Nonprofit Marketing Guide
APRIL 15, 2021
I use this quote from Thomas L. Friedman in my training all the time: “In the world of ideas, to name something is to own it. If you can name an issue, you can own the issue.” Here are some of the ideas and issues you should be naming and owning in your nonprofit as a communications director. The Marketing and Communications Planning Documents.
NonProfit PRO
APRIL 13, 2021
If I were to ask you the percentage of women who work in the nonprofit sector, what would you guess? Fifty percent? Seventy percent? Think higher.
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Ann Green
APRIL 15, 2021
Nonprofit training is the key to running a successful organization. Learn how to incorporate these tips into your training to make the most of your resources. By Matt Hugg. Training your nonprofit team is more important than ever. Methods and operations are changing daily, whether that’s for accounting and tax-filing , fundraising, program delivery, or any of the dozens of other functions in your organization. .
Bloomerang
APRIL 14, 2021
The growth of any nonprofit requires the constant evaluation of where their untapped potential resources lie. . A famous demonstration of this in action concerns McDonald’s. Their original business plan relied solely on taking a cut of each franchise’s profits, until a sharp-eyed accountant highlighted that their greatest resource was, in fact, real estate.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Marketing Guide
APRIL 13, 2021
I’m often asked by the communications directors I coach about the relationship they should have with their nonprofit’s board of directors. Should they attend meetings? What marketing metrics should go in a board report? If they get 10 minutes with the board at a meeting, how should they spend that time? Should they have a marketing and communications committee and, if yes, what would they do?
NonProfit PRO
APRIL 16, 2021
In this article, we continue the review of a board’s function, examine elements of weak boards to avoid, determine ways to recruit and retain great board members, plus understand the role of organizational mission.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Bloomerang
APRIL 13, 2021
The Writing Process. So, you want to write new content; or maybe you need to write new content. You’ve heard how important storytelling is for communicating your mission and message but let’s face it – you haven’t written a story since high-school English class. You may be wondering where do we start? . Before you put pen to paper, it’s important to establish what the writing process looks like so you can set yourself up for the greatest success.
Nonprofit Marketing Guide
APRIL 12, 2021
We’re wrapping up our look into the new adventures you got into during the past year with a few of you taking on the challenge of continuing your education. Other pandemic hobbies we’ve looked at: Pets. Music. Arts and Crafts. Exercise. Gardening. Podcasts. From Heidi Gollub: My pandemic hobby is getting my MBA, online, at night, in my closet.
NonProfit PRO
APRIL 15, 2021
So much bad behavior happens on social media that it may be impossible to believe that there are any ethics involved. As we know, two of the biggest hallmarks of successful fundraising are trust and transparency with your donors.
The Fundraising Authority
APRIL 11, 2021
For most fundraising events , the majority of your money should be raised through sponsorships. Without a strong focus on sponsors, your event will not reach its true potential. If you are setting an ambitious fundraising goal for your event, it will be far easier to reach that goal if you can raise 50%+ of the revenue from large sponsors than if you are trying to raise 100% through individual ticket sales.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Selfish Giving
APRIL 14, 2021
The Cause Docs are back! Joining us on Thursday, April 22nd at 2pm EDT are Nanette Fridman , President of Fridman Strategies, Inc. and Melissa Radin Goldstone , Founder of Freestyle Strategy. They will be answering your questions about how to finally get your board to help identify, cultivate and sell corporate partnerships. Nanette and Melissa will be sharing their prescriptions on.
Nonprofit Marketing Guide
APRIL 14, 2021
If you are new to either nonprofit work or communications work, then we have a FREE online, self-paced, video course for you in our new Learning Center. During Nonprofit Communications 101 , you will learn about: The Five Stages of Communications Effectiveness. Quick and Dirty Marketing Plans. Engagement Communications. Fundraising Communications. Website Best Practices.
NonProfit PRO
APRIL 14, 2021
It’s been over a year since the pandemic changed all of our lives. 2020 really tested us all in a multitude of ways. For nonprofit organizations, perhaps the biggest and most important challenge was understanding how to move the mission forward.
Nonprofit Tech for Good
APRIL 10, 2021
By GolfStatus.org – an event management platform specifically for golf fundraisers. While social distancing restrictions are beginning to loosen, large fundraising events like galas and auctions are likely still on pause for the rest of the year. Fortunately, golf tournaments continue to provide a safe option for in-person fundraisers , with their outdoor setting and innate social distancing.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Bloomerang
APRIL 10, 2021
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a fundraiser who needs advice on best practices around acknowledging and recognizing major gifts. . Dear Charity Clairity, Good news! We’ve received the largest ever single gift to our organization, over $800,000.
Candid
APRIL 14, 2021
It has been quite a year. As we emerge from the depths of the pandemic, we must remember that never in the history of the United States have we experienced an equitable recovery to a disaster or recession. Instead, such events have intensified race, health, and wealth disparities. As development professionals, many of us see signs of an inequitable recovery in our daily work.
NonProfit PRO
APRIL 12, 2021
Robert’s and Roberta’s Rules of Order both offer that committees of a board are structural vehicles for preparing a board for its fiduciary policy, planning and decision-making. With this said, let us look at the real challenges of board committees.
Get Fully Funded
APRIL 15, 2021
You’re ready to save the world, right? Chances are, you’re not starting work with a nonprofit with that level of naivete, but you do want to make a meaningful difference for a cause you care about. Whether you are just starting a career, making a mid-life change, or are looking for one last flourish before retirement, it’s important to dispel some of the common myths about working at a nonprofit.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
NonProfit Hub
APRIL 15, 2021
Whether you’ve invested the time and energy into creating a brand guide , you have a brand. According to Jeff Bezos, it’s “what people say about you when you’re not in the room.” Yes, even those using pixelated logos, every font available, or watermarked images are making a name for themselves…it just might not be a good one. More Guidelines? Between audits, donation receipting, and volunteer protocols, it seems like nonprofits specialize in parameters and rules.
Candid
APRIL 13, 2021
Today (March 24), is Equal Pay Day. Although it may sound like a holiday, it is not a day of celebration. Instead, it is a day to increase awareness that we are not all paid equally for our labor. Specifically, Equal Pay Day symbolizes how far into the year a woman must work (on average) to receive the same wage that a man received the previous year—i.e., this year, women had to work almost three months into 2021 to make the same salary that their male counterparts took home in 2020.
NonProfit PRO
APRIL 13, 2021
Even with all of its numerous challenges, a silver lining could have emerged from 2020. As the doors of many organizations closed, nonprofits were forced to leverage the resources and tools they had available.
Foundation Group
APRIL 12, 2021
The post State Nonprofit Compliance: Understanding the California Form 199 Filing appeared first on Foundation Group®.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
NonProfit Hub
APRIL 13, 2021
With over 1.5 million charitable organizations in the US alone, NGO founders have a tough challenge presented to them. Not only do they need to launch an effective marketing campaign to attract charitable givers, but they also need to work on building trust. This may be a tricky part for many charity workers who are only starting out in this line of work.
Candid
APRIL 13, 2021
Over the course of 2020, MacKenzie Scott announced grants totaling almost $6 billion. As gestures of transparency, she released lists of recipient organizations in July and in December. In a recent analysis , we looked at the characteristics of the December cohort, which totaled $4.2 billion to 384 nonprofits. At the time, we did not know anything about the grants themselves.
NonProfit PRO
APRIL 16, 2021
Welcome back to #NPPTrendingNow, where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week.
Mission Minded
APRIL 14, 2021
If you missed your goal, by a little or a lot, your school will benefit from a strategic and disciplined effort to strengthen your brand. The post Did You Meet Your Enrollment Goals? If Not, Take a Look at Your Brand appeared first on Mission Minded.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Nonprofit Marketing Insights by GlobalOwls
APRIL 11, 2021
3 Eco-Friendly Moving Tips. Moving has an impact on the environment. Not just driving, but also the packaging etc. that are involved when moving. See how you can decrease your impact. Many people are unaware that moving, like most other activities in our lives, has some impact on the environment. Therefore, if we are not indifferent to its fate, it is worth learning how to transport things not only ecologically but also safely.
Candid
APRIL 13, 2021
Reprinted from Candid Learning. Pop quiz: Historically, what has been the biggest source of private giving in the United States? Is it corporations? Foundations? Nope. The answer is individuals. For over 65 years, individual giving has represented around 70 percent of total giving in the United States , and early reports are showing that 2020 saw increases in giving from individual donors.
NonProfit PRO
APRIL 14, 2021
Publishing business models have had no choice but to evolve over the last year. If you've found yourself focused more than ever on digital for one reason or another, here's what you can expect in the transition.
Care2
APRIL 16, 2021
Let’s discuss the crowded social media landscape for nonprofits trying to spread the word about an engagement opportunity, specifically turning to Facebook:
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