA

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Finance

Nonprofit Marketing Guide

MARCH 20, 2019

We’re wrapping up our Storytelling Series based on the marketing book, Made to Stick (Amazon link) by Chip Heath and Dan Heath today. We have broken down the Challenge Plot and the Creativity Plot and how nonprofits can use them in their stories. Today we look at: The Connection Plot Of the three different story plots, this one is the hardest to pull off.

Nonprofits 166

Nonprofits Universities Communication Marketing 166

Nonprofit Tech for Good

MARCH 21, 2019

By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. It’s hard to deny that social media has forever created a fundamental shift in the way we engage with each other. And this applies to nonprofits in a big way.

Fundraising 107

Fundraising Fundraising Nonprofits Activism 107

Concord Leadership

MARCH 20, 2019

While we start Quadrant 3 Leadership coaching wherever the client is, a common place to start is with the “Hardwiring” circle. As a leader, you’ve likely heard a lot about “hardwiring.” I believe it is one of the most misunderstood parts of leadership. Too often, hardwiring assessments result in labeling ourselves and others and then […].

Leadership 52

Leadership 52

Nonprofit Marketing Guide

MARCH 21, 2019

I’ve been doing a lot of reading and research lately on what the next iteration of social media might look like for nonprofits. How will the main social media platforms that nonprofits use, especially Facebook, Instagram, and Twitter, change in wake of. Privacy and data scandals and overall creepiness ? Admissions that social media platforms are designed to be addictive ?

Nonprofits 151

Nonprofits Communication 151

iMarketSmart

MARCH 22, 2019

Let’s face it, your supporters want something in exchange for their cash. But, sadly, many nonprofits don’t give. This compelled me to come up with a simple methodology that I call “ 3-to-1 Major Gift Fundraising. ” It works to help fundraisers maintain a “giving” mindset as follows: For every single donation you receive from a major supporter you should (1) thank them , (2) report on the results , and (3) provide an engagement offer before asking for anot

Fundraising 45

Fundraising Fundraising Values Nonprofits 45

NonProfit Hub

MARCH 18, 2019

Whether you work for a small staff or you’re a bigger nonprofit with a clever new idea, crowdfunding can help you put your plans in motion. Crowdfunding platforms such as Kickstarter and Go Fund Me have shown great potential in terms of helping ambitious teams bring their visions to fruition. According to Crowd 101 , once a crowdfunding campaign reaches about 40% of its target goal, people are 31% more likely to show additional interest in the project and 22% more likely to donate more to

Participation and motivation 64

Participation and motivation Marketing Marketing Nonprofits 64

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Concord Leadership

MARCH 18, 2019

One basic tenant of good leaders is that they discover frameworks to help them work with people. Not all frameworks are healthy – I once had a boss tell me that fear was one of the tools in his leadership toolkit. Really. Fortunately, there are plenty of perspectives that allow you to lead more maturely […]. The post Leadership involves understanding others appeared first on The Concord Leadership Group, LLC.

Leadership 40

Leadership 40

Nonprofit Marketing Guide

MARCH 18, 2019

Jessica Wuensch Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Jessica Wuensch is the Marketing and Communications Manager at GivingPoint, an Atlanta-based nonprofit that teaches high schoolers about social entrepreneurship. Jessica’s main goal is to help share the GivingPoint story and to showcase the amazing work that the students are doing.

Communication 148

Communication Social Entrepreneurship Entrepreneurship Nonprofits 148

iMarketSmart

MARCH 20, 2019

The Illuminati is the name given to real and fictitious secret society groups claiming special knowledge or enlightenment. . In the nonprofit sector, such groups of ‘experts’ exist; make no mistake! They act like they know what’s best for you, your organization’s supporters, and the sector as a whole while saying the are “just trying to make the world a better place.” And I can only assume that deep in their hearts they really believe that to be true.

Fundraising 40

Fundraising Fundraising Nonprofits 40

Nonprofit Marketing Guide

MARCH 22, 2019

Venkman’s. Atlanta, GA Happy, happy Friday, friends! Are you ready for this week’s best articles, posts, tips, and more from around the world of marketing and fundraising. This week we are talking crowdfunding, making your Form 990 work for you, as well as email and content marketing stats. It’s time for Mixed Links… Find out how to get your stories organized so others can write them like TechSoup Canada’s “set it and forget it” approach to outsourcing story writing [case

Communication 127

Communication Nonprofits Production Marketing 127

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Management