This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
As I watch nonprofits embracing content marketing as a strategy, I see a few places where they just aren’t quite getting it right. I think that’s because they are ignoring five truths about successful content marketing. TRUTH 1: Good content marketing is more about the objective than the content itself. Content is just content. What makes something content marketing is your ability to use content to achieve a marketing objective.
Nonprofit organizations love their jargon, don’t they? But guess what? Your donors don’t love it as much as you do because it’s boring and they may not understand what you’re trying to say. I think people use jargon because it’s an insider language and it makes them feel like they’re “in the know” in their professional community. It’s easy to slip into jargon-mode around the office.
Do you ever feel like you are spinning your wheels when it comes to developing and integrating your content marketing strategy and plan into your business and overall marketing initiatives, campaigns and programs to achieve your business and marketing goals? Content marketing planned and executed properly can help you ignite not only online and social media results but also true foundational business results.
By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. It’s hard to deny that social media has forever created a fundamental shift in the way we engage with each other. And this applies to nonprofits in a big way.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
We’re wrapping up our Storytelling Series based on the marketing book, Made to Stick (Amazon link) by Chip Heath and Dan Heath today. We have broken down the Challenge Plot and the Creativity Plot and how nonprofits can use them in their stories. Today we look at: The Connection Plot Of the three different story plots, this one is the hardest to pull off.
The grandaddy of 'checkout charity' programs is the MDA Shamrock ??Pin-up. The campaign has been around for 37 years. During that time it's raised a whopping $323 million. That's a lot of green! This month you can buy a shamrock at 20,000 retails locations. I bought mine at Star Markets in Newton, Massachusetts! The good news with checkout charity (i.e. register fundraisers, charity pin-ups, round-ups and donation boxes) is you don't need 20,000 stores to raise a small fortune.
Whether you work for a small staff or you’re a bigger nonprofit with a clever new idea, crowdfunding can help you put your plans in motion. Crowdfunding platforms such as Kickstarter and Go Fund Me have shown great potential in terms of helping ambitious teams bring their visions to fruition. According to Crowd 101 , once a crowdfunding campaign reaches about 40% of its target goal, people are 31% more likely to show additional interest in the project and 22% more likely to donate more to
Whether you work for a small staff or you’re a bigger nonprofit with a clever new idea, crowdfunding can help you put your plans in motion. Crowdfunding platforms such as Kickstarter and Go Fund Me have shown great potential in terms of helping ambitious teams bring their visions to fruition. According to Crowd 101 , once a crowdfunding campaign reaches about 40% of its target goal, people are 31% more likely to show additional interest in the project and 22% more likely to donate more to
While we start Quadrant 3 Leadership coaching wherever the client is, a common place to start is with the “Hardwiring” circle. As a leader, you’ve likely heard a lot about “hardwiring.” I believe it is one of the most misunderstood parts of leadership. Too often, hardwiring assessments result in labeling ourselves and others and then […].
I’ve been doing a lot of reading and research lately on what the next iteration of social media might look like for nonprofits. How will the main social media platforms that nonprofits use, especially Facebook, Instagram, and Twitter, change in wake of. Privacy and data scandals and overall creepiness ? Admissions that social media platforms are designed to be addictive ?
Let’s face it, your supporters want something in exchange for their cash. But, sadly, many nonprofits don’t give. This compelled me to come up with a simple methodology that I call “ 3-to-1 Major Gift Fundraising. ” It works to help fundraisers maintain a “giving” mindset as follows: For every single donation you receive from a major supporter you should (1) thank them , (2) report on the results , and (3) provide an engagement offer before asking for anot
Turning one-time volunteers into longtime volunteers isn’t easy. That’s why establishing a sustainable, organized and engaging volunteer program should be one of your organization’s top priorities. Chances are, your nonprofit most likely couldn’t stay afloat without volunteers, so follow these tips in order to treat them right and manage them well. Set goals.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
One basic tenant of good leaders is that they discover frameworks to help them work with people. Not all frameworks are healthy – I once had a boss tell me that fear was one of the tools in his leadership toolkit. Really. Fortunately, there are plenty of perspectives that allow you to lead more maturely […]. The post Leadership involves understanding others appeared first on The Concord Leadership Group, LLC.
Jessica Wuensch Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Jessica Wuensch is the Marketing and Communications Manager at GivingPoint, an Atlanta-based nonprofit that teaches high schoolers about social entrepreneurship. Jessica’s main goal is to help share the GivingPoint story and to showcase the amazing work that the students are doing.
The Illuminati is the name given to real and fictitious secret society groups claiming special knowledge or enlightenment. . In the nonprofit sector, such groups of ‘experts’ exist; make no mistake! They act like they know what’s best for you, your organization’s supporters, and the sector as a whole while saying the are “just trying to make the world a better place.” And I can only assume that deep in their hearts they really believe that to be true.
Venkman’s. Atlanta, GA Happy, happy Friday, friends! Are you ready for this week’s best articles, posts, tips, and more from around the world of marketing and fundraising. This week we are talking crowdfunding, making your Form 990 work for you, as well as email and content marketing stats. It’s time for Mixed Links… Find out how to get your stories organized so others can write them like TechSoup Canada’s “set it and forget it” approach to outsourcing story writing [case
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
We organize all of the trending information in your field so you don't have to. Join 27,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
199 
Let's personalize your content