Nonprofit Marketing Guide
APRIL 15, 2021
I use this quote from Thomas L. Friedman in my training all the time: “In the world of ideas, to name something is to own it. If you can name an issue, you can own the issue.” Here are some of the ideas and issues you should be naming and owning in your nonprofit as a communications director. The Marketing and Communications Planning Documents.
NonProfit PRO
APRIL 16, 2021
In this article, we continue the review of a board’s function, examine elements of weak boards to avoid, determine ways to recruit and retain great board members, plus understand the role of organizational mission.
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Ann Green
APRIL 15, 2021
Nonprofit training is the key to running a successful organization. Learn how to incorporate these tips into your training to make the most of your resources. By Matt Hugg. Training your nonprofit team is more important than ever. Methods and operations are changing daily, whether that’s for accounting and tax-filing , fundraising, program delivery, or any of the dozens of other functions in your organization. .
Selfish Giving
APRIL 14, 2021
The Cause Docs are back! Joining us on Thursday, April 22nd at 2pm EDT are Nanette Fridman , President of Fridman Strategies, Inc. and Melissa Radin Goldstone , Founder of Freestyle Strategy. They will be answering your questions about how to finally get your board to help identify, cultivate and sell corporate partnerships. Nanette and Melissa will be sharing their prescriptions on.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Nonprofit Marketing Guide
APRIL 13, 2021
I’m often asked by the communications directors I coach about the relationship they should have with their nonprofit’s board of directors. Should they attend meetings? What marketing metrics should go in a board report? If they get 10 minutes with the board at a meeting, how should they spend that time? Should they have a marketing and communications committee and, if yes, what would they do?
NonProfit PRO
APRIL 15, 2021
So much bad behavior happens on social media that it may be impossible to believe that there are any ethics involved. As we know, two of the biggest hallmarks of successful fundraising are trust and transparency with your donors.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
The Fundraising Authority
APRIL 11, 2021
For most fundraising events , the majority of your money should be raised through sponsorships. Without a strong focus on sponsors, your event will not reach its true potential. If you are setting an ambitious fundraising goal for your event, it will be far easier to reach that goal if you can raise 50%+ of the revenue from large sponsors than if you are trying to raise 100% through individual ticket sales.
Nonprofit Marketing Guide
APRIL 16, 2021
Cosmos. Orange Beach, AL. Happy Friday, Friends! I just got my second vaccination this week and while it knocked me on my butt the next day, I am still very grateful we are inching closer towards a (somewhat) healthier world. But I know you’re here for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising so let’s go!
NonProfit PRO
APRIL 14, 2021
It’s been over a year since the pandemic changed all of our lives. 2020 really tested us all in a multitude of ways. For nonprofit organizations, perhaps the biggest and most important challenge was understanding how to move the mission forward.
Bloomerang
APRIL 13, 2021
The Writing Process. So, you want to write new content; or maybe you need to write new content. You’ve heard how important storytelling is for communicating your mission and message but let’s face it – you haven’t written a story since high-school English class. You may be wondering where do we start? . Before you put pen to paper, it’s important to establish what the writing process looks like so you can set yourself up for the greatest success.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Nonprofit Tech for Good
APRIL 10, 2021
By GolfStatus.org – an event management platform specifically for golf fundraisers. While social distancing restrictions are beginning to loosen, large fundraising events like galas and auctions are likely still on pause for the rest of the year. Fortunately, golf tournaments continue to provide a safe option for in-person fundraisers , with their outdoor setting and innate social distancing.
Nonprofit Marketing Guide
APRIL 12, 2021
We’re wrapping up our look into the new adventures you got into during the past year with a few of you taking on the challenge of continuing your education. Other pandemic hobbies we’ve looked at: Pets. Music. Arts and Crafts. Exercise. Gardening. Podcasts. From Heidi Gollub: My pandemic hobby is getting my MBA, online, at night, in my closet.
NonProfit PRO
APRIL 12, 2021
Robert’s and Roberta’s Rules of Order both offer that committees of a board are structural vehicles for preparing a board for its fiduciary policy, planning and decision-making. With this said, let us look at the real challenges of board committees.
Bloomerang
APRIL 10, 2021
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a fundraiser who needs advice on best practices around acknowledging and recognizing major gifts. . Dear Charity Clairity, Good news! We’ve received the largest ever single gift to our organization, over $800,000.
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Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
Candid
APRIL 13, 2021
Today (March 24), is Equal Pay Day. Although it may sound like a holiday, it is not a day of celebration. Instead, it is a day to increase awareness that we are not all paid equally for our labor. Specifically, Equal Pay Day symbolizes how far into the year a woman must work (on average) to receive the same wage that a man received the previous year—i.e., this year, women had to work almost three months into 2021 to make the same salary that their male counterparts took home in 2020.
Nonprofit Marketing Guide
APRIL 14, 2021
If you are new to either nonprofit work or communications work, then we have a FREE online, self-paced, video course for you in our new Learning Center. During Nonprofit Communications 101 , you will learn about: The Five Stages of Communications Effectiveness. Quick and Dirty Marketing Plans. Engagement Communications. Fundraising Communications. Website Best Practices.
NonProfit PRO
APRIL 13, 2021
Even with all of its numerous challenges, a silver lining could have emerged from 2020. As the doors of many organizations closed, nonprofits were forced to leverage the resources and tools they had available.
Get Fully Funded
APRIL 15, 2021
You’re ready to save the world, right? Chances are, you’re not starting work with a nonprofit with that level of naivete, but you do want to make a meaningful difference for a cause you care about. Whether you are just starting a career, making a mid-life change, or are looking for one last flourish before retirement, it’s important to dispel some of the common myths about working at a nonprofit.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Candid
APRIL 13, 2021
Reprinted from Candid Learning. Pop quiz: Historically, what has been the biggest source of private giving in the United States? Is it corporations? Foundations? Nope. The answer is individuals. For over 65 years, individual giving has represented around 70 percent of total giving in the United States , and early reports are showing that 2020 saw increases in giving from individual donors.
NonProfit Hub
APRIL 15, 2021
Whether you’ve invested the time and energy into creating a brand guide , you have a brand. According to Jeff Bezos, it’s “what people say about you when you’re not in the room.” Yes, even those using pixelated logos, every font available, or watermarked images are making a name for themselves…it just might not be a good one. More Guidelines? Between audits, donation receipting, and volunteer protocols, it seems like nonprofits specialize in parameters and rules.
NonProfit PRO
APRIL 13, 2021
If I were to ask you the percentage of women who work in the nonprofit sector, what would you guess? Fifty percent? Seventy percent? Think higher.
Bloomerang
APRIL 12, 2021
When you’re determining who to cultivate for your major donor portfolio, do you simply look at everyone who gave more than $1,000 (or whatever your major gift amount is) and dump them all into your portfolio for the year? I confess: I used to do that. I didn’t know any better. No one taught me. I was making it up as I went along. . My unenlightened “strategy” looked a bit like an Oprah Winfrey car give-away.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
Candid
APRIL 13, 2021
Google has emerged as one of the most influential and powerful organizations of our time. Its product is so ubiquitous it’s commonly used as a verb. Starting out as one of many search engines, Google has since branched out into software, mobile devices, and other technology ventures. . Early in Google’s history, employees had to agree to a simple statement in the company’s code of conduct: “Don’t Be Evil.
NonProfit Hub
APRIL 13, 2021
With over 1.5 million charitable organizations in the US alone, NGO founders have a tough challenge presented to them. Not only do they need to launch an effective marketing campaign to attract charitable givers, but they also need to work on building trust. This may be a tricky part for many charity workers who are only starting out in this line of work.
NonProfit PRO
APRIL 14, 2021
Publishing business models have had no choice but to evolve over the last year. If you've found yourself focused more than ever on digital for one reason or another, here's what you can expect in the transition.
Foundation Group
APRIL 12, 2021
The post State Nonprofit Compliance: Understanding the California Form 199 Filing appeared first on Foundation Group®.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Candid
APRIL 13, 2021
Over the course of 2020, MacKenzie Scott announced grants totaling almost $6 billion. As gestures of transparency, she released lists of recipient organizations in July and in December. In a recent analysis , we looked at the characteristics of the December cohort, which totaled $4.2 billion to 384 nonprofits. At the time, we did not know anything about the grants themselves.
Mission Minded
APRIL 14, 2021
If you missed your goal, by a little or a lot, your school will benefit from a strategic and disciplined effort to strengthen your brand. The post Did You Meet Your Enrollment Goals? If Not, Take a Look at Your Brand appeared first on Mission Minded.
NonProfit PRO
APRIL 14, 2021
In this episode of The NonProfit Voice, Nhu Te, editor-in-chief of NonProfit PRO, is joined by David Neeman, founder and chairman of The Loyalty Foundation, along with Whit and Colin Hunter of Betterworld.
Nonprofit Marketing Insights by GlobalOwls
APRIL 12, 2021
Digital Marketing: 5 Tips for Engaging Donors Online. Engaging donors online can lead to increased funds and support. Learn how to boost your donor interactivity rates through your online outreach with these tips. With the expanding virtual landscape, effective digital marketing is more important and competitive than ever. Online engagement opportunities have the potential to attract donors from around the world and keep your community close even while socially distanced.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
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