Nonprofit Marketing Guide
JULY 16, 2020
Oh, how we love, love, love good metaphors here at Nonprofit Marketing Guide! A good metaphor is a wonderful way to connect a new concept to something that people are already familiar with, making it that much easier to absorb the new idea. The right metaphor can be extraordinarily helpful in communicating a message. We love them so much, we wrote an e-book about metaphors nonprofits can use.
Ann Green
JULY 14, 2020
Getting your donors’attention in the best of times is hard enough and we’re not in the best of times right now. In my last post, I wrote about the importance of telling your stories. Written stories are great, but donors may not have the time or energy to read a story right now. . This is why you also need to use visual stories. Some people respond better to visual stimuli, anyway.
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Pam Moore
JULY 13, 2020
SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist. As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. Yelling louder into the digital echo chamber of spam and noise is not the magic answer to your lack of attention problems. Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also no
Nonprofit Tech for Good
JULY 13, 2020
By Moree Lambeth , Senior Content Creator at Water.org. The COVID-19 pandemic has fundamentally changed the way organizations execute their social media plans. Posting without a mindfulness of the trending topics and conversations can cause organizations to appear insensitive and tone-deaf. The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Marketing Guide
JULY 17, 2020
Santa Fe, NM Photo Credit: Deena Davis. Another Friday and another round up of the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have how to get away from exploitative storytelling, tips for starting a podcast, and a book review of John Haydon’s last book. It’s time for Mixed Links… Debra Jenkins answers the question, “ How Can Nonprofits Move from Exploitative Storytelling to Justice-Oriented Story
Selfish Giving
JULY 15, 2020
That's how many people are attending today's webinar! Join me, Brittany Hill of Accelerist and Brian Lim , of the MS Society of Canada at 3pm EDT TODAY for How to Build Partnerships in a Recession. Plus, it's FREE ! See you at 3pm. ?? Partnership Notes 1. The next big cause marketing opportunity is. ???? 2. A nice summary of research that shows that corporate activism is more than a marketing gimmick.but it's still selfish giving ????.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Tech for Good
JULY 15, 2020
By Pat Duffy , co-founder of The Giving Block. 1) Should your nonprofit fundraise cryptocurrency? Hundreds of nonprofits now accept cryptocurrency donations. Bitcoin is perhaps the fastest and most tax-efficient way for donors to support nonprofits, but not all nonprofits should accept cryptocurrency. Reasons to accept crypto donations: Simplicity: Crypto is significantly easier than accepting stock donations. .
Nonprofit Marketing Guide
JULY 14, 2020
Back in February, I told you how we had started to segment our email list according to engagement levels , and how we had been sending our weekly e-newsletter in four batches: Hot (5 flames in our lead scoring tool within our CRM), Warm (3-4 flames) Lukewarm (1-2 flames) Cool (0 flames — even though they score zero, they are still engaged in some small way or they wouldn’t be on the newsletter list at all anymore).
Mission Minded
JULY 15, 2020
If the magic of your school can only be felt by physically experiencing it, your ability to attract families will be limited. The post Do We Need to Be On Campus to Understand Your School? appeared first on Mission Minded.
Fundraising Coach
JULY 13, 2020
Proper donor management is the key to effective fundraising. When you have accessible data about your donors that is stored well and easy to sift through, your nonprofit will have the tools you need in order to build relationships with those supporters. . Relationships, now more than ever , are key to lucrative fundraising strategies. Some donors find themselves, very much like many nonprofits, stretched thin financially.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Nonprofit Tech for Good
JULY 12, 2020
By Katie Casillas , director of marketing at GolfStatus.org , an event management platform specifically for golf fundraisers. There’s no doubting it: 2020 has forced organizations, industries, and entire sectors to adapt. Event fundraising is no exception and, within the category, the golf fundraiser has become especially critical. With other major events going completely virtual and, in many cases, being altogether canceled, nonprofits have looked to the golf tournament as a live event that’s
Nonprofit Marketing Guide
JULY 15, 2020
Chloe Greer. Rising Senior Chloe Greer! This is why… I’ve seen hundreds of good, bad and ugly nonprofit pitches as a media correspondent and former producer for the Public News Service. One report by Agility PR Solutions found that nearly half of all journalists worldwide receive more than 25 email pitches a day, while producing fewer than 25 pieces a month.
Pam Moore
JULY 13, 2020
SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist. As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. Yelling louder into the digital echo chamber of spam and noise is not the magic answer to your lack of attention problems. Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also no
NonProfit Hub
JULY 17, 2020
Imagine you’re a large, professional organization. You’ve been getting your revenue primarily from memberships, conferences for members, and fundraising ? and you think it’s time to upgrade to a new database system after 20 or so years. . Let’s say the system you decide on is well-known for how it managed members, events, and fundraising. But there’s one glaring problem ?
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
TakeTwo Services
JULY 15, 2020
Nine (!) years ago, we started TakeTwo in part because we wanted to work in a new way: with flexible schedules, and without a centralized office. We’ve learned a few things about how best to make this, ahem , work. Here are our tips – and some questions – to help your nonprofit navigate the new era of ‘working from home.’. First things first: working from home isn’t simply taking the office home.
Nonprofit Marketing Guide
JULY 13, 2020
Punita Khanna. Here is another submission for our Day in the Life of a Nonprofit Communicator – Quarantine Edition. Let’s see how everyone else is doing out there adapting. Punita’s Bio : My name is Punita Khanna and I am Director of Community Relations for Dr. Susan Love Foundation for Breast Cancer Research. In this capacity, I build relationships that “Inform, Inspire, Involve” individuals on behalf of the Foundation.
Concord Leadership
JULY 13, 2020
For HR professionals and leaders in any field, developing a well-rounded compensation package is a top priority. Your compensation strategy heavily affects employee retention and engagement rates and should be created to support your business as it grows. However, it can be tricky finding the right balance between your budget and your employees’ needs.
Fundraising Coach
JULY 13, 2020
Proper donor management is the key to effective fundraising. When you have accessible data about your donors that is stored well and easy to sift through, your nonprofit will have the tools you need in order to build relationships with those supporters. . Relationships, now more than ever , are key to lucrative fundraising strategies. Some donors find themselves, very much like many nonprofits, stretched thin financially.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
NC Nonprofit
JULY 13, 2020
Purchase Option * - Select - Nonprofit Management Institute - Member [$400.00] Nonprofit Management Institute - Non-Member [$600.00] Prefix First Name * Last Name * Job Title * Organization * Preferred Email * Preferred Phone Mailing address (to mail session workbook) * City * State * ZIP Code * The following questions are intended to gain general information about you and your organization.
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