Nonprofit Marketing Insights by GlobalOwls

JUNE 12, 2023

Best Ways To Maximize Lead Generation in 2023 Lead generation is crucial for the success of any business looking to grow its customer base and increase revenue. Check out practical strategies to help businesses maximize their lead-generation potential. Traditional lead generation methods are gradually being replaced by advanced marketing technologies that offer more efficient and effective strategies to maximize lead generation.

Production 98

Production Technology Marketing Marketing 98

The Chronicle of Philanthropy

JUNE 13, 2023

By Drew Lindsay Atlanta Courtesy of The Kendeda Fund Why grantees of Diana Blank's Kendeda Fund say she put on a "master class" during her 30 years of big giving. Plus: Why Kendeda bankrolled operating reserves for grantees, and the eco-friendly "living building" inspiring nonprofits.

Philanthropy 359

Philanthropy Nonprofits 359

NonProfit PRO

JUNE 13, 2023

As many wealthy individuals and families now prefer working through intermediaries, such as lawyers, DAFs, and donor advisories to handle their giving activities, nonprofits are finding this increased distance to be challenging. Here are some tips to help your organization adjust.

Activism 317

Activism Nonprofits Fundraising Fundraising 317

Ann Green

JUNE 12, 2023

It’s time to put yourself in your donor’s shoes. What kind of experience are you giving them when they interact with your organization? Is it good, bad, or somewhere in between? Let’s look at some of the different aspects of fundraising and donor communication to see what kind of experience you’re giving your donors. The Fundraising Appeal Experience Your donor receives an appeal from you.

Communication 289

Communication Fundraising Fundraising 289

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Marketing Guide

JUNE 14, 2023

Gaming for Good has been a part of the charity sector for a couple of years now, but recently it’s been experiencing an unprecedented boom. Nonprofit organizations across the board are recognizing its incredible utility and jumping on the bandwagon. Why? Because gaming offers nonprofit marketers a fresh and unconventional approach to raising funds and amplifying brand awareness.

Fundraising 215

Fundraising Fundraising Children Communication 215

The Chronicle of Philanthropy

JUNE 15, 2023

By Maria Di Mento Shruti Moghe A former hardware designer for Intel, Sudnya Shroff has for two decades has been a donor and volunteer committed to women’s rights and refugee issues. Pivotal Ventures, Gates’s limited-liability company, has committed up to $20 million to match gifts made by members of three donor networks. Sudnya Shroff (pictured here) says the money doubled her philanthropy’s power.

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NonProfit Leadership Alliance

JUNE 13, 2023

You’ve got a date and venue booked for your nonprofit’s upcoming fundraising event. Next up? Finding sponsors to boost your event’s fundraising power. Sponsorships not only help cover the event’s cost, but build relationships for future support while increasing your organization’s visibility. They’re a win-win! Read on for tips and strategies for finding and securing sponsors for your best fundraiser yet. 1.

Fundraising 205

Fundraising Fundraising Management Nonprofit Leadership 205

Nonprofit Marketing Guide

JUNE 15, 2023

Storytelling should be a priority at your nonprofit. It’s one of the seven writing styles that all nonprofit communicators should master. There are many reasons why storytelling works so well and lots of proof that it pays off. What Makes a Good Nonprofit Story? Good stories are meaningful and memorable. The best stories feel alive. Most importantly, they should not be pointless.

Homelessness 211

Homelessness Nonprofits Communication Marketing 211

The Chronicle of Philanthropy

JUNE 15, 2023

By Shamil Idriss and Rachel Kleinfeld André da Loba for The Chronicle Both sides in the heated discussion over philanthropic bridge-building make worthwhile arguments but miss a critical point: Collaborative dialogue and action turn adversaries into allies and have historically yielded meaningful progress toward social justice.

Collaborations 293

Collaborations 293

NonProfit PRO

JUNE 15, 2023

When using QR codes, it’s important for nonprofit marketers to consider how they will help elevate the donor experience. Here are four ways to optimize QR codes in direct mail.

Marketing 287

Marketing Marketing Nonprofits 287

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Selfish Giving

JUNE 14, 2023

The Chronicle of Philanthropy shared an interesting article last month titled Unrealistic Fundraising Expectations Are Causing Stress. Here's How to Set More Practical Goals. The writer was Rasheeda Childress , Senior Editor for Fundraising with the publication. She's one of my faves! Boy, is this advice needed in fundraising - particularly in corporate partnerships, right?

Retail 130

Retail Activism Leadership Education 130

Nonprofit Marketing Guide

JUNE 13, 2023

We teach seven nonprofit writing styles and the hardest one to describe and master, I think, is lifestyle writing. But it seems like it should be easy. It’s conversational — we all have conversations. It feels lighter, even when dealing with heavy topics — so we don’t need to be subject matter experts. And yet, it’s really hard to do well.

Construction 192

Construction Marketing Marketing Nonprofits 192

The Chronicle of Philanthropy

JUNE 13, 2023

By Saida Agostini-Bostic and Elizabeth Barajas-Román Several women’s funds across the country are showing what an effective response to attacks on trans rights looks like — and why the historic underfunding of the LGBTQ+ community is no longer tenable.

Philanthropy 274

Philanthropy 274

NonProfit PRO

JUNE 12, 2023

As leaders, we know being patient and understanding with team members helps improve morale and overall team effectiveness. But it's equally essential for leaders to give themselves the same kindness and understanding.

Nonprofits 276

Nonprofits Leadership 276

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Management

NonProfit Quarterly

JUNE 15, 2023

Image Credit: cottonbro studio on pexels.com Land rematriation is the return of Indigenous land to Indigenous people. The term, more commonly known as “land back,” acknowledges how colonization contributed to the theft and plunder of Indigenous land and communities—and has grown into an effort to help reclaim stolen lands. In recent years, the land back movement has grown to include many Indigenous land trusts.

Race and Ethnicity 140

Race and Ethnicity Culture Environmental Law 140

Nonprofit Marketing Guide

JUNE 16, 2023

Abracadabar. Disney’s Boardwalk Happy Friday, Friends! We’re here with the most helpful articles, posts, and tips for nonprofit marketers. This week we have ChatGPT alternatives, principles from TikTok, how to celebrate Juneteenth, productive procrastination and more. It’s time for Mixed Links… Dante Nicholas shares How Brands Can Celebrate Juneteenth on Social Media.

Marketing 188

Marketing Marketing Ethics Production 188

The Chronicle of Philanthropy

JUNE 16, 2023

By Renee Lewis Glover and Ron Terwilliger AFP via Getty Images Demonstrators during the “March on Washington for jobs and freedom” in 1963 Economic and racial justice won’t happen if Black people can’t buy homes and build wealth at the same level as white Americans. The philanthropic world should be a leader in this fight.

Philanthropy 261

Philanthropy 261

NonProfit PRO

JUNE 14, 2023

A service club or organization is a voluntary nonprofit organization where members meet regularly to perform charitable works. Here are 12 ways service clubs can recruit and retain members.

Recruitment 271

Recruitment Nonprofit Organizations Nonprofit Organizations Nonprofits 271

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Clairification

JUNE 12, 2023

The single most important lesson I ever learned. Begin with the why. Always. If you don’t, you’re likely to work very hard and not achieve much of value. Why? Because you didn’t begin your endeavor by asking yourself: “What’s the value in this work upon which I’m about to embark?” “Why am I doing this?” This may be the most powerful strategy in your entire toolbox.

Values 131

Values Nonprofit Management Management Nonprofits 131

Get Fully Funded

JUNE 11, 2023

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations. It seems so easy to write a letter and send it out, but it’s a tricky process with lots of places you can get in trouble and squash your results if you don’t know what you’re doing. Your purpose in raising money through the mail is two-fold: generate dollars for immediate needs and build relationships with individual donors for long-term success.

Fundraising 111

Fundraising Fundraising Homelessness Food 111

The Chronicle of Philanthropy

JUNE 12, 2023

By Maria Di Mento Plus, Omaha investor Wally Weitz gives $25 million to University of Nebraska Foundation, former Pawsox owner Madeleine Mondor gives Providence College $10 million for nursing, and two other nonprofits landed big gifts.

Universities 255

Universities Foundations Nonprofits 255

NonProfit PRO

JUNE 16, 2023

Your nonprofit’s volunteers are highly valuable. They not only help your organization accomplish more, but they also tend to donate more. That’s why your approach to volunteer management is so important.

Management 264

Management Technology Nonprofits 264

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance

NonProfit Quarterly

JUNE 15, 2023

Image Credit: Cristina Gottardi on unsplash.com When the water came, Alex Gibson was prepared for, as he put it, “regular flooding.” But regular flooding was not what surged through multiple counties in Eastern Kentucky in late July of 2022, killing over 40 people and displacing thousands from their homes. For five days, heavy rain struck an area already vulnerable from decades of exploitation.

Culture 121

Culture Insurance Technology Governance 121

Candid

JUNE 12, 2023

In mid-May 2023, shouts of joy could be heard in the Candid offices. Passersby might have assumed a favorite sports team just won a game. Or maybe there was a landing on Mars. But no, we were just celebrating the release of new 990s. For those unfamiliar with the world of 990s : U.S. tax-exempt organizations are requested to file Forms 990 with the IRS annually, sharing information about their organization’s size, location, revenue, grantmaking, etc.

Foundations 111

Foundations Philanthropy Nonprofits 111

The Chronicle of Philanthropy

JUNE 16, 2023

By Glenn Gamboa, AP Business Writer Her 20-year tenure as CEO evolved into an era of prosperity and expansion, markedly different from the tumultuous, cash-strapped decades that preceded it.

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NonProfit PRO

JUNE 14, 2023

Nonprofits often feel under-resourced and spend their days rushing from one activity to the next, frequently operating in firefighter mode. While we can’t give you more time in a day, we can provide some guidelines to help ensure your organization is staying relevant for the people and communities you serve.

Activism 264

Activism Nonprofits Leadership 264

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism

Stanford Social Innovation Review

JUNE 15, 2023

By Tiffany Manuel & Dana Bourland What if government, the philanthropic sector, and community advocates could pull a policy lever and advance housing, climate, and racial justice all at once? That could happen when the Department of Housing and Urban Development (HUD) finalizes the long-awaited Affirmatively Furthering Fair Housing rule (AFFH), which was published in February in the Federal Register for a period of public comment—but only if we seize the moment.

Public and Social Policy 111

Public and Social Policy Environmental Finance Governance 111

Top Nonprofits

JUNE 14, 2023

When it comes to building your nonprofit’s social media strategy, you have many platforms and methods at your disposal for engaging supporters online. Just like your supporters, no two social media websites are exactly alike. While the Pew Research Center indicates that 72% of the American public uses some type of social media, it’s not surprising that users of different generations prefer to spend their time on different platforms.

Recruitment 98

Recruitment Education Education Associations 98

The Chronicle of Philanthropy

JUNE 14, 2023

By M.J. Prest Grants from Additional Ventures and other grant makers will create the Carbon to Sea Initiative to use ocean alkalinity enhancement to capture and remove carbon dioxide from the atmosphere. Plus, the Anschutz Foundation gave $50 million to the University of Colorado Anschutz Medical Campus to improve patient care, and the Open Road Fund will make $50 million in grants to the Black descendants of enslaved Americans.

Medical 229

Medical Universities Foundations 229

NonProfit PRO

JUNE 14, 2023

A new OneCause research study found that social donor loyalty continues to trend upward as nonprofits regain momentum and re-establish fundraising equilibrium.

Fundraising 279

Fundraising Fundraising Nonprofits 279

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits