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By the looks of it on social, more and more nonprofits and social causes are getting on TikTok. There's a reason for it: It's where all the cool people hang out. Because of it, savvy nonprofit marketing pros know that's where they want to be as well.
If you have been with us for a while, you know we just finished a HUGE website redesign. (If you are new here, then “Hello!”). We spent a good chunk of 2020 and into this year researching design trends, best practices, and the latest website bells and whistles. I already shared some Graphic Design Trends for 2021 , but here are the top features your nonprofit website MUST have: Mobile Friendly (or Responsive) Design.
By Beth Singer , Principal at Beth Singer Design, LLC – a design and communications firm specializing in nonprofit organizations to help them fundraise, educate, and promote membership and events through design solutions. As passionate as we all are about our causes and their corresponding missions, from the inside looking out, sometimes we lose sight of the actual goal of our communications.
Once you and your team have worked together to fine-tune your internal nonprofit strategic communication initiatives by constructing a mission statement, vision statement, and identifying your core values, you can now start to strategize your external nonprofit communication efforts. There are several forms of external nonprofit communication which include: Website Content.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
For most of the past year, the question of donor meetings was a no-brainer. We just couldn’t meet with donors and prospects face-to-face, which had, for so long, served as the gold standard in desired engagement, especially when soliciting major gifts.
In honor of Star Wars Day on May the Fourth. Hello, again! I am back with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising after missing last week due to poor planning on my part. This week I shared a few more links to make up for last week that include thoughts about Clubhouse and TikTok, types of unconscious bias, ideas for social media posts, two new reports and more.
We had a great Cause Docs clinic last week on Engaging Your Board in Selling Corporate Partnerships! You can watch the replay here. What should we tackle next on Cause Docs??? Take my 2-question survey. 2-Question Survey. ?? Partnership Notes 1. A sleek new aluminum bottle from Stella Artois will benefit The James Beard Foundation. The bottle includes a QR code so customers can nominate a restaurant to receive assistance.??
We had a great Cause Docs clinic last week on Engaging Your Board in Selling Corporate Partnerships! You can watch the replay here. What should we tackle next on Cause Docs??? Take my 2-question survey. 2-Question Survey. ?? Partnership Notes 1. A sleek new aluminum bottle from Stella Artois will benefit The James Beard Foundation. The bottle includes a QR code so customers can nominate a restaurant to receive assistance.??
With one and a half million tax exempt nonprofits in the United States alone, it’s not surprising that thousands of nonprofits fail each year. Forbes states fifty percent will hit the wall in the first twelve months. Other data suggests it’s less, with the National Centre For Charitable Statistics putting the figure nearer thirty percent. . Either way, the numbers indicate that even in regular times, no-one is guaranteed success.
There’s an important question in the nonprofit world: Who takes care of the caregivers? Or maybe a more valuable thought: How can nonprofits ensure their employees’ well-being? .
Here’s what’s happening this month at Nonprofit Marketing Guide…. Online Training: The All-Access Training Pass. Attend live webinars and workshops (including the ones listed below), watch recorded webinars, enroll in exclusive online courses and access our entire library with templates, worksheets, e-books and more, and join our Private Facebook Group all with one purchase.
Let's imagine a tree, a spider, or an octopus. Or anything else with a center (read: core idea or problem) and shoots (related points to consider for that idea realization or problem solving). Each branch, tarsus, or arm has its own, smaller offshoots, also crucial for the whole organism to work. The same principle lies at the heart of a mind map. It's a visual representation of keynote thoughts centered around the main idea.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
This season is ripe for conflict. So much is going on in the world outside of the realm of nonprofit board service. Folks are divided on issues of police reform, virtual schooling, left or right politics, diversity-focused-vs-not diverse enough, and whether to mask up in this pandemic or not. . It is no wonder some boards are finding it difficult to be productive due to this bickering, eye-rolling, microaggressions, bias, silence, or absence.
Smartphones are how we communicate – in fact, a recent study shows that we look at them over a 100x each day. Now any nonprofit can communicate instantly by sending push notifications to the specific groups they work with and serve: volunteers, families, staff, and others. Geo-communication even enables messaging based on real-time location. For the next two weeks, curious non-profits can get a trial to see exactly how this works for their organization.
The M+R Benchmarks Study for 2021 came out late last week. I recommend you check out the full report for yourself, but these are the (sometimes random) things I found most interesting. 1. The big one that just can’t be ignored was online revenue increased a whopping 32%. M+R had the foresight to account for missions that were related to the pandemic, the election, or social justice causes to see how they might skew the results.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Erica Waasdorp will show you how important recurring giving has become, and how best to bring them in – with minimal time and effort, but with the large focus these sustainable recurring donors deserve. Full Transcript: Steven: All right, Erica. I got 2:00 Eastern. Is it okay if I go ahead and get this party started? Erica: Sounds good. Steven: All right.
Perhaps there has never been a more difficult time to be a nonprofit than in today’s society. As the economy continues to change, nonprofits are experiencing a growing need at the same time their funding sources are declining. .
Nearly a million nonprofit jobs were lost in 2020, and an estimated one-third of all U.S. nonprofit organizations may shutter within two years. During a time of extreme crisis, many of those that have survived and thrived were forced to make significant changes, most notably in their approach to raising money. (click title to read more).
We’re pleased to announce today’s launch of a new, free course for grantmakers, “Funding Smarter: Using Candid Tools to Inform and Share Your Foundation’s Work.” This two-hour, online course—which you can take at your own pace—will show you how to use Candid’s tools to: find aggregate and trend funding data about the fields in which you work, identify funding connections and gaps, identify potential peers and partners, discover and learn from what your funding peers are doing, improve what is kn
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
How do you build trust with donors? These days, it can be easier to get the attention of thousands of little fish online than a few big fish right in your own pond. It’s the law of large numbers. With sleek one-tap payment options and crowd-funding strategies, you can use this attention to help fund your programs. But first, you have to establish meaningful relationships with your audience.
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit leader who needs advice on identifying planned giving prospects through predictions and analytics. . Dear Charity Clairity, My board wants us to develop more planned gifts and I’m wondering about purchasing planned giving analytics so we can better identify likely prospects.
When architects and construction professionals start designing a building, one of the first things they have to consider is accessibility. Good building accessibility means creating spaces that can be used by anyone. It includes, but isn’t limited to, people who use wheelchairs, canes, and those with vision or hearing impairments. Accessibility by itself refers to the “ability to access.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Boundaries are needed in many areas of our lives: finances, relationships, friendships, how we spend our free time, and how we spend our time at work. Establishing them and sticking to them can be challenging. But, like a moat around a castle, boundaries are meant to protect. . For many of us, the boundary or dividing line between work and home has become blurred.
A nonprofit's annual appeal is a critical campaign to sustain its good work. Here are six techniques you can consider that have led to improved results in recent campaigns.
Your website is vital to keep your nonprofit running by enabling you to connect with donors, volunteers, and members that provide needed support. However, figuring out and implementing the exact features that lead your website’s visitors to become long-term supporters can require trial and error, especially for organizations lacking a tech background.
If 2020 (and the beginning of 2021) has shown nonprofits anything, it’s that online engagement is real and it’s not going away anytime soon. This trend has affected your donor relations and online fundraising , but also your internal operations, such as educating and training staff and volunteers.
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Social Shopping: The New eCommerce Revolution. Think about how big Amazon and Facebook are in their separate sectors and imagine what wonders it would bring if we merge them. That’s what social shopping does. The word “social” is essential when it comes to eCommerce. People buy based on social opinions and not because of advertising. . Of course, advertising is everywhere, and companies still use them to attract customers.
In this episode of The NonProfit Voice Tech Series, Mark is joined by Andrew Kayton, director of donations at Fisher House Foundation, and Madison 'Maddy' Bump, Salesforce administrator at Fisher House Foundation, to share their experience with selecting and migrating a new technology platform.
Effective organizational management is imperative for nonprofits to be successful in achieving their missions. Today, Jon Osterburg, Vice President of Sales and Marketing at Jitasa, lends the knowledge he’s gained helping over 100 nonprofits globally with their finances. He outlines several best practices nonprofits can implement in their accounting processes. .
Learn about the key decisions every nonprofit board needs to address in relation to leadership succession to ensure organizational success. The post Nonprofit Leadership Succession: Key Decisions Every Nonprofit Board Needs to Address appeared first on DCM Associates.
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
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