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We’re going to review the Facebook Fundraising Benchmarks Report 2020 by GivePanel. Let’s clarify what “Facebook fundraising” refers to. It’s probably exactly what you think it is: when someone on Facebook starts a fundraiser to support your nonprofit. But there’s some fine print here.
Emily Wills. Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. This series lets you describe your workday in your own words. Emily’s Bio: Emily is the Fund Development Coordinator for Wisconsin Youth Company, a nonprofit that works to engage children in opportunities to be their best selves and help them thrive beyond the school day.
By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. Those aboard the online fundraising train tend to not look back. That’s because a digital strategy can truly transform every aspect of your organization’s work – from marketing to events. So much so that online revenue in the nonprofit sector grew by 32 percent in 2020.
Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? Do you know what your retention rates are or how to increase donor loyalty? The sorry state of donor retention has been a topic of discussion for at least the past decade, since the Fundraising Effectiveness Project Report began collecting data.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Many individuals in the field that aspire for leadership positions are basically on their own when understanding how to effectively lead. There is no one-size-fits-all manual for leadership. Leadership is sprinkled throughout every organization, regardless of size or functionality. If you have not studied the concept of leadership, how do you know what it is like in a nonprofit setting?
The Depot. Auburn, AL. It’s Friday which means it’s time for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have TikTok tips, how to transition to in-person events, Facebook video ad ideas, and more. It’s time for Mixed Links… Here is The Beginners Guide to Diversity Recruiting.
How often do you read about the wonders of automation for nonprofits? Chances are, you’ve seen a little bit about this everywhere. As technology continues advancing , we see more articles discussing how automation takes pressure off of staff members and how organizations need to increase their use of software to optimize their communications with supporters. .
How often do you read about the wonders of automation for nonprofits? Chances are, you’ve seen a little bit about this everywhere. As technology continues advancing , we see more articles discussing how automation takes pressure off of staff members and how organizations need to increase their use of software to optimize their communications with supporters. .
Consistently attracting new potential donors is vital for you to expand your mission and, more importantly, to have the funding needed to make it through unexpected times. Unfortunately, if you can’t have in-person events or if you don’t have a big marketing budget, finding new donors can be difficult. . This is why a fundamental shift in your approach to marketing, to fundraising, and even to your mission is needed.
“Last year more than one million quarter-inch drills were sold – not because people wanted quarter-inch drills, but because they wanted quarter-inch holes.” This often-quoted concept by Theodore Levitt sums up exactly what your focus should be as a major gift officer (MGO). Donors want to solve problems. They do not want to hear all the wonderful things about your organization or process.
I’ve been in a lot of conversations lately where I’m encouraging nonprofit comms staff to create levels or tiers that represent a certain level of comms staff effort and/or a certain volume of communications activity, such as numbers of emails or social media posts. Many of you are familiar with this approach from a crisis communications and rapid response point of view.
The Fourth of July is over, but I'm still thinking about it because it really didn't happen here in Boston. The whole weekend was a disaster. We got five inches of rain and we set a new record low temperature for July 3rd. Don't get me wrong, the gahhden ?????? the rain , but did it have to fall on a holiday weekend??? Of course, events were cancelled due to weather.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Do enough people outside of your organization know what its main contribution is to this world? What your work is leading towards? Do they recognize your personal nonprofit branding and know what it is your organization stands to change? Taking a leaf from the inventions of the superhero genres is a well tried and fun way to understand what works and which areas we could improve on in our communications with the public.
In this episode of The NonProfit Voice Tech Series, Mark is joined by Maureen Wallbeoff, a nonprofit digital strategist and technology coach, to share her insight on how to find and maximize a content management system for a nonprofit website.
Our All-Access Pass is the best value for busy nonprofit communicators who want to learn their jobs, love their work, and lead their teams. Attend ALL of our webinars and workshops (+ much more) for 365 days for only $599. SALE ENDS TONIGHT! Your Pass is good for 365 days and during that time you get: Live training webinars and workshops every month.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
7% nonprofit board engagement is not enough! Do your nonprofit’s financial reports speak to the full board? Can everyone in management engage with them and understand key information? If your financial reports don’t go beyond numbers on a page, then they exclude almost all your leaders. . Fortunately, you can start turning that around with some good dashboards.
Not too long ago, a nonprofit pro asked in a social group what others would do to market and promote their organization with a limited budget. Interestingly, many of the answers involved investing in pre-recorded videos and photography with a professional photographer. While that might sound good in theory, is it indispensable to make that spend if a nonprofit has a small budget?
The University of Oregon has announced a second $500 million gift from Penny and Phil Knight in support of the Phil and Penny Knight Campus for Accelerating Scientific Impact. The Knight Campus enrolls students who are?pursuing master's degrees specializing in areas of materials science, bioinformatics, and genomics, with an emphasis on hands-on training.
Nonprofits love to talk about impact. A less popular topic? Waste. Remember that time on Survivor when J’Tia threw all of the tribe’s rice into the fire? Waste is like that. It’s the single greatest enemy to nonprofit impact. Let’s face it: any precious time, energy, money, and other resources that don’t go toward positive world-change isn’t just a missed opportunity—it’s reinforcing false stereotypes that nonprofits are unequipped.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
As the world starts to open back up after the COVID-19 pandemic, now is an excellent time to re-imagine the various components of your organization and whether or not an in-person fundraising event makes sense. As stressful and unpredictable as the pandemic was, 2020 also pushed organizations to look at things in a new way and offered the opportunity to reconsider how business (or, in our case, fundraising) is done.
Hold on to your seat — you are in for a big surprise. Come with me as we explore new insight into donor retention. And there’s a free prize inside, too. Right now, I am going to give your organization 100 brand new donors; and you get 100 new donors; and you get 100 new donors; and you get 100 new donors. This is my Oprah moment — don’t spoil it.
Once a year Nonprofit Tech for Good goes offline for two weeks. Tech breaks are essential for healthy minds, hearts, and bodies! We’ll be back online July 24. Thank you for your support this past year and we hope you’ve scheduled some time off this summer too!
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
If you’re just getting started in the nonprofit world, you likely have a ton of questions surrounding effective practices and keeping your organization above board. One of the major aspects of running a new organization that many founders struggle with is getting on top of their taxes from the beginning. Unfortunately, there are a ton of myths out there surrounding nonprofit taxes, too—which can make the whole process even more convoluted.
Technology and data don’t have to be intimidating and you don’t need to be a tech-savvy guru to make them work for your nonprofit. This eGuide gives you six easy steps to harness your own data and fuel more donations.
The success of a virtual event depends primarily on the content. In particular, it’s important to include speakers and topics that resonate with the audience and leave a lasting impression. Corporations and nonprofits should understand that enlisting great speakers for their virtual conference is non-negotiable to achieve event targets. Speakers help create the initial impact […].
During the height of the COVID-19 pandemic, the future was still very uncertain. Many nonprofits found themselves applying for government assistance, such as Paycheck Protection Program (PPP) loans, as they braced for continued negative financial impacts.
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Thinking about sending out a donor survey ? If so, be sure to use the survey responses properly so you ‘speak’ personally and relevantly to each individual respondent over time with ongoing cultivation. You’ve got to show ‘em that you know ’em! If you don’t do that, you could be causing harm. Our data has shown that supporters who take a survey but get no follow-up (or only continue to get the same old stuff one-size fits all junk) actually give less and sometimes even remove your or
How To Achieve Sustainable Growth For Your Business. How does one achieve sustainable growth? We focus on strategy, utilize the power of Growth Hacking for high tempo testing, focus on reducing churn and on the people that matter most. I know you’ve read a bunch of great marketing articles and books. And that you’re experimenting, learning, growing, each and every day.
Have all of your board members made a financial gift to your organization this year? I believe in. 100% board giving for lots of reasons. One reason is that grant funders want to know. Foundations will often ask questions like this: "Did every board member personally contribute financially to your organization in the most recently completed financial year?".
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
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