Sat.Apr 22, 2023 - Fri.Apr 28, 2023

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43 Digital Marketing Tools & Resources for Nonprofits

Nonprofit Tech for Good

When nonprofits started to experiment with digital marketing in 1990s and early 2000s, the few tools that were available were expensive and limited in their functionality. Today, the number of low-cost, well-built digital marketing tools is incredible! Provided you set aside the time to explore and experiment, your nonprofit can use these free or low-cost tools and resources to significantly improve your digital marketing and fundraising campaigns.

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10 Brilliant Social Media Content Ideas for Nonprofits

Bloomerang

Having a strategic social media communications plan in place is a must for nonprofits. With 3.78 billion social media users in 2021 – an increase of five percent from a year ago – it’s a valuable communication channel that should be part of your mix. Your donors and supporters are on social media and you need to be too! At the heart of a strong social communications plan is relevant and compelling content.

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4 Benefits of Text-to-Donate for Your Nonprofit Organization

NonProfit Leadership Alliance

Text-to-donate, also known as text-to-give, has risen in popularity among nonprofits—and for good reason. As one of the easiest ways to boost revenue and connect with your supporters, text-to-donate can support your fundraising goals by simplifying the entire donation experience. After subscribing to receive your text messages, supporters can submit a donation in just a few moments right from the palm of their hand.

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What Michael Bloomberg's Plan to Transfer His Company to Charity Could Mean for Philanthropy

The Chronicle of Philanthropy

By Maria Di Mento Alastair Grant, PA Wire, AP Michael Bloomberg has given extensively to education and to nonprofits focused on arts and culture, the environmental, public health, and improving city governments around the world. The former New York mayor’s plans to give his $12 billion company to Bloomberg Philanthropies could signal a sea change in how mega-donors give.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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How New California Regulations Impact Digital Fundraising for Nonprofits

NonProfit PRO

A new California law aims to bring more transparency to digital fundraising as a whole. Let’s explore the aspects of the California law, how it impacts social media platforms, the implications for nonprofits that land on a block list and the steps a nonprofit needs to take to avoid non-compliance.

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Mixed Links: News and Tips for Nonprofit Marketers – April 28, 2023

Nonprofit Marketing Guide

The Lucky Rooster. Hilton Head Island, SC Let’s wrap up the last week of April with the most helpful articles, posts, and tips for nonprofit marketers. This week we have two important reports, what’s next at TikTok, a Twitter alternative, and more. It’s time for Mixed Links… The 2023 M+R Benchmarks Study is out. As is Data Axle’s 2023 Nonprofit Email Deliverability Report.

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Latinos Aren't Appointed to Nonprofit Boards in Big Cities in Big Numbers

The Chronicle of Philanthropy

By Alex Daniels Courtesy of Melissa Sandoval Melissa Sandoval, who was a social worker before becoming a lawyer, is a board member at an addiction-treatment nonprofit — the only Latina on the board. A study of cities with large numbers of Latinos found a mismatch between the number of Hispanic residents and charity board members.

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How to Respond to Donors’ Resistance to Your Ask

NonProfit PRO

Preparing for a solicitation means being ready for a variety of questions, concerns, and other forms of pushback. The good news is that most types of pushback are anticipated. Let's discuss some responses that will leave you well-equipped to communicate with donors.

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Kivi and Julia Discuss Nonprofit Marketing Trends for 2023

Nonprofit Marketing Guide

Julia Campbell and I recently got together to talk about some of the more interesting elements in the 2023 Nonprofit Communications Trends Report : Five themes we think need addressing now Why nonprofits use social media and how they use video Updated data on email list management and other email best practices Communication teams size and growth, as well as salaries and how to plan for future growth Why nonprofit communications staff are looking for new jobs Take a listen to our full conversati

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Comment on 6 Essential Tools and Technology for EVERY Nonprofit Fundraiser by Judith Anderson

Amy Eisenstein

Hi Amy, Thanks for the post. I’m curious about what video apps you recommend for small nonprofits to share updates and appreciation. I’m hearing that people find this overwhelming yet I think used wisely, it can be effective. There are apps that allow you to repurpose a video so someone’s first name is part of the video. What are you seeing?

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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To Help Small Cities Thrive, Invest in the Networkers Who Can Turn Ideas Into Action

The Chronicle of Philanthropy

By Stephen Starr Jason Shea, Old Fremont Films Dayton Porchfest celebrates the richness and diversity of the city’s musical talent. One group in Dayton, Ohio, is showing why grant makers should consider funding the people who know how to bring together thinkers and doers to make change happen.

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The Challenges Business Executives Face When Transitioning to Nonprofit Leadership Roles

NonProfit PRO

Many bridgers — business leaders who venture into the nonprofit world — find it harder to succeed in this sector than they initially thought. I talked to five leaders who made the transition to get their insights and share the realizations they had after facing unexpected challenges.

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Newsletter: How to Maximize What You Have ; Busch Light, Retired Astronaut Make Case Against Going to Space ; Flags for Good ????

Selfish Giving

On Thursday, May 4th, at 1 pm EDT , I'll be hosting a Q&A session with the fantastic team at Good Scout. We'll be answering all your questions about corporate partnerships. ?????? The theme of this Q&A session will be how you can MAXIMIZE corporate partnerships with your current resources, assets, and staffing. You probably hear enough from people about what you should be adding or planning for , but what should you do with the things you already have???

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How to Enhance Your Nonprofit’s Written Content with Artificial Intelligence

Nonprofit Tech for Good

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. People are talking about artificial intelligence—AI is everywhere. On social media and the news. At the dog park. On Zoom. At the office. Even at happy hour. The capabilities of AI are enough to make you think that Blade Runner might be prophetic, or that you too might have C3PO as an assistant someday.

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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Climate Funders Justice Pledge Brings In More Than $120 Million

The Chronicle of Philanthropy

By Jim Rendon 11th Hour Project The Schmidt Family Foundation supports many local groups, such as Communities for a Better Environment, which educates people about the hazards of drilling and organizes them to advocate for more safeguards. The Donors of Color Network created the pledge, which calls on signatories to give 30 percent of their climate funding to organizations led by people of color.

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Should You Solicit Donors With Cognitive Impairments?

NonProfit PRO

The average age of donors is 65. An estimated one in nine people age 65 and older has Alzheimer’s disease. If you were in a meeting with a prospective donor for a major or planned gift, what would you do if you did detect cognitive decline?

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7 “Must Do’s” When Thanking Donors To Win Their Heart and Set Up Future Gifts

Get Fully Funded

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. You make the brain connection when you give them the data they need for their records. You spell their name correctly and thank them promptly.

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Unlocking the Power of Data Refineries for Social Impact

Stanford Social Innovation Review

By Jason Saul & Kriss Deiglmeier In 2021, US companies generated $2.77 trillion in profits—the largest ever recorded in history. This is a significant increase since 2000 when corporate profits totaled $786 billion. Social progress, on the other hand, shows a very different picture. From 2000 to 2021, progress on the United Nations Sustainable Development Goals has been anemic, registering less than 10 percent growth over 20 years.

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Best Practices to Streamline Compensation Management: A Foundation for Growth

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

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What Covid-19 Vaccination Efforts Taught Philanthropy About How to Close the Racial Health Gap

The Chronicle of Philanthropy

By David Etzwiler and Jeniffer Harper-Taylor Hart Van Denburg, Colorado Public Radio, AP Shorter AME Church, Denver’s oldest Black church, teamed up with UC Health to provide the Covid vaccine to underserved communities. Grant makers need to adopt what worked during the pandemic when vaccination rates for Black people improved sharply and apply those approaches to address other stubbornly high health gaps.

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2023 Global Philanthropy Tracker Finds $70B in Cross-border Philanthropic Giving at Height of COVID-19

NonProfit PRO

The Indiana University Lilly Family School of Philanthropy at IUPUI released the 2023 Global Philanthropy Tracker (GPT), the 11th edition of this unique index that offers a comprehensive picture of the scale and scope of worldwide cross-border philanthropy.

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Why Your Organization’s Open Feedback Culture Isn’t Sticking — And What to Do About It!

NonProfit HR

A culture of open feedback is a topic that we at Nonprofit HR have always championed in our work. An organization with a culture of open feedback employs immediate, intentional and ongoing conversations with staff, as its leaders work to understand the significance of those conversations and become comfortable engaging in them. Fostering an Read more The post Why Your Organization’s Open Feedback Culture Isn’t Sticking — And What to Do About It!

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Nonprofit Radio for April 24, 2023: Technology Governance

Tony Martignetti

Maureen Wallbeoff: Technology Governance Sounds boring. In anyone else’s hands, it might be. But Maureen Wallbeoff brings her energy and lightness to help us understand the symptoms of unmanaged tech; the value of a technology governance group; and strategies for easing common technology pain points. Maureen is The Nonprofit Accidental Techie. (This continues our coverage … Continue reading Nonprofit Radio for April 24, 2023: Technology Governance → Maureen Wallbeoff: Technology Go

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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How Nonprofits Are Protecting Large Swaths of Land

The Chronicle of Philanthropy

By David Jachowski As the human population grows, fewer and fewer places are available to be set aside for conservation, but protecting large areas can restore critical ecological processes like migration and sustain populations of endangered wildlife like bison that need room to roam.

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The NonProfit Voice Ep 77: How Artificial Intelligence Can Streamline Your Prospect Research

NonProfit PRO

Jon Thompson of Children’s Hospital of Philadelphia and Nathan Chappell of DonorSearch AI join the NonProfit Voice to discuss the role artificial intelligence has played in the nonprofit’s success — including improved responses and larger donations.

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How To Create a Nonprofit Annual Report in 9 Steps

MNA Association

Written By Margo Stoney , High Mountain Creative Your 2023 Nonprofit Annual Report Design Content Checklist Does putting together your annual report feel overwhelming? Since I already know the answer to that, I’ve put together this handy list and downloadable Annual Report Checklist to help organize your annual report or impact report. There are some great prompts for ideas to discuss with your graphic designer, printer, copywriter, or strategy team so you can come to the table with some fresh

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Ultimate Guide to Nonprofit Executive Leadership Coaching

Nonprofit Fixer

Photo credit daniel-minarik In the past 20 years, coaching has exploded as a topic. Coaching is now one of the leading frameworks for personal and professional transformation and growth. It’s especially caught on for nonprofit leaders because of the growth and professionalization of the nonprofit and philanthropic sectors. Despite its popularity, leadership coaching remains a bit of a mystery to many people.

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Engage, Empower, Excel: Transforming Performance in the New Era of Work

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

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Tex. Billionaire George Bishop Gives $100 Million for Scholarships

The Chronicle of Philanthropy

By Maria Di Mento Beth Wynn, Mississippi State University George and Kathy Bishop’s’ gift to Mississippi State University seeks to expand opportunities for students who are often overlooked for substantial scholarships. Plus, New York financier Ron Perelman gave $25 million to Brown University, a Community College got $10 million, and four other universities received multimillion-dollar donations.

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First Impressions Matter. Free Download

NonProfit PRO

In this e-book, discover how to tailor the donor experience and align your mission with what the donor values and build a generous partnership together. Download your free copy of "The Art of First Impressions" today.

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The Long Road to Health Equity

NonProfit Quarterly

Image Credit: SHREY DEEPRANJAN Today, healthcare institutions acknowledge forces like structural racism as drivers of negative health outcomes—but effectively addressing racism inside of those institutions still has a long way to go. Last month, health policymakers, funders, and executives gathered at the Urban Institute to discuss the 20-year anniversary of the report Unequal Treatment: Confronting Racial and Ethnic Disparities in Health Care.

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5 Lessons from 5,000 Fundraising Experiments

NextAfter

Pop the confetti and cue the music because we’ve just hit a major milestone: this week we logged our 5,000th digital fundraising experiment in our experiment library. That’s a whole lot of testing, tweaking, and analysis. And we’ve experienced our fair share of “aha” moments, forehead slaps, and unexpected learnings along the way. To commemorate the occasion, we’re sharing a few of the most enduring and impactful digital fundraising lessons these 5,000 tests have uncovered—time-teste

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How to Scale Recurring Giving for Sustainable Growth

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!