NonProfit PRO
FEBRUARY 23, 2022
With in-person events forced to move to virtual, the nonprofit industry has seen a complete change in operations over the last two years. Now, hybrid events are thriving as a way to provide the best of both worlds. During this transition, nonprofits are turning to new event software and tools to create the best experience for their audiences.
Nonprofit Marketing Guide
FEBRUARY 22, 2022
Use the following writing ideas from our Monthly Nonprofit Writing Prompts email newsletter for your newsletter articles, social media updates, blog posts and more. Sign up now to get prompts emailed to you in advance monthly. As usual, please double-check events to see if they are still happening. On the Calendar. 3/2: Dr. Suess’s Birthday. Have a favorite Suess story that’s really a bigger life lesson related to your cause?
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Ann Green
FEBRUARY 23, 2022
Are you ready to build your nonprofit’s online audience in the new year? Consider these three innovative strategies to connect with new supporters in 2022. By Cassie Losquadro, Solutions Executive at GoodUnited. There are many strategies for discovering new donors for your nonprofit. Perhaps you rely on word of mouth and encourage existing supporters to share their stories and bring their peers into the fold.
Get Fully Funded
FEBRUARY 22, 2022
As your nonprofit starts to blossom, don’t be surprised if you are conflicted over how much to spend on nonprofit administration, especially fundraising. Obviously, donors want as much of their donation as possible to go to your programs, to help change lives. But you have to spend some money on running your nonprofit. And fundraising. You may find yourself spending money on the tech tools.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
NonProfit PRO
FEBRUARY 21, 2022
A major gift caseload is not just a bunch of donors who meet a certain giving or capacity criteria. Current giving and capacity play into the selection of a caseload pool. From this pool, you should qualify the donors who want to connect. Your caseload will have donors of different economic quality, which is why you should tier your caseload so you know where to spend your time.
Nonprofit Marketing Guide
FEBRUARY 24, 2022
You know you need more help with your nonprofit’s communications. Your management team is listening and thinking about whether to add another person to your communications team. But they want to know what this person would do, and in turn, what else the comms team could do. So now it’s back in your court to formulate your promise for what you can deliver as your team grows.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Bloomerang
FEBRUARY 24, 2022
The post Emergent Asking – Get What You Need Now appeared first on Bloomerang.
NonProfit PRO
FEBRUARY 23, 2022
The motivation that gets someone to take the first step to support an organization (donating or volunteering) is quite different from their motivation to continue to be engaged. We do not need any further proof of this than the lousy retention rates that nonprofit organizations suffer year after year.
Nonprofit Marketing Guide
FEBRUARY 25, 2022
Outback Steakhouse. Prattville, AL. Who needs a drink? Well it’s still early here so we will just dive into the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have how to create inclusive content, social media benchmarks, TikTok insights, spring fundraising ideas and more.
Blue Avocado
FEBRUARY 21, 2022
When we embark upon what’s known in the nonprofit world as “donation season,” chances are that your organization thinks about putting together a fundraising video or other media that demonstrates the impact of your work. When I became the in-house Media & Communications Manager at my last nonprofit, I produced those fundraising videos, program photos, […].
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Bloomerang
FEBRUARY 25, 2022
LinkedIn is like a 24/7/365 networking event and many of the people who can make your social impact dreams come true are there. They might even be connected to you already. You know, the folks who can provide a transformational grant, refer your next client for services, interview you for their wide-reaching podcast, or get you up on a panel with your heroes.
NonProfit PRO
FEBRUARY 22, 2022
There is a lot of talk in our industry about developing a culture of philanthropy. It’s the hot buzzword these days at strategic planning sessions and board retreats. But what does developing a culture of philanthropy really mean in the day-to-day life of a nonprofit professional?
The Charity CFO
FEBRUARY 25, 2022
If you’re brand new to nonprofit accounting, the Chart of Accounts might be the best place to start. Because even if you only have one bank account, bill, investment, or expense, you’ll need one. What is a Chart of Accounts? It’s a list of the accounts you use in your organization to track your financial transactions. Specifically, it tracks your assets, liabilities, income, expense, and equity. .
iMarketSmart
FEBRUARY 22, 2022
First, the surge in storytelling. Five or ten years ago, it seemed like everyone in fundraising suddenly started talking about storytelling. Books were written, conferences were launched, and webinars were delivered. Tons of vendors serving nonprofits began to write blog posts instructing fundraisers to learn how to tell better stories. This included fundraising consultants, software providers, and so on (never mind whether they knew what they were talking about).
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
NonProfit PRO
FEBRUARY 24, 2022
Meta, Facebook’s parent company, announced today that it will enter a co-development deal — centered around Challenges on Facebook — with GoodUnited, a social giving solution with a focus on Facebook fundraising.
Nonprofit Tech for Good
FEBRUARY 24, 2022
Date: Thursday, April 21, 2022. Time: 1pm EDT / 10am PDT. Cost: Free. Presented by: Eventgroove. In this 30-minute product tour of Eventgroove, learn how your nonprofit can easily host online, in-person, and hybrid fundraisers, sell tickets for raffles and auctions, and accept donations online through your website. Built to help your nonprofit fundraise and run events, Eventgroove is an all-in-one integrated platform that embraces and a customer-first approach and provides superb support from
Get Fully Funded
FEBRUARY 23, 2022
The marketing channel with the highest return on investment is email. It’s been shown that across all industries for every $1 spent, email brings a return of $40. Yes, it is also the most effective channel for fundraising (including a higher ROI than events). This means that that most effective fundraising starts by growing your subscriber base and using email to turn those subscribers into donors.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
NonProfit PRO
FEBRUARY 24, 2022
There have been several discussions about subscription giving and sustainers. In my view, some aspects absolutely apply, but not all of them.
Caring Truth-Teller
FEBRUARY 24, 2022
Stories you tell at benefit auctions, in your e-newsletter, and in all your nonprofit communications can make or break your fundraising goals. That’s what Erin Shipps, Director of Marketing and Communications for the National Auctioneers Association , wrote for a recent piece in their national magazine: Auctioneer. In her article titled “ Powerful storytelling for fundraising, ” Erin shared her report on the presentation I delivered at the 2021 International Auctioneers Confere
iMarketSmart
FEBRUARY 24, 2022
In case you missed my last post…. I wrote about my unease with the storytelling surge in our sector. It made me uncomfortable because I was taught that listening and investigation were the keys to success in motivating and inspiring exchanges of money. I promised to explain why everyone in fundraising was talking about storytelling instead of listening and investigating.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Bloomerang
FEBRUARY 25, 2022
Want to plan marketing activities that support your organization’s mission and programs? In this webinar, we share the process we use with our clients to create an effective and efficient marketing strategy. The post How to Increase Nonprofit Revenue with a Marketing Plan appeared first on Bloomerang.
NonProfit PRO
FEBRUARY 21, 2022
Every year, nonprofit marketers focus on the sprint that is year-end giving from Giving Tuesday through the end of the year. And every year, we say this feels like it’s all happening sooner — and it actually is!
Nonprofit Marketing Insights by GlobalOwls
FEBRUARY 23, 2022
How to Identify the Right Project Management Strategy For Your Business. Having a project strategy puts you in a better position than not having one. Here’s how to Identify the Right Project Management Strategy For Your Business. To achieve corporate goals , project managers rely on tried-and-true project management approaches, each with its own set of rules and standards.
Joe Garecht
FEBRUARY 20, 2022
One of the most common questions I get asked by non-profit fundraisers is this: how often should you be asking your donors for money? In this article, I’m going to give you some simple guidelines to help you answer that question. The reason I’m going to give you guidelines, instead of just giving you an answer, is because there is no hard and fast rule.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
iMarketSmart
FEBRUARY 21, 2022
You’ve seen enough. You’re ready to go. You’ve read about it, heard about it, talked about it, and thought about it, and you want to take the Donor Story: Epic Fundraising eCourse with Dr. Russell James. The only problem? Your boss won’t pony up the cash. Even though you are convinced that this course will help you raise hundreds of thousands if not millions more over your career as you implement and master the concepts, tools, and strategies it teaches, how do you get your boss to have the same
NonProfit PRO
FEBRUARY 22, 2022
When you think of your brand, it can feel like a nebulous concept sometimes, right? You show up at your organization every day to fulfill a mission, to fill a need and to create opportunity for yourself and others around you. But is that your mission (your “why”) or is that your brand? And where does marketing come into the mix?
The Charity CFO
FEBRUARY 23, 2022
You think your information is encrypted… but is it? For over 20 years, nonprofits struggled to take data privacy seriously. And we’re now having to play catch-up on making sure valuable information is secure. This week on A Modern Nonprofit Podcast we discuss today’s biggest cybersecurity threat and how nonprofits can use technology without putting themselves at risk.
NonProfit PRO
FEBRUARY 25, 2022
If you work in the fundraising profession, over time, you will find this job gratifying and energizing. You will also find your job tiring, demanding and frustrating. During my career in the fundraising profession, I experienced a sustained high and periods of lows when I thought seriously about quitting my job.
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