NonProfit PRO
OCTOBER 25, 2022
While the younger generations make sense for brand awareness, the older generations make sense for high-level gifts. So, it's time for a strategy update if you're struggling to attract Gen Xers or boomers as donors or have been ignoring them. Here are four ways to target these groups.
Amy Eisenstein
OCTOBER 28, 2022
Am returning to work in the field of non-profit fundraising, and really appreciate your articles. They have been so helpful in helping feel I am getting back up to speed. (BTW – is there a typo in the header of item 25? Please feel free to edit this bit out if you decide to post my comment :0).
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Ann Green
OCTOBER 24, 2022
It’s year-end fundraising time. You may have already started your campaign or are planning to soon. Nonprofit organizations rely on year-end for a good chunk of their revenue. Maybe you haven’t raised as much money as you planned this year and need to make up for that. Maybe your fundraising appeals never seem to perform as well as you would like. Fundraising is hard and you can’t just send a bunch of generic appeals and hope the money comes in.
NonProfit Leadership Alliance
OCTOBER 26, 2022
When you build strong relationships with your donors, you’re increasing the odds that they will continue supporting you now and in the future. However, building relationships isn’t just an important part of the donor journey —it’s crucial for maintaining strong connections with all of your organization’s supporters, including your volunteers, corporate partners, and other community members. .
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
NonProfit PRO
OCTOBER 28, 2022
With more than $6 billion having been raised through Facebook and Instagram fundraisers now, social fundraising has cemented itself as a key strategy for increasing nonprofits’ revenue streams.
Nonprofit Marketing Guide
OCTOBER 28, 2022
No tricks here. Just some scary good articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have a TikTok Holiday Guide, tips for Instagram Reels, fresh data on the state of digital marketing, how to avoid being labeled as spam, and more. It’s time for Mixed Links… Later has The Top Instagram Reels Trends to Try This Week and How to Find Trending Sounds on Instagram Reels.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Tech for Good
OCTOBER 25, 2022
According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 to secure a lead [i.e., capture an email address] through digital advertising. Most small and medium-sized nonprofits can’t afford to experiment with digital advertising for lead generation, but there are other means of securing new leads for a fraction of the cost – namely, your nonprofit’s website empowered with any of the following unique call-to-actions (CTAs). 1) Top bar opt-ins and links.
NonProfit PRO
OCTOBER 27, 2022
The word “recession” is coming up more and more in nonprofit conversations. Unfortunately, this is a time when people and institutions have less disposable income, meaning nonprofits often receive fewer donations and may struggle to keep their charities running.
Nonprofit Marketing Guide
OCTOBER 27, 2022
Are you looking for a new nonprofit marketing job? Or are you hiring for new positions on your nonprofit communications team? . Here’s a list of places to consider looking and/or posting. Please be sure to carefully read each site’s requirements before posting. You may need to have an account or join the Facebook Group to post and there may be a fee involved.
Stanford Social Innovation Review
OCTOBER 26, 2022
By Lindley Mease. The ecological crisis requires urgent, coordinated, and impactful solutions on a level unprecedented in human history. Yet, philanthropy has often taken too narrow of a view of “scale” when it comes to climate change, focusing on scaling particular strategies, with the goal of creating quantity quickly. In particular, tech donors often prefer fast distribution to the highest number of beneficiaries while overlooking methods that capture complexity and dismantle homo
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Get Fully Funded
OCTOBER 23, 2022
Giving Tuesday is a global day of giving powered by social media, peer pressure (the good kind!), and the good feeling you get when you contribute to an organization you love. The day has grown into the world’s biggest giving movement and gets bigger every year. Donors gave an astounding $2.7 billion to nonprofits on Giving Tuesday in 2021. That’s amazing if you stop and think about it!
NonProfit PRO
OCTOBER 26, 2022
If we’re not careful, taking such a clinical approach can distract us from considering our readers’ overall experience of the package they receive. Here are a few suggestions to help you stay mindful of your readers’ feelings.
Nonprofit Marketing Guide
OCTOBER 25, 2022
Keep reading if you need newsletter ideas or social media ideas or blog post ideas, etc! These ideas come from our Monthly Nonprofit Writing Prompts email newsletter. Fill out the form below to get December’s prompts emailed to you next week. On the Calendar. 11/5: Book Lovers Day. Share your favorite books relating to the work your nonprofit does. 11/11: Veteran’s Day.
Veritus Group
OCTOBER 24, 2022
When you're a frontline fundraiser, your job becomes more than just a career as you help your donors make an impact on the world. The post Why Being a Frontline Fundraiser is NOT Just a Career appeared first on Veritus Group.
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Stanford Social Innovation Review
OCTOBER 24, 2022
By Daniella Foster. The kick-off article to this series shared a startling statistic: Forty percent of the world’s population is highly vulnerable to the effects of climate change, and most of the people in this group live in the countries least responsible for causing it. What’s also startling is that climate change is one of this group’s least immediate concerns.
NonProfit PRO
OCTOBER 28, 2022
Fundraising professionals have an extremely hard job. They must generate greater amounts of dollars in good and tough times. It is not easy to obtain a sizable gift from a prospect in a time of prosperity, must less in a time of perceived recession.
Fundraising Leadership
OCTOBER 28, 2022
Kristin Naragon, VP of global marketing and strategy at Akeneo, at a recent conference. The customer may or may not be always right, but Kristin Naragon tries to always do right by the customer. She also tries always to do right to create gender fairness, equity and inclusion for women in tech. As VP of global marketing and strategy at Akeneo, a product experience platform for more than 600 companies such as Sephora, Forever 21, Carhartt and more, Naragon works on global strategies for better cu
Bloomerang
OCTOBER 26, 2022
This is a new series from Bloomerang called Why I Donated. In each post, one donor will share what inspired them to make their donation and why they donated to that specific cause. Our hope is that this series will provide you with an even better understanding of the people who can help you move your mission forward. Keep reading to find out why CM, a marketing professional in Tennessee, set up a $25 monthly donation for Doctors Without Borders.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Get Fully Funded
OCTOBER 26, 2022
Deciding to start a new nonprofit is the beginning of an incredible journey. You have an inspiring mission in mind, people you want to help, and the drive to do whatever it takes to make an impact. You knew starting an organization from scratch would take lots of time and effort. But once you see your nonprofit’s impact, the hard work will all be worth it.
NonProfit PRO
OCTOBER 24, 2022
Year-end is looming. It’s easy to feel overwhelmed, but when you boil fundraising down to the bare bones, our jobs are simple: Give donors a reason to donate to our organization again and again. Here are things to work on to impact your income positively before Dec. 31.
Mission Minded
OCTOBER 26, 2022
Here are four communications best practices you can employ to ensure your messaging is on-brand and breaks through the giving day frenzy. The post Don’t Let Your Message Get Lost in the Giving Day Frenzy appeared first on Mission Minded.
Donorbox Nonprofit
OCTOBER 27, 2022
Your nonprofit wants to start peer-to-peer fundraising, but you don’t know where to start. This type of fundraising relies on high-level communication with your fundraisers and a quality fundraising platform. But what is the best peer-to-peer fundraising platform? The answer to this question usually depends on your nonprofit’s needs. Peer-to-peer fundraising is a little different. […].
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
Candid
OCTOBER 26, 2022
With GivingTuesday approaching on November 29, nonprofits are working to strategize how to generate revenue and bring renewed awareness to their work. The nonprofit sector’s recognition and adoption of diverse revenue streams, including cryptocurrency, has increased significantly over the last year, but many still feel hesitant when it comes to crypto fundraising.
NonProfit PRO
OCTOBER 26, 2022
Email deliverability isn't something many of us consider.until our emails are labeled as spam. Check out our tips to ensure your emails land in inboxes where they belong. Download the Email Deliverability Guide today!
Clairification
OCTOBER 27, 2022
“I’m not that smart”. Someone said that to me the other day and it was heartbreaking. The number of tasks in our culture that require someone who was born with off-the-charts talent is small indeed. Just about everything else we need people to do is the result of effort, practice and care. It’s true that variations of that work are easier for some folks, but no one finds all of it easy going.
EveryAction
OCTOBER 26, 2022
End-of-year fundraising can feel like a noisy cash grab. The subject lines in your inbox might be shouting, “Donate now” or “Urgent, just a few hours left!” or “MAKE YOUR DONATION BEFORE MIDNIGHT.”. Is there something you can do now to influence their end of year gift? Something that makes you stand out and lets your donors feel like the heroes that they are?
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Candid
OCTOBER 24, 2022
Giving Season is quickly approaching. Starting today, 501(c)(3) nonprofits who earn a Candid Seal of Transparency may be eligible to enable and accept donations using Apple Pay, providing donors with an easy and secure way to give back. To be enable Apple Pay for your nonprofit, simply earn and maintain your Bronze Seal of Transparency : Sign-in on GuideStar.org and update or claim your profile using your organization’s email.
NonProfit PRO
OCTOBER 25, 2022
Fundraising is facing its most significant threat in years thanks to inflation. Given the impact of direct mail on the donor, it’s more important than ever to secure a new level of insight and operating discipline. Here are two critical decisions your nonprofit should discuss regarding direct mail.
Clairification
OCTOBER 24, 2022
Then what? People tend to prepare, prepare and prepare for the ask. Then they pitch, pitch, pitch. Yet they don’t think much about persist, persist, persist when it comes to navigating the donor’s response. How to Handle the “After Ask”. Failing to persist is a huge mistake. It’s so huge, it can undermine your fundraising success for years to come. Because you only have so many realistic prospects for your nonprofit.
The Volunteer Hub
OCTOBER 24, 2022
There are many benefits of implementing an online volunteer training program. Here are 5 reasons e-learning is worth the investment. The importance of effective volunteer training cannot be overstated. Training is often one of the first interactions that volunteers have with an organization during their volunteer journey, setting the bar and providing a good experience is crucial.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
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