Nonprofit Marketing Guide

SEPTEMBER 13, 2021

Millions of people have quit their jobs across all job categories with many more considering it. While many will argue it’s all about pay, according to Gallup research , the highest quit rate is among those that are “not engaged” and “actively disengaged” workers. Engaged employees act differently, going above and beyond to surpass expectations, and that gives their organizations a competitive advantage.

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Associations Nonprofits Management Activism 322

NonProfit PRO

SEPTEMBER 13, 2021

You’re feeling the pressure. You have to reach your goal. You were reminded again last week. Some donors on your caseload are behind. And there is concern that the budgeted funds will not come in.

Management 303

Management 303

Ann Green

SEPTEMBER 15, 2021

Can you believe September is already here? It happens to be my favorite month. As someone who doesn’t like heat and humidity, I welcome the refreshing air it brings. It also brings us to the start of the busiest time of the year for nonprofit organizations, especially if you’re doing a year-end appeal. Even if you’re not planning on launching your campaign until later in the fall, you should get started on your appeal now.

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Fundraising Fundraising Food Values 284

Selfish Giving

SEPTEMBER 15, 2021

I recently finished writing a bunch of case studies for Penn State Health Children’s Hospital , a member of Children’s Miracle Network. I was happy how they came out, but what I was really impressed with is how the team at Penn State Health used them. 1. They gave the case studies their very own web page. Check it out here. A dedicated page will make it easy to share the case studies with potential partners.

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Marketing Marketing Health Recruitment 147

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Marketing Guide

SEPTEMBER 16, 2021

We’ve talked about how email opens aren’t really enough anymore (they never really were, but now it’s even more true ). The real metric you want to improve is your email engagement. Our favorite way to calculate email engagement is the percentage of your email list that has opened at least one email from you in a given amount of time, such as the last three months.

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Activism Marketing Marketing Nonprofits 263

NonProfit PRO

SEPTEMBER 16, 2021

If we are not aware of how it can sneak into our organizations, we can’t respond to it. The truth is that bias is already lurking inside our organizations — and inside ourselves. If we know where to look, we will be much better prepared to respond to the danger.

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Bloomerang

SEPTEMBER 17, 2021

Giving Tuesday is the first Tuesday after Thanksgiving, and it has become to the nonprofit sector what Black Friday is to the commercial sector. Namely, there is a huge increase in public interest and the number of donations made to nonprofits compared to an average day. It also marks the start of the holiday season when public generosity hits a yearly high. .

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Advertising Nonprofits Collaborations Fundraising 110

Nonprofit Marketing Guide

SEPTEMBER 17, 2021

SpringHouse. Lake Martin, AL. Happy Friday! Join me for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have fall color trends, Instagram Reels advice, social media audits, and more. It’s time for Mixed Links… Jenna Allen shares Key takeaways from Candid’s 2021 Nonprofit Compensation Report.

Communication 205

Communication Ethics Energy Nonprofits 205

NonProfit PRO

SEPTEMBER 15, 2021

Peer-to-peer event participants are more comfortable with the technical aspects of attending events online now and recognize the convenience of attending an event online. Yet, many are starting to tire of impersonal webinars and lack of face-to-face in-person engagement.

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Technology 283

Nonprofit Tech for Good

SEPTEMBER 13, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 592 online fundraisers. It’s worth noting that in the survey the questions about online fundraising are only presented to those that have working knowledge in online fundraising.

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Fundraising Fundraising Charitable Organizations Technology 114

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Bloomerang

SEPTEMBER 13, 2021

Blackbaud Doesn’t Want You To Use eTapestry. I received a flurry of emails, calls and texts from partners and current eTapestry customers after Blackbaud sent out the following email in July 2016: Subject: Is your organization outgrowing eTapestry? The Blackbaud product portfolio has recently undergone a major improvement initiative, offering a true, best-in-class experience across the board.

Nonprofit governance and management 99

Nonprofit governance and management Production Retention Governance 99

Nonprofit Marketing Guide

SEPTEMBER 15, 2021

Sending an email welcome series is just a smart thing to do. People expect some type of response or confirmation to subscribing or donating and those that read at least one welcome email read more than 40% of subsequent emails for the next 180 days. (If you need more convincing, see my previous post Do You Have an Email Welcome Series for New Subscribers?

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Communication Marketing Marketing Nonprofits 198

NonProfit PRO

SEPTEMBER 14, 2021

Does this sound familiar? We’ve all been there. A purchase that seemed like a good idea at the time but with such terrible follow up, we’ve vowed never to shop or visit again. Here is the hard truth, unfortunately. Is this how our donors feel? Unsatisfied and regretting their gift to our organizations almost as soon as they make it?

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Retention Management 282

Nonprofit Tech for Good

SEPTEMBER 12, 2021

By Jess Woloszyn , Content Specialist at Classy.org – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Giving Tuesday 2021 is right around the corner. To help you capitalize on the start of the biggest donation season of the year, Classy.org is answering top questions from nonprofits that are zeroing in on the year-end giving season.

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Nonprofits Social Enterprise Social Enterprise Values 108

Advertisement

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Management

Bloomerang

SEPTEMBER 14, 2021

Diversity, Equity And Inclusion in Nonprofit Storytelling. Few things connect people together better than stories, which is why it’s important that your nonprofit showcases as many diverse and inclusive stories as possible. . But how do you go about that? How do you tell stories that are influenced by and meet your standards for your diversity, equity, and inclusion (DEI) initiatives ?

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Recruitment Nonprofits Communication 96

Mission Minded

SEPTEMBER 15, 2021

Learn how you can focus your school admissions campaign for maximum effectiveness and appeal in 2021/22. The post 3 Musts for an Admissions Campaign that Breaks Through This Year appeared first on Mission Minded.

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NonProfit PRO

SEPTEMBER 14, 2021

Sometimes operating sustainably isn’t possible with budget cuts alone, and that’s when leadership should consider merging with another like-minded, purpose-driven organization.

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Leadership Nonprofits 262

Candid

SEPTEMBER 16, 2021

Why and how Candid updated our racial equity funding site . The nationwide racial reckoning triggered by the 2020 murder of George Floyd has resulted in a dramatic increase in funding for racial equity. Since then, Candid has been evaluating the way we identify this type of giving, both going forward and looking back over the last decade. Working with trusted community partners with deep history and expertise on grantmaking for racial equity, we responded this month by updating our special is

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Public and Social Policy Philanthropy Foundations Universities 105

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Bloomerang

SEPTEMBER 12, 2021

Jesse Lane will share the super-simple process for raising more money for your nonprofit. Full Transcript: Steven: All right. Jesse, I got 1:00 Eastern. Is it okay if I go ahead and get this party started? Jesse: Let’s do it. I’m excited. Steven: All right. Awesome. Well, good afternoon, everybody. And good morning, I should say if you’re out on the west coast.

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Fundraising Fundraising Values Communication 81

Blue Avocado

SEPTEMBER 13, 2021

Implementing a finance committee of the board of directors was one of the best things our organization ever did—here’s why. Baby Bear Hugs’ mission is enhancing family strengths for happy and healthy children, families, and communities. The program provides parenting education and support through certified parenting educators in the homes of families (virtually during the […].

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Finance Children Education Education 79

NonProfit PRO

SEPTEMBER 13, 2021

I would like to emphasize here why it’s important to know the distinction between paying off a pledge over time, versus starting a recurring gift.

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Technology 289

Candid

SEPTEMBER 13, 2021

Last week, in honor of Labor Day, we shared an introduction to unions, including six things people might not know about the role of unions in the social sector. In this second blog in a two-part series, we share key facts and figures about U.S. labor unions based on Candid’s data and discuss trends and opportunities for future research. Unions by the numbers.

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Voluntarism Agriculture Homelessness Philanthropy 105

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance

Bloomerang

SEPTEMBER 15, 2021

People come to me all the time saying things like: We’re not growing. . We need more money. We just can’t seem to get ahead. Too often, the problem is that they haven’t considered if they’re spending enough money to equip their teams to make more money. Here’s something I ask all of my clients and potential clients to consider: The revenue trajectory of your organization has much more to do with the leadership’s comfort level with investing in spending than with some of their revenue-gener

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Finance Activism Nonprofits Leadership 79

NonProfit Hub

SEPTEMBER 16, 2021

Whether you’re starting a nonprofit or looking to grow the support or capacity of an existing organization, you’re in the right place. The nonprofit sector has no shortage of great resources and Nonprofit Hub specializes in providing those that are free, engaging and easily implemented. However you learn best, there is a track available through Nonprofit Hub to get you the knowledge and expertise you need to grow your nonprofit mission.

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Nonprofits Nonprofit Accountability Management Leadership 81

NonProfit PRO

SEPTEMBER 16, 2021

For Pieta House, its Darkness into Light event began in 2009 with 400 participants at its signature Dublin event and evolved to 200,000 participants across 200 events in 16 countries a decade later. Peer-to-peer fundraising alone made substantial gains with millions more raised thanks to its e-communications strategy.

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Communication Fundraising Fundraising 246

Beth Kanter

SEPTEMBER 14, 2021

When I wrote the “ Happy Healthy Nonprofit ,” in-person workplaces were the norm and the book looked at ways to activate a culture of wellbeing in the nonprofit workplace. Over the last 18 months, I’ve adapted a lot of the best practices for remote work. While vaccines have given us hope, with the Delta variant, COVID is still top of mind.

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Culture Nonprofits Collaborations Production 65

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism

Bloomerang

SEPTEMBER 16, 2021

We love hearing about nonprofits’ successful fundraising strategies in action, and sharing these stories allows nonprofits to learn from each other. Nonprofits face new challenges, big and small, every day, from an international pandemic to a stubborn mid-tier donor. Learning about other organizations that overcame similar challenges will help your organization develop solutions to apply to your own fundraising efforts. .

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Fundraising Fundraising Retention Non-Profits 79

Get Fully Funded

SEPTEMBER 14, 2021

Almost all nonprofit professionals focus their efforts on growth in one way or another, and your team is likely no exception. After all, growth plays a key role in increasing your nonprofit’s impact. The first step to achieving this growth is doing everything in your power to increase your nonprofit’s productivity in the office and to stretch each dollar to its limit, eliminating waste.

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Retention Nonprofit Administration and Development Nonprofits Technology 64

NonProfit PRO

SEPTEMBER 17, 2021

It was exciting working with Kiwanis members on various projects that helped the community. That experience with a service club gave me a sense of purpose and reinforced the fact that we all have some obligation to help others.

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Foundation Group

SEPTEMBER 13, 2021

The post Nonprofit Board of Directors Term Length: How Long is Too Long? appeared first on Foundation Group®.

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Foundations Nonprofits Governance Education 84

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits