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When nonprofits started to experiment with digital marketing in 1990s and early 2000s, the few tools that were available were expensive and limited in their functionality. Today, the number of low-cost, well-built digital marketing tools is incredible! Provided you set aside the time to explore and experiment, your nonprofit can use these free or low-cost tools and resources to significantly improve your digital marketing and fundraising campaigns.
Having a strategic social media communications plan in place is a must for nonprofits. With 3.78 billion social media users in 2021 – an increase of five percent from a year ago – it’s a valuable communication channel that should be part of your mix. Your donors and supporters are on social media and you need to be too! At the heart of a strong social communications plan is relevant and compelling content.
Text-to-donate, also known as text-to-give, has risen in popularity among nonprofits—and for good reason. As one of the easiest ways to boost revenue and connect with your supporters, text-to-donate can support your fundraising goals by simplifying the entire donation experience. After subscribing to receive your text messages, supporters can submit a donation in just a few moments right from the palm of their hand.
By Maria Di Mento Alastair Grant, PA Wire, AP Michael Bloomberg has given extensively to education and to nonprofits focused on arts and culture, the environmental, public health, and improving city governments around the world. The former New York mayor’s plans to give his $12 billion company to Bloomberg Philanthropies could signal a sea change in how mega-donors give.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
A new California law aims to bring more transparency to digital fundraising as a whole. Let’s explore the aspects of the California law, how it impacts social media platforms, the implications for nonprofits that land on a block list and the steps a nonprofit needs to take to avoid non-compliance.
The Lucky Rooster. Hilton Head Island, SC Let’s wrap up the last week of April with the most helpful articles, posts, and tips for nonprofit marketers. This week we have two important reports, what’s next at TikTok, a Twitter alternative, and more. It’s time for Mixed Links… The 2023 M+R Benchmarks Study is out. As is Data Axle’s 2023 Nonprofit Email Deliverability Report.
Our world is chock full of information, too much at times. When I was growing up, we just had a few TV channels to choose from. Now there are countless streaming options. We also have email, the internet, and social media, just to name a few. It’s a lot How does your nonprofit organization compete with all this? You need to communicate regularly with your donors and you need to do it well.
Our world is chock full of information, too much at times. When I was growing up, we just had a few TV channels to choose from. Now there are countless streaming options. We also have email, the internet, and social media, just to name a few. It’s a lot How does your nonprofit organization compete with all this? You need to communicate regularly with your donors and you need to do it well.
By Alex Daniels Courtesy of Melissa Sandoval Melissa Sandoval, who was a social worker before becoming a lawyer, is a board member at an addiction-treatment nonprofit — the only Latina on the board. A study of cities with large numbers of Latinos found a mismatch between the number of Hispanic residents and charity board members.
Preparing for a solicitation means being ready for a variety of questions, concerns, and other forms of pushback. The good news is that most types of pushback are anticipated. Let's discuss some responses that will leave you well-equipped to communicate with donors.
Julia Campbell and I recently got together to talk about some of the more interesting elements in the 2023 Nonprofit Communications Trends Report : Five themes we think need addressing now Why nonprofits use social media and how they use video Updated data on email list management and other email best practices Communication teams size and growth, as well as salaries and how to plan for future growth Why nonprofit communications staff are looking for new jobs Take a listen to our full conversati
Hi Amy, Thanks for the post. I’m curious about what video apps you recommend for small nonprofits to share updates and appreciation. I’m hearing that people find this overwhelming yet I think used wisely, it can be effective. There are apps that allow you to repurpose a video so someone’s first name is part of the video. What are you seeing?
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
By Stephen Starr Jason Shea, Old Fremont Films Dayton Porchfest celebrates the richness and diversity of the city’s musical talent. One group in Dayton, Ohio, is showing why grant makers should consider funding the people who know how to bring together thinkers and doers to make change happen.
Many bridgers — business leaders who venture into the nonprofit world — find it harder to succeed in this sector than they initially thought. I talked to five leaders who made the transition to get their insights and share the realizations they had after facing unexpected challenges.
By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. People are talking about artificial intelligence—AI is everywhere. On social media and the news. At the dog park. On Zoom. At the office. Even at happy hour. The capabilities of AI are enough to make you think that Blade Runner might be prophetic, or that you too might have C3PO as an assistant someday.
By Susan Bornstein , Christina Barstow , Alisha Myers , Abbie Noriega & Christian Steiner In a small, rural village in Zambia, Ruth earns an income by collecting fresh vegetables from local community gardens and bringing them to market. Tending and collecting the vegetables by foot is time-consuming and inefficient, but with the help of a bicycle, she can travel more quickly along the 5 kilometers of dirt roads connecting the gardens and the market, increasing her earnings and savings.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
By Jim Rendon 11th Hour Project The Schmidt Family Foundation supports many local groups, such as Communities for a Better Environment, which educates people about the hazards of drilling and organizes them to advocate for more safeguards. The Donors of Color Network created the pledge, which calls on signatories to give 30 percent of their climate funding to organizations led by people of color.
The average age of donors is 65. An estimated one in nine people age 65 and older has Alzheimer’s disease. If you were in a meeting with a prospective donor for a major or planned gift, what would you do if you did detect cognitive decline?
On Thursday, May 4th, at 1 pm EDT , I'll be hosting a Q&A session with the fantastic team at Good Scout. We'll be answering all your questions about corporate partnerships. ?????? The theme of this Q&A session will be how you can MAXIMIZE corporate partnerships with your current resources, assets, and staffing. You probably hear enough from people about what you should be adding or planning for , but what should you do with the things you already have???
Image Credit: SHREY DEEPRANJAN Today, healthcare institutions acknowledge forces like structural racism as drivers of negative health outcomes—but effectively addressing racism inside of those institutions still has a long way to go. Last month, health policymakers, funders, and executives gathered at the Urban Institute to discuss the 20-year anniversary of the report Unequal Treatment: Confronting Racial and Ethnic Disparities in Health Care.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
By David Etzwiler and Jeniffer Harper-Taylor Hart Van Denburg, Colorado Public Radio, AP Shorter AME Church, Denver’s oldest Black church, teamed up with UC Health to provide the Covid vaccine to underserved communities. Grant makers need to adopt what worked during the pandemic when vaccination rates for Black people improved sharply and apply those approaches to address other stubbornly high health gaps.
The Indiana University Lilly Family School of Philanthropy at IUPUI released the 2023 Global Philanthropy Tracker (GPT), the 11th edition of this unique index that offers a comprehensive picture of the scale and scope of worldwide cross-border philanthropy.
By Jason Saul & Kriss Deiglmeier In 2021, US companies generated $2.77 trillion in profits—the largest ever recorded in history. This is a significant increase since 2000 when corporate profits totaled $786 billion. Social progress, on the other hand, shows a very different picture. From 2000 to 2021, progress on the United Nations Sustainable Development Goals has been anemic, registering less than 10 percent growth over 20 years.
Image Credit: Wilson Vitorino on pexels.com Rural America is primarily powered by electric cooperatives , which have tripled their renewable energy capacity over the last decade. Projects such as the Microgrids, Infrastructure Resilience, and Advanced Controls Launchpad should accelerate this positive trend by using data and case studies to prove the cost-effectiveness and reliability of renewable energy sources such as wind.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
By David Jachowski As the human population grows, fewer and fewer places are available to be set aside for conservation, but protecting large areas can restore critical ecological processes like migration and sustain populations of endangered wildlife like bison that need room to roam.
Jon Thompson of Children’s Hospital of Philadelphia and Nathan Chappell of DonorSearch AI join the NonProfit Voice to discuss the role artificial intelligence has played in the nonprofit’s success — including improved responses and larger donations.
Maureen Wallbeoff: Technology Governance Sounds boring. In anyone else’s hands, it might be. But Maureen Wallbeoff brings her energy and lightness to help us understand the symptoms of unmanaged tech; the value of a technology governance group; and strategies for easing common technology pain points. Maureen is The Nonprofit Accidental Techie. (This continues our coverage … Continue reading Nonprofit Radio for April 24, 2023: Technology Governance → Maureen Wallbeoff: Technology Go
The following is a transcript of the video above, from our webinar on “Remaking the Economy: Caring for the Care Economy.” View the full webinar here. Adria Powell: Broadly defined, [the care economy] is the work that underpins this country. It allows for all other work to occur, and it’s a huge driver and contributor to the overall work of this nation.
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
By Maria Di Mento Beth Wynn, Mississippi State University George and Kathy Bishop’s’ gift to Mississippi State University seeks to expand opportunities for students who are often overlooked for substantial scholarships. Plus, New York financier Ron Perelman gave $25 million to Brown University, a Community College got $10 million, and four other universities received multimillion-dollar donations.
In this e-book, discover how to tailor the donor experience and align your mission with what the donor values and build a generous partnership together. Download your free copy of "The Art of First Impressions" today.
A culture of open feedback is a topic that we at Nonprofit HR have always championed in our work. An organization with a culture of open feedback employs immediate, intentional and ongoing conversations with staff, as its leaders work to understand the significance of those conversations and become comfortable engaging in them. Fostering an Read more The post Why Your Organization’s Open Feedback Culture Isn’t Sticking — And What to Do About It!
We are alive in what will, no doubt, be considered a pivotal moment for the power of philanthropic giving. As equity emerges as the lynchpin of decades of investment for generations of impact, Environmental Grantmakers Association (EGA) is clear on its role to facilitate the shift from discussion to tangible action and offers deep data to affect the course of racial equity as a relevant lens for environmental philanthropy.
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
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