Nonprofit Marketing Guide
JUNE 20, 2019
We know that nonprofits rely on email and meetings for internal communications — in fact, they over-rely on them! I encourage you to add two different communications channels to your internal comms mix, in addition to email and meetings : Instant messaging , whether you use Slack, Microsoft Teams, Google Hangouts, Facebook Messenger/Workplace or some other similar service.
Ann Green
JUNE 18, 2019
About a year and a half ago I started doing strength training with a personal trainer. My initial assessment was humbling, to say the least, and at the beginning, there were several times I wondered “Why am I doing this?”. But I’ve benefited so much. Not only am I stronger, but I’ve lost weight, I’m sleeping better, my mood is better, and I have a more robust immune system.
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Pam Moore
JUNE 21, 2019
Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Yet, content is at the core of everything brands and people do online. Without content and humans, social media and digital marketing wouldn't exist.
Selfish Giving
JUNE 19, 2019
Robert Rose over the Content Marketing Institute has written a helpful article on the The 7 Core Roles of a 2020 Content Marketing Team. Knowing that nonprofits are just coming around to content marketing and likely wouldn't or couldn't hire for all seven roles, I asked Robert about nonprofits starting with #5 Audience Development Manager and #6 Influencer Wrangler.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Marketing Guide
JUNE 18, 2019
What are your internal communications goals? Not sure? It’s time to figure it out and create some, just like you create goals for external communications. Nearly 40% of nonprofit communications staff say that internal communications to other staff and the board are an essential or high priority. For nearly everyone else, it’s a low or medium priority, but still part of their workload.
Nonprofit Tech for Good
JUNE 19, 2019
Your most loyal donors are your multichannel donors. Multichannel donors support you in every way possible. They follow you on social media, donate to your cause, rally their Facebook friends, and participate in your events. You should want all of your donors to interact with your organization the way multichannel donors do! According to a recent DonorPerfect study , you can expect that multichannel donors will contribute triple the amount of online-only and offline-only donors.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Elevation
JUNE 18, 2019
In essence, the internet is designed to be accessible for all persons with all soft/hardware, languages, locations, and abilities. Though accessibility may seem like an idealistic standard, it is actually a legal necessity. According to UsableNet research , accessibility lawsuits have increased 181% from 2017-2018 with no signs of slowing. Thus, it the website designer’s responsibility to ensure that their website includes all types of users.
Nonprofit Marketing Guide
JUNE 21, 2019
Vintage Year. Montgomery, AL Howdy, friends! I am taking a few days off to spend time with the family, but I would never leave you without the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. We have a lot on Instagram with some email and video marketing thrown in. It’s time for Mixed Links… Campaign Monitor analyzed millions of email campaigns and put together some Email Marketing Benchmarks with breakdowns by industry and day sent.
Thunderhead Works
JUNE 20, 2019
By Tom Peterson. Not too long ago many nonprofits looked askance at the idea of marketing. In the mid-nineties, an organization I worked with was raising about $3 million a year from what we would today call marketing. Some colleagues—particularly Michael Cervino, who had helped grow Habitat for Humanity—and I had created a marketing plan, based on the results we already had from direct mail tests.
NonProfit Hub
JUNE 18, 2019
Nonprofit Hub’s newest Hubcast series, Growing Good, is all about how young nonprofit professionals can sustain and grow our industry for the better. As startups and other for-profit companies ramp up their offerings for new employees, young people are especially pressured to forgo nonprofit work. Our most recent episode features Maggie Stuckey, Executive Director of the Lincoln Parks Foundation in Lincoln, Nebraska.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Elevation
JUNE 18, 2019
The internet is a designed to be a free place to share knowledge and resources, to connect each other from all across of the world. In this age of convenience, it is far too easy to forget about demographics who use the internet differently.
Nonprofit Marketing Guide
JUNE 19, 2019
As a media correspondent, Antionette Kerr has seen A LOT of bad press releases. But despite the changing ways nonprofits get in touch with the media, press releases can still be an important part of your media and PR strategy. During Antionette’s next budget-friendly webinar , she is sharing the hottest press releases she’s seen as well as tips on how you can create your own.
iMarketSmart
JUNE 17, 2019
First, it is not all your fault. Well then, can we blame it on leadership? Leadership should share the burden of blame because fundraisers tend to feel a lot of pressure to do what’s always been done. In many cases they are driven (by leadership) to avoid trying anything new in case it doesn’t work. If that happens they fear the attempt might be considered a waste of donor money.
Nonprofit Marketing Guide
JUNE 17, 2019
How is your day going so far? We would love to hear what your typical Day in the Life of a Nonprofit Communicator looks like for our popular blog series. Tell us all about the day-to-day work that keeps your organization going. What’s going on at your desk right now? Are you chugging coffee all day? Do you hate your donor management system? Have meetings all day?
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
iMarketSmart
JUNE 17, 2019
First, it is not all your fault. Well then, can we blame it on leadership? Leadership should share the burden of blame because fundraisers tend to feel a lot of pressure to do what’s always been done. In many cases they are driven (by leadership) to avoid trying anything new in case it doesn’t work. If that happens they fear the attempt might be considered a waste of donor money.
iMarketSmart
JUNE 18, 2019
Remember when the Lilly School predicted at least a $13 billion drop in giving due to the Trump Tax Cut (which would have taken us to $376 billion)? Instead, we saw a.7% rise in real dollars to $427.71 billion. They should have egg on their faces for their doomsday prediction. Instead I’m seeing reporters spin the data saying “the tax cut made people less generous.” Good grief!
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